Professional Documents
Culture Documents
ON
CUSTOMER AWARENESS
HERO MOTOCORP
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY:ANU
M.B.A. 3rd SEM.
ROLL. NO.:-1236370013
UNDER GUIDENCE OF:-
UNDER SUPERVISON OF :-
MR.VIDIT NARAIN
ASST. PROFESSOR
MANAGING DIRECTOR
AMBALIKA INSTITUTE OF
B.M.W.SPEEDMOTOR WAGEN
MANAGEMENT &TECH.
UNIT- LUCKNOW
Declaration
I hereby declare that the project report entitled CUSTOMER AWARENESS for
HERO MOTOCORP in partial fulfillment of requirements for the degree of
masters of business administration to Institute of Engineering and Technology ,
Lucknow is my original work and not submitted for the award of any other
degree, diploma, fellowship or any other similar title or prizes.
ANURAM BANOUDHIYA
(1236370007)
ii
PREFACE
Training has misinterpreted by most of us as a platform for project preformation.
Industrial training in true sense has been included in circular to make the student well
versed with the technical procedure of various industries, the basic criteria for
management of various resources in a company or industry.
This educational intuitions sole aim by industrial training is to improve the technical
knowledge and to have a hand on experienced to make them realistic in thinking, to
understand the procedure for manufacturing keeping in mind the minute detail which will
benefit the customers like no learning is proper with implementation.
In due course of time slowly but steadily they, develop a competitive attitude and have a
definite plan and aim as they complete their graduation.
Unlike the pitiable M.B.A s like us who are completely isolated from the industry.
Therefore there should be industry institute made compulsory for every management
institute.
iii
ACKNOWLEDGEMENT
A task or project cannot be completed alone. It requires the effort of many individuals. I
take this opportunity to thank all those who helped me complete this project.
I express my sincere gratitude to Ms. Neha Siddiqui for giving us the opportunity to
undergo this project. I further thank his for lending a helping hand when it came to
solving my problems related to the project. This project would not have been possible
without his valuable time and support.
I also thank IFIM Business School for an opportunity to undertake a Soft skills project at
the start of our MBA course which helped us to understand deeply for those topics which
are untouched.
This project is an attempt to talk about the Scenario of Retailing and its Operations in
India. Any suggestions to improve are always welcome.
iv
EXECUTIVE SUMMARY
Demographics continue to show a positive report to spur retailing growth. Consumers aged
20-45 years is emerging as the fastest growing consumer group and the mean age of Indians
is now pegged at 27, a mean age that reinforces spending across all the retailing channels of
grocery, non-grocery and non-store.
The government stance of protecting local retailers and prohibiting 100% foreign direct
investment in retailing continued in 2005, restraining international retailers' entry. However,
there was gradual economic reform, giving way to easier and faster franchising agreements
as well as the loosening of zonal regulations on retail expansion, thus stimulating retailing.
Non-store retailing is expected to continue its fast-paced growth from a miniscule base.
Across all channels, growth in retailing is expected to be boosted heightened competition
during the forecast period due to the growing.
TABLE OF CONTENT
S.No.
TOPIC
Page No.
1.
Introduction Of COMPANY
2.
Company Profile
3.
Company Performance
12
4.
History
13
5.
Chairman's Profile
15
6.
21
7.
Product Information
24
8.
Research Methodology
45
9.
Research Design
46
10.
48
11.
53
12.
Findings
83
13.
Conclusion
84
14.
85
16.
Limitation
86
17.
Bibliography
87
18.
Annexure
vi