Panel

INZICHT NZ C

Panel Inzicht
Panelbook

The

The Netherlands, Belgium and France

your partner in online fieldwork

Panel Inzicht Panelbook

Panel Inzicht (insight) is a young fieldwork organization specialized in online quantitative research. Our office is located in Ermelo, right next to the A28 highway. We arose from a market research company and have the biggest panel of the Netherlands. We also have panels in Belgium and France. The combination of our big panels and our statistical knowledge make us a unique player in the market. Moreover, our technical know-how ensures that everything in this area goes smoothly and quickly as well. Combine this with a 100% variable cost and competitive rates, and youll understand that Panel Inzicht is a new, interesting and refreshing player in research land.

Maintaining Quality
As researchers we know how important the quality of the response is for the research. We do everything possible to guard the quality of the response (and the members), in several ways. All subscriptions go through a double opt-in process. We also keep a blacklist of members that are disqualified for future research, for whatever reason. They may have filled in earlier surveys either without taking it seriously (straight liners) or too quickly (speeders). We also check for data consistency: someone who first claims to be a woman, but later claims to be a man, is also excluded. Panel Inzicht is affiliated with the MarktOnderzoekAssociatie (MOA) and the ESOMAR. Furthermore, we make use of deduplication based on IP addresses and cookies. During their membership, our panel members complete their profile information, which is a good indication of the members quality. Panel Inzichts panels are ISO 26362 certified late 2013. All these activities ensure the best possible response quality!

History of the Panel

Panel Inzichts panel started in 2000 when three smaller panels were combined, resulting in a flying start. As one of the first (large scale) panels in the Netherlands, the panel soon surpassed the number of 100,000 members. This growth was, and is, mainly accomplished by the tell a friend principle, but also by means of targeted banners, email campaigning, text links and a network of carefully selected (media) partners. Of course, we work with double opt-in. We used the same approach in Belgium and France. In order to guard the panels diversity, we actively recruit specific groups (such as the elderly). In this way, we are able to take care of the most divers, specific research requests. The combination of a lot of background information about our panel members and the large size of our panels make us an interesting partner in online fieldwork.

Specialty Panels
Due to the size of our panels, we have been able to build specialty panels in the last few years. These include a holiday panel, a media panel and above all the biggest business panel. We call this our professionpanel, with possible preselection based on, for example, company size (FTE, ), department, job level, decision-making power and sector. We also know if our members are ZZPers (persons that form independent companies without employees). In other words: Panel Inzicht can also carry out your most specific requests.

Representativeness
In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many researches require representativeness regarding sex, age, region, income and level of education. Naturally, we understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example, a representative sample of the Netherlands, but also to smaller, more specific requests. However, the smaller and the more specific the request is, (RFQ), the more difficult it becomes to guarantee representativeness.

Recruitment
We recruit our panels members in several ways. Subscription always goes through a double opt-in process. We recruit by means of text links, targeted banners, email campaigning and a network of carefully selected (media) partners. The tell a friend principle also plays a major role. In this way, we stimulate members to subscribe other people to our panel. The largest share of our panels growth is attributable to this principle. We regularly recruit actively for difficult groups such as the elderly and ethnical minorities.

Panel Information
On the following pages you will find information about the structure of our panels in the Netherlands, Belgium and France. This information includes the absolute and percentage distribution of the panel members based on: age, sex, level of education, family situation, income, residence and influence in purchasing process. You will also find detailed information about our business panel in the Netherlands. Of these members we know the following additional information: work situation, potential self-employment, number of employees, department, sector and influence on company purchases. If you wish to receive additional information, please contact us at info@panelinzicht.nl.

Subscription
You can subscribe to Panel Inzichts panel on our website www.panelinzicht.nl. When you subscribe to our panel, you will be redirected to a separate login page. If you enter your details, you will receive an email through which you can confirm your registration. You will then be able to participate in Panel Inzichts surveys. You will receive an invitation to a survey approximately once a month, as well as requests to complete your profile so we can invite you to researches for which you qualify. By participating in surveys, you save points that are exchangeable for money. You also gain access to our portal, so you can get a discount on purchases at popular websites. If you wish to unsubscribe, you can do so on the website, or by clicking on the unsubscription link at the bottom of each email you receive.

Panel Information Netherlands

Population Area Life expectancy Language Capital (population) Economic growth Inflation Unemployed working population Internet penetration Active panel members 16,819,595 41,526 km2 80 jaar Dutch, Frisian Amsterdam (779,808) -1,7% (Q2 2013) 0,9% (sep 2013) 6,6% (mei 2013) 92% 114,450

Gross (household) income

Categories Beneath average 30.500 per year Approx. average 30.500 per year Above average 30.500 per year

% 41% 38% 21%

N 19,737 18,007 10,093

Family situation

Categories Single Partner Partner, cohabiting Married Divorced Widow, widower

% 24% 10% 19% 38% 7% 2%

N 13,908 5,698 10,940 22,317 3950 1204

Influence on purchase of daily groceries

Background information
Age Categories <15 15-24 25-34 35-44 45-54 55-64 65-75 >75 Gender Categories Male Female Categories Primary education Mavo Havo Vwo LBO MBO HBO WO Other % 0% 27% 20% 17% 18% 12% 4% 1% % 38% 62% % 3% 9% 7% 4% 8% 39% 22% 6% 3% N 0 32,066 23,943 20,425 21,171 13,816 5,137 780 N 43,753 70,800 N 1,794 6,318 5,223 2,792 5,443 27,878 15,830 4,166 2,240 Influence on purchase of financial products / services Influence on purchase of electronics

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 5% 13% 17% 21% 45%

N 2,332 6,504 8,524 10,908 23,261

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 7% 12% 23% 28% 30%

N 3,684 6,327 11,657 14,315 15,544

Education

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase Categories Rented dwelling Owner-occupied dwelling I live with my parents I live with someone else

% 10% 11% 22% 28% 28% % 42% 39% 15% 5%

N 5,083 5,909 11,502 14,409 14,613 N 34,884 32,259 12,392 3,753

Residence

Business Panel Nederland

Paid job Categories No, I am a student without a job Yes, I am my own boss Yes, I have a temporary contract Yes, I have a permanent contract Yes, I work through a temp agency Yes, I am a student and I have a job No, I am retired No, but I do volunteer work No, I am a housewife / houseman No, I am temporarily unemployed Other % 6% 6% 10% 34% 2% 8% 5% 3% 9% 10% 7% N 5,082 4,961 8,719 28,663 2,034 6,761 4,203 2,447 7,565 8,276 5,847 Department Categories Purchase Production Logistics Sales Marketing Administration and Finance P & O or HRM Management Service and maintenance IT Other % 1% 8% 6% 15% 2% 11% 1% 3% 4% 3% 46% N 489 4,253 2,803 7,467 833 5,536 711 1,611 2,242 1,642 23,369

Number of employees within the company

Categories 0-5 6-10 11-25 26-50 51-100 101-250 251-500 501-1000 >1000

% 12% 6% 9% 9% 9% 10% 9% 9% 26%

N 4,428 2,074 3,214 3,139 3,395 3,700 3,308 3,376 9,298

Sector

Categories Agriculture, forestry and fisheries Mining Industry Production, distribution and trade of electricity, Natural Gas, power and air conditioning Extraction and distribution of water Construction Wholesale and retail trade Transport and storage Financial institutions Real estate and rental Advising, research and other specialized business services Public administration and compulsory social security Education Health and welfare Culture, sports and recreation Other services Import and export of services and/or goods Catering Other

% 1% 0% 5% 2% 0% 3% 11% 3% 4% 0% 3% 4% 5% 19% 2% 10% 1% 5% 22%

N 622 63 2,555 980 54 1,545 5,807 1,767 1,855 191 1,518 2,022 2,495 9,823 1,265 5,134 657 2,512 11,257 Influence on company purchases

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 53% 21% 13% 7% 6%

N 19,705 7,701 4,755 2,562 2,122

Panel Information Belgium

Population Area Life expectancy Language Capital (population) Economic growth Inflation Unemployed working population Internet penetration Active panel members 11,008,000 30,528 km2 80 jaar Dutch, Flemish, French Brussel (1,119,000) +0,1% (Q2 2013) 1,16% (sep 2013) 8,6% (mei 2013) 76% 37,664

Gross (household) income

Categories Beneath average 30.500 per year Approx. average 30.500 per year Above average 30.500 per year

% 36% 50% 14%

VL 239 433 122

WA 341 377 98

Family situation

Categories Single Partner Partner, cohabiting Married Divorced Widow, widower

% 30% 22% 19% 22% 7% 1%

VL 642 360 538 448 115 12

WA 567 521 237 442 176 31

Influence on purchase of daily groceries

Background Information
Age Categories <15 15-24 25-34 35-44 45-54 55-64 65-75 >75 Gender Categories Male Female Categories Primary education ASO BSO KSO TSO Higher education University Other % 1% 31% 24% 20% 14% 7% 2% 0% % 42% 58% % 7% 7% 12% 1% 11% 38% 10% 14% VL 341 6,958 4,080 2,956 2,182 1,184 266 36 VL 7,566 9,436 VL 715 1,202 1,982 110 1,797 2,490 955 416 WA 201 5,217 5,469 4,724 3,313 1,740 464 72 WA 8,430 12,233 WA 487 78 114 63 62 3,960 702 1,943 Influence on purchase of financial products / services Influence on purchase of electronics

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 6% 13% 23% 16% 43%

VL 62 211 314 217 560

WA 86 133 281 204 573

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 10% 13% 27% 22% 28%

VL 115 222 389 290 348

WA 144 121 334 294 382

Education

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase Categories Rented dwelling Owner-occupied dwelling I live with my parents I live with someone else

% 15% 14% 25% 21% 25% % 43% 33% 20% 4%

VL 183 249 332 257 343 VL 532 433 351 47

WA 202 120 340 301 313 WA 613 437 173 49

Residence

Panel Information France

Population Area Life expectancy Language Capital (population) Economic growth Inflation Unemployed working population Internet penetration Active panel members 65,436,552 674,843 km2 81 jaar French Paris (2,211,000) +0,5% (Q2 2013) 0,9% (sep 2013) 10,9% (mei 2013) 77% 100,917

Gross (household) income

Categories Beneath average 30.500 per year Approx. average 30.500 per year Above average 30.500 per year

% 50% 37% 13%

N 1,737 1,301 443

Family situation

Categories Single Partner Partner, cohabiting Married Divorced Widow, widower

% 35% 26% 13% 19% 5% 2%

N 3,134 2,295 1,122 1,648 428 208

Influence on purchase of daily groceries

Background Information
Age Categories <15 15-24 25-34 35-44 45-54 55-64 65-75 >75 Categories Male Female Categories <BAC BAC BAC +2 BAC + 3/4 BAC 5 et plus Other % 2% 31% 27% 18% 14% 6% 1% 0% % 41% 59% % 21% 25% 17% 9% 6% 22% N 2,386 32,924 28,376 19,613 14,360 6,620 1,505 452 N 42,885 62,544 N 9,232 11,177 7,624 4,120 2,881 9,880 Influence on purchase of financial products / services Influence on purchase of electronics

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 10% 10% 20% 17% 42%

N 598 565 1,177 1,004 2,460

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase

% 14% 10% 26% 23% 28%

N 787 598 1,488 1,305 1,622

Gender

Education

Categories I do not have any influence I have limited influence Advising influence I make the final choice I do the purchase Categories Rented dwelling Owner-occupied dwelling I live with my parents I live with someone else

% 19% 10% 26% 22% 23% % 52% 25% 17% 6%

N 1,109 598 1,490 1,272 1,329 N 3,014 1,425 983 370

Residence

Over view of adv antages :

Panels in The Netherlands, Belgium and France Competitive rates and an introduction discount of 15% Knowledge of research methodology, statistics, scripting and IT Quick answers to your questions Short lead times Fast switching when necessary

Panel
Panel Inzicht B.V. Postbus 237 3850 AE Ermelo Visiting Address Middelerf 12 3851 SP Ermelo T: 0341-760055 F: 084-8327496

INZICHT NZ C

www.twitter.com/panelinzicht

KvK: 08224143 BTW: NL822272635B01 Bank: 1102.33.913 (Rabobank)

E: info@panelinzicht.nl W. www.panelinzicht.nl