Absence of Doubt, Part 1

Copyright 2002 by Thomas J. Leonard. No duplication. All rights reserved. One of the 28 Attraction rinciples is !"liminate #elay.! $eaning to reduce %friction% so that either you aren%t delaying actions& others e'perience no delay in (or)ing*receiving services*support from you and so forth. To that end& (e%ve been designing the support area at Coach+ille so that (e can respond (ithin 20 minutes to an email from a member received. ,e%re not there yet in terms of this as a consistent benchmar)& but the setting of this target prompts evolution in our systems& thin)ing& automation. "liminating delay is important because fe(er customers (ill tolerate it. And& on a personal note& as time becomes more valuable& as (e become more interconnected and rely more on synchronicity to get stuff done -thin) .ust in time inventory*manufacturing processes/& and as the best opportunities in life are increasingly grabbed by the early& early adopters& there is an increasing case for eliminating delay. 0n fact& one of the top reasons that a client hires a coach is to reduce the time it ta)es from get from (here they are to (here they are. As coaches& one of the roles (e play is that of both catalyst and accelerant. 1elated to the idea of eliminating delay is the idea of eliminating doubt. "ither as it relates to you and your life& and*or to you and your customers. ersonally& for e'ample& )no(ing your mission*purpose& values and definitions of success reduces if not eliminates delay in your internal systems. 2ess confusion& less (ondering& less (aiting*hoping& less figuring events out to see ho( you should respond& etc. 3ecause (hen you are pretty clear on (ho you are& your choosing*decision ma)ing process is virtually instantaneous4 a)a no& or at least very little& delay. 0n business& t(o angles. 5irst is similar to the above. ,hen a company )no(s (hat its primary or vision is& the process of gro(th& prioriti6ing and strategy is a 2OT simpler. 5or e'ample& at Coach+ille our mission has been& from #ay 7& to improve the 8uality of coaching (orld(ide. 0t could have been a number of other missions but this one gives us the single focus for all (e do and is broad enough that (e can do a lot9 ,hen (e see a ne( opportunity or someone brings one to us& our mission filters and prioriti6es these opportunities for us. The same is true for any business (ith a clear mission.. The second angle in business is the elimination of doubt in the eyes of your customers -and hec)& let%s include your spouse& friends and )ids as (ell./. That (ill be tomorro(%s Absence of Nugget. Today%s nugget has .ust been a (ay to do a proper set up for tomorro(%s. 3est& Thomas