BEEF

RETAIL
FACT
SHEET

8 BEEF INFORMATION FOR MEAT RETAILERS AND THEIR CUSTOMERS

CREATE A HOLIDAY ENTERTAINING CHECKLIST Keep your

RETAILER’S HOLIDAY customers organized as they plan their family’s
holiday meal. Include a pre-printed list of must-have
WISH LIST items and must-do tasks, for example:
1. Practical Merchandising Ideas
2. Helpful Data to Plan Product Mix THE MEAL
3. Holiday Roast Prep Tips
Beef Roast
4. Answers to Common Customer
Suggest your most popular holiday roasts
Questions
5. Recipe Ideas for Leftovers Side Items
6. A Profitable Holiday Season Suggest traditional holiday
sides, such as:
Scalloped potatoes
… AND VISIONS OF BEEF ROASTS Cranberry salad
DANCED IN THEIR HEADS Bread
Maybe the little ones aren’t dreaming Italian style green beans
about beef roasts this holiday season, Gravy
but their parents will when you
Wine
implement the merchandising ideas
Work with your in-store wine
E TO below. Get into the holiday spirit, and
OM OPEN FIREN inspire your customers to think beef
specialist to create ‘recommended’
FR N KITC
H wine pairings and co-merchandise with the
MODER asts fo
r for the holidays.
liquor department.
e pr ep ared ro liday
People
hav ay’s ho DECK THE CASE Decorate your meat Dessert
ies . W hile tod prepared in case to show your holiday spirit. Co-merchandise pies with your bakery
r
centu st often tors
are mo century ances an ❄ Hang garland – tinsel or beaded department.
roasts h over
our 18t carcass aring ❄ A small decorated tree adds a lot
ovens, h ole Cooking Paraphernalia
the w en sh ❄ Hang stockings, stuffed with
roasted on a spit, oft r. Remind customers to pick up disposable
he poo beef accompaniments
open fi
r e
s b ee f with t K shallow roasting pans, seasonings and an
ciou ❄ Place colorful ornaments
the deli .BLACK
COUNT
RYBUG
LE.CO.U
oven proof meat thermometer.
E: WWW throughout the meat case
SOURC
❄ Suspend snowflakes from the ceiling Family and Friends!

DEMONSTRATE THE PERFECT ROAST Customers will follow

MORE HOLIDA
their noses straight to the meat department when Y RESOURCES
you prepare a beef roast in-store. The aroma will As an early ho
liday gift, prov
with additiona ide your asso
even get Scrooge in a holiday state-of-mind. In l resources to ciates
prepared for th help them get
addition to delicious meat, be sure to dish out e holiday seas fully
Print out the Be on.
roasting tips and recipe cards.
ef for the Holid
Beef Training Ca ays section of
Demonstrate proper carving technique and offer free mp for your as
a list of popu sociates. It incl
knife-sharpening with the purchase of any beef roast. lar holiday roas udes
the holiday be ts, preparation
ef roasting ch tips,
art and more.
CREATE CONVENIENCE Stock items near your meat WWW.BEEFRE
TAIL.ORG/UDO
CS/BTC/NCBA%
20BTC%20S4%2
case that customers will need for their holiday Print out the 0T10.119-124.P
Customer Hol DF
dinners, including: prepare your iday FAQ. It will
associates for
• Wine customer ques the influx of
tions during th
• Side dishes WWW.BEEFRE e holidays.
TAIL.ORG/UDO
CS/CUSTOMER
• Ready make gravies/sauces HOLIDAYFAQ.D
OC
• Disposable shallow roasting pans
 HOLIDAY STOCKING WHO WANTS LEFTOVERS?
Because customers buy more roasts during the Everyone loves holiday leftovers. Here are a couple
holiday season than any other time of year, keep delicious holiday leftover recipe ideas to share with your
additional packages of each roast SKU. customers. Merchandise with items found in the recipes.

TOP SELLING OVEN ROASTS BEEF, CRANBERRY AND PEAR SALAD WITH
1. Beef Bottom Round Roast
DY?”
HONEY MUSTARD DRESSING
REN 2. Beef Ribeye Roast Bone-In MAKES 4 SERVINGS
“T of
b e r 3. Beef Rib Roast Bone-In 12 ounces leftover cooked beef roast or steak, cut into
num
The Boneless 4. Beef Bottom Round Rump Roast 3 x 3/4 x 1-inch thick strips
l und
Tota R o 5. Beef Round Tip Roast 8 cups mixed baby salad greens
om
Bott sold in 6. Beef Eye Round Roast 1 medium red or green pear, cored, cut into 16 wedges
ts
Roas ber & 05 7. Beef Top Round Roast 1/4 cup dried cranberries
m 0
Nove ember 2 3 8. Beef Loin Tenderloin Roast 1/2 cup prepared reduced fat honey mustard dressing
Dec early 1 9. Beef Ribeye Roast Boneless 1/4 cup toasted coarsely chopped pecans (optional)
n
was n, just 10. Beef Loin Tri Tip Roast
o
milli the 14 SOURCE: FRESHLOOK DATA BASED ON OVEN ROAST 1. Divide greens evenly among 4 plates. Top evenly
of a y
shy as holid
UNIT VOLUME SALES FOR NOV. & DEC. 2005
(WEEKS ENDING 11/06/05 - 1/1/06).
with pear wedges and dried cranberries.
ol d
Pod ss s on . 2. Divide steak strips evenly over salads. Drizzle evenly
a
on I- e se with dressing. Sprinkle with pecans, if desired.
milli he sam END
ING
,496 THREE STEPS TO
ifts t W EEKS E 12,721 ICLE/ RECIPE ADAPTED FROM THE HEALTHY BEEF COOKBOOK
g LOO
SH
K
IGUR
TF OM /ART913 479 THE PERFECT ROAST
: FRE EXAC NEWS.C UTE/1136
RCES 1/1/06; TA IN
SOU - W.BE Y_M HARVEST-THYME BEEF SANDWICHES
11/0
6/05 P://WW LD_EVER
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Prominently display signage
S. H G_SO MAKES 4 SERVINGS
UNIT ODS_BEIN with
these tips in your meat
IP
100_ 1 pound leftover cooked beef roast or steak,
department throughout the holiday
season. Include Holiday Beef Roasting Chart thinly sliced
as customer handout. 8 large oval slices rye or sourdough bread, toasted
4 lettuce leaves
3 Steps to the Perfect Roast Relish:
1. Preheat oven. 1 cup shredded carrot
2. Season roast, if desired. Place refrigerated roast, fat 1 cup shredded turnip
side up, on rack in shallow roasting pan. Insert meat 3 tablespoons sliced green onions
thermometer so tip is centered in the thickest part of 2 tablespoons prepared fat-free Italian dressing
the roast, not resting in fat or touching bone. Do not 1/4 teaspoon dried thyme leaves
add water. Do not cover unless specified in chart.
3. Roast according to time specified in chart. Transfer 1. Combine relish ingredients in medium bowl; mix well.
roast to carving board; tent loosely with aluminum 2. Line 4 slices of toasted bread with lettuce; top with
foil. Let stand 15 – 20 minutes. equal amounts of relish.
WWW.BEEFRETAIL.ORG/UDOCS/BTC/ROASTINGCHART.PDF. 3. Arrange equal amounts of beef over relish; close
sandwiches with remaining toasted bread.
RECIPE ADAPTED FROM
ASK THE EXPERTS WWW.BEEFITSWHATSFORDINNER.COM/RECIPES/RCP_00879_00.ASP
Q: How do I know what size roast to buy?
A: Plan on six ounces of cooked beef per serving.
Generally, a boneless beef roast yields 1-1/2 to
HOLIDAY ROAST POP QUIZ
2 (6-ounce) cooked, trimmed servings per pound. 1. ______________ was the #1 top-selling oven
A bone-in roast yields about 1 to 1-1/2 (6-ounce) roast during last year’s holiday season.
cooked, trimmed servings per pound. Cooking 2. After cooking, let a roast ______________ for
extra equals delicious leftovers! ______ minutes.
Q: When preparing holiday meals, it can be 3. It’s a good idea to cook extra roast, since
difficult to have everything prepared on time everyone loves ______________.
with only one oven. Are there alternative 4. There are ____ steps to cooking the perfect roast.
cooking methods for roasts? 5. ______________ is a great alternative cooking
A: Grilling is a great option for many roasts. Consult method for your holiday roast.
the Beef for Grilling section of Beef Training Camp 6. When purchasing your roast, plan on _____
for specific information about grilling roasts. You ounces of cooked beef per serving.
can also visit www.BeefItsWhatsForDinner.com for ANSWERS
more information. 1) Beef Bottom Round Roast; 2) stand/15-20; 3) Holiday leftovers; 4) 3; 5) Grilling; 6) 6

WWW.BEEFRETAIL.ORG/UDOCS/BTC/NCBA%20BTC%20S4%20
T9.109-118.PDF

Funded by The Beef Checkoff Copyright ©2006 CATTLEMEN’S BEEF BOARD and NATIONAL CATTLEMEN’S BEEF ASSOCIATION www.BeefItsWhatsForDinner.com