Airtel digital TV

About
Airtel Digital TV is the DTH (Direct to Home) from Bharti Airtel- The largest
telecom operator in India. It uses MPEG-4 digital compression with DVB-
S2technology, transmitting using INSAT 4CR 74°E.

History
Airtel digital launched on 8th October, 2008 with a 360 degree mega
campaign "Come Home to the Magic". Since that it has launched 2 other
campaigns 'Stars come home' (March 2009) and 'DTH Picture Clarity' (August
2009) has increased its channel base to 183+ channels. Airtel digital TV is now
amongst the fastest growing DTH brands in the country and is available across
5000+ towns in India. It has also been ranked as the best DTH service by "Living
Digital" magazine
Features

• Universal remote: Unique to Airtel. Allows customers to enjoy the

convenience of one remote for both TV & DTH.
 • iTV Services (Interactive Services): iTV is a unique and interactive service
that allows a viewer to shop, plan holidays, see horoscope forecasts, book
movie tickets, order a pizza, watch news, sports with on-demand facts and
analysis and much more, all at the press of a button. The viewer can choose
from the variety of applications based upon individual needs.
These services include- iLearn, iNews , iShop, iMatinee, iTravel, iNet, iCity,
iAstro, and iSports, iPizza. Recently Airtel launched a new service called
iPizza that allows customers to order pizza via digital TV.

• Widgets: This helps the customer to get information like Weather, Stock
news while watching TV with a single click without moving away from the
TV programme being watched.

• PPV (PAY PER VIEW) movies: With 'Pay Per View' movies on Aitel Lvie ,
customers can watch the latest blockbusters in Hindi, English and other
regional languages. The blockbuster show, 'Hannah Montana' was also
featured there.
Booking of such PPV is easy and can be done in one of the 3 ways:
1. SMS from your Registered Telephone Number ( eg SMS .......)
2. Online ( www.airtel.in/digitalTV)
3. Customer Care ( 12150 - Toll free from Airtel mobile or 18001028080

News Articles

Bharti Airtel launches DTH service

The Financial Express
Telecom operator Bharti Airtel on Tuesday made its debut in the television
space with the launch of its direct to-home (DTH) satellite television service,
which will offer over 175 channels across the country from October 9.

Airtel in tie-up with Infosys

Livemint.com
Bharti Airtel announced it has entered into an innovation and technology
partnership with Infosys Technologies Limited to deliver superior customer
experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV
service.

Bharti Airtel Partners With Infosys Technologies to Deliver Next-gen

Interactivity.
Reuters
Bharti Airtel, India's leading integrated telecom services provider, today
announced it has entered into an innovation and technology partnership with
Infosys Technologies Limited (Infosys) to deliver superior customer experience
to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service.

AR Rahman to soon knock on Airtel Digital TV customers' door

Bangalorenewsnetwork.com
Bharti Airtel Limited announced a mega promotion for its DTH service -
digitalTV - offering its customers the once-in-a-lifetime opportunity to win a
chance to bring home A R Rahman, Saif Ali Khan, Kareena Kapoor, Zaheer Khan
and Gautam Gambhir. In addition, customers stand a chance to win a number
of other exciting prizes. The offer is valid till 31st May 2009.

Airtel digital TV brings celebrities to your doorstep

Afaqs.com
To attract new customers for its direct to home (DTH) service, Airtel digital TV
(of the Bharti Airtel Group) has announced a promotion which will literally
bring stars to the doorsteps of its customers.

Airtel DTH helps bring home the celebrities

Exchange4media.com
Airtel digital TV, the DTH service from Bharti Airtel, which was launched amid

much fanfare late last year and a 65-second TVC featuring a plethora of
celebrities from different fields, is carrying forward the celebrity peg in its
latest television campaign as well%u2026 R Chandasekar, Head - Brand &
Media, Bharti Airtel, elaborated, "When we had launched Airtel Digital TV, our
proposition was 'Come home to the Magic'. We have translated this brand
proposition into a consumer promotion, where we are literally bringing the
magic to the doorsteps of our consumers. That was the brief that we had given
to JWT."

Airtel digital TV rolls out new campaign

Campaign India
Airtel digital TV has rolled out a new campaign to promote its mega consumer
promotion which will offer customers an opportunity to meet stars such as A.R
Rahman, Saif Ali Khan and Gautam Gambhir%u2026

When Rahman met Mohammed Rafi

Hindu.com
It must have been some kind of magical, musical moment when Mohammad
Rafi and Oscar-winning musician A.R. Rahman met here Tuesday afternoon.
Mr. Rafi, an engineer, was the winner of Airtel's "Bring Home the Magic"
contest and had the privilege of hosting Mr. Rahman, also an Airtel Brand
Ambassador, at his house.

Airtel digital TV brings Home the Magic with Kareena Kapoor.

Afaqs.com
Bharti Airtel Limited today announced the second winner of its mega
promotion 'Bring Home the Magic' for its DTH service - digital TV. Rajesh
Nambiar, a Banker from Mumbai, is the Airtel digital TV customer who won the
once-in-a-lifetime opportunity to host Airtel Brand Ambassador Kareena
Kapoor at his home in Shivaji Park, Mumbai%u2026.

Kareena Kapoor makes a double impact

Sify
Kareena Kapoor has not had a moment away from the limelight%u2026 So
what does Kareena do when she gets some time off in between the applause
she goes to Airtel DTH to meet the winners of a contest.Nothing like some fan
adulation to pick up your mood.
Competitors
In the DTH space there are a number of other private players such as
• Big TV
• TATA Sky
• Dish TV
• Sun Direct
• Videocon D2H