Dedicated to the needs of the future, our structure clarifies roles, responsibilities and decision-

making across our business.

Mr. Andre Rompis

Chairman & Managing Director

Mr. Nik Mustapha Nik Mohamed

Director

Ms. Julie Teh

Director
Mr. Joseph Tan Soong Ted
Director

Mr. Kong Wai Wei

Director

Mr. Gary Tan Sim Huan

Director

Puan Jamiah bte Abdul Hamid

Director
Tan Sri Datuk Dr. Hadenan Bin A. Jalil
Director

DATUK JOHAN JAAFFAR ABDUL RAHMAN BIN AHMAD DATO' SRI AHMAD FARID BIN
RIDZUAN
 SHAHRIL RIDZA BIN RIDZUAN TAN SRI LEE LAM THYE YBHG DATO' GUMURI HUSSAIN

>

OVERVIEW
Media Prima Berhad (Media Prima), the leading integrated media investment group in Malaysia, was listed on the
Main Board of Bursa Malaysia (the Malaysian Stock Exchange) on 22 October 2003. The Group has a diversified
interest in a complete media platform from the broadcasting (tv and radio), online, outdoor advertising content
creation, print media and event management.
Media Prima’s origins date back to 1983 when shareholders of The New Straits Times Press (Malaysia) Berhad
(NSTP) launched TV3, the nation’s first private TV network, in June 1984. TV3 subsequently went public in April 1988
and was placed together with NSTP under the holding of Malaysian Resources Corporation Berhad (MRCB).
These media assets were unbundled and established under a separate holding company, Media Prima, in September
2003. The year 2004 welcomed the incorporation of 8TV into Media Prima’s portfolio while the following year saw the
acquisitions of two more TV networks, ntv7 and TV9, thus consolidating the Group’s leadership in the broadcast
industry and bringing the total to four free-to-air TV networks in Malaysia. Media Prima’s TV Networks maintained its
industry leadership position with the four television networks, TV3, ntv7, 8TV and TV9, collectively achieving a
combined audience share of 50% in 2008. Furthermore, our television networks collectively garnered approximately
90% of the total FTA TV advertising spending in Malaysia. TV3 continues to be the station of choice for all
Malaysians, claiming an average of 32% share of viewers nationwide in 2008. TV9 which was only launched in May
2006 broke even only after 16 months of operations.
The Group also currently owns three radio networks, Fly FM, Hot FM and its latest acquisition Radio Wanita Sdn.
Bhd. which has been rebranded as One FM. Media Prima’s venture in the radio industry began with the acquisition of
Perintis Layar Sdn. Bhd., the holding company of Max-Airplay Sdn. Bhd. (Max) on 29 April 2005. Since it began
broadcasting in October 2005, Fly FM became a hit among its target listeners with its tagline, “It’s All About the
Music”. Fly FM is currently ranked as the No. 2 English radio station for under 34 demographics and student
categories in addition to leading the Higher Household Income (HHI) group.
Synchrosound Studio Sdn. Bhd., the license owner of Hot FM was acquired by Media Prima on 30 December 2005.
Hot FM is the fastest growing local Malay radio station, having captured 2.9 million listeners within eight weeks of its
launch on 1 February 2006. Aimed at young urban Malay listeners with a tagline “Lebih Hangat Daripada Biasa”
(Hotter than Usual), Hot FM is the number one overall radio station in Malaysia for average audience, number one in
the under 34 demographics, and number one overall in major market centres combined with over 4.3 million listeners.
The acquisition of 80% stake in Radio Wanita Sdn. Bhd. completed on 19 January 2009 added more strength and
variety
to Media Prima’s Radio Network. One FM, a Mandarin and Cantonese speaking radio station was the result of a
transformation process of the previously operated Radio Wanita.
Media Prima has also extended its wing into the new media realm with the launch of the online portal, gua.com.my on
11 September 2007. The online portal which name translates into ‘I’ or ‘cave’ in English, provides internet users with
the latest scoop on happenings in the entertainment world, both local and international, and has achieved 1 million
hits in its first month. Gua gained entry into the Malaysia Book of Records for the country’s first online drama series
Kerana Karina which was produced in partnership with Grand Brilliance Sdn. Bhd. On its three-month anniversary,
Gua placed itself as one of the country’s leading online entertainment portal. The web drama recorded an astounding
520,000 views since it first went online on 29 November 2007, surpassing the initial estimate of 10,000 views.
By year end, ‘Gua’ received 12 million page views. The Group has also launched the country’s first third generation
(3G) mobile television service under the new media project which serves as a channel for users to view programmes
from television networks, TV3, ntv7, 8TV and TV9 on their 3G-enabled mobile devices at affordable rates. The
incorporation of Catch-up TV, an online video on demand service that allows the audience to watch episodes on the
TV networks’ online portals has been successful with over 41 million video views in December 2008.
Other cross media interests of Media Prima include content creation (Primeworks Studios Sdn. Bhd.), outdoor
advertising (Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd. and The Right Channel Sdn. Bhd.) and events management
(Big Events Sdn. Bhd.). Media Prima is a complete media platform that offers unparalleled and cost-efficient choice to
advertisers who seek to target different market segments.
Media Prima also has interests outside Malaysia and the 1997 venture in TV3 Ghana, which has since emerged as
Ghana’s preferred free-to-air TV network, has proven to be a strategic expansion of its media assets. In 2008, Media
Prima outlined its regional expansion plans with the proposed establishment of the MPB Strategic Media Fund
Limited Partnership (“the Media Fund”), a private equity fund to be set up for the purpose of investing in media assets
across South East Asia and other Asian emerging markets. The Media Fund will be Media Prima’s vehicle for its
regional expansion plans in line with its strategy to grow and diversify the Group’s earnings and enhance
shareholders value.
As a potential seed asset for the Media Fund, MPB Primedia Inc. was established, entering into a block airtime and
consultancy agreement with ABC Development Corporation (ABC), the owner and operator of the ABC5 network
which operates its television network throughout the Philippines.
ABC5 then undertook a comprehensive re-launch and repositioning of the television network which included a name
change to TV5, a more powerful transmitter which extended the range of the station and a completely revamped
content schedule to attract more viewers and advertising. The initial results have been impressive with TV5’s ratings
increasing from 1% prior to launch to more than 7% in December 2008, making it the clear Number 3 television
network in the Philippines.
Media Prima also maintains a 43% equity interest in NSTP, one of Malaysia’s largest publishing groups that publishes
leading newspaper titles including the New Straits Times, Berita Harian and Harian Metro. The Group has made
significant inroads in the print media with Harian Metro being the country’s No.1 daily newspaper in Malaysia.
Kumpulan Guthrie Berhad Company Profile

From Malaysia to Indonesia, Southeast Asia is Contact Information

Kumpulan Guthrie's land. The conglomerate has its Address: Wisma Guthrie, 21 Jalan Gelenggang,
hands in a variety of businesses, including oil palm Damansara Heights
plantations, real estate, and manufacturing. 50490 Kuala Lumpur, Malaysia
Kumpulan Guthrie has controlling stakes in primary
Phone: +60-3-2094-1644
operating subsidiaries Guthrie Property
Development, Highlands & Lowlands, and Guthrie Fax: +60-3-2095-7934
Ropel. Units of the group develops planned
communities in Malaysia, offer a variety of services
(landscaping, IT, agricultural consulting), and make Financial Highlights
such items as building materials and rubber gloves. Fiscal Year End: December
The company dates back to 1821, when Alexander Revenue (2006): 682.50 M
Guthrie established a proprietor enterprise in
Southeast Asia. The company has agreed to merge Revenue Growth (1 yr): 21.20%
with two other Malaysian companies.

Key People

• CEO and Director: Dato' Abd Wahab Maskan

• Head, Group Finance and Administration and
CFO: Tong Poh Keow
• Director, Management Information Systems and
Knowledge Manag: Abdul Aziz Abu Bakar

Industry Information

Sector: Consumer Goods

Industry: Farm Products

Top Competitors

• Hidong Estate PLC

• Kuala Lumpur Kepong Berhad
• Sime Darby Ber