New Zealand Immigration Service Visas & Permits 280 Queen Street Auckland

16th February 2009

Dear Sirs, YOAV SINAI WORK PERMIT APPLICATION LETTER OF SUPPORT We wish to write in support of an application by Mr Yoav Sinai for a further New Zealand Work Permit. Background - Adiphone International Limited Adiphone International Limited was established in 2004 with 100 percent New Zealand shareholders as a New Zealand based Export Company which would take advantage of the new convergence of telecommunications, publishing, broadcasting and computing. Initially, Adiphone International Ltd was incorporated as a company in August 2004 as a holding exercise prior to shareholders and Directors being appointed. Through its various funders, the company made an extensive investment in state of the art, computerised telecommunications equipment to offer effective and original solutions for Audiotext, Internet applications, Interactive Voice Response, and Mobile services. To understand the above in laymans terms it will be necessary to digress and give an explanation of the Audiotext Industry and Adiphone s place in it. An understanding of the type of business undertaken by Service Operators such as Adiphone International is pivotal to understanding how specialised the skills are that are required to manage this type of operation. Audiotext Industry Background In the early 1980s, many years before the deregulation of the telecommunications industry around the world, incumbents such as BT in the UK, AT&T in the USA, and Deutsche Telecom in Germany, began offering premium rate telephony as a payment mechanism for independent service providers. This business was called Audiotext. Over the years, these entrepreneurial independent service providers invested considerable amounts of time and money in Interactive Voice Response (IVR) technology. They developed relationships with competitive network operators around the world as deregulation took hold, and created the International Telemedia industry. The arrival of the Internet proved that unlike the incumbent Telcos, the Telemedia industry had the commercial flair and entrepreneurial vision to exploit this opportunity. Services depended on payment mechanisms so throughout the development of online commerce those companies with a Telemedia background remained focused on innovative billing solutions by brokering payment systems to information and content providers. By the time mobile networks realised that SMS was becoming a hugely profitable source of revenue, the Telemedia industry was already making massive profits by using a combination of premium rate payment mechanisms, extensive print advertising, and the services of SMS Gateway networks to deliver ring tones and logos to a demanding youth

market. The Telemedia industry includes all the elements of the value chain that can create and deliver online information and entertainment services that make money. This is why producers of TV programs, brand managers, and content aggregators are starting to recognise the industry's value as partners who can deliver added revenue streams. The participants in a typical international Audiotext business include: The Originating Network operator: the licensed telephone company of the customer who originates the telephone call. The Terminating Network Operator: the licensed telephone company that has the international telephone number dialled by the customer (referred to in the industry as the place where the call "terminates"). The Carrier: the international telephone company that "transits" the telephone call from the originating country to the terminating network operator (although it is not necessary that the call be "physically" sent to the terminating network operator). The carrier may, but does not need to be, either the originating network operator or the terminating network operator. The Information Provider: the company that creates the information which is delivered by telephone to the customer and which advertises the availability of the information to consumers. The Service Operator: (such as Adiphone International) - the company that creates the infrastructure which allows the international Audiotext business to operate. The service operator is the primary motivating force behind any international Audiotext business. The service operator first contracts with a telephone company in one country to act as a terminating network operator and obtains from that company a group of telephone numbers to be used for the business. The service operator then enlists information providers to join the business and allots one or more of those telephone numbers to participating providers. The goal of the business is to generate telephone call minutes by consumers, which generates revenue which is split amongst the participants in the business. The originating network operator receives the payment from the customer, and pays a portion of this payment to the appropriate terminating network operator. Payments between the originating and terminating network operators are governed by the international system for settlement of payment for telephone calls between countries. Most international telephone companies belong to the International Telecommunications Union ("ITU"). The settlement rate (the amount paid to the terminating network operator) is determined by agreement between those two companies, and is generally 50% of the customer's payment less any transit fee payable to the carrier. The fee payable to the terminating network operator is shared between the terminating network operator, the service operator and information providers based on the contracts between the service operator and these participants.

Competition The audiotext industry globally is currently made up of approximately 10 major service operators. All of these service operators have long operating histories, which include long relationships with originating network and terminating network operators around the world and also having good financial resources. The service operators in the industry typically compete for exclusive agreements with terminating network operators. A service operator's ability to compete for the right to enter into an agreement with a terminating network operator depends on the quality of the service operator's platform, the ability of the service operator to attract a large volume of audiotext traffic to the terminating country and the service operator's overall reputation in the industry. Service operators also compete over contracts with information providers for information content that is appealing to callers. Information providers look for service operators with a reputation for certainty of payment and with platforms that have the ability not only to service a large volume of calls but to do so with quality equipment that is free of echoes, delays, static and other audio problems. Yoav Sinai and the Chief Executive Officer Role in Adiphone Adiphone NZ was initially established with the view of expanding the international audiotext business as a service Operator based in New Zealand. To achieve this, it required a Chief Executive Officer of Adiphone International Ltd to report to the Board of Directors. The CEO had to be a creative visionary with major external and internalmanagement and leadership responsibilities and an ability to lead the organisation from a start up position into the future. The keyexternal role was to build and manage relationships with telecommunications carriers, service providers, information providers, media companies, industry leaders and organisations. The key internal role included the creation and maintenance of the organisations business structure, recruitment, development, motivation and the empowerment of the right staff; and also the assurance of the proper climate in which that staff can operate at its highest level of efficiency and productivity. In 2004, Adiphone recruited Mr Sinai for the position of Chief Executive Officer to establish and run our office inAuckland, after we were unsuccessful in our search to find a local applicant with the skills and experience that we required. He was clearly the only real candidate in the market, because in order to successfully exercise the various duties and responsibilities that the Adiphone project required, the CEO needed to have demonstrated knowledge, skills, ability and qualifications: Knowledge A clear understanding of business issues that face telecommunications and technology industries. Knowledge of call transit, termination, audiotext, Telemedia, premium-rate calling, SMS, mobile and other telecommunications technologies. An in-depth understanding of telecommunications accounting methods.

An in-depth understanding of contractual issues in relation to inter-carrier call transit and termination agreements. Knowledge of financial management, business finance, capital funding, contracts and partnerships. A working knowledge of sound business practices. Knowledge of audiotext service bureau operations. Knowledge of risk management (a risk taker who carefully considers risk/reward). Knowledge of Asian and Middle Eastern telecommunications and audiotext sectors. Skills and Abilities Ability to identify key issues in a situation and to think creatively and strategically in facing internal and external challenges. Effective leadership and the ability to coach, mentor and motivate a staff of business and technical professionals. Computer literacy Effective oral and written communications. Appreciation and sensitivity to cultural differences in international business. Must be multi-lingual. Qualifications Proven track record in call transit, termination, audiotext, telemedia, premium-rate calling, SMS, mobile and other telecommunications technologies. Supervisory/managerial experience in progressively responsible positions including a demonstrated ability to achieve goals and objectives and manage key customer/constituent relationships. A history of responsibility for organisational profit and loss. Experience of the consulting environment and/or entrepreneurial activities. A MBA or Bachelors degree or higher or equivalent experience in a relevant field combined with appropriate business experience sufficient to reflect the professional stature of Adiphone International Ltd and to earn credibility on its behalf. Adiphone NZ and its funders were delighted to have acquired Mr Sinai for its CEO position. After Mr Sinai was granted a work permit and a multiple entry work visa in 2004, he built Adiphone and worked in particular on ourNew Zealand project. At one stage, he had up to 10 full time staff (all of whom were New Zealanders or permanent residents). In March 2006, Mr Sinai was granted a further work permit for the Adiphone CEO position, valid until March 2007. Over the course of the 2006 year, Mr Sinai began to spend an increasing amount of time developing the Adiphone business and the market in Korea (where we saw great potential and where Mr Sinai set up Adiphone Korea, a wholly owned subsidiary of Adiphone New Zealand and its shareholders) but also returned to New Zealand frequently and continued to run our project here. As 2006 wore on, however, it became clear to Adiphone and to its investors that the New Zealand project was not producing the results that we had initially desired, while the Korea project was producing very good results for us. In late 2006, the Adiphone New Zealand project wound down and has been dormant for much of this year, particularly given that the Korean project has been our primary focus. Consequently, it was decided

that Mr Sinais energies would be better directed in our Korea operation, although we still required him to be in and out of New Zealand to order to consult with Adiphone shareholders, funders and directors. By the time that his work permit expired in March 2007, Mr Sinai was spending the bulk of his time in Korea while the Adiphone NZ project was put on hold.

New Adiphone International project A new opportunity had arose for the company to continue to engage Mr Sinai on a full time basis as CEO to consult and initiate a new project for Adiphone New Zealand. The new project involved the delivery to New Zealand of a new and innovative digital platform, a product which will include the promotion of 3G mobile phones (possibly 4G phones), Internet television and handheld wireless computing devices and which would involve a novel way of broadcasting news on these new technological platforms. In its first year in New Zealand , the project would require in excess of NZ$1.5 million in funding. It was originally going to be funded by a merchant banker and other New Zealandfinanciers. The funding for the project was to be in three stages, with an initial amount of NZ$250,000 as start-up funding. The second stage of funding was to entail a further payment of NZ$500,000, to be advanced some 45 days after the initial seed funding. The balance of funds (approximately NZ$750,000) was then to be paid 2-3 weeks later. With this new project , Adiphone New Zealands shareholders and directors originally required Mr Sinai to be available to commence work at short notice. He was due to leave New Zealand in January 2008 for Korea where he would continue as CEO of our Korean project. It was anticipated that he would be required back in New Zealand sometime after end February 2008. The new project was initially to be launched in Korea and very soon afterwards was to be launched in New Zealand. It was never anticipated that the timeframe to set up the Korean project would take the length of time it has actually taken. The promised funding collapsed at the last minute and a considerable amount of time and effort had to be spent in New Zealand getting new funders on board whilst trying to keep the Korean project alive with minimal available funds. Yoav Sinai needed to be in New Zealand regularly over the last 12 months in order to lay the groundwork for the product launch here, to report to our Board on the progress of the product and our operations in Korea, to meet with new investors, and to keep Adiphone International abreast of developments and further potential opportunities going forward. In shortit has taken almost 12 months longer than anticipated to get new funding for the Korean project, to overcome some unexpected technical issues (which have now been resolved) and to start the final countdown to the product launch in Seoul which has commenced, with a launch date planned for end March 2009. Advertising has been conceived and is ready to be placed, new offices have been rented in Seoul, staff have been engaged and test content has been trialled edited and refined.

It is still envisaged that after the Korean launch the product will be available to be launched in New Zealand during this calendar year. Depending upon its success in New Zealand, it is envisaged that the product will be launched in Australia in the following year. Previously, Adiphone NZ was operating out of our office established by Mr Sinai in Apollo Drive, Mairangi Bay Auckland, but going forward with the new project we will be leaving it to Mr Sinai to determine where and whether another Adiphone office premises will be necessary, and (if so) at what stage of the projects implementation. Until that time, the Adiphone NZ office continues to run from my own base in Auckland, where it retains its address for service. Suitability of Mr Yoav Sinai for the CEO position for new project In this highly specialised and complex field, there is no doubt in our mind that Yoav Sinai is still probably the only candidate we have come across with the skills, expertise and qualifications required to drive the new Adiphone project. Mr Sinai was the very person who has brought this golden entrepreneurial opportunity to Adiphone International, out of the very audiotext business that he had generated and overseen for us in Korea. No other New Zealand CEO has either has the product, or the contacts, or the credibility with the providers in this case that Yoav Sinai has for maintaining and nurturing these essential contacts and launching this product both in Korea and in New Zealand. The opportunity Yoav Sinai has brought to the company stems out of the ability to generate the product through the audiotext system. A New Zealand CEO would simply not be able to command credibility with the very providers who have granted this opportunity to us, and nor could he be expected to somehow be trained to do this in a short period of time. Mr Sinai has more than twelve years experience in the local and also the international Audiotext markets and during this time he has developed an excellent reputation overseas through his nurturing of very beneficial working relationships with telecommunications companies around the world. He has previously been involved in successful joint-venture operations with Bezeq (Israel), Cable & Wireless, Telecom New Zealand Ltd and other telecommunication operators. Millions of minutes of call traffic were generated during this time especially from the Asian markets where valuable expertise and local knowledge was gained. Mr Sinai will be needed in New Zealand several times over the next nine months to prepare for the rollout of theNew Zealand project and to make and initiate changes depending upon the results and experience that will be learned after the Korean launch Although our earlier New Zealand project did not achieve the results that we had desired at the time, Mr Sinai nevertheless achieved great success for us in Korea with our Korean subsidiary. With the new opportunity that arose in New Zealand, and now with funding more secure , it is an exciting time for us to have Mr Sinai back inNew Zealand to spearhead the latest Adiphone project. We have therefore offered him the position, and he has accepted.

Conclusion Given the highly specialised nature of Adiphones business and the knowledge, skills and experience the CEO position requires, we are confident there is no New Zealand citizen or permanent resident suitably qualified for the new CEO position, to front and move the latest Adiphone project forward. The Management Committee and Directors of Adiphone International Ltd, therefore, wholeheartedly support Mr Sinais application for a further work permit. Please do not hesitate to contact us if you require further information. Yours sincerely Adiphone International Ltd

Leslie Markus Director