Gravel

paving the way for organized travel

I got a free trip, even upgraded my room

three times and I would never do it again
- Charlie Greene

BROWN 13

What is Gravel?

What is Gravel?
inspiration

instant needs

sharing

planning

social media

reviews

collaboration

change of plans

payments

Before

During

After

Booking has been mastered.

Inspiration and planning have not.
- Joel Cutler
founder of Kayak

A Viable, Growing Market

89%

percent of people who travel with at least

1 other person

70%

percent of people who remain active

on social media while traveling

22

number of travel-related sites the

average traveller visits before booking

Budget Travel: Solo Travel by the Numbers

FunsherPa: Travel Industry Trends and Statistics

Google: Five Stages of Travel

GRAVEL
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Oliver Diamond

Hotel Two

$110

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Hotel One

$99

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Hotel Three

$125

Kelly Herring

Hotel Three
Oliver Diamond

$125

John Bai

Wills Curley

We should try to get a hotel

thats closer to Lower east side

Hanna Wrenn

John Bai

Danny Warshay

Snoop Lion

Hotel Three

We should try to get a hotel

thats closer to Lower east side

John Bai

Kanye West

All Members

Hotel Two

Hotel Two

$110

Hotel One

Hotel One

$99

Hotel Three

Hotel Three

$125

We should try to get a hotel

thats closer to Lower east side

Hotel Three
Hotel Three

$125

GRAVEL
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John Bai
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Snoop Lion

Hotel Two

$110

Hotel Two

8 Votes

3 Comments

Hotel Two

$110

Hotel Two

5 Votes

3 Comments

Hotel Two

$110

Hotel Two

0 Votes

3 Comments

GRAVEL
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200

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Breakfast at

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good place to eat or why
this is a cool even to go to

Breakfast at

1 0 O NL I N E

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good place to eat or why
this is a cool even to go to

Oliver Diamond
John Bai

5-6 People

200

5-6 People

200

5-6 People

200

Kelly Herring
Breakfast at

Wills Curley
Hanna Wrenn
Danny Warshay
Kanye West
Snoop Lion

Breakfast at

Breakfast at

Event 1
Text to explain why this is a
good place to eat or why
this is a cool even to go to

Event 1
Text to explain why this is a
good place to eat or why

5-6 People

200

5-6 People

200

GRAVEL
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$290

Spent

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Date

Amount

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Receipt

Chicken and Rice

11/2

$60

No Split

View

Edit

Bay cruise

11/2

$250

3 way

View

Edit

Subway

11/2

$30

4 way

View

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NY Taxi

11/2

$53

5 way

Add Receipt

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Circle

11/2

$21

5 way

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Joes Shanghai

11/2

$52

No Split

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Bauhaus

11/2

$90

No Split

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1 0 O NL I N E

Oliver Diamond
John Bai
Kelly Herring
Wills Curley
Hanna Wrenn
Danny Warshay
Kanye West
Snoop Lion

GRAVEL
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10

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12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Dining

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People

Oliver Diamond

Oliver Diamond

John Bai

John Bai

Kelly Herring
Wills Curley
Hanna Wrenn
Danny Warshay
Kanye West
Snoop Lion

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1 0 O NL I N E

Kelly Herring

GRAVEL

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Trips to New York, US

New York, NY

Date Range
November
1

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Trip One

$110

Hotel Two

8 Votes

3 Comments

Trip One

$110

Hotel Two

5 Votes

3 Comments

Trip One

$110

Hotel Two

0 Votes

3 Comments

Tags

Dining

Price

Nightlife

$1500 - $3000
Trip One

$110

Hotel Two

8 Votes

3 Comments

Trip One

$110

Hotel Two

5 Votes

3 Comments

Trip One

$110

Hotel Two

0 Votes

3 Comments

Group Size
1

2-4

5-8

9-12

13-20

20+

Trip One

$110

Hotel Two

8 Votes

3 Comments

Trip One

$110

Hotel Two

5 Votes

3 Comments

Trip One

$110

Hotel Two

0 Votes

3 Comments

5 : 3 0 PM

Attractions

NO V 26TH

4 : 0 0 PM
5 : 3 0 PM

5 People

Central Park
Attractions

5 People

5:42
4 : 0 0 PM
5 : 3 0 PM

4 : 0 0 PM
5 : 3 0 PM

Baohaus
Restaurants

5 People

MOMA
Arts

5 People

Need something to do tonight? Check trending

places nearby
Monday Nov 25th
4 : 0 0 PM
5 : 3 0 PM

4 : 0 0 PM
5 : 3 0 PM

Janes
Restaurants

5 People

The Bean
Coffee

5 People

M O MA

MOMA

Arts

Highline Park
New York, NY
5 People
Message All

$20

Admission Fee

The Museum of Modern Art is an art museum

in Midtown Manhattan in New York City between Fifth and Sixth Avenues

MA P

Call A Taxi
Get Directions

Catering to Multiple Demographics

Students

Groups

Moms

The global youth traveller market is

worth an estimated US $136 billion.
tnooz.com

Catering to Multiple Demographics

Students

Groups

Moms

Group travel is a $31 billion market.

tnooz.com

Catering to Multiple Demographics

Students

Groups

Moms

70% of travel decisions are made by women.

Marybeth Bond: The Gutsy Traveller

Youll Hear About Us

Campus Representatives
Webinars
Online Advertising
Influencer Marketing

Competitive User Metrics

5 million

Active Users in Year 5

$15 - $3

Cost per Acquisition

$300

Lifetime Value

Growth to Corporate Travel

$246

billion spent on business travel in 2012

$108

billion spent on group business travel in 2012

U.S. Travel Association

when Im traveling on someone elses nickel,

my host requires to me use their travel agency
and its almost always a bad experience.
- Larry Magid, Forbes

Growth through Strategic Partnerships

transportation

insurance

booking

payments

Sound Revenue Model

1

Lead Generation

Targeted Advertising

Freemium Plan

Commission-based

Bidding for Sponsored Ads

Monthly/Yearly Subscription

Revenue of $110 mm in Year 5

Thousands of U.S. Dollars

$120,000

$90,000

$60,000

$30,000

$0
Year 1

Year 2

Year 3

Year 4

Year 5

Profitable by Year 3

Thousands of U.S. Dollars

$80,000
$63,000
$46,000
$29,000
$12,000
-$5,000

Year 1 Year 2 Year 3 Year 4 Year 5

We are raising

$3 Million

A-Team
practiced entrepreneurs
business savvy & marketing expertise
skilled designers & engineers
travel enthusiasts

Years of Online Travel Experience

Joel Cutler

Founder of Kayak, Founding Partner &

Managing Director at General Catalyst
On board of over 22 organizations

Peter Boyce

Investor at General Catalyst

Michael Hering

CEO & Founder of skyauction.com

Gail Schwarzenbek

President of Magical Holidays

Co-Founder of Rough Draft Ventures

nearly three decades of experience in travel & leisure

serial entrepreneur, seasoned accountant

Gravel
paving the way for organized travel