CELEBRITY NEWS

INTRODUCING CELEBRITY SILHOUETTE

THE NEW SEASONAL NEWSLETTER FROM CELEBRITY CRUISES ISSUE 1 SUMMER 2011

IN THIS ISSUE: BENEFITS OF ONBOARD BOOKINGS CELEBRITY BEVERAGE PACKAGES CAPTAINS CLUB SAVINGS CELEBRITY ON CRUISING FOR EXCELLENCESELLING AUSTRALIA, THE CARIBBEAN & ASIA FOCUS: ECLIPSE IN VENICE THANK YOU FROM TRAVEL COUNSELLORS COUNTDOWN TO CRUISE CELEBRITY NEWS COMPETITION

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CELEBRITY DRINKS PACKAGES

As well as providing outstanding value to your customers, booking one of our drinks packages means they wont have to think about it once they are onboard. Guests simply pay one set price for a wide variety of beverage choices. They can select endless rells of soft drinks, unlimited bottled water or savour one of our premium wine selections. Remember, you can book these packages on line for your customers at www.celebritycruises.co.uk up to 4 days prior to sailing

CELEBRITY ON CRUISING FOR EXCELLENCE

Remember to look for the new Celebrity Cruises course on Cruising for Excellence. As well as providing you with help and advice on all aspects of the product as well as useful information such as menus and bar prices and virtual tours of all our ships, Brand Captains will automatically gain an extra entry into all incentives! So check out the latest incentive and get entering at www.cruisingpower.co.uk

CAPTAINS CLUB SAVINGS

Members of our exclusive Captains Club can receive up to an astounding 375 off with our Early Booking Offer if they book before 29 July 2011. And thats not the only great deal available to them. They can save up to 80 on cruises of up to ten nights and up to 95 on cruises lasting 1118 nights.

Whats new with Celebrity Silhouette

Were so excited about the launch of the latest addition to our eet, Celebrity Silhouette we hope you are too. Celebrity Silhouette will feature everything youve come to expect from Celebrity Cruises, but weve added some stunning new features to make the customer experience even more luxurious.
The Lawn Club Grill is an interactive restaurant where guests can learn the barbecue secrets of our top chefs and try them out on their friends. Theres also The Porch, a sublimely chilled-out setting to enjoy breakfast or lunch. For relaxing in style, guests can visit The Alcoves with its private cabana-style retreats offering astonishing ocean views. If they want some quiet time, the Hideaway provides a high-tech escape with cosy lounging nests. In the evening theres Michaels Club, a private club-styled bar with a massive selection of over 50 international beers. And finally, for those guests who feel inspired by the glorious surroundings, theres the Art Studio where experts offer creative classes in a range of activities from art to food. We know that your customers will nd a cruise on Celebrity Silhouette simply unforgettable. With inspiring itineraries that sail to some of the worlds nest cities, including Rome, Naples, Jerusalem and Santorini, sailing on Celebrity Silhouette offers a unique combination of culture, indulgence and style. PLUS! Look out for the Celebrity Silhouette game coming soon to crusingpower.co.uk

Selling Australia, the Caribbean and Asia

How do you benet from onboard bookings?

When guests book their next cruise onboard, there really are some great benets to agents, Celebrity Cruises and our mutual guests. Our Future Cruise Sales Managers onboard all of our ships have great knowledge, can offer your customers great benets to booking onboard and the booking will come straight back to you! What could be better? In fact, they could be the easiest bookings you ever do! And for those guests who know they would like to sail with Celebrity again but arent sure which cruise to take, weve introduced our new Celebrity Passages. What is a Celebrity Passage? Created for guests who cannot commit onboard to a denite ship or sail date but want to lock down the benets of booking onboard. What are the benets? 45 nights $50 Onboard Credit per stateroom 69 nights $100 Onboard Credit per stateroom 1013 nights $200 Onboard Credit per stateroom 14 nights + $300 Onboard Credit per stateroom Do they pay a deposit? 75 per person, half the usual amount. An invoice is sent to you, the agent. The sail date will show as 2019 and the value as 100k. It doesnt expire and can be used by the guest at any time in the future. When the guest conrms their chosen sailing, they pay the remainder of the deposit. Is there a Booking Reference? Yes. You MUST use this same reference when your customer conrms which sailing they want. Friends & Family too! Each guest booking a Celebrity Passage can have two friends & family bookings with the same benets if they book within 30 days of the original Celebrity Passage confirming and book onto the same cruise. Is it combinable with current UK Campaigns? Currently this is combinable with Eclipse Free Car Parking 2012 and Captains Club 2012 discounts. How will I know my customer has booked a Celebrity Passage? You will receive an invoice. We then ask you to follow up with the client to help them choose their next cruise. Can they buy more than one? Yes. Guests can book as many as they like and remember, they never expire! Back to back bookings? If guests think they may choose a back to back cruise, they would need to book two Celebrity Passages in order to receive the benefits on both sailings. Many guests are starting to do this already. Can guests buy for any brand? Yes, all three of our great brands. They can be onboard a Celebrity Ship and buy an Azamara Passage for example. If they book a Celebrity Passage it can only be used for a Celebrity booking however. Will the booking come back to me? Yes. The booking will always go back to the original agent unless the guest specically states they do not want it to. At that point, the booking will go direct. Guests cannot therefore shop around with other agents. What can I do? Please ensure you advise all your guests prior to sailing that this is a fantastic opportunity for them to receive extra benets whilst they are onboard. Information is available onboard from the Cruise Sales Manager, Daily Programme and Presentations. So why not make the most of getting some great future bookings and loyal customers? All you need to do is tell them about this great opportunity it couldnt be simpler. Ruth Gardiner Major Account Manager, London & South East Celebrity Cruises & Azamara Club Cruises

We know our guests love discovering new places and this year we are travelling to more destinations than ever before. From the spectacular natural wonders of Australia and New Zealand to the exotic marvels of Asia, Celebrity will be visiting some of the worlds most spectacular landscapes for the rst time. We have 9 ships visiting 97 ports in 38 countries across the world. As well as these spectacular new itineraries, we also offer sublime cruises to Europe, the Caribbean, South America, Panama Canal, Alaska, Hawaii, Galapagos Islands and Canada & New England. With Celebrity, a whole new world awaits.

AUSTRALIA
Your customers can see the other side of the world in style when they go Down Under with Celebrity Cruises. On Celebrity Century andNEW for 2012 Celebrity Solstice, they can discover the beautiful coastlines and the legendary laid-back personality of its people, marvel at the splendor and natural charm of Australia and New Zealand. Excursions include wine tours to New Zealands famous vineyards, kayaking in clear blue waters and a chance to see the unique wildlife of these fabulous countries, including koalas and kangaroos.

THE CARIBBEAN
Packed with sights and sounds to live in the memory forever, a Celebrity cruise is the perfect way to experience this tropical paradise. Discover the joy of sun-kissed white sands, clear waters and the laid-back charm of island life. With 32 exciting itineraries including 7, 8 and 14 night trips, on Celebrity Millennium, Constellation, Solstice, Reection, Silhouette, Eclipse, Summit and Equinox, there is something to suit everyone. With unrivalled beaches and activities like snorkeling and parasailing, your customers will never forget the magical Caribbean.

ASIA
Mysterious and beautiful, Asia is a kaleidoscope of colour offering your customers a truly unique trip. For the rst time, Celebrity Cruises will be visiting exotic destinations such as Vietnam, India and Thailand with Celebrity Solstice and Millennium. An inspiring mix of new experiences and unforgettable sitesfrom the contemporary cities to the traditional rural villagesyour customer will discover all the wonders of this spectacular region. For the discerning customer who wants something a little different, a Celebrity Cruise in Asia is simply the perfect choice.

THE NEW SEASONAL NEWSLETTER FROM CELEBRITY CRUISES ISSUE 1 SUMMER 2011

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A letter of thanks from Travel Counsellors

I had to share with you my thanks for the opportunity for myself and 16 Travel Counsellors to experience the Seminar at Sea mini cruise to Cork onboard Celebrity Eclipse. We had such an amazing time! But who wouldnt onboard this amazing class of ship? Without doubt this trip was all the more enjoyable because we had two amazing professionals to look after us. In my 26 years in travel I have been lucky enough to have enjoyed educationals of all levels, but I have to say that this week I have never before received such amazing hospitality from two gentleman with such professionalism, passion, drive, energy, fun and belief in their product. Leon Hand, your Celebrity trainer is a real asset and credit to Celebrity and the brand, his training quality is exceptional. Leon and your Account Manager Mike Graham are fantastic hosts and we enjoyed every minute of the training and cruise experience. The privileged opportunity to meet some of the head office senior team and be in the presence of the Captain and his rst officers was truly brilliant, we felt like royalty! We have all learned so much, no matter what level our cruise knowledge. The TCs are keen to get back to family, friends and customers to sell Celebrity. They cant wait to qualify as Captains and Admirals on Cruising for Excellence This virtual training really stands above anything else in the industry, with its fun and interactive approach. I am totally sold on Celebrity. Please pass on our thanks and gratitude to everyone involved with making a trip like this possible for us. On behalf of Travel Counsellors, thank you. Kind regards Janet Whittingham Business Development Executive Travel Counsellors

FOCUS: ECLIPSE IN VENICE

The spectacular Celebrity Eclipse will be taking your guests to the city of canals, Marco Polo and wonderful art. Famed all over the world, Venice is a city infused with culture, history and style. The city is spread over 120 islands in the Adriatic Sea and is linked with canals instead of streets, making it as unusual as it is beautiful. Apart from being a visually stunning location, Venice also has a rich legacy, with museums lled with world-class art and architecture that is the envy of cities across the planet. Of course, when you think of Venice, you think of canals. Your customers can book an excursion that will take them on a romantic trip through the citys wondrous waterways aboard a traditional gondola. Then they can visit the sublime Murano Glassworks, also known as the city of glass to discover just how this timeless product is made.

COMING SOON: COUNTDOWN TO CRUISE!

As you know, our guests always have lots of questions before they sail with us, especially if theyve never experienced cruising before. So to help them prepare, we will soon be starting an email programme that will inform our guests all about their cruise and what they need to do before they set sail. This will include vital reminders to check visa requirements and complete online check-in and will also inform guests about what to expect onboard. In order for your customers to benet from this programme, please do make sure you enter their email address at the time of booking.

No trip to Venice would be complete without seeing St. Marks Square, home of the citys 900-year-old basilica. Filled with classic opulence mixed with contemporary chic, Venice is a city that wont disappoint. Your customers can visit Venice with Celebrity by booking the 3-night Italian Lakes and Venice Cruisetour or the 5-night Venice, Florence and Rome Cruisetour. Alternatively, for the full Celebrity experience, they can book the 16 night Western Mediterranean & Adriatic Coast cruise, sailing from Southampton on 27 August, 12 & 28 September and 14 October, which calls at Seville, Cagliari, Sicily, Venice (of course!), Split, Cartagena and La Coruna before returning home to Southampton. Experience the rich delights of Venice with Celebrity for an experience you will never forget.

CELEBRITY NEWS COMPETITION!

To celebrate the rst issue of Celebrity News were giving you the chance to win a case of Champagne! All you have to do is answer the two simple questions opposite and send your answers to trademarketing.uk@rccl.com to be in with the chance of winning! Question 1: What is the name of the newest addition to the Celebrity Cruises eet? Question 2: How much can our Captains Club members save up to if they book before 29 July 2011?

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