Presented By: Archit Tyagi Hesham Rehman Himanshu Singh Khwaja Asim Sarvesh Shukla Vishal Saxena

OBJECTIVE
The main objective of this presentation is to present before you some of the salient features of the biggest example of Virtual Corporation i.e. eBay, who in just a span of 15 years became the worlds best online shopping portal in which people and businesses buy and sell broad variety of goods and services worldwide. In this presentation we have focused upon the companys business tactics and also their massive growth in the Online Marketing. eBay is fully an E-Commerce based company.

A BOUT
Founded in 1995, eBay now has more than 90 million active users globally. American Company Pierre Omidyar(Founder) & John Donahoe (CEO) eBay is the world's largest online marketplace, where practically anyone can buy and sell practically anything. Has established localized in thirty other countries including India & China. In 2009, the total worth of goods sold on eBay was $60 billion -- $2,000 every second. eBay Inc. also owns PayPal, Skype, StubHub, Bazee.com and other businesses. Core message was that eBay is the company that is in the business of connecting people, not only selling them things. eBay is leading in mCommerce, with 7m downloads of the eBay application since the launch and $600m in GMV in 2009.

SL OG ANS
Connecting buyers and sellers globally. Come to think of it, eBay. What ever it is, you can get it on eBay. Shop victoriously! From collectibles to cars, buy and sell all kinds of items on eBay Buy it, sell it, love it

MARKETING ON THE WEB

Though online marketing is one of the forms of direct marketing, it needs a separate treatment as it represents an altogether new way of doing business. It has more power compared to all other forms of direct-marketing. It gets it power on account of its interactive capability and speed. It enables an interaction, which almost approximates real-life interaction.

BENEFITS FOR SELLER

Access to all markets Contraint-free growth Provision of enhanced value to consumers Provision of many services and products from a single stop Better marketing productivity and costcontrol Better CRM through sharper customer data Flexibility in marketing communications

BENEFITS FOR BUYER

Convenience Scope for informed and competitive buying Search advantage Wider Options Customised and personalised products & services Greater Transparency Greater bargaining power

GROWTH OF ONLINE MARKETING - GLOBAL World over, online marketing is fast catching up. Its growth has manifested itself in 2 ways; Growth in volume of business on the net Enlargement in the range of products marketed The growth of the Internet as a mass medium is a major factor behind this development. This sweeping presence and influence of the Net is shaping it as the business model of the future

GROWTH OF ONLINE MARKETING - INDIA Online market clocked Rs. 2,300 crores in India in 2007 Indians are spending more time on the web Currently around 30% of the Net users are online shopper Online sales initially picked up with B2B ecommerce Firms started dealing with their suppliers, channels & business buyers online Business processes such as Supply Chain Management/Distribution management were the ones that initially picked up

QUICK FACTS ABOUT

The very first thing sold on eBay was a broken laser pointer for $14.83. The domain ebay.com attracted at least 902 million visitors annually by 2008 according to a Compete.com study. This was thrice numbers of walmart.com Anyone can sell anything. Anything means anything.(even services)

MARKETING ASPECTS OF
The company's current business strategy includes increasing international trade. eBay has already expanded to over two dozen countries including China and India. The only places where expansion failed were Taiwan and Japan, where Yahoo! had a head start, and New Zealand where TradeMe, owned by the Fairfax media group is the dominant online auction website. A more recent strategy involves the company increasingly leveraging the relationship between the eBay auction site and PayPal: The impact of driving buyers and sellers to use PayPal means not only does eBay turn buyers into clients (as a pure auction venue its clients used to be predominantly sellers) but for each new PayPal registration it achieves via the eBay auction site it also earns offsite revenue when the resulting PayPal account is used in non-eBay transactions. In its Q1 2008 results, total payment volume via PayPal increased 17 percent, but off the eBay auction site it was up 61 percent.

WHO S E LLS O N

C2C:

eBay provides individuals a trusted online platform for buying and selling used as well as new products.

B2C:
More than 320,000 small and mediumsized enterprises are trading on eBay across Europes four biggest economies (Germany, the UK, France and Italy). eBay engages more and more with big brands and fixed price style transactions.

S WOT ANAL Y S I S OF
OPPORTUNITES THREATS
Acquisitions business opportunities Market development in new and emerging markets like China & India is a huge opportunity Market penetration in current markets can change a large number of potential customers to subscribers to name a few by eBay to name a few provide new Success attracts competition Attacks by illegal practices could happen Some cost like credit card charges cannot be controlled strategy

CH ALL E N GE S FO R
Its main auction model is slowing as ebay faces maturity = to achieve growth, it will have to do so not with its auction site but its acquisitions such as Paypal and eBay. Stiffer competition particularly abroad = early this year, eBay had to scrap seller transaction fees in China due to significant competition from Alibaba.com. Even in Korea, Yahoo is aggressively challenging eBay Sellers are looking for other (cheaper) channels to sell their products = ebay's fees are continuously rising, and sellers are looking for ways to sell their items. They are flocking to ebay's competitors or creating their own ecommerce site Competition from Google = Google has developed GBuy or Google Checkout, which is its main challenge to Paypal.

HOW TO SUCCEED IN COMPETITIVE MARKET

eBay has changed dramatically in the past decade. What began as a small online marketplace for collectibles has grown to cover a wide array of mid to upscale markets and person-to-person sales that span the globe. In the old days, an eBay seller could write up a quick description of an item, take a few digital photos, upload the info to eBay, and wait for bids to come in. Those of us who were selling on eBay in the early days found that it was easy money.

MARKETING STRATAGIES FOR Business Case and Business Plan Compartmentalization Market Identification Monitor Your Competition Sourcing Suppliers Product Pricing Comparisons Set forth and Compartmentalize Goal Setting Automation

STEPS FOR SUCCESSFUL MARKETIG

Basic steps to building a solid marketing plan The latest and greatest tools to build your eBay business Critical visual and presentation techniques Secrets of professional advertising copywriters that help you create outstanding and persuasive item descriptions Advanced marketing and promotional strategies that help you grow your eBay business exponentially Keys to Gold Star Customer Service and ways to turn one-time shoppers into lifetime loyal customers Proven, comprehensive planning and businessbuilding strategies that take your business to the next level

BU S I N E SS M O D E L OF
0 Registration 3 0 Registration

1 8

Lists item Auctions Fees($$)

Bids on item

eBay Trading Community 1.26 million Buyer

2 4
Feedback on seller

Seller
4 5
Notification of Winning buyer!

registered users 800,000+ simulation auctions

Feedback On buyer 7

Notification of Winning bid!

Buyers and sellers leave Feedback on each other

6 6

Ships item (after exchanging e-mail) Sends payment (after exchanging e-mail)

COMPETING TO WIN SELLER - EFFICIENCY

COMPETING TO WIN SELLER - SUPPORT

PAR T N E RS OF
Kodak (digitizing customer photos)
Mailboxes Etc. (shipping) i-Escrow (for releasing funds after items are received) Collectors Universe (authenticating auction items) Billpoint (payment with credit cards) Bought Butterfield & Butterfield (134-year-old auction house) Bought Kruse International (hi-end Automobile auction house)

A C Q UI S ITIO NS OF
Skype [Oct. 2005]
Global VoIP Over 59 million registered users

StubHub [Jan. 2007]

~$307 million Dedicated ticket-only marketplace

STRATEGIC PARTNERS OF
Yahoo! [May 2006]
Exclusive 3rd party provider of all graphical advertisements Online payments, co-branded toolbar, and click to-call functionality

Google [Aug 2006]

Exclusive provider of textbased advertising outside US Click-to-call integration

GLOBAL JOINT VENTURES OF PChome Online[June 2006]

Internet provider in Taiwan Co-branded website featuring auction style training & fixed price sales

TOM Online [Dec. 2006]

Leading wireless Internet company in China eBay EachNet & TOM Online combine to create new e-commerce community in China

PR O P O SAL TO
Joint venture with Student-to-student transaction for used textbooks Expose college students to eBay auctions Future options with