The Hobbit The Desolation of Smaug

WARNER BROS.
PICTURES PUBLICITY/PROMOTIONS REPORT

The Hobbit: The Desolation of Smaug > Regional Campaign
THE HOBBIT: THE DESOLATION OF SMAUG Opens December 12, 2013
SUMMARY
EVENTS: Value: $1,650.00 GRAND TOTAL: Value: $1,650.00
Regional Campaign
Events
Start Date 12/14/13 Description: End Date 12/14/13 Subcategory Campaign Description Cleveland Title Breakfast with Santa Reach Value 250 Demographics
$500.00 Families
THE HOBBIT: THE DESOLATION OF SMAUG was promoted at Breakfast with Santa on Saturday, December 14th. Santa came for Breakfast, which brought in families from all over Cleveland to share in the fun and joy of Christmas. THE HOBBIT: THE DESOLATION OF SMAUG had a substantial presence at the event with mini one-sheets and posters hung all around. Fans were registered to win THE HOBBIT: THE DESOLATION OF SMAUG Hollywood Movie Money, promo items, and prize-packages. Kids and adults were both excited about both the breakfast and the film's release!
12/06/13 Description:
12/06/13
Cleveland
THE HOBBIT Movie Party at Solon Community Party
100+
$150.00 M/F all ages
The Solon Community Center hosted a THE HOBBIT movie watch party on Friday, December 6th for all THE HOBBIT fans in the community. Friends and families of all ages came out for a special screening of the first movie in the trilogy, THE HOBBIT: AN UNEXPECTED JOURNEY. Fans could register to win for THE HOBBIT: THE DESOLATION OF SMAUG advanced screening passes and prize packs which included pencils, t-shirts, smaug hats, and key chains. Everyone loved the complimentary drinks and popcorn and were so excited for the new one to hit theaters next week!
Solon Community Center
Kids loved their new HOBBIT t-shirts, posters and hats!
All THE HOBBIT fans were so excited for all the fun giveaways!
Everyone could not wait to get all THE HOBBIT giveaways as they came to watch THE HOBBIT: AN UNEXPECTED JOURNEY
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COPYRIGHT 2013 PUBLICITYREPORTINGONLINE.COM
12/15/2013 10:52 PM
WARNER BROS. PICTURES PUBLICITY/PROMOTIONS REPORT

Start Date End Date Subcategory Campaign Description Title Reach Value Demographics
Lots of fun swag for everyone!
More fun swag for all the guests!
THE HOBBIT Movie Party
12/08/13
Cleveland
Loganberry Books
1000+ $250.00 M/F all ages
Loganberry's books helped to promote THE HOBBIT: AN UNEXPECTED JOURNEY for two weeks leading up to the film's release. Loganberry set up a THE HOBBIT: THE DESOLATION OF SMAUG display which included promo items, mini one-sheets, and a register-to-win box. Guests and fans were prompted to register-to-win THE HOBBIT: THE DESOLATION OF SMAUG prize-package, which included a copy of THE HOBBIT book, four screening passes, and promo items.
THE HOBBIT fans signing up to win advanced screening passes to see THE HOBBIT: THE DESOLATION OF SMAUG
THE HOBBIT: THE DESOLATION OF SMAUG Display at Loganberry Books
THE HOBBIT: THE DESOLATION OF SMAUG advance screening pass winner!
12/13/13
Cleveland
College
Cleveland State University Campus Outreach
10000
M/F 18-25
THE HOBBIT: THE DESOLATION OF SMAUG was promoted at Cleveland State University leading up to the release of the film. One-sheets and mini one-sheets were displayed throughout the University in high traffic areas. The Student Center, main classroom building, sports complex and sorority and fraternity offices were targeted. Warner Bros. street team passed out THE HOBBIT promo items to students.
THE HOBBIT: THE DESOLATION OF SMAUG mini one-sheets on display in the Cleveland State University Student Center
THE HOBBIT: THE DESOLATION OF SMAUG student study lounge with wrapping paper wall paper and promotional table
Close up of study lounge promotional table
Cleveland State University crest with THE HOBBIT: THE DESOLATION OF SMAUG mini one-sheets
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THE HOBBIT: THE DESOLATION OF SMAUG wrapping paper on vending machines
THE HOBBIT: THE DESOLATION OF SMAUG wrapping paper on main classroom windows
THE HOBBIT: THE DESOLATION OF SMAUG mini one-sheets displayed on campus activities bulletin board
The Cauldron Student Newspaper displaying THE HOBBIT: THE DESOLATION OF SMAUG mini one-sheets
Student Center staircase with mini one-sheets
Student Center pillars with mini one-sheets
Cleveland State University
12/13/13
Cleveland
Cuyahoga County Public Library Display
5000
M/F all ages
The Cuyahoga County Library promoted THE HOBBIT: THE DESOLATION OF SMAUG at their Independence and Berea Branches. They had a displays up for two weeks, with mounted one-sheets, minis, color flyers and a register to win box, giving away five THE HOBBIT: THE DESOLATION OF SMAUG Prize-Packs for their families.
THE HOBBIT: THE DESOLATION OF SMAUG Register to Win
12/13/13
Cleveland
MooTown Creamery Display
500+
$250.00 M/F all ages
MooTown Creamery promoted THE HOBBIT: THE DESOLATION OF SMAUG in their store through a promotional display including bus shelter, mini one-sheet, promotional items and register to win box. MooTown also created a custom ice cream called "Smaug" that was dragon berry flavored for customers to try. MooTown also hosted a pre-screening party on Saturday, December 7th that invited guests to the shop to enjoy Hobbit themed treats, games, trivia and more. Several guests received party bags including keychain, mini one-sheets, wrapping paper, button, pencil and screening passes. Prize pack winners received a family four pack of screening passes, mini one-sheets, buttons, Gandalf hat and tshirts.
Some big Hobbit fans dressed to impress in THE HOBBIT: THE DESOLATION OF SMAUG inspired costumes
Hobbit matching game for guests to play
Giant spider webs covered the walls through out the shop
Facebook post announcing their costume ice cream flavors and Hobbit party
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12/15/2013 10:52 PM

Mirkwood Spiders' Web
Smaug's Treasure
Thranduil's Riches
Beorn's Honey Cake
Bilbo's Blackberry Crumble
Necromancer's Dark Magic
Mootown Creamery
11/23/13
Cleveland
Crocker Park 10th Annual Holiday Tree Lighting
5000
$250.00 M/F All Ages
THE HOBBIT: THE DESOLATION OF SMAUG fans got in the holiday spirit with promo partner, WDOK/WQAL, at Cleveland's 10th annual tree lighting ceremony at Crocker Park Mall. Over 5,000 people gathered around to watch the beautiful Crocker Park tree be lit at their annual lighting ceremony. The HOBBIT: THE DESOLATION OF SMAUG booth consisted of Christmas activities, Hobbit promo items, Christmas treats and screening passes. Fans were entered to win THE HOBBIT: THE DESOLATION OF SMAUG prize-packages, which included HOBBIT t-shirts, mini one-sheets and four screening passes.
The crowd standing in the streets of Crocker Park!
The huge crowd at the tree lighting couldn't wait to see THE HOBBIT: THE DESOLATION OF SMAUG!
This family was more excited to receive a THE HOBBIT: THE DESOLATION OF SMAUG poster than see the tree lighting!
Young fans of THE HOBBIT couldn't wait to see the next installment of the trilogy
These fans couln't wait to see "the cute little Hobbits" back on the big screen!
Fans were so excited to receive advance screening passes of THE HOBBIT: THE DESOLATION OF SMAUG!
A fan of THE HOBBIT posed in the middle of the Holiday festivities!
THE HOBBIT: THE DESOLATION OF SMAUG one sheets made this mom and kids very happy while waiting for the tree lighting.
Even the performers love Bilbo and couldn't wait to see THE HOBBIT: THE DESOLATION OF SMAUG!
Fans warming up with some hot chocolate stepped away to learn about THE HOBBIT: THE DESOLATION OF SMAUG!
Fans warming up next to the fire loved receiving THE HOBBIT: THE DESOLATION OF SMAUG promotional items!
Character posing opportunities attracted fans of THE HOBBIT!
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The Tree was finally lit!
These girls couldn't wait to see Orlando Bloom in THE HOBBIT: THE DESOLATION OF SMAUG!
The tree before it was lit!
Crocker Tree Lighting Flyer
Crocker Park
11/13/13
11/29/13
Cleveland
College
John Carroll University Share Our Strength Charity Promotion
2500+ $250.00 M/F 17+
Description:
THE HOBBIT: DESOLATION OF SMAUG was promoted in conjunction with John Carroll's Share Our Strength Charity drive. Marketing materials including flyers, banners, mini one-sheets and one sheets were distributed and displayed throughout campus. An feature highlighting the event was also in The Carroll News telling students about the movie and upcoming charity tables. THE HOBBIT: DESOLATION OF SMAUG promotional items, mini one-sheets and a mounted one-sheet were displayed at multiple donation tables where students could enter to win a THE HOBBIT: THE DESOLATION OF SMAUG prize pack.
Fans dressed up as a ranger, Saruman, and an elf got into THE HOBBIT spirit at the charity advance screening!
This enthusiastic fan dressed up as an elf and couldn't wait to see the next installment of his favorite franchise!
A huge crowd of happy fans left the theater pleased with THE HOBBIT: THE DESOLATION OF SMAUG!
This fan couldn't wait to receive her tickets and donate to charity!
Students were anxious to sign up for the tickets and receive free mini one sheets!
These HOBBIT fans couldn't wait to see the movie in advance!
The third day of ticket sign ups was on December 5th and was across from a popular on campus coffee shop!
The sign up table featured a large banner, mini one sheets, a one sheet on display, and a video explanation of the charity.
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Advertisements for THE HOBBIT: THE DESOLATION OF SMAUG ticket giveaways were displayed all over campus!
John Carroll University
Share our Strength
09/24/13
Cleveland
Hobbit Day at Cuyahoga County Library
500
M/F all ages
On Tuesday, September 24 the Maple Heights Branch celebrated Hobbit Day by reading part of Tolkien's famous tale, solving riddles, and made a craft. Kids came dressed in their best Hobbit attire and could take home THE HOBBIT: DESOLATION OF SMAUG bookmarks, t-shirts, key chains, buttons, pencils and lucky winners received hats and bags.
Happy Hobbit Day!
Origami Dragons guests learned how to create!
Kids getting the materials to make Origami dragons!
Bilbo
Hobbit Day promo display!
Riddles that were up as kids were walking into the event.
The staff was so excited for Hobbit Day!
The Dragon was listening to everyone talk about the hobbit!
Hobbit character name tags for guests to wear
Kids receiving free promo items!
Kids were asked to solve Riddles to receive promo items!
09/22/13
Cleveland
College
Hobbit Day at John Carroll University
John Carroll University's Grasselli Library hosted a Hobbit Day celebration on National Hobbit Day. The Warner Bros. Street Team gave away THE HOBBIT: THE DESOLATION OF SMAUG promo items including bookmarks, t-shirts, mini one-sheets, pins and keychains to everyone who came out to celebrate. The Coffee Shop also helped promote National Hobbit Day by making a special Bilbo Baggins Butterscotch Late for Hobbit fans!
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Hobbit fans were ready to celebrate National Hobbit Day!
Students at John Carroll can't wait to see THE HOBBIT: THE DESOLATION OF SMAUG!
Jane loved THE HOBBIT: AN UNEXPECTED JOURNEY and can't wait to see what happens in THE HOBBIT: THE DESOLATION OF SMAUG!
Happy National Hobbit Day from John Carroll University!
The cleaning staff at the Grasselli Library loved celebrating National Hobbit Day.
National Hobbit Day in the Grasselli Library!
A huge Hobbit fan can't wait to see the 2nd installment of THE HOBBIT trilogy!
The Coffee Shop in the Grasselli Library helped celebrate National Hobbit Day by making Bilbo Baggins Butterscotch Lattes for Hobbit fans!
Becki the Barista loves THE HOBBIT and helped celebrate National Hobbit Day by making Bilbo Baggins Butterscotch Lattes!
The 10th person to order a Bilbo Baggins Butterscotch Latte won a free HOBBIT t-shirt!
THE HOBBIT: THE DESOLATION OF SMAUG display in the Grasselli Library at John Carroll University.
Laura reads The Hobbit every year and was actually in New Zealand during the filming of THE HOBBIT: THE DESOLATION OF SMAUG. She can't wait to see the film in December!
The Coffee Shop hung mini one-sheets to help celebrate and promote THE HOBBIT: THE DESOLATION OF SMAUG on National Hobbit Day.
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WARNER BROS.

PICTURES PUBLICITY/PROMOTIONS REPORT

THE HOBBIT Movie Party at Solon Community Party

$150.00 M/F all ages

Solon Community Center

Kids loved their new HOBBIT t-shirts, posters and hats!

COPYRIGHT 2013 PUBLICITYREPORTINGONLINE.COM

WARNER BROS. PICTURES PUBLICITY/PROMOTIONS REPORT

Lots of fun swag for everyone!

More fun swag for all the guests!

THE HOBBIT Movie Party

1000+ $250.00 M/F all ages