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current academic year. It is primarily a tool to assist students who have commenced, or are about to commence, their studies to plan each stage of enrolment in their chosen course, so that they can undertake the required program of study. In particular, the Handbook includes the overall requirements that students who commence a course in the current academic year must normally satisfy before they are eligible to be awarded that quali.cation. Students who commenced their studies in their enrolled course prior to the current academic year should consult the archived Handbook for the year in which they commenced their studies. All handbooks are available online at www.monash.edu.au/pubs/handbooks, including notifications of updates via the handbook change register.

Undergraduate - Unit MKC1200 - Principles of marketing

Assessment Within semester assessment: 50% Examination (2 hours): 50% Chief examiner(s)

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered. Level Undergraduate Faculty Faculty of Business and Economics Offered Clayton First semester 2012 (Day) Sunway First semester 2012 (Day) Clayton Second semester 2012 (Day) Sunway Second semester 2012 (Day) Coordinator(s) Dr Rowan Kennedy Synopsis This unit introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the unit is to provide students with the conceptual skills necessary to identify and solve marketing problems. The unit provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing unit. Outcomes The learning goals associated with this unit are to: 1. 2. 3. 4. describe the key concepts upon which the practice of marketing is based recognise these concepts in the marketplace and in everyday life discuss the role and influence of marketing in the organisational environment discuss how key marketing concepts can be used in analysing a range of marketing problems.

Dr Rowan Kennedy Contact hours 3 hours per week Prohibitions MKF1120, MKG1120, MKW1120

SOURCE: http://www.monash.edu.au/pubs/handbooks/units/MKC1200.html CRICOS Provider Number: 00008C Monash University 2012 handbooks: Faculty of Business and Economics Page 1 of 1 Page updated: 04 November 2011 Page printed: 12 December 2011 While the information provided herein was correct at the time of viewing and/or printing, Monash University reserves the right to alter procedures, fees and regulations should the need arise. Students should carefully read all official correspondence, other sources of information for students and the official university noticeboards to be aware of changes to the information contained herein. The inclusion in a publication of details of a course in no way creates an obligation on the part of the university to teach it in any given year, or to teach it in the manner described. The university reserves the right to discontinue or vary courses at any time without notice. Students should always check with the relevant faculty officers when planning their courses. Some courses and units are described which may alter or may not be offered due to insufficient enrolments or changes to teaching personnel.