Cisco Systems

Big Idea: Empower “mad scientist” IT managers with “world-controlling”

equipment via direct response print campaign

Agency: Cohn & Wells

Media: Direct Response Print Advertising
Role: Strategy, Design Concept, Copy
 Cisco Systems

Big Idea: Relieve “worn and weary” IT managers with

“therapeutic technology” via direct response print campaign

Agency: Cohn & Wells

Media: Direct Response Print Advertising
Role: Strategy, Design Concept, Image Research, Copy
 Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developed

by Weiden & Kennedy in direct response print advertising

Agency: Cohn & Wells

Media: Direct Response Print Advertising
Role: Strategy, Design Concept, Copy
 Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developed

by Weiden & Kennedy in Wall Street Journal print advertising

Agency: Cohn & Wells

Media: Direct Response Print Advertising
Role: Strategy, Art Direction, Copy
 Banana Republic

SWEET DREAMS ARE MADE OF THIS.

GET A GOOD NIGHT’S SLEEPWEAR.

LADIES AND GENTLEMEN,

JOHNNY CASHMERE.

S TO C K O P T I O N S , T H R E E W E E K ’ S VAC AT I O N &

C A S H M E R E F R I DAYS .

Big Idea: Playfully promote Banana Republic’s sleepwear and cashmere collections

Agency: Better World Branding

Media: Web Banner Advertising
Role: Concept, Copy, Design
 Del Monte

Big Idea: Launch Fruit Smoothie Blenders product with fun, high-impact headlines and
colorful, package-reinforcing visuals in newspapers across the country

Agency: McCann-Erickson
Media: Print Advertising
Role: Strategy, Design Concept, Copy
 Osh Kosh B’Gosh

WHAT COULD YOU DO WITH WHAT COULD YOU DO WITH

NINE POCKETS AND A LOOP? NINE POCKETS AND A LOOP?

COMB ROOT,
ROOT, ROOT
THE FOR THE
BEACH. HOME TEAM.

Hold Your Hands High. Hold Your Hands High.

© 1998 OSH KOSH B’GOSH
© 1998 OSH KOSH B’GOSH

What could you do with What could you do with

Nine Pockets and A Loop? Nine Pockets and A Loop?

EUROPE Rave
IN A Like
WEEK. Dave.
Hold Your Hands High. Hold Your Hands High.
© 1998 OSH KOSH B’GOSH
© 1998 OSH KOSH B’GOSH

Big Idea: Inspire potential Osk Kosh overall wearers by

highlighting the garment’s utilitarian “Nine Pockets and A Loop”
feature which facilitates hands-free recreation

Agency: Better World Branding

Media: Print Advertising
Role: Strategy, Copy, Tagline, Design
 Semifreddi’s






SEMIFREDDI’S SAYS:

“LAUGH A LOT.
LOAF A LITTLE MORE.”

BERKELEY 3O84 CLAREMONT AVE. 510.596.9942 KENSINGTON 372 COLUSA AVE. 510.596.9935
EMERYVILLE 4242 HOLLIS ST. 510.596.9934

Big Idea: Brand bakery with the tagline “Silly Name. Serious Bread.”
and playfully execute that idea in outreach communications

Agency: Waterseed
Media: Tagline, P.O.S., Advertising
Role: Strategy, Graphic Design, Copy
 AT&T Wireless Services

Big Idea: Promote features of AT&T Digital PCS with benefit-driven wordplay

Agency: McCann-Erickson
Media: Print Advertising
Role: Strategy, Copy
 Blue Shield

Big Idea: Brand Shield 65 medicare program as being one about

people, not politics in direct response newspaper advertising

Agency: Cohn & Wells

Media: Direct Response Print Advertising
Role: Strategy, Design Concept, Copy
 Jamba Juice

Big Idea: Re-introduce Juice Club as Jamba Juice

with consumer lifestyle and popular culture-based advertising.

Agency: Beren & Fernbaugh

Media: Pitch Creative – Print /Outdoor
Role: Strategy, Design Concept, Copy Writing
 BoostWorks

Big Idea: Brand company and their products as “Fuel for Faster Networks”
and develop gas station-themed sales, marketing and trade show materials

Agency: Kimball Group

Media: Advertising
Role: Strategy, Creative Direction,
Design Concept, Copywriting, Tagline