Objective of the project

1. To identify company position in market and market share of company.

2. To examine the buying behavior of consumer.
3. To study the retailers attitude.
4. To study the promotional activities.
5. To make the people aware about wine and educate them.
6. To observe strength and weaknesses, opportunities and threats and scope of wine
industry.
 Questionnaire for Consumers

Name:
Age: Date:

Q.1 Which brand of wine you prefer the most?

Indage Sula
AD Wines ND Wines
Vinsura Others (Plz Specify)

Q.2 If a new brand of wine is available, will you change your preference?
Yes No

Q.3 Which type of wine do you like?

Red White

Q.4 How often do you buy wine?

Weekly Monthly Occasionally

Q.5 Which is your most preferred pack of wine?

750ml 375ml 180ml

Q6.What are the attributes you look in wine when you buy?
Price Quality Taste
Brand Packaging Availability
Location of shop

Q.7 Are you aware of the medicinal qualities of wine?

Yes No

Q.8 Do you think price is interrelated with quality?

Yes No

Q.9 What price would you pay for buying a prescribed quality of wine?
50-100 100-200 200 onwards

Q.10 Does the texture, size & shape of wine bottle influence your buying?
Yes No

Q.11 Do you think cork acts as a hindrance when you think of buying wine?
Yes No

Q.12 Does providing a free opener suffice the problem?

 Yes No
Questionnaire for Retailers

Name of the outlet:

Address:

Q1 Do you keep wine in your Outlet?

Yes No

Q2 Which are the Companies you prefer to keep in your outlet?

Indage Sula
ND Wines AD Wines
Vinsura Others (Plz Specify)

Q3 Does a promotional activity really work?

Yes No

Q4 Which of the Brands have maximum sale in your Wine shop / bar?
Indage Wines
Sula Wines
Renaissance Wines
ND Wines
Vinsura Wines
Others

SHIRAZ

Cabernet Shiraz

Figuera Red

Cabernet Sauvignon

Riviera white

Cabernet Sauvignon
Reserve
Q5 Do you use promotional activities to promote the brand of wines to customers?
Yes No

Q6 If yes which mode you prefer?

Pricing policy Advertising
Public relations others

Q7 According to you, does the texture, size & shape of wine bottle influence your buying /
stocking?
Yes No

Q8 Would other activities like gift items, discount on sale or more incentives increase the sale?
Yes No

Q9 Which according to you is the packs of wine consumers prefer the most?
750ml 375ml
180ml

Q10 Do you think cork acts as a hindrance when you think of buying wine?
Yes No

Q11 Which are the factors influence buying behavior of consumer?

Personal Family
Social circle Special occasions

Q12.According to you what should be the inputs to stimulate maximum sales?