Women Encore Entrepreneurs

The SBA and AARP are committed to providing encore entrepreneurs-Americans over the age of 50--with real-world, actionable information they need to start and grow small businesses.

July 18, 2013 2 p.m., ET

Agenda
Mentoring, Counseling & Training Benefits of Small Business Ownership Financing Sources Success Stories Marketing & Promotion Techniques Q&A Resources

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Todays Speakers

Deborah E. Banda, Esq. Senior Advisor, AARP Education & Outreach, Financial Security, Workforce Issues www.aarp.org

Erin Andrew Director of Innovation Clusters and Skills Initiative, U.S. Small Business Administration, Office of Entrepreneurial Development www.sba.gov

Claudia Conner Director, Womens Business Center Director BiG Austin Business Investment Growth www.bigaustin.org

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Todays Speakers

Gayle Reaume Founder and CEO Moolah U www.moolahu.com

Judith Moore Owner/ Founder Charleston Cookie Company www.charlestoncookie.com

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SBAs Counseling &Training Partners

SCORE a nonprofit association with over 13,000 volunteer business counselors through a network of 350 chapters throughout the U.S. and its territories. Small Business Development Centers One of the largest professional small business management and technical assistance networks in the nation. Womens Business Centers - a national network of over 100 centers designed to assist women start and grow small businesses.

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Where Can I Find an SBA Partner? www.sba.gov/local-assistance

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What Matters to Women in Business

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Top Issues for Women Business Owners

National Association of Women Business Owners (NAWBO) reports:
State of the economy Business tax issues Health insurance costs and affordability Access to a quality workforce

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Successful Women In Business

10.1 million firms are owned by women, employing more than 13 million people and generating $1.9 trillion in sales Women-owned firms (50% or more) account for 40% of all privately held firms One in five firms with revenue of $1 million or more is woman-owned
Source: National Association of Women Business Owners (NAWBO)
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Top Industries for Women

Women-owned businesses make up more than half (52%) of all businesses in health care and social assistance. Other top industries for women include:
Educational services (45.9% of all businesses are womenowned) Administration and support and waste management and remediation services (37%) Retail trade (34.4%) Arts, entertainment, and recreation (30.4%)
Source: National Womens Business Council

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Womens Business Centers (WBCs)

Locations nationwide Preparation for business ownership Business planning, management & marketing Financial planning Navigating the loan process Selling to the government

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Benefits of Small Business Ownership Flexibility and control over your future Greater control of your financial success Control of work/life balance
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Which Funding Sources Should I Pursue?

Savings Family / Friends Second mortgage Private investment Business credit line Lenders (SBA backed loans)

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Women Success Stories

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Gayle Reaume Moolah U

Mission is to provide young people with an understanding of how money works Access to resources at Womens Business Center Creating a franchise Tips for women encore entrepreneurs
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Judith Moore Charleston Cookie Company

Built a profitable baked goods business Benefits of SCORE mentoring Securing partnerships Dean & Deluca Tips for women encore entrepreneurs

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Create a Marketing Plan and Implement Tactics

Your marketing plan is your roadmap to attract and retain business, ultimately growing revenue Marketing plan components: Identify target markets and competition Description of products and services Pricing strategy Marketing tactics, including social media Budget
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Question & Answer

We will now take more questions. Type a question in the Ask a Question box.

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Online Resources

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Learn More with Webinar Series

Visit our small business webinars archive at www.aarp.org/moneywebinars
Is Starting a Small Business Right for You? Expand Your Small Business in 10 Steps Developing Your Small Business Plans Financing a Small Business Owning an Online Business: Structure, Development and Marketing

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Resources for 50+ Entrepreneurs

www.sba.gov/content/women-owned-businesses SBAs resource guide for women entrepreneurs Encore Entrepreneurship for Women - Free online course and more in the Learning Center www.aarp.org/workresources - AARPs destination for self-employment and career development www.sba.gov/business-plan - SBAs step-by-step tool for writing your business plan

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Resources for 50+ Entrepreneurs

www.sba.gov/content/sba-loans - An overview of SBA loan programs www.sba.gov/sizeup - Analyze your small business industry and find out how the competition stacks up in your area www.aarp.org/JobTips - Free resources to help job seekers with resumes & cover letters; interviews; job search strategies; career planning; starting a business; and other areas www.aarp.org/startabusiness - Resources from AARP and SBA on starting or expanding a business
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