China Coastal Tourism Industry Market Foresight and
Investment Strategy Report, 2011-2015
1.8104km 1.4104km 6500 40 300 km
2005-2010 15% 2010
48382009 7.9%2010
31.15%
2011
China borders on the west coast of pacific ocean and with a
continental shoreline of 1.8104km, a island shoreline of 1.4104km and more than 6,500 islands. The administrative sea areas with the north-south extension of nearly 40 latitudes can reach more than 3 million km2. China with abundant coastal tourism resources which contain the seascape of temperate zone, warm temperate zone, tropical zone and semitropics. Current these years, benefiting from the improving technology of coastal tourism and expanding downstream market, Chinas coastal tourism industry http://en.qianzhan.com/report/detail/355d0ab3788244d8.html gets a considerable achievement with an annual growth of 15% (calculated at comparable price) from 2005 to 2010. In 2010 the coastal areas develop diversified traveling products which base on the local tourism resources with unique features. The coastal tourism keeps a stable growth that the year-round added value in 2010 is 483.8 billion Yuan, up 7.9% comparing with that in 2009. In 2010 the added value of coastal tourism accounts for 31.15% of major marine industry. The importance of the coastal tourism is significant. Affecting by the development of society, economy and tourism, gap between Chinas coastal tourism and the worlds is large. In other words, Chinas coastal tourism with enormous development space and potential. China thinks more and more highly of the development of marine industry. In order to efficiently promote the coastal tourism develops in a fast and good way that some coastal cities actively develop the coastal tourism resources and make related development plans and targets. For example, Dalian tourist is in the positioning of two harbors and five centers which trend for international famous coastal tourist city in 2010; Maoming City will construct the experimental area for national coastal tourism during the twelfth five years which aims to turn the city into a most beautiful and charming coastal tourist city in south China. According to Chinas overall constant growth of economy, the tourism in China will obtain a same growth as well. And the coastal tourism
will be further extended either in resource using or grade level. It can
be inferred that there will be more and better coastal tourist places in near future. Chinas coastal tourism industry with a bright and broad prospect. Here, wed like to express our sincere gratitude to State Oceanography Bureau, National Tourism Administration, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much! Notice: all the market data, especially the corporation list data in this report is only for business reference. Please dont take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences! Forward and Intelligence Co., Ltd. Industry Research College Research Team of Coastal Tourism Industry