:

SYL
TO

NIA'S FftCTUAL APPR0ACH E LAMP T.BUYING DECISI0N

by cfioosing the lamp that delivers maximum 'light Jot" lorsesf total cost
balanced relationship of all three of these factors that will determine which lamp will supply maximum light for lowest total cost.

It is the

lJse "Three-Factor" Measurement Analysis Comparlsons.

in Overall Value

Minor advantages in either light output or life alone will not add up to an overall economy if obtained at a sacrifice of the other factors that affect total efficiency and total cost of operation.
ln applying Value Analysis, this fact must be kept strongly in mind.
See for yourself how

io.ro*
FACTOR

LIGHT OUTPUT

il
,)
L_a

Compare both lnitial and Sustained Lumen .Output.

LAMP LIFE
Compare Hours of Useful Service in actual operation.

it works out in comparisons below between the Sylvania "Universal" 40 watt Lifeline Lamp and Competitor's F4O-CW and "Alternate" types.

FACTOR

"( {

which lamp n-ro{u9es Irl lyT"-l values without increasing power

Sylvania 4O Watt

"UNMRSAL" versus Competifor's Standard and " Alternate" 4A W aft Fluorescent

ln PREHEAT Circuits
(Based on competitor's ratings)
SYLVANIA "UNIVERSAL''

ln RAFID START Circuits (Based on competitor's rafings)

SYLVANtA "UNTVERSAL" (F4O-CW)

40

WATT

Full Light Output

Full Light Output

il
6)

Full Life
No Wattage Penalty

I
6-t

G
9t

No Wattage Penalty

e,

a rul
fl
Full Light Output
(on longer cycles
U

I
6) G

Full Light Output

s
il
6')

2 a el

,,ALTgtl*ATg': F&l54

il
MI

L: trl
dJ

&

Over the past two decades, Sylvania has innovated more lumen output advances than any other fluorescent lamp manufacturer. . . and as a pioneer in, as well as one of the world's largest producers of, fluorescent phosphors, has always relied primarily on superior phosphors to attain high light output values.
CURRENTLY, Sylvania's

3I50 lumens.

lnitial Light Output Rating on its 40 watt "universal" Lifeline (CW) Lamp

is

* *

CURRENTLY, Sylvania's Sustained Light Output Rating (measured al 4Ao/o of Life) is 2840 Lurnens. CURRENTLY, Sylvania's light output lor the ".lniversal" F40-CW is 79 Lumens Per Watt, an efficiency unequalled in the industry.

No major competitor's 40 watt-CW Fluorescent lamp on the market today tops the life performance of
Sylvania's "universal" lamp . . . and on most operating cycles, no major competitor's 40 watt Iamp equals Sylvania's ratings. On PREHEAT Operation
Com

(Hrs. per Sta rt

3 6 10

Cycles

petitor's "alternate"
T

I2
18

9000 11,300 13,500

6000 6500

9000 10,000 10,750

t4,400

7250 9250

Cont.

22,500

16,200

On RAPID START Operation

Cycles (Hrs. per
Com petitor's F40-CW
Corn

"a

petitor's lternate"
Type

Start
3 6
10
T2

(Rat. Avg. Life

12,O00

18

14,000 17,000 18,000 20,000

12,000 14,000 16,000 20,000

10,000 12,000 15,000 20,000

Cont.

22,500+

Footnote:

'FLonger

life in rapid start circuit due to continuous cathode heating.

l. trr' i;
[]' l!
i.i
:l il r'

i,,

if.
:

i,.

ti
I

t:
t,
,::

Since the power i'equrned to operate lan'lps rs the single iargest part of the Total Cost of Lighiing, attention rs calieel to ihe fact that lhe 40 irtait Syivarrra "ilr'liversai" Lifeiine !amp *ffe ns consumers an opportunity io:'ealize suhstantial s;v,ngs

in power ccsts.

The am*uni ihat cf;n be saved represerlts a rninin.iu,:i yaJu* ef .1 .3 w*fis per fan_"p when e0ffipared with cr:nrp*tli*r': ierr':p; *f *qu*l iight eutput. This can b* v*rifi*ri bi, n w*it m*i-er measurement, anrJ -Sylvania "n'**!d lgtilori:cr the oppnrtunity ts n:ake a* *ri-the-i**i {ier*$nstnaticn *J this fact"

average cf 1.59 per KWI-|, the savfng per lanip wouid be as faiiows: 12,0S0 x 1.5

i0*0

:21

"5d

The actual dollar savings

foliows:
wattage Difference x Hrs. Life

i-:fir"r

b*

figi:r*d

as

Based on a list prlce of $3.tr?, this saving cn power cost aion* ;s the equivaienf of an addifronaf

X8.5% lamp discounf.

Eeiow are tabulated the savings rnade possible under various operating conditions:

r !g$#ftj''t,li .-

sauing

For example --* using iife on a 3-h*ur cy*i*, *n Rapid Stant operation, and applying the natir:r:a{

$*vings *sr FRFI"IHAT e[ReUlTS'3

!n Ceni:s
Per
Eq u iva ler';t

$avings on RAFID START Circuits':"

{iycles
Eq u iva

(Hrs. pei' $ta rt)

ient

in
Disco:.:
nN.

l*amp

{',lrs. pei'

Si*rt)

in Discou nt

x6.2d
2C.4F
24..3fr

13.7.a/a

.:i

18.5a4
zfi"2p.

L7.4ya 2A.7yc

10
1,2

30.6d
32.4r.

25.2|h
77 /
a/^

25.Sf
")!) 7.

22.1V;
25.Dsh

3{r.0f +4.3*

30.s%
34.a7a

;if

.5t1

34.6ak

'3Based on 1.5d per KWhi

Note: When comparing Sylva:-ria's "unlver$ai" iarnps te cornpetitor's "alt*!'itate" lamps, savir:gs will also be realized, but ihey will nst be so pronounced.

THE 40 WATT UNIVERSAL LAMP

SYLVANIA'S INTERCHANGEABLE LAMP BEST MEETS THE CHALLENGE OF 3 FACTOR ANA.LYSIS
As the fluorescent lighting art moved from Preheat to Rapid Start lamps, it faced the facts of the varying efficiencies obtainable on Lighting systems initially designed for use on either one or the other of these circuits.

rn

z rn
UI

ln the case of the most popular 40 watt lamp, Sylvania chose to design an interchangeable lamp that reached the best balance of light output and life for both old and new systems. That is why the 40 watt Lifeline is referred to as the "universal" lamp. Some competitors have chosen to have two separate lamps one for use in old Preheat circuits, and the other for modern Rapid Start systems. This means that the customer must make a choice. lmproper selection will result in substantially reduced lamp performance. Neither type is the equivalent, in ThreeFactor performance, of the Sylvania "universal" Lifeline lamp. Sylvania's single standard also greatly simplifies for the consumer the ordering and stocking of 40 watt lamps, and eliminates the possibility of using the "wrong lamp in the circuit." That this has worked well for both Sylvania and its customers is clearly indicated by the performance data on Sylvania's "universal" lamp, as shown in comparisons on this page under heading of "Light Output" and "Lamp Life." Customers using Sylvania's single standard lamp suffer no inordinate loss in either light output or life . . . . and in addition they enjoy the economic benefits of lower power cost.

z
;

fiiilil*N

through the use of the exclusive Sylvania

bryr!

liiilr:'l ,;l
:':;;

'rl

i'l

FJi

iiil

r-'

$f,ilflr;ln$fiffiffiM
economical.

oi
!!1xr\

ANOTHER PACKAGING IDEA DEVELOPED WITH THE MAINTENANCE MAN IN MIND

11ffffi

;Stffisra*--

"EASY OPEN END CASE" with Convenient Hand Holds

Sylvania's "BROWN BOX" demonstration kit is a quick and easy way to prove that some lamps use less wattage than others. Sylvania invites prospects to call {or this demonstration which our representative will be pleased to give at your place of
busi ness.

-ry.

PROOF POSITIVE
To those who wish to learn the exact degree of wattage differential, a wattage meter measurement will indicate the specific amount of power saving to be gained through the use of the Sylvania 40 watt lamp.

SYLVANIA

LIFELINE LAMPS ARE BACKED UP BY SYLVANIA'S

CERTIFIED PERFORMANCE POLICY

StA

Ltff iiifrr TELEpHoNE & ELEcrRoNrcs 60 BOSTON STREET . SALEM, MASSACHUSETTS

GiRE