SUMMER TRAINING PRO1ECT REPORT

ON
MARKET ANALYSIS 1K TYRE
AT

SUBMITTED TO
1IWA1I UNIVERSITY GWALIOR
In the partial fulfillment of degree
MASTER OF BUSINESS ADMINISTRATION
2012 TO 2014
SUBMITTED TO:- SUBMITTED BY:-
DR. GEORGE THOMAS ED KHAN
HOD of Management MBA 3
rd
Semester
IPS COLLEGE OF TECHNOLOGY AND
MANAGEMENT GWALIOR

STUDENTS DECLARATION
I ED KHAN a student of IPS COLLEGE OF TECHNOLOGY AND
MANAGEMENT GWALIOR. Hereby declare that industrial training
report is the record of authentic work carried out by me from 15 june to 30
july 2013 towards fulfillment of requirement for the completion of MBA
course as prescribed by 1IWA1I UNIVERSITY, GWALIOR, MP has not
been submitted to any other university of institute for the award of any
degree/diploma etc.
DATE:- ED KHAN
PLACE : GWALIOR MBA 3
RD
SEM
ACKNOWLEDGEMENT
Many people have helped and encouraged me. It is
impossible to single them out give them the credit
they deserve. I am thankful to MR. VISHNU
BANDEL for providing me an opportunity to work
with 1 K tyre pvt ltd. for the summer training
pro!ect.
PLACE: - ED KHAN
Date:- MBA 3
rd
SEM

CONTENT
Chapter -1
Company Profile
Introduction
About "yre Industries
#rowth of tyre Industries
$arious types of tyre segment
About !k
Mission $ision
%&'" analyes
'rganisation structure
Chapter -2 Market Analysis
'b!ectives of the study
(eed of the study
)imitation of the study
Chapter -3 Research Methodology
Data Collection
Data Analysis
Chapter -4
*indings
%uggestions
Bibliography
+estionnairs
Chapter -1
Company Profile
Introduction
In today,s world of intense competition and rapid dynamism- all
the companies worldwide are tuning their focuses on the customer.
%uddenly- the customer had succeeded in capturing all the attention
of the companies towards him- so much so- that the once famous
ma.im- /customer is the god0 has become so true and relevant
today. "here has been a /paradigm shift0 in the thinking of these
companies and none other then the customer has brought this
about.
1arlier there was a seller,s market- since goods and services
were in short supply and the sellers use to call the shots. But- ever
since the advent of the era of globali2ation- there has been total
transformation in the way the customers being perceived. "heir
focus has shifted towards integrating the three elements people-
service and marketing.
A customers can /make or break0 a company. It is the
responsibility of every company to see that all its customers are
equally satisfied with them- for one single dissatisfied customer
will tell at least nine others about the dissatisfaction and will spark
off a chain reaction and spell doom for that company. 3esearch has
thrown light on some important aspects of customers, retention it
has been proved empirically that acquiring new customers can cost
five times more than the cost involved in satisfying and retaining
current customers.
In the past- the customers was taken for a ride- as there were not
many players in the fields- not much importance was attached to
product safety- quality- service and product appeal. "he attitude of
the manufacture was that of /caveat 4 emptor0. "hanks to the
government policies on liberali2ation- globali2ation and
privati2ation 5)6#7- the market scenario has changed today.
"oday- the customer has a host of defense mechanism like the
customers protection laws- regulation of the government- the
powerful hands of the organi2ation- customers, courts- switching to
substitute or competitors that offer at competitive prices- etc. "he
ma.im-0 caveat 4 emptor0 has been replaced by /caveat
GROUP COMPANY OF 1K ORGANISATION
"Excellence comes not from mere words or procedures. It
comes from an urge to strive and deliver the best. A mindset
that says, when it is good enough, improve it. It is a way of
thinking that comes only from a power within." -
.!.!inghania
THE FOUNDERS
89 'rgani2ation owes its name to )ate )ala 8uggilal %inghania- a
dynamic personality with a broad vision. Inspired by the cause of
the %wadeshi movement of Mahatma #andhi- and driven by the
2eal to set up an Indian enterprise- )ala 9amlapat %inghania
founded 8.9. 'rgani2ation in the :;
th
century ushering in a new
industrial era in India.
"he process of industriali2ation and diversification was worthily
and successfully carried on by )ala 9amlapat,s three illustrious
sons<%ir 6adampat- )ala kailashpat and )ala )akshmipat- aided in
no small measure by the late #apal 9rishna son of %ir 6adampat.
About Tyre industries in India
Background
"he origin of the Indian "yre Industry dates back to :;=> when
?unlop 3ubber )imited set up the first tyre company in &est
Bengal. M3* followed suit in :;@>. %ince then- the Indian tyre
industry has grown rapidly.
"ransportation industry and tyre industry go hand in hand as the
two are interdependent. "ransportation industry has e.perienced
:AB growth rate year after year with an absolute level of CDA
billion ton freight. &ith an e.tensive road network of E.= million
km- road accounts for over CFB of all freight movement in India.
Key Issues of tyre industries
High tax usage
"he high ta. content on tyres can be gauged from the fact that the
percentage of total ta. to the ta. e.cluded price for various
categories of tyres is < @@B for "ruck "yreG @:B for 6assenger Har
3adial "yre- EFB for "ractor 3ear "yre and D>B for "ruck "yre
"ube.
Increase in raw material costs
Apart from being capital intensive- the tyre industry is highly raw
material intensive. Any change in the prices of raw materials
affects the profitability of tyre companies. "he raw materials used
in the manufacture of tyres are rubber and petroleum derivatives
like nylon tyre cord- carbon black- styrene butadiene rubber and
poly butadiene rubber. "he most important raw material is rubber<
natural and synthetic. (atural rubber 5(37- with =;B weightage in
the cost of raw materials used by tyre industry- is the highest cost
item. Annual consumption of (3 by tyre industry is E.FA lakh
tonnes- valued at 3s. :@ billion. 'ver CFB of (3 consumedI by the
industry is procured domestically. :FB is imported.
Import of tyres
?uring the *J=AA=- over :-:A-AAA passenger car tyres were
imported. Although this constitutes a small percentage 5:.FB7 of
total passenger car tyre production in the country- since total
imports are of radial passenger car tyres- the percentage is higher
when compared against domestic production of radial passenger
car tyres. A large percentage of imports are from %outh 9orea at a
concessional rate of customs duty 5i.e. :FB7 under the Bangkok
Agreement < as against =AB normal rate of customs duty.
1ven though the #overnment has imposed a restraint on the import
of used tyres into India- occasionally there are reports of import of
such tyres in a clandestine manner- sometimes as new tyre at low
value- since there is no restriction on import of new tyres or as
tyres under the KothersK category. Many countries such as 8apan-
Bangladesh- 6akistan- 6hilippines- "hailand- 9enya- %outh 9orea-
etc. have either put a complete ban on import of used tyres or have
placed stringent conditions on such imports.
Tyre Exports
"he product focus of tyre e.ports from India has been "raditional
"ruck "yres. #lobally this segment of tyre e.port is shrinking due
to greater acceptance of radial tyres. 'ver the years- Hhina has
emerged as a ma!or e.porter in bias tyre category. Additionally-
e.port of Indian tyres to select countries is sub!ected to non<tariff
barriers 5("Bs7 by way of standards- tests- etc. 1.port of cheaper
tyres from Hhina to ma!or tyre importing markets- like L%- is
adversely affecting Indian tyre e.ports to these markets. IndiaIs
share in e.ports to these countries 5especially L%A7 is
progressively declining. If the trend is not reversed- Indian tyre
industry will find it e.tremely difficult to regain its erstwhile
position in these markets. )ow rate of interest- cheaper electricity
tariff- hidden subsidies by the Hhinese #overnment- better
infrastructure facilities and lower transaction costs are factor
favourable to Hhinese tyre industry.
Trends in Production, Consumption, Price & Capacity
Utilization
"he total tyre produced in the country was F:.FC million units in
*J=AAE < a :;B growth rate over *J=AA=.
CAGR of tyre production (in )
FY 2009-2010 9
FY 2010-2011 7
FY 2011-2012 9
FY 2012-2013 8.21
Compiled by INGRES
Hurrently- the si2e of the Indian tyre industry is estimated at 3s.
:=C billion 5A.FB of Indian #?67- as of *J=AAE. "he total
installed capacity of the Indian tyre industry is around >A.F mn
units- and the capacity utili2ation is around CFB. Additionally- in
*J=AAE- the price reali2ation of tyre manufacturers also registered
an increase by CB- as against a A.>B increase in *J=AA=.
Demand Supply Gap
"he demand for tyres is either in the domestic market or in the
e.port market. As far as domestic demand is concerned- #iven the
strong linkages of tyre industry with automotives- its demand is
likely to be strong over the short to medium term.
As regards supply of tyres- currently- the ma!or players are in the
process of e.panding their capacities- in anticipation of uptrend in
sales. *or instance- Apollo "yres has set up a !oint venture with
Michelin for manufacture and sale of bus and truck radials. 89 is
e.panding its Mysore truck and bus radial facility along with
eyeing acquisitions of smaller units. Heat has increased its offtake
by E times from 6irelli. However- a characteristic of the Indian tyre
industry is that most of the tyre manufacturers in the past had
increased capacities in anticipation of a surge in demand- but when
it did not materialise- they reduced their addition to capacities.
"hus- the demand<supply gap is likely to be an important issue for
the Indian tyre industry over the short to medium term.
Review of Performance
Overall Performance
"he operating margin of the representative sample of tyre
companies improved during *J=AAE. However- the net profit
margin of the tyre companies even though improved- was still at
EB.
Performance in FY2004
"he tyre industry continues to be driven by good demand growth-
propelled by sustained uptrend in demand and sales of automobiles
in general- and commercial vehicles and passenger cars in
particular. However- this does not get translated into improved
margins for the industry- as it is witnessing sustained rise in prices
of raw materials like natural rubber. Additionally- the customs duty
on imports has been brought down from =FB to =AB and %pecial
Additional ?uty of @B has been dispensed with.
Growth of Tyre industries in India
"he Indian tyre industry is e.pected to clock a tonnage growth of
;<:A per cent over the ne.t five years- according to a study by
Hredit Analysis and 3esearch )imited 5HA317
&hile the truck and buses tyres are set to register a HA#3
5compounded annual growth rate7 of C per cent- the )H$
5lightHommercial vehicles7 tyres are poised for a HA#3 of :@ per
cent.
According to the HA31 study- the growth in the Indian tyre
industry will be fuelled by the e.pansion plans of the automobile
companies- governmentIs focus on development of road
infrastructure and sourcing of auto parts by the global 'riginal
1quipment Manufacturers 5'1Ms7. However- the tyre industry has
to grapple with raw material price volatility- rupee appreciation
and cheap Hhinese imports.
"he tyre industry in India recorded a HA#3 of ;.>; per cent
during =AA=<AD. "he si2e of the industry was estimated at 3s
:;-AAA crore in =AA><AD with a total production of DE> lakh units
of tyres. In =AA><AD- the replacement tyres accounted for FE per
cent of the total tyre tonnage offtake- followed by E: per cent share
of '1M and :F per cent by e.ports.
'ut of the DE> lakh ton of tyres- F@- @;-F>A units worth 3s =->AA
crore were e.ported. "he e.ports from India posted a HA#3 of :E
per cent in unit terms and :C per cent in value terms between =AA=<
AD.
"he study points out that on the e.port front- the Indian tyre
companies need to e.plore newer markets as the e.isting market is
nearing saturation. "his apart- with rationali2ation catching up in
the foreign markets- the Indian tyre companies need to graduate to
radial tyres so as to protect their share in the e.port market.
"he HA31 report observes that though the tyre technology in India
has witnessed several developments with continuous innovation-
the domestic tyre manufacturers still lag behind their global
counterparts in terms of product differentiation. #lobal tyre makers
offer a wide change of products like tyres with pressure warning
systems- run flat tyres- eco<friendly tyres and energy efficient
tyres.
Various types of Tyre segment
Tyres by Type
"he Indian tyre industry produces the complete range of tyres
required by the Indian automotive industry- e.cept for aero tyres
and some specialised tyres. ?omestic manufacturers produce tyres
for trucks- buses- passenger cars- !eeps- light trucks- tractors 5front-
rear and trailer7- animal drawn vehicles- scooters- motorcycles-
mopeds- bicycles and off<the<road vehicles and special defence
vehicles.
"he scenario in India stands in sharp contrast to that in the world
tyre market- where car tyres 5including light trucks7 have the ma!or
share 5CCB7 by volume followed by truck
"yres 5:=B7. In India- however- passenger car tyres have a mere
:DB share of the overall tyre market.
Truck and Bus Tyres
"he truck and bus tyre segment accounted for :;B of tyres
produced in India in *J=AAE. 1very truck/bus manufactured
generates a demand for seven tyres 5si. regular and one spare7 as
against three in the case of two<wheelers and five for passenger
cars. In addition- the price of a truck tyre is significantly higher
than that of a passenger car tyre 5roughly :A times7 or a motorcycle
tyre. "hus the demand multiple emanating from the commercial
vehicle segment is highest in value terms.
#iven the regular use and heavy wear and tear of truck and bus
tyres- the demand from the replacement market in this segment
worked out to >CB of the total demand for truck and bus tyres in
*J=AAEG the '1M demand accounted for around ;B the same
year. &ith the Indian manufacturers of cross<ply tyres focusing on
the e.port market- this segment accounts for around ==B of the
demand for truck and bus tyres.
Passenger Car Tyres
"he passenger car tyre segment accounted for :DB of all tyres
produced in India in *J=AAE. &ith passenger car production
witnessing a growth of :=B in *J=AAE over the previous year-
'1M demand accounted for about EEB of the total sales that year.
"he replacement market accounted for around >EB of the total
sales of passenger car tyres in *J=AAE. 1.ports accounted for @B
of the total passenger car tyre demand in *J=AAE. &ith the stock
of cars increasing- replacement demand is likely to continue.
Motorcycle Tyres
Motorcycles accounted for D>B of two<wheelers sold in the
domestic market in *J=AAE. Motorcycle tyres constitute the
largest segment of the domestic tyre industry 5=;B of total tyre
demand in *J=AAE7. "he replacement market accounted for
around @;.CB of
the total motorcycle tyres sold in *J =AAE- while '1M demand
accounted for around FAB.
Scooter Tyres
%cooters were the dominant segment in the Indian two<wheeler
industry till *J:;;C- accounting for around @=B of domestic two<
wheeler sales. However- the introduction of new motorcycle
models has seen the share of scooters declining to :;B of domestic
two<wheeler sales in *J=AAE. "he '1M segment accounted for
around E@B of the total sales in the scooter tyre segment in
*J=AAE- with the rest being accounted for by the replacement
market.
JKs Brief Profile
About JK
8k "yre and Industries is a mega corporate entity that is
emblematic of e.cellence- diversification and pioneering new
technologies. A part of 89 'rgani2ation which ranks
the top private groups private groups in India- 8k "yre and
Industries is committed to self reliance and follows an ethic that
views customer satisfaction as an inde. of achievement.
'ver the years- the company has e.panded and diversified its
business portfolio. It has developed into a multi product- multi<
location corporate entity comprising of following business
divisionsM
"he advent of 89 'rgani2ation on the industrial landscape of India
almost synchroni2es with the beginning of an era of industrial
awareness < an endeavor for self reliance and the setting up of a
dynamic Indian industry. "his was way back in the middle of the
:;th century. And the rest that followed is history.
1K Tyre's No 1 market position
In what is being considered as a landmark decision in the highly
competitive Indian tyre industry- the Advertising %tandards
Houncil of India 5A%HI7 has upheld 89 Industries )tdIs claim of
being IndiaIs (o : tyre manufacturer in the four<wheeler tyre
segment- reaffirming 89Is leadership position in the market.
"he case was started when few competitors filed a complaint with
A%HI against 89 "yreIs print advertisement- in which 89 "yre
announced its numero uno position in the four<wheeler tyre
segment- quoting production figures compiled by Automotive "yre
Manufacturer Association and other authentic industry sources.
But the competitors contradicted the claim- stating the fact that
market figures from a companyIs annual report should be used as
authentic data to claim oneIs leadership- not the production figures.
But A%HI considered the case at the Honsumer Homplaints
Houncil on =E May =AA= and upheld 89 "yreIs contention that
production figures- as compiled by authentic industry sources and
used by 89 "yre to claim its leadership- is a valid and applicable
comparison platform.
Hence- 89 "yreIs claim as (o : tyre manufacturer in India is a
perfectly valid and correct statement. "his also reflects A%HIIs
agreement to 89 "yreIs viewpoint that figures- as stated in the oneIs
annual report- could actually be misleading and could include
revenues from non<tyre<related businesses also.
89 "yre- pioneers of radial technology in India- is today IndiaIs
largest manufacturer of tyres in the four<wheel segment- including
tyres for trucks and buses- )H$s- passenger cars- !eeps- tractors-
A?$s and '"3s. After =F years of pioneering world<class
technologies in India- 89 "yre has recently launched the countryIs
first eco<friendly coloured tyres as well as steel<belted tractor rear
radials.
ission ! Vision
Vision:
"o be amongst the most admire companies in India committed to
be e.cellence"
Mission:
a. Be a customer obsessed company
b. (o.: "yre brand in India
c. ?eliver enhanced value at all stakeholders
d. Most profitable "yre Hompany in India
e. 1nhance global presence through acquisition
f. Motivated and committed team development for high
performance organi2ation
#$%T Analysis
STRENGTH
Heavy range of products
Brand awareness
Best promotion by display.
Advertisement.
1ffective margin for delaers.
Brand image of radial tyres
WEAKNESS
)ack of co<ordination of the
demand put forth by dealers and the
supply of appropriate tyres from the
plant.
"he offerings given by the company
are not enough for the business
partners to make the market
operating rates competitive
"he supply of truck radial tyres is
not in proportion to the demand
OPPORTUNITIES
)ot of scope for grabbing
chunk of the market share in
radial tyres in most of the towns
coming under the depo..
&ith adequate and prompt
advertisement and lucrative
offers sale of farm tyres can be
enhanced or doubled.
THREATS
1ntry of chinese tyres in the
region has resulted in
awareness for the truck radial
tyres and calls for immediate
improvement in supply chain.
Inadequacy of supply may
result into brand changes by
the consumers as the
competitors are very aggressive
%rgani&ational structure of JK Tyre
Chapter -2
%b'e
cti(e
s of
the
stud
y
)ee
d for
the
stud
y
*imit
ation
of
the
stud
y
%b'ecti(es of the study
"o find out market share of 89 "yres.
"o understand the marketing strategy of 89 "yres.
"o focus on the Marketing mi. of 89 tyre
"o evaluate the limitations of 89 tyre.
"o analy2e the customer,s needs regarding the product and
policies formulated by the company.
"o find out the brand image of 89 tyre
)eed for the study
Management is like a coin having two sides. 'ne is the theoretical
part and second is the practical part. In the theoretical part of
management we learn in our classroom from the lectures-
seminars- group discussions that are arranged from time to time.
"o know the practical aspect of management a practical training is
provided to the students. "he main idea behind practical training is
to bring the management students face to face with the actual
environment of practical management so that he/ she will be able
to apply theory to practical situation before finally moving into the
professional world to show the efficiency and capability.
"he pro!ect study focused on /89 tyre0 as a product and the sub!ect
is to understand the mind set of different customers about the
product. Being a student of marketing management- the
inquisitiveness to peep on practical side of consumer perception
promoted in study.
In this study efforts have been made to prepare the report as
realistic as possible.
*imitation of the study
The pro!ect surfers from the following limitations due to the
inherent and restrictive nature of the study undertakenM
?ue to constraints of time- money and other resources
applicable to this study.
"his study is confined to only a few specified areas of
and is not comprehensive study of the customers of
89 tyre all over #&A)I'3
"his study is restricted only to sample space chosen
for the study.
"he areas covered under the surveys areM "ransport
(agar- 6urani Hhhavni- Hanuman 6arking- 9ansana,s
6remises.
+hapter ,-
.esearch ethodology
.esearch ethodology of the study
SAMPLE SIZE: =DF trucks
METHOD OF COLLECTION: MA391" %L3$1J
5*I"M1(" %L3$1J7
LOCATION: BA(M'31
DATA TYPE:
*or the above study both type of data were used such as primary
data and secondary data. *or primary data different areas of
Banmore were being visited and for the secondary data internet
reference books have been used.
Hollecting data from market through *itment survey of
"rucks on road.
&orking on the data.
#raphical representation of results.
Analy2ing the graph and driving further enquiries.
METHOD OF COLLECTION: MARKET SURVEY
DATA TYPE:
*or the above study both type of data were used such as primary
data and secondary data. *or primary data different areas of
#&A)I'3 were being visited and for the secondary data internet
reference books have been used.
Hollecting data from market through *itment survey of "rucks
on road.
&orking on the data.
#raphical representation of results.
Analy2ing the graph and driving further enquiries.
1.1Table showing market share in RIB tyres
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO @A :DB
BIRLA :F DB
BRIDGESTONE : AB
CEAT FD =FB
CHINA F =B
1K :AA @EB
MRF :@ >B
OTHERS A AB
*ig<E.:5a7
Interpretation:
From the above table it is shown that in Rib tyre segment JK is the
market leader with 43%, followed by CE! with "#% market
share, $%&&% with '(%, )*R& with (%, +RF with ,%,
C-*.E/E with "% and )R*01E/!%.E 2 others with 3% of
market share4
/"0 Table showing ar1et share in *2G tyre
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO DE :>B
BIRLA FD :=B
BRIDGESTONE A AB
CEAT :FD E@B
CHINA =F FB
1K ::: =@B
MRF @E ;B
OTHERS = AB
Interpretation:
From the above table it is shown that in lug tyre segment CE! is
the market leader with 34% followed by JK with "4%, $%&&%
with ',%, )*R& with '"%,+RF with 5%, C-*.E/E with #%,and
others with 3%
/"- Table showing Total mar1et share
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO :A; :>B
BIRLA D= ::B
BRIDGESTONE : AB
CEAT =:@ E:B
CHINA EA @B
1K =:: EAB
MRF FD CB
OTHERS = AB
Interpretation:
*rom the above table it is shown that in tyre segment5>
wheelers7 H1A" is the market leader with E:B followed by 89
EAB -A6'))' with :>B BI3)A with ::B- M3* with CB-
HHI(A with @B and others are AB.
/"3Table showing Total mar1et share4/5
$677*7.#8
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO :F: :AB
BIRLA :E@ ;B
BRIDGESTONE > AB
CEAT :C> :EB
CHINA EDF =>B
1K @DE E=B
MRF :=@ ;B
OTHERS :: :B

From the above table it is shown that in tyre segment6'3 wheelers7 JK is the
market leader with 3"% followed by C-*. ",% ,Ceat with '3% $%&&%
with '3%, )irla with 5%, +RF with 5% and others are '%4
/"9 Table showing mar1et share in .IB tyre4/5
$677*7.#8
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO F= :CB
BIRLA E> :=B
BRIDGESTONE A AB
CEAT @= :@B
CHINA :E FB
1K ::: ECB
MRF E: ::B
OTHERS D =B
From the above table it is shown that in R*) tyre segment6'3
wheelers7 JK is the market leader with 3"% followed by $%&&%
'8% ,Ceat with '4% $%&&% with '8%, +RF with ''%, C-*.
with #% and others are "%4
/": Table showing mar1et share in *2G tyre4/5
$677*7.#8
NAME OF COMPANY NO. OF TYRES PERCENTAGE SHARE
APOLLO ;; ;B
BIRLA ;C CB
BRIDGESTONE > :B
CEAT :@@ :=B
CHINA E>= E:B
1K E>= E:B
MRF ;E CB
OTHERS @ AB

From the above table it is shown that in &91 tyre segment6'3
wheelers7 JK 2 C-*.E/E RE the market leaders with 3'% ea:h
followed by CE! '"% ,$%&&% with 5% )*R& 2 +RF with
8% ea:h, and others are 3%4
Chapter -4
;indings
;indings
After taking the feedback of more than :AA customers analy2ing
=:F> tyres the study reveals that customers are fond of different
brands in different areas. )ike- in 6urani chhavni area almost >AB
of customers prefer BI3)A tyres 5especially B"EE;7- in hanuman
areas customers prefer 89 tyres- where in "ransport (agar people
prefer 89 A6'))'. (ot only different choices but also having
different e.perience on different brands. It is found that many
customers prefer 89,s guaranteed tyres such as /81" "3A9 E;0
and economy class rib tyre /$I93A(" "3AH9 9I(#0 for its
milage reliability but it is also true that many other brands such
as /81" MI)1%0- /81" AH10- /81" %L613 )L#0 do not have a
strong place in customers mind. "he study shows that 89,s strong
contender is H1A" who,s quality was appreciated by many.
H1A",s /*M DC0 /HH) %L6130 are very much preferred. In
guaranteed tyres A6'))',s /*MDC0 is the main contender of 89.
Incase of normal loaded trucks customers mostly rely on H1A"
but in over load A6'))' 89 are reliable. Hertainly M3* has
not a good reputation at all. Also for )L# %emi )ug segment
Hhinese tyres such as J1))' %1A H3'%% are also grabbing a
strong foothold in the market.
:. 89 is the market leader followed by A6'))'.
=. $I93A(" "3AH9 9I(# of 89 is most used/preferred tyre
overall.
E. In economy segment 89 has %trong hold but premium
segment is dominated by H1A".
@. 89 "yre is having edge breaking problem
#uggestion
:. 89 "yre is doing well in rib segment but they are based in
only on one brand /$ikrant0. %o 89 should try to aware to
increase the awareness of other brands.
=. /6rice<+uality relationship0 needs to improve in premium rib
and lug tyre segment.
E. 9eep eye to reduce the cost of manufacturing. %o price will
further reduced and competition will increased.
@. "he company should look after its tread erosion/breaking
problem.
BIBLIOGRAPHY
"e.t Book
Marketing Management M 6hilip 9otler
3esearch Methodology M H. 3. 9othari
Brand Management M J. ). 3. Murthi
Marketing Management M ?r. 3A8A( %AN1(A
(ews 6apers Hatalogue
?ainik Bhaskar
(ai ?uniya
6roduct Hatalogue
Business economics.
&eb %ite
www.indiacar.net
www.jktyre.com
www.businessstandard.com
Qestionnairs
(AM1MOOOOOOO..
8'B ('MOO.
+M : Table showing market share in RIB tyres
AM F<:A
BM :A<:F
HM more than :F
1.2 Table showing Market share in LUG tyre
AM F<:A
BM :A<:F
HM more than :F
1.3 Table showing Total market share
AM 89
BM A66'))'
HM M3*
?M '"H13%
1.4Table showing Total market share(10 WHEELERS)
AM Hheapest
BM 3easonable
HM High
1.5 Table showing market share in RIB tyre(10 WHEELERS)
AM J1%
BM ('
1.6 Table showing market share in LUG tyre(10 WHEELERS)
AM #ood BM Better HM Average