Professional Documents
Culture Documents
opies of the latest version of this template and the guide can be downloaded from www.business.gov.au&businessplan. 'f you need further information, assistance or referral about a small business issue, please contact the Small Business Support Line on 1800 777 275.
"INSERT YOUR BUSINESS LOGO# 6Your Name7 6Your Title7 6Business Name7 6Main Business Address7 'B./ 6ABN7 '0./ 6ACN7
Table of
The The The The
ontents
1he Business.......................................................................3
Business details..........................................................................9 :egistration details.....................................................................9 Business premises......................................................................9 ;rganisation chart......................................................................< !anagement = ownership............................................................< >ey personnel............................................................................< Products&services.......................................................................? 'nnovation ................................................................................@ 'nsurance..................................................................................@ :is+ management.......................................................................@ Aegal considerations ...................................................................@ ;perations.................................................................................B #ustainability plan......................................................................C !ar+et research ........................................................................D !ar+et targets...........................................................................D 4nvironmental&industry analysis...................................................D *our customers .........................................................................D #./.;.T. analysis.....................................................................EF *our competitors......................................................................EE Advertising = sales....................................................................E8
1he 2ar3et..........................................................................,
1he 4uture........................................................................13
Gision statement.......................................................................E9 !ission statement.....................................................................E9 Hoals&ob0ectives.......................................................................E9 Action plan...............................................................................E9
1he 4inances.....................................................................1
>ey ob0ectives = financial review................................................E< Assumptions............................................................................E< #tart-up costs for 6*4A:7 ..........................................................E? Balance sheet forecast ..............................................................E@ Profit and loss forecast..............................................................EB 42pected cash flow....................................................................EC Brea+-even analysis..................................................................ED
Supportin* $ocumentation................................................20
Page E
The Business
Business name/ 6Enter your business name as registered in your state"territory #f you ha!e not registered your business name$ add your proposed business name 7 Business structure/ 6%ole trader$ partnership$ trust$ company 7
'B./ 6Registered Australian business number 7 '0./ 6Registered Australian company number$ if applicable 7
Business location/ 6Main business location7 Date esta5lishe$/ 6The date you started trading 7 Business owner6s7/ 6&ist all of the business owners 7 -ele(ant owner e)perience/ 6Briefly outline your e'perience and"or years in the industry and any ma(or achie!ements"awards 7 Pro$ucts8ser(ices/ 6)hat products"ser!ices are you selling* )hat is the anticipated demand for your products"ser!ices*7
The !ar+et
1ar*et mar3et/ 6)ho are you selling to* )hy would they buy your products"ser!ices o!er others* 7 2ar3etin* strate*y/ 6+ow do you plan to enter the mar,et* +ow do you intend to attract customers* +ow and why will this wor,*7
The 1uture
9ision statement/ 6The !ision statement briefly outlines your future plan for the business #t should state clearly what your o!erall goals for the business are 7 %oals8o5:ecti(es/ 6)hat are your short - long term goals* )hat acti!ities will you underta,e to meet them*7
The 1inances
6Briefly outline how much profit you intend on ma,ing in a particular timeframe +ow much money will you need up.front* )here will you obtain these funds* )hat portion will you be see,ing from other sources* +ow much of your own money are you contributing towards the business*7
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The Business
Business details
Pro$ucts8ser(ices/ 6)hat products"ser!ices are you selling* )hat is the anticipated demand for your products"ser!ices*7
:egistration details
Business name/ 6Enter your business name as registered in your state"territory #f you ha!e not registered your business name$ add your proposed business name 7 1ra$in* name6s7/ 6Registered trading name/s0 7 Date re*istere$/ 6Date business name registered 7 Location6s7 re*istere$/ 6%tate/s0 you are registered in 7 Business structure/ 6%ole trader$ partnership$ trust$ company 7 'B./ 6Registered Australian Business Number 7 '0./ 6Registered Australian Company Number$ if applicable 7 %S1/ 6Are you registered for 1oods and %er!ices Ta'* Date registered*7 Domain names/ 6Registered domain names 7 Licences ; permits/ 6&ist all the licences or permits you ha!e registered7
Business premises
Business location/ 6Describe the location and space occupied"re2uired )hat is the si3e of the space you occupy"re2uire* )hich city or town* )here in relation to landmar,s"main areas* #f you ha!e a retail business$ where are you in relation to other shops* )hat is the retail traffic li,e*7 Buy8lease/ 6#f you ha!e purchased a business premises or are currently leasing$ briefly outline the arrangements #f you are still loo,ing for a lease$ outline your commercial lease re2uirements and any utilities"facilities re2uired 7
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;rganisation chart
64utline your business structure in the chart below 7 "M! % (iti)en O#ne!*Manage!#
4i*ure 1/ 4rganisation Chart ;Complete this chart or include your own <
!anagement = ownership
.ames of owners/ 6&ist all of the business owners 7 Details of mana*ement ; ownership/ 6As the owner/s0$ will you be running the business or will a Chief E'ecuti!e 4fficer /CE40 be running the business on your behalf* )hat will be your in!ol!ement* #f it is a partnership briefly outline 5 share$ role in the business$ the strengths of each partner and whether you ha!e a partnership agreement"contract in place*7 <)perience/ 6)hat e'perience do the business owner/s0 ha!e* +ow many years ha!e you owned or run a business* &ist any pre!ious businesses owned"managed &ist any ma(or achie!ements"awards )hat other rele!ant e'perience do you ha!e* Don6t forget to attach your resume/s0 to the bac, of your plan 7
>ey personnel
0urrent staff 6&ist your current staff in the table below 7 =o5 1itle 6e g Mar,eting" %ales Manager7 .ame 6Mr Chris Brantley7 <)pecte$ staff turno(er 678.79 months7 S3ills or stren*ths 6Rele!ant 2ualifications in %ales"Mar,eting At least : years e'perience in the industry Award in mar,eting e'cellence 7
6&ist your re2uired staff in the table below 7 =o5 1itle ?uantity <)pecte$ staff turno(er 68.= years7 S3ills necessary Date re>uire$ 6Month"Year7
6e g 4ffice Manager7
677
-ecruitment options 6+ow do you intend on obtaining your re2uired staff* Ad!ertising in the local paper$ online ad!ertising$ and"or training current staff members*7 1rainin* pro*rams 6Are there any training programs you will be organising in the e!ent you cannot find the re2uired s,ills* Are these in.house or e'ternal pro!iders* )hat training will you as the business owner"manager underta,e to ,eep your s,ills current*7 S3ill retention strate*ies 6)hat procedural documentation will you pro!ide to ensure the s,ills of staff are maintained* Do you ha!e an appropriate allocation of responsibilities* +ow are responsibilities documented and communicated to staff* )hat internal processes will you implement to regularly chec, that the current s,ills of staff members are still appropriate for the business*7
Products&services
Pro$uct8Ser(ice 6>roduct"ser!ice name7 Description 6Brief product"ser!ice description7 Price 6>rice including 1%T7
2ar3et position/ 6)here do your products"ser!ices fit in the mar,et* Are they high.end$ competiti!e or budget* +ow does this compare to your competitors*7 !ni>ue sellin* position/ 6+ow will your products"ser!ices succeed in the mar,et where others may ha!e failed* )hat gi!es your products"ser!ices the edge*< 'nticipate$ $eman$/ 6)hat is the anticipated 2uantity of products"ser!ices your customers are li,ely to purchase* ?or e'ample$ how much will an indi!idual customer buy in @ months or 78 months*7 Pricin* strate*y/ 6Do you ha!e a particular pricing strategy* )hy ha!e you chosen this strategy*7 9alue to customer/ 6+ow do your customers !iew your products"ser!ices* Are they a necessity$ lu'ury or something in between*7 %rowth potential/ 6)hat is the anticipated percentage growth of the product in the future* )hat will dri!e this growth*7 Page ?
'nnovation
-esearch ; $e(elopment 6-;D78inno(ation acti(ities ;)hat R-D acti!ities will you implement to encourage inno!ation in your business* )hat financial and"or staff resources will you allocate*< @ntellectual property strate*y 6+ow do you plan to protect your inno!ations* &ist any current trade mar,s$ patents$ designs you ha!e registered Do you ha!e confidentiality agreements in place*7
'nsurance
+or3ers compensation/ 6>ro!ide details if you ha!e wor,ers compensation insurance* This is mandatory if you ha!e employees 7 Pu5lic lia5ility insurance/ 6>ro!ide details if you ha!e public liability insurance* This co!ers any third party death or in(ury 7 Professional in$emnity/ 6>ro!ide details if you ha!e professional indemnity insurance* This co!ers any legal action ta,en out as a result of your professional ad!ice 7 Pro$uct lia5ility/ 6>ro!ide details if you ha!e product liability insurance* This co!ers any legal action ta,en out as a result of in(ury$ damage or death from your product 7 Business assets/ 6>ro!ide details if you ha!e insured your business assets in the e!ent of a fire$ burglary$ or damage* ?or e'ampleA building$ contents$ motor !ehicles 7 Business re(enue/ 6>ro!ide details if you ha!e insured your business in the e!ent of business interruption where you cannot trade because of a particular e!ent and are unable to ma,e money*7
:is+ management
6&ist the potential ris,s /in order of li,elihood0 that could impact your business 7 -is3 6Description of the ris, and the potential impact to your business 7 Li3elihoo$ 6+ighly Bnli,ely$ Bnli,ely$ &i,ely$ +ighly &i,ely7 @mpact 6+igh$ Medium$ &ow7 Strate*y 6)hat actions will you ta,e to minimise"mitigate the potential ris, to your business*7
Aegal considerations
6&ist the legislation which will ha!e some impact on the running of your business ?or e'ampleA consumer law$ business law$ or specific legislation to your industry 7
Page @
;perations
Pro$uction process 6)hat is the process in!ol!ed in producing your products or ser!ices This process will !ary depending on your product or ser!ice +ere are some e'amples of 2uestions you may consider #s there a manufacturing process* )ho is in!ol!ed in the process* Are there any third parties in!ol!ed* )hat is in!ol!ed in deli!ering the ser!ice to your customers*7 Suppliers ;)ho are your main suppliers* )hat do they supply to your business* +ow will you maintain a good relationship with them*< Plant ; e>uipment 6&ist your current plant and e2uipment purchases These can include !ehicles$ computer e2uipment$ phones and fa' machines 7 <>uipment Purchase $ate Purchase price -unnin* cost
@n(entory 6&ist your current in!entory items in the table below #f you ha!e a substantial in!entory$ you may prefer to attach a full in!entory list to the bac, of this business plan 7 @n(entory item !nit price ?uantity in stoc3 1otal cost
1echnolo*y 6Software7/ 6)hat technology do you re2uire* ?or e'ampleA website$ point of sale software or accounting pac,age* )hat will be the main purpose for each* )ill they be off.the.shelf or purpose built* )hat is the estimated cost of each technology solution*7 1ra$in* hours/ 6)hat are your trading hours* )hat are your e'pected pea, trading times* )hich times do you e'pect to be more profitable* +ow will this change o!er different seasons* +ow do your trading hours accommodate these changes*< 0ommunication channels/ 6+ow can your customers get in contact with you* These channels can includeA telephone /landline"mobile0$ post bo'$ shopfront$ email$ fa'$ internet blog or social media channel 7 Payment types accepte$/ 6)hat payment types will you accept cash$ credit$ che2ue$ gift cards$ >aypal etc7 0re$it policy/ 6)hat is your credit policy for customers"suppliers* +ow long is the credit period* )hat are your collection strategies"procedures* )hat credit does your business recei!e* )hat are the terms*7 +arranties ; refun$s/ 6#f you manufacture certain goods$ what are the warranty terms* )hat is your business refund"e'change policy*< Page B
?uality control/ 6Describe your 2uality control process )hat chec,s or balances do you ha!e in place to ensure the product or ser!ice you offer is produced to the same standard of 2uality* )hat steps do you ta,e to meet product safety standards*< 2em5erships ; affiliations/ 6#s your business a member of any particular industry association or club* Do you ha!e any affiliations with any other organisation*7
#ustainability plan
<n(ironmental8resource impacts 6Describe the impact your business could potentially ha!e on the en!ironment E g a particular manufacturing process may contribute negati!ely on the local water supply 7 0ommunity impact ; en*a*ement 6+ow does your en!ironmental impact affect the local community* +ow can you engage the community in minimising your impact* 7 -is3s8constraints 6&ist any ris,s"constraints to your business resulting from this en!ironmental impact*7 Strate*ies 6)hat strategies will you implement to minimise"mitigate your en!ironmental impact and any ris,s to your business* )ill you conduct an en!ironmental audit* +a!e you introduced an En!ironmental management system*7 'ction plan 6&ist your ,ey sustainability"en!ironmental milestones below*7 Sustaina5ility milestone 6Reduce water consumption7 1ar*et 6@C5 reduction7 1ar*et $ate 6Month"Year7
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The !ar+et
!ar+et research
6)hat statistical research ha!e you completed to help you analyse your mar,et* Did you use a sur!ey"2uestionnaire* #f so$ you may li,e to attach a copy of your sur!ey"2uestionnaire to the bac, of this plan 7
!ar+et targets
64utline your planned sales targets )hat 2uantity of your products"ser!ices do you plan to sell in a planned timeframe* Are they monthly or yearly targets*7
4nvironmental&industry analysis
6Detail the results of the mar,et research you ha!e performed #s the area e'periencing population growth* Are there long.term employers in the area* #s the regionDs economy stable* Are there seasonal !ariations* )hat is the si3e of the mar,et* )hat recent trends ha!e emerged in the mar,et* )hat growth potential is a!ailable and where do you fit in* +ow will the mar,et"customers change when you enter the mar,et*7
*our customers
0ustomer $emo*raphics 6Define who your target customers are and how they beha!e You can include age$ gender$ social status$ education and attitudes 7 Aey customers 6#dentify your ,ey customers /These can be large consumers of your products or indi!iduals whose satisfaction is ,ey to the success of your business 0 +ow will you target your products"ser!ice to them*7 0ustomer mana*ement 6+ow will you maintain a good relationship with your customers* )hat techni2ues will you use* +ow will you ,eep your customers coming bac,* +a!e you introduced customer ser!ice standards* Do you follow any particular code of practice*7
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#./.;.T. analysis
Stren*ths
6&ist each of your businesses strengths$ wea,nesses$ opportunities or threats in the table below and then outline how you plan to address each of the wea,nesses"threats 7 +ea3nesses
Bpportunities
1hreats
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*our competitors
6+ow do you rate against your competitors* +ow can your business impro!e on what they offer*< 0ompetitor $etails ;&ist at least : competitors in the table below < 0ompetitor 6Competitor name7 <sta5lishe$ $ate 6)hen were they established*7 SiCe 6Number of staff and"or turno!er7 2ar3et share 6D7 6Estimated percentage of mar,et share7 9alue to customers 6Bni2ue !alue to customers E g con!enience$ 2uality$ price or ser!ice*7 Stren*ths 6)hat are your competitorDs main strengths*7 +ea3nesses 6)hat are your competitorDs main wea,nesses*7
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Advertising = sales
'$(ertisin* ; promotional strate*y ;)hat strategies do you ha!e for promoting and ad!ertising your products"ser!ices in the ne't 78 months*< Planne$ promotion 8a$(ertisin* type 6>rint media ad!ertising$ online ad!ertising$ mail.out$ gi!eaway$ media release$ social media campaign or e!ent 7 <)pecte$ 5usiness impro(ement 6+ow do you e'pect it will impro!e your business success*7 0ost 6E7 6E7 1ar*et $ate 6Month"Year7
Sales ; mar3etin* o5:ecti(es 6)ho ma,es up your sales team* )hat sales techni2ues will they use* )hat tools"material will they use to help sell your products"ser!ices* )hat sales goals"targets will they meet*7 !ni>ue sellin* position 6)hy do you ha!e an ad!antage o!er your competitors* +ow will your products"ser!ices succeed in the mar,et where others may ha!e failed*7 Sales ; $istri5ution channels 0hannel type 6e g %hopfront$ internet$ direct mail$ e'port or wholesale7 Pro$ucts8ser(ices ;&ist all the products"ser!ices sold !ia this channel7 Percenta*e of sales 6D7 6)hat percentage of o!erall sales do you e'pect to sell !ia this channel*7 '$(anta*es 6)hat ad!antages are there of using this channel for these products*7 Disa$(anta*es 6)hat challenges do you e'pect to face using this channel* +ow will you o!ercome them*7
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The 1uture
Gision statement
6)hat is your businessD !ision statement* #t should briefly outline your future plan for the business and include your o!erall goals 7
!ission statement
6)hat is your businessD mission statement* # e how will you achie!e your !ision* 7
Hoals&ob0ectives
6)hat are your short - long term goals* )hat acti!ities will you underta,e to meet them* 7
Action plan
Please note/ This table does not include sustainability milestones as they are listed in the sustainability section above. 2ilestone 6)hat are the business milestones that you need to complete starting from today*7 Date of e)pecte$ completion 6)hen do you e'pect to complete them*7 Person responsi5le 6)ho is responsible for deli!ering this milestone*7
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The 1inances
>ey ob0ectives = financial review
4inancial o5:ecti(es ;&ist your ,ey financial ob(ecti!es These can be in the form of sales or profit targets You could also list your main financial management goals such as
cost reduction targets <
4inance re>uire$
;+ow much money up.front do you need* )here will you obtain the funds* )hat portion will you be see,ing from loans$ in!estors$ business partners$ friends or relati!es$ !enture capital or go!ernment funding* +ow much of your own money are you contributing towards the business*<
Assumptions
The financial tables on the subse,uent pages are based on the assumptions listed below) 6&ist your financial assumptions These can include seasonal ad(ustments$ drought or interest rates etc 7
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S1'-1F!P 0BS1S
-e*istrations Business name Aic enc es Permits -omain names Trade mar+s&designs&patents Gehicle registration !oreI !embership fees Ac countant fees #olicitor fees :ental lease cost 3:ent advance&deposit5 (tility connections = bonds 34lectricity, gas, water5 Phone c onnection 'nternet connection omputer software Training /ages #toc+&raw materials @nsurance Building = contents Gehicle Public liability Professional indemnity Product liability /or+ers compensation Business assets Business revenue Printing #tationery = offic e supplies !ar+eting = advertising !oreI 1otal startFup costs
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<?!@P2<.180'P@1'L 0BS1S
Business purc hase pric e 1ranc hise fees #tart-up c apital Plant ; e>uipment Gehicles omputer e,uipment omputer software Phones 1a2 mac hine !oreI #ecurity system Bffice e>uipment 1urniture #hop fitout !oreI
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Brea+-even analysis
6Double.clic, the table below to enter your details or attach your own table 7
B-<'AF<9<. 0'L0!L'1B1imeframe 6e.*. monthly8yearly7 Average price of each product&service sold Average cost of each product&service to ma+e&deliver 1i2ed costs for the month&year Percenta*e of price that is profit 1otal sales nee$e$ to 5rea3Fe(en .um5er of units sol$ nee$e$ to 5rea3Fe(en K-'G&F! K-'G&F! K-'G&F!
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#upporting documentation
Attached is my supporting documentation in relation to this business plan. The attached documents include) 6&ist all of your attachments here These may include resumes$ in!entory list$ sur!ey"2uestionnaire and"or financial documents 7.
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