A brand is not a product.

It is the sum total of everything a company [school] does the good, the bad and even the off strategy that creates a large context or an identity in the consumers mind.
Scott Bedbury Formerly of Nike and Starbucks The Lawlor Review, Winter 2000

A Brand is a PROMISE. A Brand is a Mark of TRUST.

AdvancEd Self Assessment

Select a clicker of your choice Follow along and rate our school in the CSI self assessment for the 33 indicators.

What is a Slogan?
adidas - Impossible is Nothing Allstate - You're in good hands. American Airlines - List of American Airlines slogans Apple Computers - List of Apple Inc. slogans Asda - Saving you money everyday. AT&T Corporation - Reach out and touch someone. Avis - Were No. 2. We Try Harder. BMW - The Ultimate Driving Machine Cadbury - A glass and a half in every half pound California Milk Processor Board - Got Milk? Carlsberg (lager) - "Probably the best lager in the world" Coca-Cola - It's the real thing. Crest toothpaste - Look, Ma! No cavities! De Beers - A diamond is forever. Disneyland - The happiest place on earth FedEx - When it absolutely, positively has to be there overnight Ford - Built for the road ahead, No Boundaries, Make Everyday Exciting, Go Further General Electric - We Bring Good Things to Life. Gillette - The best a man can get Heineken - Refreshes the parts other beers cannot reach John Deere Tractor - Nothing runs like a Deere. Kay Jewelers - Every kiss begins with Kay Kellogg's Frosted Flakes - They're gr-r-reat! Kodak - Share moments. Share life. KFC - Finger-lickin' good! L'Oreal - Because you're worth it Maxwell House coffee - Good to the last drop. M&M's - Melts in your mouth, not in your hands. McDonald's - List of McDonald's ad programs Nickelodeon - The First and Only Network for Kids Nike - Just do it. Nintendo - Now You're Playing with Power NOKIA - Connecting people Office Max - Relentless focus on you Pepsi - The choice of a new generation Raid - Kills bugs dead Rice Crispies - Snap Crackle Pop Rice Crispies Samsung - Everyone's invited Skittles - Taste the rainbow Southwestern Bell Yellow Pages - Let your fingers do the walking. Timex watch - Takes a licking and keeps on ticking. The Partnership for a Drug-Free America - This is your brain. This is your brain on drugs. Any questions? Toys 'R Us - I don't wanna grow up, I'm a Toys R Us kid United Airlines - Fly the friendly skies. United Negro College Fund - A mind is a terrible thing to waste. Wal-Mart - Always Low Prices; Save money. Live better. Wheaties - Breakfast of Champions Xbox 360 - life's short, play more

What is a Slogan?
A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.

Hainerberg Shuffle with Vanessa

We want our students to be able to improve their ability to articulate the school's mission and vision and to gain a sense of community within the school. The shuffle is being taught to us (faculty/staff) so that we can teach our most important stakeholder-- the students! A potential disadvantage is a large school is that students can feel disconnected from the greater school community. This is a way to boost that sense of community and togetherness.
Every move is based on an 8 count...
1. Clap It up 2. start with your left foot...Shuffle, Shuffle, Shuffle, Shuffle slide to the right 3. start with your right foot...Shuffle, Shuffle, Shuffle, Shuffle slide to the left 4. Pump right, left 4 times 5. Crossover using your left leg 6. 4 steps back, Dip and then 4 steps back, Dip 7. Cha-Cha up left 8. Cha-Cha back right 9. Round the world 10. step back left Start over

Parent to Parent with Lisa Craven

Dreams Come True

You save, we give back.

Instructional Focus
Identifying Similarities and Differences Learning processes often require major restructuring of students prior conceptions. Analogies can play a central role in this restructuring of students conceptual framework. By activating prior knowledge, which has already been understood by the learner, the analogy helps students give meaning to incoming information.

Which of these things is not like the others?

Comparing---Classifying---Creating metaphors---Creating Analogies Talk about it in CP this month: What does this look like in your classroom?

STEM Night with Susan Ramsey

Activities
Approx. 30 activities! Entire school will be used both gyms, all 3 computer labs, classrooms, hallways, etc. Programs will be handed out at door to include list of activities & map Volunteers will be stationed around the school to assist families in finding their way Most activities will be on a drop-in basis Exit Slips deposited in grade-level boxes at office PTO will sell Spudniks & drinks

Community Participation
Frank Pendzich (HS) Robot Demonstration Rick Renninger (HS) Scratch Program in Computer Lab 66 MI Electronics Demonstration Dr. Parker Yo-Yo Physics ESOC (European Space Operations Center) Hands-on Space Activities PTO selling Spudniks & Drinks Future Educators Assn HS Students National Junior Honor Society MS Students JROTC HS Students 66 MI 10 soldiers as volunteers Home Schoolers invited

Media
AFN Harold Union Megan Cullen will take pictures

Lev Your

Brand and Your Slogan: Leverage the Power

Imparts an organizational identity that creates a sense of community and belonging among residents and the workforce Conveys trust and confidence; creates a positive association with the garrison Gives our customers a sense of consistency and familiarity; reinforces fantastic customer service in a rapidly transforming community Builds a relationship that is mutually beneficial to the garrison and its constituency

Hainerbergs Vision Statement Students, teachers, and parentsLearning for a lifetime!

Data Due Dates by Assessment Team

WHY MAY 21st?

ARE SUPPORTED BY THREE KEY PRINCIPLES:

SHARED BELIEFS
Determining What You Want to Be

COMMUNICATION
Creating an Expectation in the Communitys Mind of What Were About

OPERATIONS
Living the Promise!

How do we Leverage our Brand and our Slogan?

Is there a difference between a Brand and a Mascot? What is our Brand? Where do we want to showcase our Brand? How can we effectively communicate our slogan out? Where can we communicate our slogan?

Mascot

Slogan
Paw Print= Our Brand
CSI Stakeholder Friendly Goal Statements.

Announcement Time?
8:30 or 2:15 What works for us as a school?

Important Dates-Whats Coming Up

April 4th DSO Principals Meeting April 4th Itineraries due to Yvonne April 5th Para Training in Library from 9-11:30 April 4th 4th and 5th grade award names to Brielle C. April 5th No students: teacher work day. April 8th- April 12: SPRING BREAK April 15th 4th and 5th grade assembly for certificates for learning April 16: CSI Committees All Staff @ 2:45-3:45pm April 17th PTO Board Meeting April 18 Complex Wide Registration at the Middle School April 18th Report Cards go Home April 19: No School - Parent/Teacher Conferences Complex Wide Registration at the Middle School April 23: CSI (All Staff) Meeting @ 2:45-4:00pm April 26: PTO Popcorn Day April 26th Splosh! SS-2nd grade @ 8:30-9:15am History Mystery 3rd -5th grade @ 9:45-10:30am May 1: Hurgry to Learn Musical @ 9:00-10:45am May 3rd Fire Drill 10:00

Questions and Celebrations

Wednesday is the Teachers Lounge at the WEC Submission of TN on Time.

Resources
http://technorati.com/business/gurus/article/brandyourself/#ixzz1ErYyGc4H Images: AAFES.com, BMW.com, McDonalds.com, Disney.com