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B / PGDISMN / PGDMMN / PGDOMN / PGDPMN / PGDROMN / PGDSCMN / PGDTQMN (SEM 2) MB0052 STRATEGIC MANAGEMENT AND BUSINESS POLICY 4 B1699 60
Questions Write Short notes on the following: (a) Value Chain Analysis (b) Corporate Restructuring (a) Value Chain Analysis (b) Corporate Restructuring
Marks
1
A
Total Marks 10
5 5 10 5 5 10 10
2 A
Differentiate between mission and vision of a company? Explain with examples. Meaning and explanation of mission statement with examples Meaning and explanation of vision of a company with examples Explain in detail Porters four generic strategies. Explanation of Porters generic strategies (Cost leadership, Focuses cost leadership, differentiation, focused differentiation) Differentiate between core competence and distinctive competence. Explanation of core competence with examples Explanation of distinctive competence with examples Define the term industry. List the types of industries. How do you conduct an industry analysis? Definition of industry Mentioning the types of industries Explanation on conducting industry analysis (including steps to be followed) Describe the different approaches to business ethics.
3 A
4 A
10 5 5 10
3 2 5 10
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10
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