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VIEW SUMMARY EVID EN CE Opportunities in the data integration tool market favor breadth of functionality in a well-integrated product set. Offerings that are flexible with regard to time to value, broad applicability, cost over value and data management synergy harness market momentum to capitalize on demand trends.
The analysis in this research is based on information from a number of sources, including , but not limited to: Extensive data on functional capabilities , customer base demographics, financial status, pricing and other quantitative attributes gained via an RFI process engaging vendors in this market. Interactive briefings in which the vendors provided Gartner with updates on their strategy, market positioning, recent key developments and product road map. A Web-based survey of reference customers provided by each vendor, which captured data on usage patterns, levels of satisfaction with major product functionality categories, various nontechnology vendor attributes (such as pricing, product support and overall service delivery) and more. In total, 345 organizations across all major world regions provided input on their experiences with vendors and tools in this manner. Feedback about tools and vendors captured during conversations with users of Gartner's client inquiry service. Market share estimates developed by Gartner's Technology and Service Provider research unit.
Market Definition/Description
The data integration tool market comprises vendors that offer software products to enable the construction and implementation of data access and data delivery infrastructure for a variety of data integration scenarios, including: Data acquisition for business intelligence (BI), analytics and data warehousing: Extracting data from operational systems, transforming and merging that data, and delivering it to integrated data structures for analytics purposes. BI and data warehousing remain mainstays of the demand for data integration tools. The variety of data and context for analytics is expanding as emergent repositories, such as Hadoop distributions for supporting big data, inmemory database management systems (DBMSs), and logical data warehouse architectures, increasingly become parts of the information infrastructure. Consolidation and delivery of master data in support of master data management (MDM): Enabling the consolidation and rationalization of the data representing critical business entities, such as customers, products and employees. MDM may or may not be subject-based, and data integration tools can be used to build the data consolidation and synchronization processes that are key to success. Data migrations/conversions: Although traditionally addressed most often via the custom coding of conversion programs, data integration tools are increasingly addressing the data movement and transformation challenges inherent in the replacement of legacy applications and consolidation efforts during mergers and acquisitions. Synchronization of data between operational applications: In a similar concept to each of the previous scenarios, data integration tools provide the ability to ensure database-level consistency across applications, both on an internal and an interenterprise basis (for example, involving data structures for software as a service [SaaS] applications or cloud-resident data sources), and in a bidirectional or unidirectional manner. Interenterprise data sharing: Organizations are increasingly required to provide data to, and receive data from, external trading partners (customers, suppliers, business partners and others) . Data integration tools are relevant in addressing these challenges, which often consist of the same types of data access, transformation and movement components found in other common use cases. Delivery of data services in a service-oriented architecture (SOA) context: An architectural technique, rather than a use of data integration itself, data services represent an emerging trend for the role and implementation of data integration capabilities within SOAs. Data integration tools will increasingly enable the delivery of many types of data services. Gartner has defined multiple classes of functional capability that vendors of data integration tools provide to deliver optimal value to organizations in support of a full range of data integration scenarios: Connectivity/adapter capabilities (data source and target support): The ability to interact with a range of different types of data structure, including: Relational databases Legacy and nonrelational databases Various file formats XML Packaged applications, such as CRM and supply chain management SaaS and cloud-based applications and sources Industry-standard message formats, such as electronic data interchange (EDI), Swift and Health Level Seven International (HL7) Externalized parallel distributed processing (such as Hadoop Distributed File System [HDFS] and other NoSQL-type repositories)
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Customer Experience: Relationships, products and services/programs that enable clients to be successful with the products evaluated. Specifically , this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of user groups, service-level agreements, etc. Operations: The ability of the organization to meet its goals and commitments. Factors include the quality of the organizational structure including skills, experiences, programs, systems and other vehicles that enable the organization to operate effectively and efficiently on an ongoing basis. Completeness of Vision Market Understanding: Ability of the vendor to understand buyers' wants and needs and to translate those into products and services. Vendors that show the highest degree of vision listen and understand buyers' wants and needs, and can shape or enhance those with their added vision . Marketing Strategy: A clear, differentiated set of messages consistently communicated throughout the organization and externalized through the website, advertising, customer programs and positioning statements. Sales Strategy: The strategy for selling product that uses the appropriate network of direct and indirect sales, marketing, service and communication affiliates that extend the scope and depth of market reach, skills, expertise, technologies, services and the customer base. Offering (Product) Strategy: The vendor's approach to product development and delivery that emphasizes differentiation, functionality , methodology and feature set as they map to current and future requirements. Business Model: The soundness and logic of the vendor's underlying business proposition. Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings to meet the specific needs of individual market segments, including verticals . Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or capital for investment, consolidation, defensive or preemptive purposes. Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to meet the specific needs of geographies outside the "home" or native geography, either directly or through partners, channels and subsidiaries as appropriate for that geography and market.
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Magic Quadrant
Figure 1. Magic Quadrant for Data Integration Tools
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Adeptia
Located in Chicago, Adeptia offers the Adeptia Enterprise Business Integration Management (EBIM) Suite. The vendor's data integration tool customer base is estimated at more than 380 companies. Strengths Coverage of core capabilities: Adeptia supports the core requirements in the breadth of connectivity and adapters, bulk/batch data delivery, and granular data capture and propagation. Reference customers identify the strength of its ease of use, and the tool's ability to support business personnel's participation in building and maintaining integration processes suited to their specific needs as key points of value. Integrated product offering: Adeptia provides its range of data integration functions in a single tool suite, which reduces the complexity for buyers and streamlines the process for supporting integration activities and processes, such as data mapping, flow design and shared data definitions across use cases. Spans both data integration and application integration: Through a multidisciplinary tool platform, Adeptia's EBIM Suite provides a single environment for data integration capability together with the platform's enterprise service bus and business process management functions. This aligns well with demand trends for supporting data integration activities so that competency teams can seamlessly implement multiple integration infrastructures in a synergistic way. Cautions Recognition and capabilities beyond extraction, transformation and loading (ETL) for data integration: Adeptia is deployed with a strong bias toward process-oriented bulk/batch and transactional data movements, and more market experience is needed with other methods of data integration styles for data delivery. Increasing requirements such as data replication and synchronization put Adeptia at a competitive disadvantage relative to providers that have a reputation for addressing a broader range of data integration styles. Adeptia is evaluating a partnership to provide data replication and synchronization capabilities. Degree of metadata support: Customer references indicate gaps in various aspects of Adeptia's metadata management and modeling. Documentation for field definitions is used as basic references, although implementations increasingly require comprehensive support of metadata discovery, lineage and dependency reporting, which is of growing importance when integrating a large volume and diversity of datasets. Customer support and service experience: While Adeptia's references reflect satisfaction regarding the perception and price points of the tool, concerns are cited on the quality of support. Areas of challenges reported include support for issue resolution, product upgrade, initial installation and setup, and technical help documentation. These are common issues for vendors, which evolve as growing businesses but are simultaneously challenged to keep up with customer demand.
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Composite Software
Located in San Mateo, California, Composite Software offers the following data integration products: Composite Data Virtualization Platform (which consists of Composite Information Server, Composite Discovery and adapters to access data sources), Composite Active Cluster and Composite Discovery. The vendor's customer base for this product set is estimated at more than 200 companies. At this writing, Cisco has made an offer to acquire Composite Software, which has accepted the offer, but the acquisition is underway and not yet completed. Strengths
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IBM
Located in Armonk, New York, IBM offers the following data integration products: IBM InfoSphere Information Server Enterprise Edition (including InfoSphere Information Server for Data Integration, InfoSphere Information Server for Data Quality and InfoSphere Business Information Exchange), InfoSphere DataStage, InfoSphere Federation Server, InfoSphere Data Replication and WebSphere Cast Iron Cloud Integration. The vendor's customer base for this product set is estimated at approximately 9,600 companies. Strengths Breadth of functionality: IBM provides an extensive range of data integration functionality, including bulk-batch data movement (ETL), CDC and propagation, data replication, and data
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Informatica
Located in Redwood City, California, Informatica offers the following data integration products: Informatica Platform (including these components: PowerCenter, PowerExchange, Data Services, Data Replication, Ultra Messaging, B2B Data Exchange and Cloud Data Integration). The vendor's customer base for this product set is estimated at more than 5,000 companies. Strengths Range of functionality across data integration styles: Informatica provides support for all key data integration styles, including bulk-batch ETL, real-time and granular data flow via CDC/ propagation and replication, data federation/virtualization, and messaging. This range of functionality aligns well with evolving demands in the data integration tool market. Informatica continues to develop points of linkage and integration between and across these data integration styles, enabling customers to leverage them in a synergistic manner. Recent reference customer interactions reflect deployment of an increasing number of these capabilities and in complex scenarios. These Informatica deployments tended to involve a broader range of data source types, a greater diversity of use cases and a wider footprint in the enterprise (63.6% of customers in the sample indicated their deployments involved six or more business functions) than most of its competition. In addition, customers indicate a positive perception about Informatica's vision and direction in the market. Market presence and proven capabilities: Informatica appears more frequently than any other vendor on the shortlist of organizations performing competitive evaluations in this market. The Informatica customer base reflects a diverse set of use cases and a good number of large deployments in which the vendor is the enterprisewide standard for data integration tooling.
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Information Builders
Located in New York, Information Builders offers the following data integration products: iWay Service Manager, iWay DataMigrator, iWay DataMigrator CDC and iWay Universal Adapter Suite. The vendor's customer base for this product set is estimated at approximately 650 companies. Strengths Range of product functionality: Information Builders offers capabilities in all major data integration styles, including physical bulk-batch and real-time granular data movement and delivery (via its DataMigrator ETL tool), message-oriented integration and data federation (supported by the Service Manager product), and an extensive array of adapters for connectivity across all common platforms, applications and data sources. This breadth enables the vendor to support a broad range of use cases and implementations. This is evidenced by data from recent reference customer interactions, which shows that Information Builders' users are supporting a much more diverse and balanced set of use cases than most of its competitors, as well as by customer feedback citing the degree of integration and performance/scalability of the various products as key strengths. Alignment with key information infrastructure trends: The breadth of the product portfolio and Information Builders' experience in deployments of various styles aligns it well with contemporary trends beyond this specific market. The vendor's strength in SOA and application integration positions it well as those technology types and disciplines continue to converge with the data integration space. The addition of data quality and MDM tooling to the portfolio also enables Information Builders to increasingly position itself as critical to the modern information infrastructure, where governance of data grows equally important to integration. BI and analytics platform market presence and customer relations: Information Builders' long presence and strong brand in the BI and analytics platform market are great strengths in enabling it to engage both existing customers and prospects. A substantial number of the vendor's customers indicate their selection of the vendor's data integration tools was strongly influenced by the fact that they already used other Information Builders products (most often WebFOCUS). The vendor can continue to use this pull-through sales traction to further improve
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Microsoft
Located in Redmond, Washington, Microsoft offers the following data integration products: SQL Server Integration Services (SSIS; offered via its SQL Server DBMS license) and BizTalk Server. The vendor's customer base for this product set is estimated at more than 13,000 companies. Strengths Aligned support of data and process-oriented integration: Offering access to almost any commercially available relational database source and target as well as supporting ODBC, OLE DB and text file access, SSIS is most often used to put data into SQL Server, but can also target these other platforms or environments. Along with BizTalk Server, SSIS integrate data from business workflows in ERP and other enterprise applications. When used together with SQL Server StreamInsight, SSIS can read complex events and streaming data for use in data integration processes. Data quality operations can be embedded in SSIS-driven data integration processes by using Data Quality Services (DQS) in SQL Server 2012. Familiar interfaces enable productivity and time to value: When cost is combined with ease of use (consistently cited by users for four years), it makes it very difficult to choose another tool once Microsoft SQL Server is already deployed in related use cases, such as data marts, data warehouses, operational data stores and even application integration services (when combined with BizTalk Server). In enabling faster time to value using familiar interfaces, Microsoft aims to enhance the ability of users to perform data mashups using Excel interfaces in support of user-driven data integration activities, which takes advantage of the underlying capability of SSIS to access various data sources. Implementations reinforce low price: As in years past, Microsoft products are among the most familiar to implementers when considering interfaces, development tools and functionality. The low-cost footprint continues to be attractive (it is among the very lowest of commercially available data integration tools). Included with the SQL Server DBMS license and as a solid contender in the data integration tool market, SSIS presents a de facto choice, unless consciously eliminated from data integration solutions in organizations already using SQL Server. The net result is that Microsoft offers a different software model than most enterprise-class competitors, one that focuses on TCO and ease of use to a much greater extent than their competitors. Cautions Market penetration in enterprise-scale adoptions: Implementations reflect increasing departmental-level deployments that orientate toward less-sophisticated usage. SQL Server SSIS is an embedded functionality in SQL Server, and any Microsoft SQL Server customer can utilize SSIS (and many do). Most customers indicate that SSIS begin as a departmental or projectbased approach. As the product use becomes more pervasive, these customers are then confronted with trying to standardize their practices among competing approaches. This forms a barrier to enterprise adoption, and organizations choosing to use SSIS as an enterprise tool should move away from the usual model of letting Microsoft users deliver unarchitected solutions in the beginning and instead create standards for deployment very early. Fragmentation of advanced skill base: Organizations that purchase SQL Server solely to use SSIS will likely need to utilize professional implementers to help build enterprise-scale solutions. In part, this is to answer the enterprise-scaling issue already discussed. But, more importantly,
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Oracle
Located in Redwood Shores, California, Oracle offers the following data integration products: Oracle Data Integrator (ODI), Oracle Data Service Integrator, Oracle GoldenGate and Oracle Warehouse Builder (OWB). The vendor's customer base for this product set is estimated at approximately 3,800 companies. Strengths Comprehensive functionality and alignment of offerings: Oracle's unified product development approach for data integration tooling as part of the Oracle Information Management Strategy offers breadth and depth of functionality and aligns to its broader portfolio of data management offerings. ODI provides capabilities for bulk/batch data movement, and Oracle GoldenGate centers on CDC and real-time data delivery. Oracle Data Service Integrator provides data federation/virtualization capabilities. These primary data integration products, along with the message-oriented functionality of Oracle WebLogic Suite, enable the vendor to support each of the major data delivery styles in this market. Diversity of usage scenarios: ODI and Oracle GoldenGate continue to grow in adoption. References using ODI like its ease of use and standardization support of reusable artifacts to improve developers' productivity, aided by knowledge modules and model-driven management of extensible data flows and mapping. These customers also exhibit a mix of use cases and project types, with the vast majority using the tools in support of BI, operational data consistency and data migration. Oracle GoldenGate continues to be cited for its strength in enabling missioncritical data replication and synchronization in heterogeneous data and application environments. Aligning to demand, the 12c release of Oracle's product portfolio sets out to enhance product integration between ODI and Oracle GoldenGate's offerings, optimization of replication workload through in-memory management, and integrated usage of data integration tooling with data quality and MDM capabilities. Wide leverage of application- and data-oriented customer bases: Recognition of Oracle as a comprehensive provider for potential data integration and other data management functionality requirements, such as data quality tools and MDM solutions, is cited as a key point of value for selecting the vendor's tools in this market. Oracle's ability to offer data integration tools in conjunction with broad application- and data-oriented solutions continues to create opportunities for adoption. Oracle leverages its market penetration, global presence and proven viability by cross-selling to its very large application, BI/analytics, DBMS and database appliance customer bases. Cautions Product migration support: The increasing adoption of ODI as a replacement for OWB, due to OWB's end of life, is raising demand in enterprises for an easier migration path, and the difficulties of tool migration are cited as a significant challenge. In supporting existing usage and a phased migration path, runtime execution of OWB processes through the ODI console is anticipated in the upcoming release of ODI, while Oracle plans to make available a migration toolkit for supporting the migration of OWB artifacts to ODI. Interoperability across products: Customers cited desires for greater metadata management support and simpler ways to achieve interoperability across Oracle's product set, in order to facilitate seamless use of multiple products to achieve a range of data integration functionality. Oracle's road map for increasing interchange capabilities that link data federation/virtualization tooling more closely to the rest of the product set represents an ongoing focus on tightening product interoperability. With the growing interest in virtualized provisioning of data (such as logical data warehouse architectures), requirements to seamlessly operate bulk/batch-style data movements with virtual federation approaches will require increased emphasis, although usage of Oracle's data federation/virtualization offering remains small relative to major competitors in this market. Skills requirements and cost of ownership: A desire for better availability of skilled resources is cited as a challenge, to help address implementations, both in initial setup (particularly for complex projects) and in version upgrades and technical integration with other software in Oracle's product portfolio. Satisfaction with Oracle's pricing method and perception of value relative to cost are reported as relatively low, compared with most of its competitors. Concerns with increased efforts to interoperate multiple products generate perceptions of escalating implementation costs in achieving various required functionality.
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SAS
Located in Cary, North Carolina, SAS offers the following data integration products: Data Management Platform, Federation Server and SAS/Access. The vendor's customer base for this product set is estimated at more than 13,000 companies. Strengths High functionality and wide connectivity: During the past three to four years, with SAS's focus on enabling interoperability among its data integration tooling products, combined with solid metadata and a wide array of available skills, the vendor's customers report that the flexibility of the tools is easily leveraged for small projects or enterprise deployments. Customers use phrases like "the Swiss Army knife" of data integration, "high self-service level" and "simplicity" to describe their experience. Also included is a Pig library with prebuilt transformations and ODBC access to Hive for Hadoop support that permits incorporating Hadoop data in transformation jobs and in support of MapReduce processing. Implementation, support and product quality excellence: Reference customers report that technical support, both in presales and postimplementation, is exceptional. They specifically mention depth of knowledge regarding the products, application of vertical industry knowledge and expertise when rendering support. When combining product knowledge, industry experience, and expertise in support and professional services, customers feel significant confidence in engaging SAS. Customers also report that account management includes account executives who
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Syncsort
Located in Woodcliff Lake, New Jersey, Syncsort offers DMExpress. The vendor's customer base for this product is estimated at more than 1,200 companies. Strengths Price point and usability of core functionality: Adoption of Syncsort in the data integration tool market is fueled by demands for tools with a short time to implementation and targeted functionality, with ETL capabilities at the core. Strong performance for ETL workloads, lower TCO compared with market leaders and ease of use are cited as key points of value for references selecting DMExpress. The low learning curve for implementation, customization and administration are additional drivers for market interest. The latest release of DMExpress (branded as DMX), with new Hadoop-based offerings (DMX-h ETL Edition and DMX-h Sort Edition) , expands support for enabling the designs of data integration processes to be deployed on Hadoop. DMX-h takes advantage of Syncsort's recent contribution to Apache Hadoop, which provides native integration with MapReduce, added mainframe connectivity, and ETL and sort processes that can be deployed within Hadoop. Customer relationship and track record: Syncsort offers a high quality of service and support, and many customers identify product technical support and their overall relationship with the vendor as positives. Customer service characteristics such as custom support, willingness to accept product enhancement suggestions (that do get included in the offerings), technical support knowledge and incident follow-through, are cited as key factors for the close relationships customers have with Syncsort. With an established track record in highperformance data processing, and a loyal customer base, Syncsort has a solid foundation on which to grow its market presence. Applicability of usage scenarios: Deployments of Syncsort largely reflect support for BI and analytics, while there is broader usage for addressing operational data consistency, data migration and interenterprise data sharing. Syncsort's implementations are recognized for resolving performance bottlenecks in ETL processes, such as fast joins between very large tables with flat files, efficient usage of hardware resources when scaling with data volume growth and optimization of bulk/batch processing. New Hadoop-based offerings and a library of use case accelerators enhance Syncsort's competitive alignment to capitalize on big data requirements for implementation of common ETL use cases in Hadoop. Cautions Breadth of functionality and usage experience: Although partnerships with vendors that offer extended functionality (for example, Attunity for CDC and Trillium Software for data quality) allow Syncsort to position itself for broader demand, its predominant capabilities remain very ETL-centric. Syncsort faces the risk of competitive disadvantage for not addressing a broad range of data integration styles. Requirements for non-bulk/batch-oriented data delivery are increasing, as reflected in the market as well as in Syncsort's reference customers looking to
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Talend
Located in Los Altos, California, and Suresnes, France, Talend offers the following data integration products: Talend Open Studio for Data Integration, Talend Open Studio for Big Data and Talend Enterprise Data Integration. The vendor's customer base for this product set is estimated at more than 3,000 companies. Strengths Relevant capabilities and integration of components: Talend offers capable bulk/batch data integration capabilities that have reached a level of maturity suitable for a significant portion of the market. Ancillary functionality comprising data quality, MDM, business process management and an enterprise service bus are well-integrated, affording customers the capability to support a broader range of data management initiatives if they desire. Talend now focuses heavily on Hadoop and other NoSQL data sources, attempting to capitalize on the contemporary excitement around big data via expanded capabilities for generating MapReduce code, interacting with Hive, and integration with emerging database technologies such as Cassandra and MongoDB. The product road map also includes an increased emphasis on public cloud deployments via Amazon Elastic Compute Cloud (Amazon EC2). Cost model, flexibility and time to value: Reference customers generally report ease of use and speed of deployment as strengths of Talend's technology. They also consider the configurability of Talend's tools to be flexible enough to adapt to the business requirements of data integration processes. The availability of artifacts built by Talend's developer and user communities has contributed to high developer productivity. Most Talend customers are attracted to the tool because of its low price relative to most competitors. The combination of the free Open Studio for Data Integration product and modest subscription pricing for Enterprise Data Integration represents an attractive option for customers seeking lower-cost options, and continues to generate positive customer perceptions of value relative to cost. Increasing traction and mind share: As a result of its attractive pricing model, increasing maturity of functionality (predominantly for ETL workloads) and significant vendor investments in marketing, Talend has enjoyed significant growth of its customer base during the past 12 months. The vendor appears with increasing frequency on the shortlists of organizations evaluating data integration tools. While not selected as an enterprise standard in larger organizations as often as most of its competition, Talend is regularly seen augmenting implementations of data integration capabilities where customers are budget-constrained. Cautions Uneven emphasis for all data delivery styles: When focused toward data integration use cases, Talend's tools are predominantly deployed for bulk/batch-oriented data delivery, and are used much less frequently for real-time and granular data flow and message-oriented data delivery. The vendor's Data Services functionality provides basic support for data federation/ virtualization, but it will need to deliver richer capabilities in light of the rapid increase in interest in this style of data integration to support real-time analytics scenarios and emerging logical data warehouse architectures. Primary focus on technical developer role: Given its open-source roots, Talend appeals mainly to the technical developer community and has less mind share with IT management and application and business process owners. This creates a challenge for Talend, because its major competition has a high level of visibility with those roles, and, therefore, has a greater chance of capturing investments in information management technologies to which such roles are now leading. Customer support and service experience: Despite a positive perception of the capabilities and value of the technology relative to the cost, Talend references continue to report challenges with quality of product technical support, training, documentation and professional services. Reference customers continue to report challenges with version upgrades, too many fixes/ patches and bugs in new versions although it must be noted that a portion of these customers are not running the latest versions of Talend's technology. Talend continues to work on these
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Added
Adeptia Composite Software
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Dropped
No vendors were dropped from this Magic Quadrant. Information Builders-iWay Software now appears as Information Builders. Pervasive Software now appears as Actian-Pervasive Software. SAS-DataFlux now appears as SAS.
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Evaluation Criteria
Ability to Execute
Gartner analysts evaluate technology providers on the quality and efficacy of the processes, systems, methods and/or procedures that enable IT providers' performance to be competitive, efficient and effective, and to positively impact revenue, retention and reputation. Ultimately, technology providers are judged on their ability to capitalize on their vision, and their success in doing so. We evaluate vendors' Ability to Execute in the data integration tool market by using the following criteria: Product/Service. How well the vendor supports the range of distinguishing data integration functionality required by the market, the manner (architecture) in which this functionality is delivered and the overall usability of the tools. Product capabilities are critical to the success of data integration tool deployments and, therefore, receive a high weighting. Overall Viability. This refers to the magnitude of the vendor's financial resources and the continuity of its people and technology, which affect the practical success of the business unit or organization in generating business results. Sales Execution/Pricing. This refers to the effectiveness of the vendor's pricing model, and the effectiveness of its direct and indirect sales channels. This criterion is weighted high due to the sustained scrutiny on cost issues and the highly competitive nature of this market. Market Responsiveness and Track Record. This is the degree to which the vendor has demonstrated the ability to respond successfully to market demand for data integration capabilities over an extended period, and how well the vendor acted on the vision of prior years. Marketing Execution. This is the overall effectiveness of the vendor's marketing efforts, which impacts its mind share, market share and account penetration. It also refers to the ability of the vendor to adapt to changing demands in the market by aligning its product message with new trends and end-user interests. Customer Experience. This refers to the level of satisfaction expressed by customers with the vendor's product support and professional services, their overall relationship with the vendor, and their perceptions of the value of the vendor's data integration tools relative to costs and expectations. In this iteration of the Magic Quadrant, we have retained a weighting of high for this criterion, to reflect buyer's continued scrutiny of these considerations as a result of economic conditions and budgetary pressures. Analysis and rating of vendors against this criterion is driven directly by responses from customers that participated in the reference customer survey that Gartner conducted as part of the process of developing this Magic Quadrant.
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Product/Service Overall Viability (Business Unit, Financial, Strategy, Organization) Sales Execution/Pricing Market Responsiveness and Track Record Marketing Execution Customer Experience Operations
Completeness of Vision
Gartner analysts evaluate technology providers on their ability to convincingly articulate logical statements about current and future market direction, innovation, customer needs, and competitive forces, as well as how they map to Gartner's position. Ultimately, technology providers are assessed on their understanding of the ways that market forces can be exploited to create opportunities. We assess vendors' Completeness of Vision for the data integration tool market by using the following criteria: Market Understanding. This is the degree to which the vendor leads the market in recognizing opportunities represented by trends and new directions (technology, product, services or otherwise), and its ability to adapt to significant market inertia and disruptions. Given the dynamic nature of this market, this criterion receives a weighting of high. Marketing Strategy. This refers to the degree to which the vendor's marketing approach aligns with and/or exploits emerging trends and the overall direction of the market. Sales Strategy. This refers to the alignment of the vendor's sales model with the ways in which customers' preferred buying approaches will evolve over time. Offering (Product) Strategy. This assesses the degree to which the vendor's product road map reflects demand trends in the market, fills current gaps or weaknesses, and includes developments that create competitive differentiation and increased value for customers. In addition, given the requirement for data integration tools to support diverse environments from a data domain, platform and vendor mix perspective, we assess vendors on the degree of openness of their technology and product strategy. With the growth in diversity of data and environments involved in data integration initiatives, this criterion receives a weighting of high. Business Model. This refers to the overall approach the vendor takes to execute its strategy for the data integration tool market. Vertical/Industry Strategy. This refers to the degree of emphasis the vendor places on vertical solutions, and the vendor's depth of vertical market expertise. Innovation. This refers to the degree to which the vendor demonstrates creative energy in the form of enhancing its practices and product capabilities, as well as introducing thought-leading and differentiating ideas and product plans that have the potential to significantly extend or reshape the market in a way that adds real value for customers. Given the pace of expansion of data integration requirements and the highly competitive nature of the market, this criterion receives a weighting of high. Geographic Strategy. This refers to the vendor's strategy for expanding its reach into markets beyond its home region/country, and its approach to achieving global presence (for example, its direct local presence and use of resellers and distributors).
Market Understanding Marketing Strategy Sales Strategy Offering (Product) Strategy Business Model Vertical/Industry Strategy Innovation Geographic Strategy
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Quadrant Descriptions
Leaders
Leaders in the data integration tool market are front-runners in the convergence of single-purpose tools into an offering that supports a range of data delivery styles. These vendors are strong in the more traditional data integration patterns. They also support newer patterns and provide capabilities that enable data services in the context of SOA. Leaders have significant mind share in the market, and resources skilled in their tools are readily available. These vendors establish market trends, to a large degree, by providing new functional capabilities in their products, and by identifying new types of business problems to which data integration tools can bring significant value. Examples of deployments that span multiple projects and types of use cases are common among Leaders' customers.
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Challengers
Challengers are well-positioned in light of the key trends in the data integration tool market, such as the need to support multiple styles of data delivery. However, they may not provide a comprehensive breadth of functionality, or may be limited to specific technical environments or application domains. In addition, their vision may be hampered by the lack of a coordinated strategy across the various products in their data integration tool portfolio. Challengers can vary significantly with regard to their financial strength and global presence. They are often large players in related markets that have only recently placed an emphasis on data integration tools. Challengers generally have substantial customer bases, although implementations are often of a single project nature, or reflect multiple projects of a single type (for example, all ETL-oriented use cases).
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Visionaries
Visionaries have a solid understanding of emerging technology and business trends, or a position that is well-aligned with current demand, but they lack market awareness or credibility beyond their customer base or a single application domain. Visionaries may also fail to provide a comprehensive set of product capabilities. They may be new entrants lacking the installed base and global presence of larger vendors, although they could also be large, established players in related markets that have only recently placed an emphasis on data integration tools. The growing emphasis on aligning data integration tools with the market's demand for interoperability of delivery styles, convergence of related offerings (such as data integration and data quality tools), metadata modeling and support for emerging analytics environments, among other things, is creating fresh challenges for which vendors must demonstrate vision.
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Niche Players
Niche Players have gaps in both their Completeness of Vision and Ability to Execute, often lacking key aspects of product functionality and/or exhibiting a narrow focus on their own architectures and installed bases. These vendors have little mind share in the market and are not recognized as proven providers of data integration tools for enterprise-class deployments. Many Niche Players have very strong offerings for a specific range of data integration problems (for example, a particular set of technical environments or application domains) and deliver substantial value for their customers in that segment.
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Context
Data integration is central to enterprises' information infrastructure. Enterprises pursuing the frictionless sharing of data are increasingly favoring technology tools that are flexible in regard to time-to-value demands, integration patterns, optimization for cost and delivery models, and synergies with data management programs. Demand trends for enterprises to modernize their information infrastructure are fueling the emergence of data management strategies that draw on a comprehensive range of improved data integration functions and prompting users to seek data integration tools that meet their evolving requirements. Data integration capabilities are essential if data is to be shared across all organizational and system boundaries, fueling interests of a data integration hub as an enterprise competency. Data integration offerings are emphasized to support comprehensive ways to operate across data environments, using diverse data delivery styles and an extended focus toward a model-driven approach that leverages common metadata across an integrated technology portfolio. In addressing critical components of enabling information management, data integration is an integral discipline from assisting organizations in understanding the meaning and value of information assets to exposing and sharing them in a variety of formats and context. In enabling information services that are necessary, tool capabilities are extending its focus on flexible latency with a mix of data delivery optimization to meet data availability requirements. IT leaders will need to anticipate and include real-time characteristics needed in their data integration architectures.
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Market Overview
The discipline of data integration comprises the practices, architectural techniques and tools for achieving consistent access to, and delivery of, data across the spectrum of data subject areas and data structure types in the enterprise, to meet the data consumption requirements of all applications and business processes. Data integration capabilities are at the heart of the information capabilities framework (see "Information Management in the 21st Century" and "The Information Capabilities Framework: An Aligned Vision for Information Infrastructure") and will power the frictionless sharing of data across all organizational and system boundaries. Pressures grow in this market as vendors are challenged to address demand trends for innovation with the ability to enhance traditional practices and to introduce new models and practices. Demand trends in 2013 are requiring vendors to increase flexibility in approaching comprehensive data integration needs, and demonstrating alignment to expectations on time to deployment, range of data integration patterns, sentiment for cost and delivery models, and synergy with a broad set of data management initiatives. Business imperatives to confront new information challenges are driving the need for a realignment of technology vision in this market. Meanwhile, IT leaders continue to emphasize requirements for high-quality customer service and support, and for extending implementations beyond analytics-related uses to support operational data consistency, data migration, cloud-related integration and data services in SOA initiatives. Gartner estimates that the data integration tool market was slightly over $2 billion at the end of 2012, an increase of 7.4% from 2011. This market is seeing an above-average growth rate of the overall enterprise software market, as data integration continues to be considered a strategic priority by organizations. Ongoing interests and investments are demonstrated as organizations engage a diversity of data integration problem types and emergent demands that must be comprehensively addressed. A projected five-year compound annual growth rate of approximately 9.7% will bring the total to more than $3.2 billion by 2017 (see "Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update"). The market for data integration tools has exhibited substantial demands for technologies that offer breadth of functionality, high performance and the scalability needed to support enterprise-scale implementations. Buyers in this market continue to expand their usage and seek vendor technologies to serve a range of data integration capabilities applicable to a variety of use cases. This competitive landscape reflects vendor pursuit of a more comprehensive set of product offerings that together form their data integration tool portfolio, for supporting a broad range of uses and capitalizing on new demand. Changes in the positioning of vendors in this iteration of the Magic Quadrant are driven not only by vendors' activities in delivering new product capabilities, but also by their degree of success in targeting contemporary demands. Strategy in Enterprises to Make Data Integration Central to the Information Infrastructure With the ongoing evolution of the data integration tool market, enterprises' need to improve the flexibility of their information infrastructure is fueling the emergence of data management strategies that draw on a comprehensive range of improved data integration functions, and is prompting users to seek data integration tools that meet their evolving requirements. Businesses' requirements to confront new information challenges are driving a realignment of technology vision in this market. In a move away from meeting data integration requirements with disparate interfaces and tools, forwardthinking enterprises are beginning to pursue the architectural concept of a data integration hub capable of managing the exchange of entity information such as in relating to customers, products or suppliers and transactional context (see "Data Integration Hubs: Drivers, Benefits and Challenges of an Increasingly Popular Implementation Approach"). This need for a set of shared and coordinated data integration tooling is further escalated by requirements in big data initiatives for integrating an
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