1. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. 2.

Describe the mobile computing environment that supports m-commerce (devices, software, services). 3. Describe the four major types of wireless telecommunications networks. 4. Discuss m-commerce applications in finance.
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5. Describe m-commerce applications in shopping, advertising, and provision of content. 6. Discuss the application of m-commerce within organizations and across the supply chain. 7. Describe consumer and personal applications of mcommerce. 8. Understand the technologies and potential application of location-based m-commerce. 9. Describe the major inhibitors and barriers of mcommerce.
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 mobile commerce (m-commerce or m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices.

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 ATTRIBUTES OF M-COMMERCE
Ubiquity Convenience Interactivity Personalization Localization

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 DRIVERS OF M-COMMERCE
Widespread availability of more powerful mobile devices

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 2010, terdapat 220 juta ponsel yang digunakan atau 92 ponsel per 100 penduduk (ITU, 2011). Mengingat adanya pemilik ganda, ITU mengindikasikan bahwa sebanyak 85% penduduk dewasa atau 65% dari jumlah penduduk memiliki akses terhadap ponsel.

Drivers: The handset culture

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Drivers: The Service Economy

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Drivers: Increased mobility

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Drivers:
Improved Price/Performance Improve bandwidth

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 wireless mobile computing (mobile computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere.

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 MOBILE DEVICES
personal digital assistant (PDA) A stand-alone handheld computer principally used for personal information management. smart phone A mobile phone with PC-like capabilities.

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 MOBILE COMPUTING SOFTWARE AND SERVICES

Messaging Services
short message service (SMS) A service that supports the sending and receiving of short text messages on mobile phones. multimedia messaging service (MMS) The emerging generation of wireless messaging; MMS is able to deliver rich media.

Location based Services

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 MOBILE COMPUTING SOFTWARE AND SERVICES

Voice-Support Services
Hands-free and eyes-free operations increase productivity, safety, effectiveness Better operation in dirty or moving environments Disabled people can use voice data for various tasks 2 times faster than typing Fewer errors

 Interactive Voice Response

A computer voice system that enables users to request and receive information and to enter and change data through phone Patients schedule doctors appointments Users request pick-up from FedEx Employees find information, select, or change benefits packages Electric utilities can respond to customers reporting power outages

 Voice Portal:
A Web site with audio interface, accessed by making a phone call
Request information verbally from system that: Retrieves the information Translates it into a computer-generated voice reply Tells you what you want to know Tellme.com, bevocal.com Helps businesses find new customers

 WIRELESS TELECOMMUNICATIONS NETWORKS

personal area network (PAN) A wireless telecommunications network for deviceto-device connections within a very short range.
Bluetooth A set of telecommunications standards that enables wireless devices to communicate with each other over short distances.

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 wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network.
Wi-Fi (wireless fidelity) The common name used to describe the IEEE 802.11 standard used on most WLANs.

Municipal Wi-Fi networks

large number of connected hotspots
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 WiMax A wireless standard (IEEE 802.16) for making broadband network connections over a mediumsize area such as a city. wireless wide area network (WWAN) A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network.

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 MOBILE BANKING MOBILE PAYMENTS

Mobile Proximity Payments

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 Mobile Remote Payments microfinance Refers to the provision of financial services to poor or low-income clients, including consumers and the self-employed. Obopay, Mcheck SMS

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 MOBILE MARKETING CAMPAIGNS

Four classes of online campaigns:
1. 2. 3. 4. Information Entertainment Raffles Coupons

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 The major objectives of these classes fell into one of six categories:
1.Building brand awareness 2.Changing brand image 3.Promoting sales 4.Enhancing brand loyalty 5.Building customer databases 6.Stimulating mobile word of mouth

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 mobile worker Any employee who is away from his or her primary work space at least 10 hours a week or 25 percent of the time.

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 Benefits of Mobile Workforce Support

Provides mobile workers with real-time access to enterprise data and applications Reduces time required in the field to process orders or to service customer requests Automates existing paper and pen processes and workflows Ensures that processes are completed in a uniform fashion with minimal data entry errors or data loss

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 Challenges of Mobile Workforce Support

Network coverage gaps and interruptions Internetwork roaming Mobile network and application performance Device and network management Bandwidth management

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 mobile entertainment Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage.

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 MOBILE MUSIC AND VIDEO MOBILE GAMES

PDAs (Handsprings Visor) with Flash RAM card Nintendos Game Boy Advance Sonys PocketStation

MOBILE GAMBLING
Germanys online lottery company fluxx.com available via mobile terminals Hong Kong, betting on horse races via cell phones is popular
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 location-based m-commerce (l-commerce) Delivery of m-commerce transactions to individuals in a specific location, at a specific time.

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 The services provided through location-based m-commerce focus on five key factors:
1. 2. 3. 4. 5. Location Navigation Tracking Mapping Timing

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 L-COMMERCE INFRASTRUCTURE
Mobile devices Communication network Positioning component Service or application provider Data or content provider

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 Positioning Component
network-based positioning Relies on base stations to find the location of a mobile device sending a signal or sensed by the network. terminal-based positioning Calculating the location of a mobile device from signals sent by the device to base stations.

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 global positioning system (GPS) A worldwide satellite-based tracking system that enables users to determine their position anywhere on Earth.

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 real-time location system (RTLS) Systems used to track and identify the location of objects in real time, usually within a building or other contained area.

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 locating assets within a facility, such as finding a misplaced tool cart in a warehouse notification of new locations, such as an alert if a tool cart improperly has left the facility to locate customers, for example in a restaurant, for delivery of food or service. to maintain proper staffing levels of operational areas, such as ensuring guards are in the proper locations in a correctional facility to quickly and automatically account for all staff after or during an emergency evacuation
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 Geographical information system (GIS) A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) information.

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 Navigation:
Available Parking lot: Paris

Product Tracking
UltraEX: real time tracking

Management
CEMEX: deliver cement within 20 minutes

Leisure
Loopt: Buddy finders
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 E-911
Calls from cellular phones to providers of emergency services
Wireless carriers must provide feature that allows them to identify number and location of the user Mobile 911 calls must be forwarded immediately to the appropriate agency

Automatic crash notification (ACN)

Device (now experimental) that will automatically notify police of a vehicular accident
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 BARRIERS TO LOCATION-BASED M-COMMERCE

Lack of GPS in mobile phones Accuracy of devices The cost-benefit justification Limited network bandwidth Invasion of privacy Power consumption M-spam
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 M-COMMERCE SECURITY ISSUES Worm: cabir, brador, redBrowser Smart card security solutions
Voice communication can be intercepted by hackers One solution is an embedded biometric add-on

Back-end security solutionspublic key infrastructure (PKI) and M-CERT (mobile certification)
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