All about Shezan

MA R KE T I N G MI X S T R AT E G Y : The set of controllable tactical marketing tools- product, price, place and promotion-that the firm blends to produce the response it wants in the target market. Our company's marketing mix is comprised of the following approach to pricing, distribution, advertising and promotion, and customer service. PRODUCT STRATEGY: Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or a want. PRICING STRATEGY: Price is the amount of money charged for a product or the sum of the values that consumers exchange for the benefits of having or using the product. Product bundle pricing can also prove to be effective Product bundle pricing is combining several products and offering the bundle at a reduced price. PLACEMENT STRATEGY: When we talk about this component of the marketing mix we are referring to theway the product is made available to the final consumer after it is produced. It consists of the network made up of the company, suppliers, distributors and ultimately customers. Our customers can get our products from: Front Line Shelves in Shops (by offering more marginal benefits to the shopkeepers). In all large Super Stores & Shopping Malls of the city. In all areas of the cities (we are initially focusing in the cities; Islamabad, Rawalpindi, Lahore, Karachi, Peshawar). In the cafes of different educational institutions both at lower and higher levels. PROMOTION STRATEGY: After carefully studying the different aspects of fruit market in Pakistan what we have found out is that promotion is very important towards success. In promotion we basically have advertising in our minds which is any paid form of non personal presentation and promotion of ideas or goods by an identified sponsor. MA R KE T I N G AN A L YS IS : As marketing is defined as the identifying the needs, wants and demands of the customers and delivering the customer value and customer satisfaction, it has a great impact on the success of any business. The companys strategic planning is exactly in accordance with the mission and goal of the company. The process of developing and maintaining a strategic fit between the organizations goals and capabilities

and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio, and coordinating functional strategies. The companys strategic objectives are as follows: Maintain positive, steady growth each quarter. Experience a growth in new customers who are turned into long-term customers. Realize an increase in occupancy each subsequent year.