Professional Documents
Culture Documents
Ad Judge
Advertising is using
critical, creative,
conceptual skills to solve
problems for brands &
issues & people in a
global economy.
-deborah morrison
table of contents.
- the world around us
-Yin & yang
- wanderlust
-re-invent the wheel
-elevator pitch
- gusto
-grow like goliath, Behave like david
-art of war
-vous presenter
-ego-check
-Identity
S0
so get
them
tattooed.
live an interesting
life and it will come
through in your work.
- Warren Berger
wanderlust.
"Creativity strikes me as a
high-falutin word for the work
i have to do between now and
Tuesday."
-David Ogilvy
inspired.
simon wearing.
elevator pitch.
someone told me once, and this has helped
me more than anything in my career, write
this down on a piece of paper.
1 // what to say
2// How to say it
That's it. that's advertising right there.
-GREG HAHN
gusto.
show vigor in your
work. invite vibrance
into your life. it will
spread throughout your
team. abundant
enthusiasm will keep
you thriving and
successful.
ENERGY AND
ENTHUSIAM ARE
TOOLS, OR MAYBE
THEYRE WEAPONS.
-Bryan Shembeda
art of war.
use observations
and research to
provide your creative
work a viable
platform for launch.
YOU FEED
A PIG, YOU
SLAUGTER A
HOG. BRANDS
CAN BE
PIGGY BUT
THEY CAN'T
BE HOGS.
identity.
"A GREAT BRAND IS A STORY
THAt IS NEVER COMPLETELY TOLD."
-Scott Bedbury
VOUS PRESENTER.
DON'T BE AN ASSHOLE.
EGO-CHECK.
-KASH SREE
now go.
we are.
Ben Kraft
Writer.
adrenaline Junkie.
@thebengineer77
benhkraft.com
Matt Tolkin
Designer.
Half-Jewish.
@fratty_tolkin
cargocollective.com/
matttolkin
Jason Laird
Art Director.
Homosexual.
@jaylaird3
jason-laird.com