A STUDY ON EFFECT OF ADVERTISEMENTS ON SALES DONE FOR BHARTI AIRTEL, TIRUPATI

SYNOPSIS
Submitted By, Mr. T. MAHAMMAD INDUSTRY PROFILE( A beginning in organized milk heading was made in India with in India with the establishment of the military dairy forms (oldest is Allahabad, 1989) the salient features of the market of milk industry so far ha e been, !anding of milk in "o#o$erati e milk union (oldest Allahabad 191%) established all o er the "ountry on a small s"ale in the early stages& 'ong distan"e of refrigerator rail trans$ort of milk from Amul to (umbai sin"e 19))& *asteurization and bulling on a large s"ale for organized distribution on a large s"ale for organized distribution was started as array (19)+) world(19,1), -al"utta(haringhattor.9)9),/elhi(19)9), -hennai(19,))et"&, COMPANY PROFILE( 0irumala (ilk *rodu"ts * t 'td is a $rofessionally managed "om$any engaged in the manufa"ture of wide range of dairy $rodu"ts& 1stablished in 1998, 0irumala (ilk *rodu"ts (*) 'td& Is one of the fastest growing $ri ate se"tor enter$rises in India with a team of dedi"ated $rofessionals& 0he "om$any has one of the most modern and ersatile $lants in the Indian daily industry with state of the art te"hnology& 0irumala (ilk *rodu"ts * t 'td& *rodu"ts meet stringent 2uality of the market for dairy $rodu"ts& 0irumala (ilk *rodu"ts * t 'td& Is $resently im$lementing an e3$ansion $rogrammed and $ro$oses to laun"h now $rodu"ts in the near feature& *resently 0irumala market is $resent in Andhra *radesh, 4arnataka, and 0amilnadu& 0he "om$any handles . la"k liters of milk $er day in the $a"king stations and dairy $lant& 0his is the single largest $lant in the state of Andhra *radesh& U der t!e "uid# $e %&, Dr. D. Sud#r'# # Murt!y

CONCEPTUAL FRAME)OR*(

5inan"e is the lifeblood of e ery business a"ti ity without whi"h the wheels of modern business organization system "annot be greased& 5inan"e management is managerial a"ti ity, whi"h is "on"erned with $lanning and "ontrolling of the firm6s finan"ial 7esour"es& 5inan"e is a s"ar"e resour"e and it has to be managed effi"ien"y for the su""essful fun"tioning of any "om$any& 8e eral "om$anies ha e "ome to grief mainly be"ause of ineffi"ient management of finan"e, in s$ite of other fa orable "onditions& 0he funds flow statement is a statement whi"h shows the mo ement of funds and is a re$ort of finan"ial o$erations of the business undertaking& It indi"ates arious means by whi"h funds were obtained during a $arti"ular $eriod and the ways in whi"h these funds where em$loyed& In sim$le words it is a statement of sour"es and a$$li"ations of funds& 0he funds flow is designed to analyze the "hangers in the finan"ial "ondition of a "om$any between two $eriods& 0his statement will highlights the sour"es from whi"h funds are re"ei ed and the uses to whi"h these ha e been $ut and it enables to know with reasons the basi" "auses of "hanges in net working "a$ital& 0his statement is also termed as 8tatement of "hanges in the finan"ial $osition on working "a$ital basis& 5unds flow statement is an im$ortant tool and is widely used in the hands of finan"ial analysts and managers for analyzing the finan"ial management of a "om$any& 5unds kee$ on mo ing in a business, whi"h itself based on going "on"ern "on"e$t& In a narrow sense, it means inflow and out flow of "ash only and a flow statement $re$ared on this basis is "alled as 9"ash flow statement9& OB+ECTIVES OF THE STUDY 0o study and analyze the "hanges those ha e taken $la"e in the finan"ial $osition of the "om$any& 0o analyze fund flow o$eration& 0o "hanges in the amount of working "a$ital of the "om$any& 0o identify sour"es and a$$li"ation of funds& 0o find out the o$erating effi"ien"y of the organization& 0o measure o erall finan"ial $erforman"e of 0irumala (ilk *rodu"t (*) 'td& 0o offer suitable suggestions for better $erforman"e of the -om$any&

RESEARCH METHODOLO,Y

0he methodology em$loyed for doing the $resent study is that the information is "olle"ted from $rimary and se"ondary sour"es& 0he information was used to "al"ulate the funds flow on the basis of these analysis inter$retations was mades& S%ur$e' %& D#t#( S%ur$e' %& Prim#ry D#t# 0he $rimary data was "olle"ted mainly with the intera"tions and dis"ussions with the "om$any6s 13e"uti es& S%ur$e' %& 'e$% d#ry D#t# (ost of the "al"ulations are made on the finan"ial statement of the "om$any and the "om$any $ro ided finan"ial statements for , years& 7eferring standards te3ts, referen"e books and Internet "olle"ted some of the information regarding to the theoreti"al as$e"ts& PERIOD OF THE STUDY 0he study is "ondu"ted for two months& It is $ro$osed to study the sour"es : A$$li"ation of funds in 0irumala (ilk *rodu"t(*) 'td for ) years i&e&, from the finan"ial years ;++.#;++8, ;++8#;++9, ;++9#;+1+, ;+1+# ;+11 and ;+11#;+1;& LIMITATIONS OF THE STUDY 1) /I8-'<8=71 <5 <>17A'' >A7IA0I<? <?'@A 0he funds flows statement shows o erall "hange in working "a$ital and not the ariations in indi idual items, in"luding on most signifi"ant item "ash, "onstituting the working "a$ital& ;) (A?I*='A0I<? B@ (A?AC178 8in"e non monitory assets su"h as in entories are in"luded in working "a$ital the management may mani$ulate the net "hange in working "a$ital and the resour"es of funds from o$eration of a$$lying any of the widely aluation most suited to it& %) C7<=*I?C <5 !1017<C1?1<=8 I01(8 0he "on"e$t of the working "a$ital bundles monetary and non #monetary "urrent asset, together& -onse2uently it in"ludes widely di"e gent items su"h as "ash, re"ei ables, in entories, $re$ayments et" and hen"e la"ks homogeneity& arying methods of in entory

FINDIN,S(

FINDIN,S OF )OR*IN, CAPITAL -../0-..1 0he working "a$ital in ;++.#;++8 has in"rease by 7s&)%;;+;;& 0his was due to

in"rease in In entories, -ash : Bank, /e$osits, and 'oans : Ad an"e and $re$aid e3$enses& -..10-..2 0he working "a$ital in ;++8#;++9 has in"rease by 7s&1%%9,.8; to "om$are 0his was due to in"rease in -urrent Assets that is

7s&)%;;+;; in $re ious year&

In entories, /e$osits, and 'oans : Ad an"e and $re$aid e3$enses& -..20-.3. 0he Dorking "a$ital in ;++9#;+1+ has de"rease by 7s&1%,8E1;E& 0his was due <ther In entories, 'oans and Ad an"e and $re$aid e3$enses&

to in"rease in -urrent Assets that is -ash : Bank, /e$osits, and /ebtors& de"rease -.3.0-.33 0he Dorking -a$ital in ;+1+#;+11 has in"rease by 7s&;++.9+...&

0his was

due to in"rease to In entory, 8undry /ebtors, and 'oans : Ad an"es and *re$aid e3$enses& -.330-.3 0he Dorking -a$ital in ;+11#;+1; has de"rease by 7s&1EEE.;;%& 0his was due

to de"rease in 8undry /ebtors, /e$osits, -urrent 'iabilities and *ro ision&

SU,,ESTIONS AND RECOMMENDATIONS

0he resear"hers suggested that the in entory and "ash balan"e should be o$timum in order to 0he "urrent liabilities are on in"reasing trend, so resear"hers suggested that it does not in"rease in

maintain working "a$ital&

the same $ro$ortion in future&

0he standard "urrent ratio is ;A1& the "om$anyFs "urrent ratio is abo e the standard it is suggested

that the "om$any maintain its "urrent ratio in the same way in future&

1 ery year it is obser ed that the "om$any has to re$aying the loans& It is suggested that the

"om$any should take risk&

?ew shares may be issued instead of raising loans of high interest& 0he working "a$ital em$loyed by the "om$any& 0he "om$any re"ommended not to in"rease the

"urrent liabilities and also to de"rease the "urrent assets in future&

0he "urrent assets ha e in"reased tremendously in the years, therefore the resear"hers ad ised to

redu"e the "urrent assets, if too mu"h is in ested on "urrent assets there will be blo"kage of funds whi"h "ould otherwise be utilized for some $rodu"ti e $ur$ose&

0he firm should establish o$timum "a$ital stru"ture& 0he "om$any has idle "ash balan"e whi"h may redu"e the $rofitability "om$any may in est su"h

idle "ash in marketable se"urities&