Jeannette Botello MBA www.linkedin.

com/in/jeannettebotello/

PURPOSE As a Bi-Cultural business executive my function is to significantly contribute to the goals, objectives, and results of the company that I work for by creating and implementing innovative business strategies to maximi e company profit and market share! "o achieve this I will capitali e on my global professional experience developing and executing strategies and plans in different areas, taking advantage of my# $xcellent negotiation skills, multidisciplinary education, and multicultural exposure gained after studying and working in %atin America and &'! SUMMARY (ighly energetic, visionary, bi-cultural leader with proven track record as# strategist and business leader, with demonstrated aptitude to develop creative strategies and ability to manage expectations of supervisors, and other functional groups! 'uccessfully establishing tactical partnerships, building sales, and accomplishing successful sales negotiations with large and medium si e corporations, performing accurate market analysis, and profit oriented execution! 'urpassing goals on each of the multiple industries and companies I have worked for! 'trong persuasion skills focus in generating win-win situations! Other roles include: Business executive with high proficiency, self-driven and outstanding analysis and negotiation capabilities for startup companies entering new markets! )*+ years B)B experience in the &' and %atin American markets! ,rove track of strong analytical skills! As an entrepreneur and as employee of different transnational corporations, I have managed and trained various sales groups targeting a wide-ranging array of market segments! $xceeding customer-s expectations and giving them solutions for their re.uirements! I have participated in the development and lead the execution of plans and tactics to achieve business objectives and goals as well as being in charge of developing strategies for multiple companies in different industries! /reat understanding of I" distribution channel system in 0exico working directly with the main wholesalers and resellers in the country! EDUCATION /raduate with master in business administration 0BA Biochemical $ngineering, Bachelor 1egree! 2ther studies# 0anagement training at 0icrosoft Corporation, multiple sales training at 0icrosoft and "erra 3etworks! 1igital 0arketing 'eminar at "ecnologico de 0onterrey! PROFESSIONAL EXPERIENCE Pose Intern!tion!l" Inc# $!nu!r %&'( ) M! %&'( *+ouston" TX, A 342CC 53on-4essel 2perating Common Carrier6 with more than 78 years of experience as an international freight forwarding company, head.uartered in (ouston "9, with subsidiaries in 0exico City and Cali, Colombia! Director o- .usiness De/elo01ent -or US !nd L!tin A1eric! $stablish and execute a new operational sales strategy and competitive landscape analysis! 1eveloped and implemented complete digital marketing strategist, mission and vision, keys of success, and established partnerships with chambers, and other logistic companies complementing our service portfolio! ,rovide market segmentation and analysis to the company leaders with tactical initiatives to increase market share in Colombia and 0exico, setting up achievable .uotas and pipelines with accountability to the regional sales managers! ':2" analysis and presenting new areas of opportunity base on it! Monterre Institute o- Technolo2 !nd +i2her Educ!tion Octo3er %&'' ) $!nu!r %&'( *+ouston" TX, Instituto "ecnol;gico y de $studios 'uperiores de 0onterrey, I"$'0 Is the largest private, multi-campus universities in %atin America with over <*),*** enrolled students at the high school, undergraduate, and postgraduate levels! M!n!2in2 Director %ead business analysis in the &' market, generating a uni.ue competitive strategy aim to position "ecnologico de 0onterrey &niversity, as a multicultural bridge between %atin America and &'! Identify threads and opportunities by implementing ':2" analysis! $stablish partnerships with other universities and enterprises that appointed "ecnologico de 0onterrey (ouston 2ffice as the best option for continental educational programs! 0anage, develop, and drive the implementation of this strategy! %ed the development and implementation of action plans to implement uni.ue global educational programs= aimed for high executives working in $nergy, International commerce and 0edical industries! 3egotiated agreements with tactical partners such as# &niversity of (ouston, &"'A, >ice &niversity, the 0ethodist 'ystem, Baylor College, (ouston Community College, and %one 'tar College, to generate uni.ue and competitive training courses for "ec0ilenio and "econlogico de 0onterrey 'ystem!

Che-s %3 coo4in2 school" ret!il store $une %&&5 to Au2ust %&'% *+ouston" TX, Cooking school for the whole family aimed to satisfy the need of new home cooking trends! Founder !nd 0resident Concept designer and architect for a new cooking school idea! Implemented marketing strategies after researching new trends and techni.ues that satisfied customer needs= achieved ?*@ referral sales and )*@ repeated customers! Impulse Chefs )b to be voted A< for two consecutive years by "he 2bserver 3ewspaper >eaders Choice award )**B and )*<*! 4oted A< by 3ickelodeon ,arent-s ,ick Award )*<* as Cid-s best party place in (ouston Achieved a 7D@ increase in revenue for )*<* in comparison with )**B! Eormed and trained an enthusiastic team with strategies for the implementation of team building programs offered to leading companies such as $xxon 0obil, Chevron, Insperity, "-0obile, Baker (ughes to name a few! Cre!ted 6 su3)3r!nds: T!1!le too" Che-s %u C!terin2" Al1i2ht cu0c!4es" I scre!1 5 ice cre!1" Che-s %3" .e!n Nutt " !nd All 5 7ids# Terr! Net8or4s Au2ust %&&' to Fe3ru!r %&&( *Me9ico Cit , "erra 3etworks, '! A!, is an Internet multinational company with head.uarters in Bra il! ,art of "elefonica /roup! "erra operates as a web portal solution andFor an internet access provider in the &!'!, 'pain, and <G %atin American countries! N!tion!l S!les M!n!2er Accountable for the commercial area objectives, focused in business developing targeting small and medium organi ations! $xecuting and supervising sales objective where met, assuring that all the strategic and budgetary imperatives are accomplish! 1irect supervisors in the development of all national and local sales tactics and strategies for our different product mix, focusing in (osting, "<, and $< line solutions, special applications, and tailor made web solutions! (eld responsible for# hiring and train of whole new sales force with a <**@ commission plan! %eading training and management of total sales force# 8 supervisors with 8* full commission sales personnel! 'urpassed sales objectives <8@, leading, and motivating high performance sales team! Increased sales budget in 8**@ in less than a year! >educed sales associated attrition to less than <*@ Closing sales with global and leader corporate accounts such as# 3estle, 0abe, "00 group, Cinepolis, 0onterrey Insurance Company, Casa 'aba /roup, >eforma 3ewspaper, Hoy, /rupo 0odelo, Costco 0exico, :almart 0exico, /igante /roup, Comercial 0exicana /roup, to name a few! Co10uter :!rehouse $une %&&& to Au2ust %&&' *Me9ico Cit , >etail sales company of durable goods, computers, peripherals, and software aimed to the secondary market, by offering refurbished e.uipment! $mployee si e# 8*! Annual 'ales# I<,J**,*** dollars! N!tion!l S!les Director Achieved 7*@ profit increase and 8*@ product cost cut $stablish tactical alliances with# (,, Compa., and Ingram generating synergy with their brand force! %ead the generation of a new business expansion, detecting supplementary income opportunities as 0icrosoft reseller for small and medium corporations! Achieved )8@ additional sales after the first month this strategy was implemented! P!l!nc!r Cor0or!tion $!nu!r ';;6 to $!nu!r ';;< *Co=u1el" >r, Corporation target to different retails segments aimed to satisfied cruises ships tourist needs at Co umel Island! 'tores "ypes# 'ilver and gold jewelry, 0exican handcraft, folk art store and "-shirts stores! Annual sales# 7,***,*** dollars! $mployee si e# D*! .usiness !nd Purch!sin2 M!n!2er Accountable for sales, purchasing, and management for ? retail stores! 1irect and implement a different sale and purchasing approach after analy ing data of customer purchasing behavior and products inventories by store! 1irect report# 8 store managers! Accomplished <8@ reduction on product cost, and increased revenues of )*@ during peak season! Achieved 7*@ increase of sales revenue in G months Microso-t Cor0or!tion $!nu!r ';;' to M!rch ';;? *Me9ico Cit , Ch!nnel M!r4etin2 M!n!2er %ead develop and execution of commercial strategies on a channel-by-channel basis! Implemented and created the new training strategy to introduce a new licensing program called 02%, 50icrosoft 2pen %icense ,rogram6 Accountable for the development and training of the whole distribution channel 1irect and manage the development for a tool estimator, aimed to help the academic market resellers and <)** resellers 'old G7** product packages to '$, 0onterrey 50inistry of $ducation, 0onterrey6! Created a training program called $$05s6 50icrosoft 'peciali ed $xpositors6 that helped the resellers and distributors sell and understand 0icrosoft products!

S!les M!n!2er -or the Educ!tion Sector $!nu!r ';;' to M! ';;5 *Me9ico Cit , Created and executed strategies to develop the national educational segment >esponsible for training )*** distributors 3egotiated agreements for 0icrosoft products exclusivity with the best known &niversities and colleges in the country! 'ecure the largest sales with one of the biggest universities in %atin America 5&3A06! 'uccessfully developed speciali ed distribution channels for this sector! $xceed the I),8**,*** sales .uota by <8@! EDUCATION M!ster@s De2ree M.A $une ';;' 5I,A1$6 5(arvard $.uivalent6 http#FFwww!forbes!comFbusiness-schoolsFlistFinternationalF >ank <8 forbes!com http#FFwww!ipade!mxF1ocumentsF,resentaciones@)*rankingsFfinancial-times-global-mba-)*<)!pdf http#FFwww!ipade!mxF1ocumentsFEolletosFoficina-internacional-)*<)!pdf .!chelor@s De2ree .ioche1ic!l Science En2ineerin2 .SE *ITESM, Dece13er ';<6 Che- Certi-ic!te Tr!inin2 *APA (#;5, S!n $!cinto Co11unit Colle2e Au2ust %&&? ) %&&6 AREAS OF EXPERTISE: 'trategy 'enior $xecutive with )*+ years of experience in business developer and market analysis! 'turdy leadership skills with track record leading and implementing projects successfully! 1emonstrated strong communication skills by selling new solutions, strategies, and plans to a diversify array of companies and executives levels! Consultant experienced on business management, budget control, sales forecaster, and strategist, purchasing and inventory control! ,roject 0anagement, profitability, customer satisfaction, customer service, and .uality assurance! Analysis and problem solving, business negotiator, start up developer, business acumen and financially savvy Bicultural 5%atin America and &' market6 knowledge Bilingual# $nglish and 'panish speaker!