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PREAMBLE:
It is considered to be the largest sector and driving force for growth and
development of the country. Agriculture sector constitutes 23% of the GDP,
accounts for 42% of the total employed labour force and contributes 80% of
country's total exports earnings along with agro-based products. Almost 70% of
Pakistan's population lives in rural areas and their livelihood revolve around
agriculture and i t s allied activities.
Central Bank of Pakistan has been encouraging banks to step up there efforts for
providing systematic .flow of credit to this sector of the economy by introducing
targeted agricultural, micro and rural financing programs. lnfact a t present,
nearly 5% of the urbanized population (out of 30%) is being provided banking
services, while a huge majority of small farmers, with meager resources, amongst
the 70% of the population living in rural areas are still meeting their financial
requirements through informal sources of finance a t exorbitant mark-up rates.
THE BANK OF PUNJAB
CREDIT POLICY DIVISION
We believe that credit expansion in the agriculture sector will not only curb the
ever increasing food inflation domestically, by controlling the costs of
production which would be reduced as a result of deployment of formal sources
of finance a t affordable rates, but will also make some of our crops, vegetables,
fruits and livestock related products competitive for exports.
Looking a t the present scenario, there is a great potential for Banks to market
their products and services in rural areas by developi~igpolicies, procedures and
guidelines for their agriculture and rural banking operations. Our prime
objective is t o develop a solid customer base by focusing on small scale farmers
by understanding the dynamics of economic activities that operate in the rural
areas as well as other players linked with agriculture through the value chain
businesses.
The positive synergies which can be developed under agriculture and rural
business operations can also help in implementing micro and Islamic lending
programs which eventually will open new avenues of business opportunities for
the Bank.