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ERA BUSINESS SCHOOL Session Plan 2012-14 Trimester 4 Section A an B B!siness Polic" an Strate#" S!$% Assi#nment 1.

This assignment aims you to learn the various concepts of strategic management by carrying out a field study and refer books, academic journals. Collection of information, meeting the right people, preparing a report and improving your analytical skills would be the key learning outcomes. 2. Anne&!re 1 consists of seven topics related to the subject 3. ou have to form groups for the same 4' I (ill allocate a to)ic to eac* #ro!)' !. Though it is based primarily on the secondary sources of data, you are highly encouraged to carry out primary research. ". The group is e#pected to submit an assignment and also if time permits make a presentation on this topic. +UI,ELINES 1' Eac* #ro!) *as to carr" o!t )rimar" researc*' T*is is -AN,ATOR.' 2. $ttach the visiting card of the person you have met. 3. %ord limit& 3!'' words (e#cluding anne#ure). *. The report will be handwritten and must include the following( ONE re)ort )er #ro!)/%

1. +bjectives of the study 2. $nalysis of research 3. ,indings *. -ecommendations !. Conclusions !. %eight age& 1! .. ". /lagiarism is a serious offence. PLEASE ,O NOT ,O0NLOA, AN. -ATERIAL 1RO- THE 0EBSITES IN .OUR REPORT' AN. 2IOLATION 0ILL ATTRACT 3ERO -AR4S IN THE ASSI+N-ENT' 0E REPEAT RE1RAIN 1RO- ,OIN+ THIS' 5' 0E E6PECT .OU TO 0RITE THE ASSI+N-ENT IN .OUR O0N LAN+UA+E AN, NOT BORRO0E, 1RO- THE 0EBSITES' 0. /lease provide name, address and contact no of the person you have met. ou will loose marks in absence of this. This is 12/+-T$3T 4. 5ast date& 24th 6an 1* 7ood luck 8itesh 2anocha Anne&!re 1 To)ic 1 1. Choose a market leader in an industry of your choice. 2. $naly9e the various strategies deployed by market leader to maintain market leadership: 3. 8ow it can further strengthen its competitive position in the market *. /rovide your recommendations for the same.

To)ic 2 1. Conduct a five;force analysis for any one industry of your choice. $naly9e each of the five forces. 2. $naly9e its implication on the industry, 3. <ased on this provide your recommendations to a new player planning to enter this industry To)ic 7 1. =ertical integration is a grand strategy deployed by organi9ations to strengthen their competitive position. Take any organi9ation involved in this process. 2. Carry out a >%+T analysis. 3. 8ow vertical integration will be beneficial to the organi9ation. *. our analysis should include the benefits and challenges it will face in carrying out the same. !. Conclusions To)ic 4 1. 8ori9ontal integration is a grand strategy deployed by organi9ations to strengthen their competitive position. Take any two organi9ations involved in this process. 2. Carry out an analysis of each organi9ation by carrying out >%+T analysis. 3. 8ow hori9ontal integration will be beneficial to both organi9ations. *. our analysis should include the benefits and challenges it will face in carrying out the same. !. Conclusions

To)ic 8 1. $s you know -eliance -etail (--) has not performed as per e#pectations. ( ou can carry out the same analysis for any other

organi9ation within the same industry). $naly9e and provide your recommendations as to how (--) can be made profitable. our analysis should include 2. -easons for average performance 3. 1ndustry analysis *. -ecommendations with reasons To)ic 9 1. $s you know ?ingfisher $irlines (?,$) is not doing well. ( ou can carry out the same analysis for any other organi9ation within the same industry). 1t has made huge losses and many e#perts have @uestioned its viability. $naly9e and provide your recommendations as to how (?,$) can be made profitable. our analysis should include 2. -easons for poor performance 3. 1ndustry analysis *. -ecommendations with reasons To)ic 5 1. 6oint;ventures and merger are the two methods of grand strategies followed by any organi9ation. 2. Take any two organi9ations which have followed these approaches. 3. Compare the advantages and disadvantages of these two approaches *. /rovide recommendations

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