Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Answer 1)
a) Frequency distribution for the different variables

Awareness N Valid Missing 44 1 4.18 4.00 6 1.883 3.548 6

Loyalty

Attitude 44 1 4.07 4.00 3 1.910 3.646 6

Preference 44 1 4.23 4.00 4 1.538 2.366 6

Intention 44 1 4.05 4.00 3 1.711 2.928 6

Mean Median Mode Std. Deviation Variance Range

3.95 4.00 5 1.684 2.835 6

AWARENESS
Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 5 5 6 7 7 10 4 44 1 45 Percent 11.1 11.1 13.3 15.6 15.6 22.2 8.9 97.8 2.2 100.0 Valid Percent 11.4 11.4 13.6 15.9 15.9 22.7 9.1 100.0 Cumulative Percent 11.4 22.7 36.4 52.3 68.2 90.9 100.0

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

LOYALTY
Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 2 10 7 5 11 7 2 44 1 45 Percent 4.4 22.2 15.6 11.1 24.4 15.6 4.4 97.8 2.2 100.0 Valid Percent 4.5 22.7 15.9 11.4 25.0 15.9 4.5 100.0 Cumulative Percent 4.5 27.3 43.2 54.5 79.5 95.5 100.0

ATTITUDE
Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 5 4 10 8 4 7 6 44 1 45 Percent 11.1 8.9 22.2 17.8 8.9 15.6 13.3 97.8 2.2 100.0 Valid Percent 11.4 9.1 22.7 18.2 9.1 15.9 13.6 100.0 Cumulative Percent 11.4 20.5 43.2 61.4 70.5 86.4 100.0

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

PREFERENCE
Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 1 5 8 13 7 6 4 44 1 45 Percent 2.2 11.1 17.8 28.9 15.6 13.3 8.9 97.8 2.2 100.0 Valid Percent 2.3 11.4 18.2 29.5 15.9 13.6 9.1 100.0 Cumulative Percent 2.3 13.6 31.8 61.4 77.3 90.9 100.0

INTENTION
Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 4 3 11 9 7 6 4 44 1 45 Percent 8.9 6.7 24.4 20.0 15.6 13.3 8.9 97.8 2.2 100.0 Valid Percent 9.1 6.8 25.0 20.5 15.9 13.6 9.1 100.0 Cumulative Percent 9.1 15.9 40.9 61.4 77.3 90.9 100.0

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

CALCULATION OF RELEVANT STATISTIC: MEAN, STD. DEVIATION

Case Processing Summary Cases Included N Awareness Attitude Preference Intention Loyalty 44 44 44 44 44 Percent 97.8% 97.8% 97.8% 97.8% 97.8% Report Awareness Mean N Std. Deviation 4.18 44 1.883 Attitude 4.07 44 1.910 Preference Intention 4.23 44 1.538 4.05 44 1.711 Loyalty 3.95 44 1.684 Excluded N 1 1 1 1 1 Percent 2.2% 2.2% 2.2% 2.2% 2.2% N 45 45 45 45 45 Total Percent 100.0% 100.0% 100.0% 100.0% 100.0%

b) Cross-tabulation of the usage with Sex

Case Processing Summary Cases Valid N Sex * Usage 45 Percent 100.0% N 0 Missing Percent 0.0% N 45 Total Percent 100.0%

Usage * Sex Cross tabulation Count Usage Light (1) Sex Total 1 2 14 5 19 Heavy (3) 5 11 16 Medium (2) 5 5 10 24 21 45 Total

Notation used : 1-Female, 2- Male

We can infer from the above data that usage of NIKE is heavy amongst male population. Females, on the other hand, are light users of NIKE. The female usage rate is same for both heavy and medium. Similarly, for male population, light and medium users are same.
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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

c) Test for awareness of Nike exceeding 3.0

Case Processing Summary Cases Included N Awareness 44 Percent 97.8% Report Awareness Mean 4.18 N 44 Std. Deviation 1.883 N 1 Excluded Percent 2.2% N 45 Total Percent 100.0%

One-Sample Test Test Value = 3 t df Sig. (2-tailed) Mean Difference 1.182 95% Confidence Interval of the Difference Lower Awareness 4.162 43 .000 .61 Upper 1.75

Null hypothesis, H0: 3 Alternate hypothesis, H1: > 3.0 A=0.05 We find that the t-value is greater than 3 and the value lies in the rejection region. Therefore, we reject the hypothesis and effectively conclude that the awareness is greater than 3.

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

d) T-Test for awareness, attitude and loyalty for male and female
Group Statistics Sex 1 2 1 2 1 2 1 2 1 2 N 23 21 24 20 24 20 24 20 23 21 Mean 3.57 4.86 3.58 4.65 3.92 4.60 4.13 3.95 4.17 3.71 Std. Deviation 1.903 1.652 1.998 1.663 1.412 1.635 1.941 1.432 1.696 1.678 Std. Error Mean .397 .360 .408 .372 .288 .366 .396 .320 .354 .366

Awareness Attitude Preference Intention Loyalty

Independent Samples Test Levene's Test for Equality of Variances F Equal variances assumed Awareness Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed 1.249 Sig. .270 t-test for Equality of Means t -2.394 -2.410 .395 .533 -1.900 -1.933 .828 .368 -1.488 -1.468 3.899 .055 .334 .344 .014 .905 .902 .903 df 42 41.903 42 42.000 42 37.865 42 41.451 42 41.719

Attitude

Preference

Intention

Loyalty

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Independent Samples Test t-test for Equality of Means Sig. (2-tailed) Mean Difference Std. Error Difference 95% Confidence Interval of the Difference Lower Equal variances assumed Awareness Equal variances not assumed Equal variances assumed Attitude Equal variances not assumed Equal variances assumed Preference Equal variances not assumed Equal variances assumed Intention Equal variances not assumed Equal variances assumed Loyalty Equal variances not assumed .021 .020 .064 .060 .144 .150 .740 .733 .372 .372 -1.292 -1.292 -1.067 -1.067 -.683 -.683 .175 .175 .460 .460 .540 .536 .561 .552 .459 .466 .524 .509 .509 .509 -2.381 -2.374 -2.200 -2.181 -1.610 -1.626 -.882 -.853 -.568 -.568

Independent Samples Test t-test for Equality of Means 95% Confidence Interval of the Difference Upper Awareness Attitude Preference Intention Loyalty Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed Equal variances assumed Equal variances not assumed
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-.203 -.210 .066 .047 .243 .259 1.232 1.203 1.487 1.487

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

H0: (male)= (female) H1: (male) (female) =0.05 1. Awareness- The p-value is .021<0.05, so we reject H0. There is a significant difference in the awareness levels of male and female population. 2. Attitude- The p-value is .064>0.05, so we accept H0. There is no significant difference in the attitude in the population. 3. Loyalty- The p-value is greater than 0.05 so we accept H0.

e. Paired test of Awareness and loyalty

Paired Samples Statistics Mean Awareness Loyalty 4.21 3.98 N 43 43 Std. Deviation 1.897 1.697 Std. Error Mean .289 .259

Pair 1

Paired Samples Correlations N Pair 1 Awareness &Loyalty 43 Correlation .068 Sig. .664

Paired Samples Test Paired Differences Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Pair 1 Awareness - Loyalty .233 2.458 .375 -.524

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Paired Samples Test Paired Differences 95% Confidence Interval of the Difference Upper Pair 1 Awareness - Loyalty .989 .621 42 .538 t df Sig. (2-tailed)

H0: (Awareness)<= (loyalty) H1: (Awareness)> (loyalty) =0.05 We reject H0 due to the significance level. So there is higher awareness than loyalty. f. Awareness distribution for Nike Statistics Awareness N Valid Missing 184 0 5.01 5.00 6 1.554 2.415 6

Mean Median Mode Std. Deviation Variance Range

Awareness Frequency 1 2 3 Valid 4 5 6 7 Total 5 10 18 28 35 60 28 184 Percent 2.7 5.4 9.8 15.2 19.0 32.6 15.2 100.0
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Valid Percent 2.7 5.4 9.8 15.2 19.0 32.6 15.2 100.0

Cumulative Percent 2.7 8.2 17.9 33.2 52.2 84.8 100.0

Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

As we can clearly see that the awareness does not exactly follow normal distribution. g) Preference distribution curve for Nike Statistics Preference N Valid Missing 183 1 4.64 5.00 4 1.479 2.186 6

Mean Median Mode Std. Deviation Variance Range

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Preference Frequency 1 2 3 Valid 4 5 6 7 Missing Total Total 9 2 16 17 54 37 35 22 183 1 184 Percent 1.1 8.7 9.2 29.3 20.1 19.0 12.0 99.5 .5 100.0 Valid Percent 1.1 8.7 9.3 29.5 20.2 19.1 12.0 100.0 Cumulative Percent 1.1 9.8 19.1 48.6 68.9 88.0 100.0

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

The graph does not always follow normal distribution

h) Nonparametric Tests for checking the awareness when ordinal scale is taken. Hypothesis Test Summary
Null Hypothesis 1 Test Sig. Decision Reject the null hypothesis.

Independent The distribution of Awareness of -Samples Nike is the same across categories MannSex. Whitney U Test

.025 of

The significance level is 0.05

i) Nonparametric Tests for checking the loyalty when ordinal scale is taken. Hypothesis Test Summary
Null Hypothesis 1 The distribution of Loyalty for Nike is the same across categories of Sex. Test Independent -Samples MannWhitney U Test Sig. Decision

Retain the .332 null hypothesis.

The significance level is 0.05

j. Paired test for comparing Attitude and loyalty towards Nike when ordinal scale is taken.

Paired Samples Statistics Mean Attitude toward Nike Loyalty for Nike N Std. Deviation Std. Error Mean .295 .259

Pair 1

4.07 3.93

43 43

1.932 1.696

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Paired Samples Correlations N Pair 1 Attitude toward Nike & Loyalty for Nike 43 Correlation .081 Sig. .604

Paired Samples Test Paired Differences Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Pair 1 Attitude toward Nike Loyalty for Nike .140 2.465 .376 -.619

Paired Samples Test Paired Differences 95% Confidence Interval of the Difference Upper Pair 1 Attitude toward Nike - Loyalty for Nike .898 .371 42 .712 t df Sig. (2-tailed)

Null hypothesis, H0: (Awareness)<= (loyalty) Alternate hypothesis, H1: (Awareness)> (loyalty) At =0.05, we accept H0 due to the significance level. So we conclude that awareness is not greater than loyalty.

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Assignment on SPSS (MM II)

2. a) Null hypothesis, H0: 3.0 Alternate hypothesis, H1: > 3.0 Level of Significance () = 0.05 One-Sample Test

Debsoumo Das (PGP29370), Section-G

Test Value = 3 95% Confidence Interval of the Mean t Preference for Outdoors 2.893 df 29 Sig. (2-tailed) .007 Difference 1.033 Difference Lower .30 Upper 1.76

P (t-calc) 0 0.007 < 0.05 Therefore, reject H0

(b)
One-Sample Statistics N Enjoying Nature 30 Mean 4.60 Std. Deviation 1.868 Std. Error Mean .341

One-Sample Test Test Value = 3.5 t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference Lower Enjoying Nature 3.225 29 .003 1.100 .40 Upper 1.80

We take level of significance, =0.05 Here, calculated significance=.003 As, 0.05>.003, we make an inference that the H0 can be rejected.

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

c)
Null hypothesis, H0: m = w Alternate hypothesis, H1: m w =0.05 Reject H0 if tcalc > tcritical = 2.048 (df=28 , =0.05/2)
Group Statistics Sex of Responden t Preference for Outdoors Female Male

N 15 15

Mean 4.07 4.00

Std. Deviation 2.251 1.690

Std. Error Mean .581 .436

tcalc = 0.092 < 2.0484 Hence, we do not reject H0

(d)

Group Statistics Sex of Respondent Female Enjoying Nature Male Relating to Weather Female Male Female Male Female Male Female Meeting People Male 15 4.80 1.656 .428 15 15 15 15 15 15 15 15 6.13 3.53 3.67 3.73 5.33 3.27 3.93 2.93 .915 1.846 1.676 1.280 1.589 1.710 1.624 1.624 .236 .477 .433 .330 .410 .441 .419 .419 N 15 Mean 3.07 Std. Deviation 1.163 Std. Error Mean .300

Harmony with Environment

Exercising Regularly

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

Here, t (critical) = 2.0484 Looking at the t (calculated) values we can draw conclusions that importance attached to V2, V4 and V6 differ for males and females. e) Testing at significance level =0.05 we observe the p-value (Sig. (2-tailed) = 0.026) is less than . Hence we conclude that the participants place more importance to enjoying nature then on nature.

(f)

Paired Samples Statistics Mean Relating to Weather Pair 1 Meeting People 3.87 30 1.871 .342 3.60 N 30 Std. Deviation 1.734 Std. Error Mean .317

Paired Samples Correlations N Pair 1 Relating to Weather & Meeting People 30 Correlation .398 Sig. .030

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

We assume level of significance, =0.05 As calculated significance is .467 which is way higher than 0.05; we conclude that the respondents dont distinguish between weather and meeting other people.

g)

Testing at a significance level, =0.05, we observe the p-value (of = 0.014) is less than . Hence we conclude that the participants place more importance to living in harmony with the environment than they do to exercising regularly. h)

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Assignment on SPSS (MM II)

Debsoumo Das (PGP29370), Section-G

i)

As calculated, the level of significance is .465 which .05. This helps us make an inference that the respondents dont attach much importance to weather than meeting people.

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