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BRIGHTER LIVING FOR TODAY AND TOMORRONfl

by Jan Reynolds Sylvania Residential Lighting and Color Consultant

"To
as

be huppy at home is the ultimate result of all ambition," said SamuelJohnson. was in Johnson's time. The background

It's

as true today

it

yu create in your home

has a tremendous influence on

your state of mind.

Naturally there's no magic formula for home decoration or design, any more than there is for happiness. But there zi a certarn

kind of magic you can work with your home lighting. \X/ith the right kind

of lighting you can make your home safer and more convenient to work
a happy home environment.

in

more comfortable,

beautiful and enjoyable to live in. In fact, through the magic of lighting, you can do much to create

THE LONG MISUSE OF LIGHTING

Lighting was long misunderstood and misused

of a home. Unfortunately, lighting is still too often treated as primarily utilitarian on the one hand

little more than an "afterthought" in rhe planning

or primarily decorative on the other. Both of these approaches can result in an enormously wasteful

investment in effective lighting. Lighting designed from the utilitarian standpoint frequently fails to

meet even the most elementary aesthetic standards. \X/hile lighting designed primarily as decoration,

often does not supply the basic visual requirements of the most ordinary seeing tasks.

THE TRIPLE ROLE OF LIGHTTNG IN THE HOME of us realize how important a role lighting can play in our homes. Like wood, brick and piasrer, modern lighting is actually a building material providing
Few
a necessary

built-in function of the home. But basic

though it is to seeing

than just something to see by.

lighting is infinitely more

Lighting is also an intrinsic part of home decora-

rion . like woodwork,

appreciated

wallpaper, furnishings,

carpeting. For these cannor be propedy seen or

bring out their beauty to its full effect.

without skillfully designed lighting to

Lighting has a psychological function, too. You can use

it to create the mood or pace of a room.

Yor: can reaffange lighting equipment as )'ou reaffange furniture -- to make a room /ook as well as more inviting and comfortable. And you can change a room's atmosphere by changing the become

light source color of thelight bulbs or fluorescent tubes you friendly, or cool and restful.

use-to

make a room "feel" warm and

In the planning of
design

a new home today

lighting should receive the consideration it

deserves

for its im-

portant triple role. Increasingly, however, lighting has become an integral part of overall residential

recognized for its functional, decorative and psychological contributions.

FUNCTIONAL LIGHTING
Sfhat is functional lighting ? \X/hy do you need it
7

And where

First of all, there's the fact that "wirhout light there is

no sight." You need light for seeing, for safety, for

sewing, for reading, for any work you do. That's

why there are good lamps, good fixrures, and the proper light sources incandescenr bulbs or
fluorescent tubes

to be used with this equipment.

Naturally, you don't want to spend all your time "working for your home." Insofar as possible you

want

it to "work for yu."

For example, perhaps

:
1

you decide to remodel your kitchen

hundreds

of doliars for new appliances

spending range,

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)

f.-FT-,-:1

dishwasher, disposal, washer, dryer, mixer "necessary" time and work savers.

ail the

r
that lighting roo becomes and to read your favorite recipes.

But at this point, don't begrudge spending a little extra money for new lighting-- where you need it
and want

it.

Because

it's here in the kitchen

an important time and work saver

Good lighting makes

less sand and

it

easier

to cook and

helping you to see better, do your work faster, more accurately.

clean up after meals

the

utility

core of the home

Good lighting in the kitchen is a safety factor too of your kitchen

new appliances.

grit in the fresh spinach and asparagus. And finally, good lighting heightens the glamour

insuring fewer cut fingers, fex'er sliced knuckles,

shows off your new pastel colors, panelled cabinets and the gleaming beauty of your

AESTHETIC APPEAT

LIGHTING AS DECORATION

Second, there is the aesthetic need for lighting. Lighting for its decorative value

All, or any of these, can be attained by artistry in the use of light. Form, shape, texture, and color come to life. You see your furnishings, pictures, ornaments, everything in your home in its full beauty. Lighting in this form is not only a science, but an art.
An art, which requires a knowledge of what light can do and will do when the designer wishes to create
a particular picture

shadow, accent, contrast and just sheer drama.

to supply sparkle,

within an interior

or to change its apparent size or shape.

For example, suppose you wish to make a square room look more rectangular. You could use valances

or cornices on two
walls

opposite

walls. \7hen lighted, these walls will appear farther apart than the unlighted

more spacious, use softly lighted valances or cornices over

thus visually "stretching" your room and making

it look longer. Or to make a small room

window areas. They will make your windows appear

farther away than they actually

are-

creating the illusion

,,,

u skillful role in changing the apparent shape or size of

of a Larger room. Thus, lighting
a room
as decoration plays

or

area.

This is done by taking advantage

area Jeemr t0 nrrae

,.,.,.

of the fact that a lighted

from you visually.

awal

A basic factor in modern design is flexibility . . .

in homes . . . in furniture . . . and above all in lighting.

This flexibility of interior lighting is shown by the

. . . portable floor, wall and table lamps . . . adjustable ceiling units . . built-in architectural elements like valance, cove and cornice lighting . . luminous walls and ceilings. But whatever form it takes, lighting should be subrle not obvious. Lighting in its decorative role must be keyed to the mood, color scheme, furniture period and architectural pattern of each individual interior.
many forms
takes

it

COLOR COORDINATION

AND ITS PSYCHOLOGICAL

see

EFFECTS

You have only to look around you to

what an ever more important part color plays in today's

pattern of living. Reflecting this increased interest and desire for color

you'll find considerable vaiety, too, in the color quality of the various light sources you use. Incandescent light bulbs come in regular "white" which actually gives light with a slightly orange cast -- and in pink and aqua tints which subtly modify their lighting effects. As for fluorescent tubes, these come in a wide range of "shades of white," each of which also subtly changes the cast of colors seen under them. You can use

these different shades

to create different psychological atmospheres.

For example, the

"cool"

shades

in both incandescent bulbs and fluorescent

tubes produce a cool, crisp, fresh atmosphere that is resdul

and friendliness. The color quality of the

light source you

select depends both on personal preference and on your

particular color scheme. Where accurate color rendition is of first importance

use the Natural

I7hite, Super Deluxe Cool or Deluxe

nflarm White shades in fluorescent tubes

u ,{ I
[

White (white coated) incandescent bulbs. To play

or Soft

tp a color scheme where ,r blues and greens predominate

use the aqua tinted incandescent bulb

or the Natural

White shade of fluorescent tube

enhance the cool colors.

will

because these lamps

When beige, brown or orange predominate

the Soft White incandescent bulb. To bring out reds and pinks cent seems to enhance all colors and flatters skin tones too

again use the Natural White shade

of fluorescent, or

bulb, the Soft White or Natural White shade of fluorescent. The new Natural White shade of fluores-

use the

pink tinted incandescent

not found with other fluorescent "\X/hites."

creating a fresh vibrant effect that is

LIGHTING EQUIPMENT IS FLEXIBLE

Light keyed to your decorative and architectural pattern, may
come from lamps, fixtures, or built-in lighting. Usually,

the selection of which type of lighting is a matter of

personal choice, visual requirements, architectural
demands, interior design and budget.

While lamps

still very much the fashion, they tend to be simpler. Most of them serve dual purposes

wall, floor and table types

ate

for good lighting as well as for good decoration.

They feature flexibility. Sockets are the three-way type,

are designed

permitting a change of lighting levels. And dimmer

controls that you can raise and lower lighting levels of one lamp or

portable and wall types

are available so

a number

of lamps or fixtures, permitting just the effect you wish. I(all, floor and some table lamps
ad

are

completely

justable

allowing you to direct the light where you want it and where you need it most.

Fixtures, too, are flexible and adjustable

vidual raste. Most of the residential ceiling types

arelarger

period, modern and contemporary

in

arca than they were several years

ago-thus providing a better distribution of light with

other thah recessed spots and flood varieties

depending on indi-

less "spottiness."

NflALLS

AND CEILINGS MAY BE LUMINOUS, TOO

Luminous ceilings
residential use

homes today. Entire ceilings, or merely portions ceilings, can be attractively designed. Two-foot

have found their way successfully into

at first thought too commercial for

of

square,

three-foot square or even four-foot square modules

designed and installed, such luminous ceilings

or

multiples of these are frequently used. !7hen correctly 'f

will
of

f
1

prove most attractive. They producelarge areas

soft, diffused illumination and a feeling of cluttered "free" space.

un-

But this soft diffused lighting can appear monotonous and dull, if used in too large quantities. So many of
these luminous panels are available

in subtle pastel tints

pink, yellow and blue. Scattered in a pattern or "at random" with other white panels, they will add a

touch of color and interest. Where color is not desired, portable

lamps or built-in units can be combined with these illuminated ceilings to prevent any feeling of monotony.

Electroluminescent lighting provides a dramatic and exciting new light source for luminous vertical
elements.

It is used as a means of accenting

various wall treatments by calling attention

decoratively and architecturally. Such light-emitting areas

to them can be entire walls or just a portion of a

areas.

wall, and are often used as dividers in entrance halls or between large

TODAY IT'S EASY TO "DECORATE YOUR HOME STITH LIGHT''

It's far easier today for you to be your own amateur lighting "decorator." You have a wide range of
tints and colors on your light source palette. And all types of lighting equipment are available to meet

individual tastes and needs in size, shape, style and cost.

And so perhaps with these A, B, C's of interior lighting design, you can make your home
and lovely as you want and creative partnership

as

liveable

it to be. Today modern interior design and residential lighting

enjoy a happy

that offers an even more promising tomorrow.

BASIC SYLVANIA BULBS AND TUBES FOR HOME LIGHTING

Bulbs with special inside white 5oFT wHtrE BuLBs coating for more comfortable seeing. Recommended for home use. Give a softer, whiter light that reduces glare and shadows. Also in Coior-Coded Twin-Packs . . . RED for 100 watt . . . BLUE for ?5 watt . . . GREEN for 60 watt . . . ORANGE for 40 watt . . . PURPLE for 25 watt.

general lighting In lNslDE FRoSTED BUIBS - ForTwin Packs. RED use. for 100 easy-to-identify Color-Coded watt . . . BLUE for 75 watt . . . GREEN for 60 watt . . . ORANGE for 40 watt . . . PURPLE for 25 watt.

Aqua-tint inside coating ereates "cool" cooL-tlcHT plays up cool color schemes. 40, 60, restful atmosphere,
75, 100 watts. Also 50-100-150 Three-Lite.
READING tlcHT Special white coating for brightness, better diffusion.-Especially for reading, sewing, studying. 150 watl only.

pearl-pink cast that creates a soFTtlcHT - With "warm" atmosphere, enhances warm colors. 40, 60,75, 100, 150 watt sizes. Also 50-100-150, 100-200-300 watt
Three-Lites, 25 watt Flame and 50 watt Decorator
bulbs.

gives glare-free, Hr-to 2-wAY tAMP - "Hi"-level shadow-free light for close seeing. "Lo"-level gives soft

flattering light for social atmosphere. Fits any 3-way socket. 150 watt only. lighting levels for - Ofiers three separate 8-way floor and table lamps. In 30-?0-100, 50-100-150,
THREE-LITE

perfect New smaller, brighter bulb KITCHEN LITE - Fits all playrooms, garages, etc. for kitchens, Iaundries, standard flxtures. 150 watt only.

50-150-200, 50-200-250 and 100-200-300 watt

sizes.

attracts fewer insects Buc tltE - Yellow bulb that ideal for entrances, breezeways, patios, porches. Fits all standard fixtures. 25, 40,60,100, 150 and 200 watts.
PANELESCENT@ NITE tlTE

outlet . . . givessoft glowinglightforafterdark safety and comfort. Lasts 5 years, costs less than a cent a year to operate!
<-:::All

Plugs into any

for both general and decorative

sizes to

AND FIUORESCENT TUBES fit standard fluoreseent fixtures

accent

lighting in the home. In lengths lrom 6 to 96 inches and from 4 to 90 watts. Standard Start, Rapid Start and Slimline Instant Start types available. Also Circline style for central overhead fixtures.