Grad

Graduate Programmes
2013/14
Learn today Lead tomorrow
Contents
Welcome Why Smurfit? What should I study? Masters degrees Part-time Masters degrees MBA Research programmes Executive Education Student Life Dublin Alumni Network Corporate Connections Advisory Boards Career Development Centre Admissions and Scholarships Contacts 4 6 7 9 34 35 36 38 42 43 45 47 49 51 52 53
UCD Michael Smurfit Graduate Business School
We are one of an elite group of schools worldwide to hold triple accreditation from AACSB (US), EQUIS (Europe) and AMBA (UK) and are the only Irish member of the leading business school alliances CEMS and the Global Network for Advanced Management. We are also the only Irish business school whose degrees are consistently ranked in the worlds top 100 by the Financial Times and The Economist Intelligence Unit.
Accredited by: A member of:
www.smurfitschool.ie
We are Irelands global business school because, as one of the worlds most open economies, Ireland has a particular perspective on the world; one which is open to new ideas and to the world. The excellence of the education you will get here is well recognised internationally. We are your gateway to the world because we are the only business school in Ireland which has achieved the triple crown of international accreditations from EQUIS, AACSB and AMBA: a signal of a quality degree.
Welcome to UCD Michael Smurfit Graduate Business School, Irelands global business school, forming global minds.
We are also the only business school in Ireland whose degrees are consistently ranked amongst the top 100 in the world. Ireland faces challenging times as a country. We have a lot to learn and therefore a lot to teach from our recent experience. We hope you learn these lessons here, lessons about resilience in business and about individual and organisational values which sustain the future. Your achievements here will be shaped by us but also to a great extent by you. I hope you make the most of the opportunities presented to you here. Beir bua
Professor Ciarn hgartaigh Dean
UCD Smurfit School is the leading graduate business school in Ireland with over 1200 graduates every year
5 UCD Michael Smurfit Graduate Business School www.smurfitschool.ie
Why Smurfit?
Globally Accredited your guarantee of quality We are one of less than 60 schools worldwide to achieve the Triple Crown of Accreditation from EQUIS, AACSB and AMBA. We are also the only Irish member of both CEMS and the Global Network for Advanced Management, which are global alliances of leading business schools. Accreditations are your guarantee that you will receive a top quality, world class degree. And they position our school, and more importantly our students, in the minds of the international business community Globally Ranked We are the only Irish business school to offer Masters degrees that are consistently ranked in the worlds top 100 by the Financial Times and The Economist Intelligence Unit. Academic Leadership UCD Smurfit School is a 100 strong team with one mission: To create the future leaders in business. One of the keystones of our reputation as one of the worlds leading business schools is the quality and expertise of our Faculty. At UCD Smurfit School we recruit leading academics from across the world, many with experience from the worlds leading universities. This, together with their business experience, enables them to create a stimulating environment both in teaching and research. International Diversity Ireland is a globally oriented open economy which is reflected in the Schools ethos and class make up. In 2012 over one third of our students were international, representing 60 countries worldwide. Our international students add a welcome and important intercultural dimension to life at UCD Smurfit School. Wide range of programmes We offer an extensive range of specialist and general Business Masters degrees for both business and non-business graduates. Subject areas include Accounting, Banking and Finance, Management, Marketing, Human Resource Management, Technology and MIS (Management Information Systems). Research Our research community produces work of international importance and has nearly 60 PhD and research Masters students. Programme Structure Our programmes combine lectures, seminars, case studies, role playing, leading industry guest speakers, simulations and practical projects. Many offer internships. You are encouraged to challenge yourself and those around you, so you can thrive in a rigorous but very open minded learning environment. Careers Our graduates are in high demand. 56% of the class of 2010 were employed immediately on graduation and 85% within 6 months. Average salaries from the 2010 class were 4.6% above the national average and have increased on average by nearly 30% since. To help you towards potential graduate employment, we offer a full career guidance service under the direction of a trained and experienced recruitment specialist. Refer to pg. 51 for more information. Alumni Network Our graduates leave us equipped with the tools for success in the world of business and join our global Alumni Network of over 50,000 graduates. Internships and Company Projects Many of our programmes provide an opportunity for you to gain exposure to leading Irish and international organisations through internships and company projects which allow you to draw valuable skills from industry. For further details please visit the individual programme pages.
At UCD Smurfit School we have the best mix of people, both students and teaching staff, to support your imagination and stimulate your creativity in the best possible way.
Damien McLoughlin Anthony C. Cunningham Professor of Marketing, Associate Dean Internationalisation
What should I study?

Masters (Full-Time): If you are a recent business graduate and wish to specialise. Masters (Part-Time): If you are an experienced professional and want to accelerate your career, develop skills and insights to complement existing strengths. Masters Degrees for non-Business Graduates: We have a range of Masters degrees that are suitable for non-business graduates. Refer to the table of eligibility on the opposite page for a list of programmes that accept non-business graduates. MBA: If you have a primary degree and a minimum of three years work experience and are seeking a broad range of management skills. Executive Education: If you are an experienced professional who wants to grow. Doctoral Studies and Research: If you want to carry out specialist research in business or prepare for a career in academia.
Busin e & Hig ss (Bache lo her D iplom r a) Comp uter Scien ce Socia l Scie nce Psych ology
Engin eerin g
Econo mics
Scien ce
Acco un
Math
Statis t
Physi
Archi tectu re Law

*
then you can study:

Master of Accounting Master in Strategic Management Accounting (part-time only)* Master in Management CEMS Master in International Management MSc in Business Analytics MSc in Quantitative Finance MSc in Finance MSc in Energy and Environmental Finance MSc in iBusiness - Innovation through ICT MSc in Human Resource Management MSc in International Business MSc in Organisation Development and Change MSc in Management Consultancy MSc in Marketing Practice MSc in Marketing MSc in Digital Marketing (part-time only) MSc in Project Management MSc in Strategic Management and Planning MSc in Supply Chain Management MSc in Biotechnology and Business Master of Business Administration*
* Minimum 2 years professional experience, plus CIMA exemptions (see page 22) * For these degrees to qualify maths and programming subjects need to have been studied * Minimum 3-5 years professional experience * Professional experience required, although no specific number of years

Single honours only
Arts
8
If your undergraduate qualification is in...
ics
emat
ics
ting cs
Our Masters Degrees

Masters:
MSc Business Programmes - An Introduction MSc in iBusiness - Innovation through ICT MSc in Finance MSc in Human Resource Management MSc in International Business MSc in Organisation Development and Change MSc in Management Consultancy MSc in Marketing MSc in Project Management MSc in Strategic Management and Planning MSc in Supply Chain Management Master of Accounting MSc in Strategic Management Accounting Master in Management Master in Management (part-time by distance learning) CEMS Master in International Management MSc in Marketing Practice MSc in Digital Marketing MSc in Business Analytics MSc in Quantitative Finance MSc in Energy and Environmental Finance MSc in Biotechnology and Business Part-time Masters Master of Business Administration (MBA) Doctoral Studies and MPhil (Business) Programmes Executive Education
FULL-TIME PART-TIME EVENING PART-TIME DAY PART-TIME WEEKEND
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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 27 29 30 31 32 33 34 35 36 38
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MSc Business Programmes

One year full-time or two years part-time* These programmes are designed to help you acquire a strong understanding of business processes and procedures and to develop the skills necessary for a career in your chosen area of business. Many of these programmes are also suitable for non-business graduates. Refer to the eligibility chart on pg. 8 for more information.
MSc Business specialisations iBusiness (Innovation through ICT) Finance Human Resource Management International Business Organisation Development and Change Management Consultancy Marketing Project Management Strategic Management and Planning Supply Chain Management Entry Requirements You will need one of the following: A minimum second-class honours or equivalent GPA in a business degree or area related to the MSc specialisation you choose (See eligibility chart pg 8) or An honours Higher Diploma in Business Studies or A primary degree with a minimum of three years relevant work experience. International students should contact the Admissions Office at smurfit.admissions@ucd.ie to verify the level of their qualification. A degree equivalent of level 8 is required. Programme Structure The MSc programmes are divided into 3 semesters. Semester 1 (30 credits), Semester 2 (30 credits) and the Summer Term (30 credits). Each semester you will complete a number of core and option modules and in most cases you will be required to complete a research project and/or modules in the summer term. *Part-time With the exception of iBusiness and Project Management, MSc Business parttime classes are held during the working day. Part-time students will have approximately 6 hours of class a week - 3 two hour sessions each week during term time, which can take place during the hours of 9-5. If you are in full-time employment, employer support is usually essential to undertake an MSc Business programme on a part-time basis. See page 34 for information on evening, weekend and distance learning part-time options.
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MSc in iBusiness
One year full-time or two years part-time (Part-time classes held 2 evenings per week)
What is the course about? This programme provides you with the knowledge, perspectives and skills with which to effectively manage innovation in businesses and organisations by means of advanced information and communication technologies (ICT). The programme is suitable for business and IT graduates, ICT professionals and general business professionals who seek to increase their knowledge of how ICT can deliver business value and to acquire the skills to use ICT products and services to innovate in their own functional areas. An undergraduate degree in business, computer science or a related area is ideal for this course Where can I go? The MSc in iBusiness will prepare you for careers such as: ICT Solution Development Managers in technology companies such as IBM, Google, Microsoft, Adobe, Eircom Business Analysts in major consulting companies such as Accenture, KPMG, PWC ICT Project Leaders interfacing with solution providers in businesses such as banks, pharmaceuticals, retailing, exporters and public sector organisations seeking efficiency and competitiveness through ICT. Entrepreneurial start-ups which deliver or leverage ICT solutions PhD candidature leading to an academic or industry research position Prizes The Irish American Partnership in conjunction with UCD School of Business is funding a scholarship worth 6,000 for a student undertaking a dissertation on a pre-defined topic. Students can apply for the scholarship in the second term.
Curriculum
You must complete 6 core modules and in the Summer Term complete either 3 modules or an Industry / Research Project Core Modules: ICT & Organisational Change ICT Infrastructure for Innovation Managing Global Sourcing Summer Term: Choose 2: Changing Business Processes with ICT Changing Work Practices with ICT Changing Business Networks with ICT
Managing Systems Development Achieving Business Value with ICT ICT Project Management
Choose 1: Cross Cultural Management Technology Management and Innovation Work and Employment in the Global Economy Global Marketing Strategy or Industry Research Project
The programme is included in the Graduate Skills Conversion Programme 2011, which is funded by the National Development Plan (NDP) of the Irish Government. Fees for EU students are 2750. The MIS subject area also offers a Master of Science in Business Analytics (see pg. 30) which is a branch of applied mathematics that uses quantitative and computer techniques to optimise decision-making in business.
The MSc iBusiness was a great opportunity to learn about new technologies and business trends coupled with the practical skills required to implement them. The diverse student body, expert lecturers and excellent facilities served to stimulate learning and the development of a valuable network of friends and business contacts.
Gavin Ross, MSc iBusiness 2010, Principal Online Product Manager, O2 Ireland
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MSc in Finance
One year full-time or two years part-time
(Part-time classes held during the working day)
This is a challenging and interesting programme; I gained a broad insight into global capital markets while also having the opportunity to focus on the specific areas of finance that interested me. Furthermore, in addition to the education and skills I learned in the lecture halls, I was fortunate to make many life-long friends with my class mates, which was an unexpected but hugely positive benefit.
Hugh Gibbons, MSc Finance 2009, Associate, BNY Mellon
What is the course about? This programme is designed to give you advanced specialist knowledge and a practical understanding of finance with research into the financial services industry. You will acquire the necessary theoretical and practical knowledge, as well as the skills required, for a career in the financial services industry - in investment banks, commercial banks, fund management, insurance companies, securitisation and trading houses and in the finance divisions of firms in other industries. An undergraduate degree in business, economics, finance or any degree with a significant quantitative element is ideal for this course. Students on the programme have an opportunity to apply for a number of internship positions, allowing you to gain practical investment experience and draw valuable skills from industry professionals. Graduates of the MSc in Finance receive special recognition as a CFA (Chartered Financial Analyst) with the CFA Institute. This means that our programme contains at least 70 percent of the CFA candidate body of knowledge, so you will benefit from a head start towards the internationally recognised CFA qualification.
Curriculum
You must complete 10 core modules and in the Summer Term complete either 2 option modules or an Industry Internship or a Research Project. Core Modules: Capital Markets and Instruments Quantitative Methods Derivative Securities Financial Econometrics Corporate Financial Management Empirical Finance Portfolio & Risk Management Strategic Finance Financial Asset Valuation Behavioural Finance Option Modules may include: Advanced Treasury Management Management of Banking Institutions Regulation & Corporate Governance Summer Term 2 option modules or an Industry Internship or a Research Project
Where can I go? Our graduates are employed in companies such as: Boston Consulting Group JP Morgan Chase & Co. Goldman Sachs AIB Bank of Ireland BNY Mellon
Merrill Lynch Ulster Bank
Prizes The PwC Maithiu Breathnach award, in the amount of 1,200 is awarded to the top student each year.
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MSc in Human Resource Management

One year full-time or two years part-time (Part-time classes held during the working day)
What is the course about? This programme provides you with conceptual and practical insight into Human Resource Management. It reflects the changing character of the Irish, European and global context by emphasising the integration of knowledge and approaches in personnel management, industrial relations and the behavioural and human sciences. This programme, which is accredited by the Chartered Institute of Personnel and Development (CIPD), is ideal for students with an undergraduate degree in business, or in cognate areas such as: social science, psychology, economics, politics or law. Where can I go? Our graduates are employed in sectors and companies such as: Private and public sector organisations Employer associations and trade unions Research, consultancy and teaching professions AIB Bank Microsoft Bank of Ireland Group Google Citigroup Bus Eireann Smurfit Kappa IBEC Intel Watson Wyatt Irish Life Mercer Consulting Royal Sun Alliance PwC Ryanair Prizes Two awards are normally available to Human Resource Management students who demonstrate exceptional ability on the programme. The Merc Partners bursary is currently worth 2000 The Richard Maher Memorial Medal is awarded to the part-time student obtaining the highest first-class honours mark.
The MSc proved invaluable in giving me a greater insight into the Irish HR and IR environments while at the same time incorporating the international view of the world. Overall a great learning experience, which benefited me both professionally and personally and continues to do so.
Mary-Rose McLoughlin, MSc Human Resource Management 2003, Manager, Personnel & Organisational Development, Bus Eireann
Exchange Programme - European Masters in Labour Studies In addition to completing an MSc in HRM you have an opportunity to study abroad and undertake a European Masters in Labour Studies (ELMS). Students who participate in this programme graduate with two degrees, an MSc in HRM from UCD and an EMLS degree awarded by the EMLS consortium of leading European research universities. Students participating in the EMLS programme spend a semester in one of our EMLS partner universities. Further details about the programme can be found at: www.emls.unimi.it
Curriculum
You must complete seven modules (3 core and 4 options) and a Research Project in the Summer Term. Core Modules: Human Resource Management Concepts in IR and HRM Employment Relations in Ireland Option Modules may include: Employment Law Managing Industrial Relations Managing Conflict in Organisations Developing Competencies for HR Leadership Work and Employment in the Global Economy Managing Workplace Learning Reward Management Summer Term Research project plus one option module
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MSc in International Business

What is the course about? This programme is designed to provide you with skills and competencies needed to operate in the global market place. On completing this programme, you will be expected to be able to critically appraise the theory and practice of international business; and demonstrate your expertise and competence in meeting the challenges and opportunities (professional and personal) of international business. The MSc in International Business programme attracts many international students and their presence and contribution enhances the student learning experience. A small number of places are available to students to complete Semester 2 at a leading French business school. Where can I go? Our graduates are employed by leading firms in Ireland and overseas, such as: Allied Irish Banks Bank of America Bank of Ireland BP Group Deloitte Goodbody Stockbrokers Hewlett Packard Oracle Pay Pal Royal Bank of Scotland SEI Investments Prizes The Irish American Partnership in conjunction with UCD School of Business is funding a scholarship worth 6,000 for a student undertaking a dissertation on a pre-defined topic. Students can apply for the scholarship in the second term.
Curriculum
You must complete four core modules plus two option modules. In the summer term you complete either a dissertation or 3 option modules. Core Modules: International Business Management International Financial Management Option Modules may include: Employment Law Work & Employment in the Global Economy Project Management Economics of Entrepreneurship Cross Cultural Management
Researching International Business Global Competitive Strategies
Managing Workplace Learning Technology Management & Innovation Managing the Negotiation Process Managing Organisational Integrity Organisational Renewal
Summer Term Dissertation or three option modules (from a defined list)
I returned to full time education at UCD after time working in financial services to ensure I was able to get the best opportunities in investment banking. This programme offered a fantastic platform to achieve my career goal in very difficult times.
Jean Reilly, MBS International Business, 2008, Equity Broker, Jefferies International Limited
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MSc in Organisation Development and Change

What is the course about? The programme, formerly known as the MSc in Management and Organisation Studies, is about people, organisations and change. It is about working in, managing and developing organisations in an ever-more complex and demanding environment. The programme utilises collaborative learning to think deeply about human behaviour, strategy and organisational processes and to develop insight and skills to help organisations work better, and become better places to work in. The programme is ideal for those who want to engage with groups and organisations in a range of settings, whether business, social or public sector, and those with an orientation towards mangement, human resources or consultancy. The programme is suitable for students with an undergraduate degree in business, social science, psychology or related areas, or those with cognate workplace experience. Where can I go? Our graduates are employed as managers and consultants in sectors and companies such as; Google Linked-In Deloitte Procter and Gamble Microsoft Accenture PwC American Express Vodafone O2 AIB Smurfit Kappa Intel HSE IPA An Garda Siochana Civil Service Defence Forces Enterprise Ireland PhD programmes worldwide Prizes The Irish American Partnership in conjunction with UCD School of Business is funding a scholarship worth 6,000 for a student undertaking a dissertation on a pre-defined topic. Students can apply for the scholarship in the second term. I think this programme is perfect for anybody that wants to be a better manager in todays diverse workforce looking past the traditional black and white of how business operates, and really digging deep into why people do the things that they do.
Dena Lawrence, MSc in Management and Organisation Studies, 2010 Services Delivery Manager, Microsoft
Curriculum
This programme gives you the opportunity to tailor your degree in a direction that suits you by offering 3 different pathway options: Six modules (4 core, plus 2 option module) and a Dissertation; or Seven modules (4 core, plus 3 option) and a Research Project or Negotiated Company Project/Internship; or Nine modules (4 core, plus 2 option and 3 summer school modules) Core Modules: Working with Individuals and Groups (Organisational Behaviour and Work) Analysing Organisations Managing Organisational Change Behavioural Foundations of Strategy Option Modules may include: Project Management Managing the Negotiation Process Managing Workplace Learning Financial Management
Supply Chain Management Managing Organisational Integrity Cross Cultural Management Employment Law
Summer Term Dissertation or Research Project or Negotiated Company Project/Internship or Summer School
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MSc in Management Consultancy

What is the course about? This programme provides you with first-hand knowledge of the tools and techniques used by successful consultants in the competitive management consulting industry. On completing the MSc in Management Consultancy you will have a detailed understanding of the consulting industry - how it works, its dominant players, key success factors and the management issues that drive it. You will also know how and when to use different consulting tools and methodologies, how to write a consulting proposal and other key skills needed to be a successful management consultant. It is ideal for students with an undergraduate degree in business, computer science, economics or law. As part of the programme, students can complete a company internship over the summer term. Students work one-on-one with a client company to complete a consulting project and gain valuable work experience in the process. Where can I go? Our graduates are employed in companies such as: PwC Accenture Deloitte Bearing Point BDO Simpson Xavier Prospectus Ericsson Davy Stockbrokers JP Morgan Grant Thornton KBC Bank Google Prizes PricewaterhouseCoopers sponsor a Gold Medal Award for the best student in the amount of 500.
Curriculum
You must complete seven modules (six core and one option) and the Management Consultancy Research Project. Core Modules: Diagnostic Techniques in Consulting Economic Foundations of Strategy Management Consulting Principles Organisational Behaviour Managing Organisational Change Project Management Company project firms have included: PwC BDO Simpson Xavier McDonalds Lindt & Sprungli Chocolates IBM Global Procurement BT Ireland Summer Term Management Consultancy Research Project plus one option module Option Modules may include: Cross Cultural Management Organisational Renewal
Deloitte Stena Line Focus Ireland RT Ericsson
My experience at UCD Smurfit School was excellent. When compared with other years of academic study, my one year as a UCD Smurfit School student was the most positively transformative. The programme was challenging in the most positive way but also hugely enjoyable; I still keep in touch with some of my old classmates and even former lecturers, such was the experience I had during my time there.
Karl Duffy, MBS Project Management 2008 Head of Strategy, BT Global Services
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MSc in Marketing
What is the course about? The programme is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. The programme develops the conceptual and practical skills needed to perform successfully in the marketplace and is ideal for students with an undergraduate degree in business, psychology, social science or related area. The emphasis is on Marketing Management and upon the development of an understanding of both conceptual marketing knowledge and its application in the business arena. The area of digital marketing is explored within a number of modules on the programme, and also within a new option module. You will also have the opportunity to attend guest speaker lectures from practitioners in this industry during the year. Where can I go? Our graduates are employed in companies such as: Sony GSK Microsoft Diageo Hewlett Packard Google Procter & Gamble Tesco Jameson Bord Bia
Curriculum
You must complete seven modules (4 core plus 3 options) and the Marketing Project Core Modules: Consumer Marketing Corporate Marketing Strategy Marketing Communications Applied Market Research Option Modules may include: Digital Marketing Marketing in Society Brand Management Financial and Behavioural Aspects of Marketing Data Driven Marketing Global Marketing Strategy Summer Term Marketing Project plus one option module
Coca-Cola Vodafone Unilever Enterprise Ireland
Company Project As part of this programme you will be required to complete a company project, based on a real life case study, which is designed to give you real industry experience. The MSc in Marketing company projects have included work for: Unilever (Lyons Tea, Knorr, Lynx) PepsiCo Ireland C&C Group - Club Energize Paddy Power The National Lottery Barnardos
This programme without doubt gives you all the tools and knowledge you need for the real business world. Its a giant stepping stone in your career and a great opportunity to learn so much about marketing. I would strongly recommend this programme to prospective students.
Shane Kerr, MSc in Marketing 2008 Assistant Brand Manager, Procter & Gamble
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MSc in Project Management

What is the course about? This programme will equip you with practical skills in planning, organising, control and leadership at the very highest level, within a framework informed by both academic learnings and practical experience. It is suitable for graduates from all backgrounds and disciplines. This programme prepares you for a career in project management. Real-life projects are used to reinforce your understanding and you will also be given the opportunity to carry out your own projects and experience the reality of achieving your goals using the tools and techniques acquired. The skills you will develop and hone will open doors for you in wide range of industries and fields of work. From existing projects to the implementation of new products, facilities, systems and technology, all are achieved through project management. Where can I go? Our graduates are employed in companies such as: Google Microsoft O2 Vodafone Deloitte PricewaterhouseCoopers BT Accenture Bank of Ireland Dublin Airport Authority
Dell RT Eircom AIB Harvard University
Curriculum
You must complete seven core modules and a Research Report. Core Modules: Business Strategy Project Scope and Feasibility Evaluation The Project Management Lifecycle Project Management Tools and Techniques Procurement and Contract Management Project Risk Management Projects and Organisational Dynamics Summer Term Research Report and one core module
The year at UCD Smurfit School has been my most enjoyable at third level, hands down. Working in teams, with new friends and from different undergrad backgrounds really made the year fly by. The course is extremely interesting, with a good mix of assignments and exams.
Michael Ryan, MSc in Project Management 2007, Key Account Manager, Royson Print
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MSc in Strategic Management and Planning

What is the course about? The programme provides conceptual frameworks and practical tools that enable you to analyse the strategy of a firm and the likelihood that it will generate economic profit. This programme also enables you to advise management on the process of formulating and implementing new strategies for a firm. The MSc in Strategic Management and Planning is an excellent foundation for a career in strategic management consultancy, general management, analyst and project management and investment analysis. It is ideal for students with an undergraduate degree in business, economics or related areas, postgraduate business diplomas, or degrees with significant proportion of business subjects. Where can I go? Recent employers include: Management Consulting Accenture, Deloitte and Touche; Aon Hewitt; Ernst and Young. Financial Services JP Morgan Chase; Bank of New York Mellon; Bank of America, Merrill Lynch; State Street. Regulation & Government Services Central Bank of Ireland; Financial Regulator (Ireland); Enterprise Ireland Graduate Management & Analyst Positions Aldi; Ryanair; Procter and Gamble; Dell; Intel; Hotel sector (various) Social entrepreneurship, for example Concern, set up of own ventures. Upon successful completion of the second semester of this course, you will become a member of the Strategic Planning Society (SPS) - the leading professional strategy association. Prizes The Irish American Partnership in conjunction with UCD School of Business is funding a scholarship worth 6,000 for a student undertaking a dissertation on a pre-defined topic. Students can apply for the scholarship in the second term.
Returning to full time education was a big decision at the time, and brought with it uncertainty - however the quality of teaching, breadth of learning and brand values associated with my qualification through UCD Smurfit School completely justified my decision, creating many excellent opportunities in the times since, especially beneficial given the competition in the employment market.
Karol Harvey, MSc Strategic Management and Planning, 2008, Planning and Operations Manager, Animal Health Ireland
Curriculum
You must complete five core modules and one option module. In the summer term you must also complete either a dissertation or a core module (Managing the Negotiation Process) and two option modules Core Modules: Behavioural Foundations of Strategy Contemporary Issues in Strategy Strategic Resource Allocation Option Modules may include: Supply Chain Management Project Management Cross Cultural Management Organisational Renewal Regulation, Corporate Governance & Ethics in Finance Marketing in Society Business to Business Marketing Employment Law Economic Foundations of Strategy Planning and Decision Making Techniques
Supply Chain Planning & Control Managing Organisational Integrity Technology Management & Innovation Gender, Equality & Diversity Work & Employment in the Global Economy Global Marketing Strategy Management of Banking Institutions
Summer Term Dissertation or Managing the Negotiation Process and two option modules
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MSc in Supply Chain Management

What is the course about? Supply chain management is the management of products, services, knowledge, resources, money and information, through the entire supply chain to the end customer. Its also about how you get goods back into the supply chain to be reused or recycled. Supply chain management is varied and exciting and is recognised internationally as key to competitive advantage. Companies such as Zara, IBM, United Drug, Microsoft, Mars, Dell, Allergan and Diageo use supply chain management techniques to differentiate themselves and many of our students have gone on to work in positions within these companies. The MSc in Supply Chain Management will teach you the skills, theory and knowledge you need to become a leader in the supply chain management profession as well as connect you to our vibrant and growing community of global supply chain professionals and companies. Our consulting project will give you the experience to differentiate yourself in the job market and we host a supply chain careers fair each year. It is ideal for students who have an undergraduate degree in business, economics, engineering or related areas however all undergraduate degrees will be considered. Where can I go? Our graduates are employed in companies such as: Abbott Laboratories Accenture Aldi Amazon Bombardier Dell Deutsche Bank Diageo IBM Intel Johnson and Johnson Mars Microsoft Morgan Stanley Procter and Gamble PwC United Drug Waters Technologies Wincanton Zara
Curriculum
You must complete five core modules, two option modules and a supply chain consulting project. Core Modules: Supply Chain Management Global Logistics Supply Chain Sustainability Option Modules may include: Employment Law Managing the Negotiation Process Managing Organisational Integrity Cross Cultural Management Financial Management Regulation, Corporate Governance & Ethics in Finance
Supply Chain Operations Supply Chain Analytics
Project Management Economics of Entrepreneurship Innovation Networks Technology Management & Innovation Global Marketing Strategy Gender, Equality & Diversity
My motivation in completing the course was to enhance my Supply Chain Management work experience and thus become more marketable. However, I did not expect to enjoy it as much! Its been challenging, rewarding and good fun.
Aileen Twomey, MBS in Supply Chain Management 2004, Director of Logistics and Planning, Allergan Pharmaceuticals Ireland (API)
Summer Term Supply Chain Consultancy Project plus one option module
Prizes Waters Technologies sponsors a prize for the best student to the value of 500. IPICS sponsors the Best Consulting Project prize to the value of 500.
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Master of Accounting
One year full-time
What is the course about? This programme prepares you for leadership in the accounting profession and in business by equipping you with the necessary technical, analytical and personal skills. It is suitable for graduates who have majored in business, accounting and finance. The Master of Accounting programme is the leading accounting specialist Masters programme in Ireland. Over the last 30 years the programme has consistently attracted high calibre business graduates and provided them with an excellent specialist accounting education. These graduates have been very successful in the Final Admitting Examination of Chartered Accountants in Ireland (ICAI) and in their business careers. Where can I go? Our graduates have access to a wide range of employment opportunities in: Accountancy Financial services Industry and commerce Management consultancy Prizes The PWC Des Hally Gold Medal is awarded to the top student within the programme. Entry requirements Minimum entry requirements are a first class or second class honours grade I business degree and exemption from Chartered Accountants Irelands CA Proficiency I examination. Exemptions As a graduate of the Master of Accounting programme, you are exempt from all but the final examinations of the Institute of Chartered Accountants in Ireland.
Curriculum
You must complete modules in the following areas and either a minor dissertation or two summer modules. Financial Reporting Finance and Financial Instruments Auditing and Assurance Taxation Management Accounting Management Control Systems Contemporary Issues in Accounting (Case Study Based) Summer Modules Corporate Governance and Ethics Current Issues in Management Accounting Current Issues in Accounting Practice Taxation Summer School
A major advantage of the MAcc is that it allows you to focus exclusively on developing your technical knowledge of accounting in a dedicated classroom setting, as opposed to trying to balance working during the day with studying and lectures in the evening. The result is better quality learning and a greater level of understanding.
Eamonn Dillon, MAcc 2004, Associate Director, KPMG
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MSc in Strategic Management Accounting

Two years part-time
What is the course about? This programme will equip you with a systematic and rigorous knowledge of management accounting within the context of strategic management. The collaboration between UCD Smurfit School and CIMA has informed the design of the programme so that it responds to strategic corporate needs. Successful graduates of the programme will gain exemptions from all CIMA exams except the Institutes final Test of Professional Competence (T4). Classes are scheduled on Friday afternoons and Saturday mornings. Where can I go? Current programme participants are employed in a variety of positions, in organisations as diverse as Aer Lingus, Allianz (Darta Savings), Allied Irish Banks, Certus, Connemara Seafoods, Deloitte, Delph Ltd., FFA Chartered Accountants, Health Service Executive, Intel, Microsoft, Oracle, PricewaterhouseCoopers, Procter & Gamble, Teleflex Medical Europe, WDA Chartered Accountants and Pfizer. Management accountants successfully work in a variety of different industries. Typical positions include: financial controller financial analyst business analyst director of finance governance and compliance manager consulting and advisory positions Entry requirements At least a Second Class Honours Grade 1 or equivalent in a business degree; Substantial prior accounting knowledge and not less than equivalent of CIMA exemptions P1, P2, F1; Relevant professional experience is desirable. For exceptional candidates, we may relax the academic requirements. An individual interview may form part of the selection process.
"The SMA course has been a very valuable experience for me, both professionally and personally. The diversity of my classmates' experiences provided a mutual learning environment over and above the modules themselves. I would highly recommend the MSc SMA to anyone seeking to develop their financial and leadership skills with the drive to complete an intensive yet rewarding course."
Fionn Collins, Class of 2012 and CIMA Scholar, Finance Manager, Procter & Gamble
Curriculum
You must complete the following modules over 2 years Strategic Management Organisational Behaviour Performance Measurement and Management Management Control Systems Strategic Corporate Finance Current Issues in Financial Reporting and Analysis Current Issues in Performance Measurement and Control Corporate Governance and Ethics Risk Management Project Management
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Master in Management (Designed for non business graduates)

One year full-time
What is the course about? If you are interested in the dynamic and rapidly changing world of business, and are looking to obtain a comprehensive business education, then this course is for you. This course will build on your enthusiasm, creativity and analytical skills to solve complex business problems using practical tools and business models. Who is it for? This is an intensive, exciting and transforming programme designed for nonbusiness graduates looking to convert to a career in business. You will gain An advanced knowledge of theoretical business models and conceptual frameworks and the ability to apply them to real business situations. The capacity to identify and critically review business problems and provide solutions in local and international settings. The ability to demonstrate unique interpersonal, communication and leadership skills resulting from group interaction, case discussions, presentations and a business simulation. The skills to undertake and complete independent research and project work. Where can I go? Our graduates are employed in companies such as: Coca-Cola Glanbia Accenture Procter & Gamble Unilever Merrill Lynch
Curriculum
To complete the Master in Management you must complete 12 modules that cover material in the following areas: Modules Business and Financial Environments Accounting Information for Managers Marketing Management Management and Organisational Behaviour Business Information Systems Management Human Resource Management Operations and Supply Chain Management Project Management Corporate Finance Business Simulation Global Strategic Management Business and Society
As well as small and medium size businesses Entry requirements The minimum entry requirement for applicants is a second class honours non-business undergraduate degree from disciplines such as Arts, Science and Engineering, among others.
MiM offers a broad subject range providing the necessary tools required to work in a corporate and business environment, the diversity of the programme will enable students to flourish in their desired careers, students are exposed to cutting-edge academics. It has allowed me to make great friends and as it is one of the biggest courses in Smurfit it enriched and exposed me to a diverse group of people which will be advantageous when networking in the future.
Nina Bahadori, MiM 2010, Investor Relations, Citco Fund Services
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Master in Management (Designed for non business graduates)

Two years part-time by distance learning
What is the course about? The Master in Management (part-time) programme offers you the chance to obtain a comprehensive business education without putting your career on hold. The programme is designed for those working full-time and who wish to undertake part-time graduate study. It provides an understanding of all major areas of the business function and is ideal for those who hold or plan to hold a generalist management position. The programme consists of: Two years, part-time study. Approximately eight weekends of class attendance on campus each year. Who is it for? The programme is designed for non-business graduates who wish to pursue, or further develop a career in business. It is available to graduates from a wide range of academic backgrounds including arts, engineering, law, science, agriculture and the social sciences. Entry requirements A minimum second-class honours primary degree in a non-business discipline. In very exceptional circumstances, applications may be accepted from non-degree holders with significant management work experience. An Interview may form part of the selection process. Student Support Taking on a part-time business degree is a challenge. UCD Smurfit School and the UCD Centre for Distance Learning place great emphasis on providing firstclass student support including: Detailed study guides which include weekly study plans for each module. A Learning Support Officer who is on hand to provide daily advice and support. Forming study groups with other students who are located nearby. Online library and academic resources.
Curriculum
You must complete the following modules* Year 1 Management and Organisational Behaviour Accounting Information for Managers Marketing Management Project Management Operations and Supply Chain Management Human Resource Management * This syllabus is subject to change Year 2 Global Strategic Management Economics Corporate Finance Business Information Systems Management Business Project 1 Business Project 2
The course is ideal for anyone wanting to develop their management career, branch into management, or merely to enhance ones management skills and explore new techniques.
Kathleen Dooley, Master in Management 2010 IT Future Planning, Security and Support Manager, Environmental Protection Agency (EPA)
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CEMS Master in International Management

One year full-time
What is the course about? CEMS is a global strategic alliance of leading business schools and multinational companies. UCD Smurfit School is the only Irish school within this community. The CEMS alliance creates a bridge between the academic and corporate worlds and strongly emphasises cross-cultural awareness and international mobility. As part of the programme each student must spend one semester studying on campus at UCD Smurfit School and one semester at a partner business school. Students also complete an internship abroad. The specific objective of the programme is to prepare students for careers as international managers. On successful completion of the CEMS programme students are awarded an MSc in International Management from UCD as well as a Masters in International Management (MIM) from CEMS. One of the unique features of the CEMS Masters programme is a careers forum organised specifically to bring CEMS students and corporate partners together. The CEMS programme is ranked consistently as one of the top two Masters in Management in the world by the Financial Times. Where can I go? Typically, CEMS graduates begin their careers working in organisations that are global in their focus and operations. For example: Hewlett Packard Accenture Reuters Google Goldman Sachs Glanbia LOreal LVMH Wolseley Enterprise Ireland Oracle
Curriculum
You must complete four core and two to four elective modules. You are also required to complete a business project, skills seminars, a ten-week internship and a dissertation as part of the programme. Modules CEMS Block Seminar Research Methods International Business and Strategy Cross Cultural Management Elective Modules may include: Project Management Managing Conflict in Organisations Management Consulting Principles Supply Chain Analytics Economics of Entrepreneurship Marketing in Society Markets and the Environment Performance Measurement and Management
Charismatic, high-calibre lecturers, both challenging and exciting courses and international fellow students who become friends before you know it. All of this in the multi-cultural up-beat city of Dublin. The CEMS MIM programme is a gateway to a global community of motivated, ambitious andoutgoing international fellow students alongside an impressive array of admirable companies. Studying in Dublin as well as at one of themany top international CEMS partner universities has been an ever rewarding experience for me, both personally and professionally. Frankly speaking, CEMS has been my best decisionto date!
Markus Kuhlmann, CEMS 2010 Supervisor, New Business Development, 3M Zurich
Organisational Analysis Managing the Negotiation Process Supply Chain Management Economic Foundations of Strategy Financial & Behavioural Aspects of Marketing Corporate Financial Management Management Accounting - Decision Making
Please note that the suite of electives offered may differ from year to year. Elecitve modules may require specific prior knowledge.
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CEMS Academic Partners:

Australia Austria Belgium Brazil Canada China Czech Rep Denmark Finland University of Sydney WU Vienna Universit Catholique de Louvain FGV Sao Paulo Richard Ivey School of Business, University of Western Ontario School of Economics and Management,Tsinghua University University of Economics, Prague Copenhagen Business School Aalto University School of Economics (formerly Helsinki School of Economics) France Groupe HEC, Paris Germany Universitt zu Kln Hong Kong S.A.R. China Hong Kong University of Science and Technology Hungary Corvinus University of Budapest Ireland UCD Michael Smurfit Graduate Business School Italy Universit Luigi Bocconi, Milano Japan Keio University Netherlands RSM Erasmus University, Rotterdam Norway NHH Bergen Poland Warsaw School of Economics Portugal Universidade Nova de Lisboa Russia St Petersburg State University GSOM Singapore National University of Singapore Spain ESADE, Barcelona Sweden Stockholm School of Economics Switzerland Universitt St. Gallen Turkey Koc University Graduate School of Business UK London School of Economics
Entry requirements You must have: A minimum second class honours (Grade 1) in a business or related discipline or An honours higher diploma in business studies and You should be fluent in 2 languages (one of which must be English and the other may be your mother tongue), and be at an advanced level in a third language. In addition to the above academic requirements, you also need to demonstrate the following: International orientation Excellent interpersonal competencies A strong desire to achieve Integrity As part of the admissions process, you will be required to attend an interview.
The CEMS MIM Programme is a unique multi-country experience blending academic excellence and real life business experience. It was an exciting adventure where I was able to develop my knowledge of international management and broaden my professional and social network. It was the perfect platform to launch an international career. MNCs and NGOs all over the world recognise CEMS graduates from Smurfit as top talent with deep management knowledge, international experience andlinguistic skills.
Gwilym Williams, CEMS 2010 Assistant Brand Manager, Procter & Gamble
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MSc in Marketing Practice

11 months full-time
What is the course about? The objective of this programme is to transform graduates into competent marketing professionals. Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively and possess excellent interpersonal skills. The entirely different learning technique, called Action Learning is the winning premise of this programme whereby students fundamentally learn through doing. In undergraduate degrees you learn about management, in this programme you learn to manage. The MSc in Marketing Practice operates as a professional marketing services provider known commercially as the Marketing Development Programme (www.mdp.ie). The practical experience gained on this course is like no other, as students, referred to as Marketing Advisors, work closely with clients, ranging from start-ups and non-profits, to multinational organisations. As a Marketing Advisor you will undertake professional assignments such as: Marketing and business strategy development Quantitative and qualitative market research Market feasibility studies Consumer surveys Economic impact studies Event management Digital marketing strategies Where can I go? Our graduates are employed in companies such as: LinkedIn Cadbury Unilever Irish Distillers Microsoft GlaxoSmithKline Google Paypal RedC Red Bull
Curriculum
To complete the programme you must engage in the following: Personal and Professional Development Leadership Skills Confidence Building Professional Business Behaviour Teamwork Attitudes and Values Emotional Intelligence Increase Business and Market Knowledge Client Management Communication Skills Problem Solving Conflict Management Time Management Networking Digital Marketing Personal and professional development is achieved through: Commercial Projects Lectures in Leading Edge Management Thought Guest Speakers Action Learning Project In-company Executive Shadowing Annual Seminars On-going Support and Guidance from Management Team Structured Feedback and Appraisal Process Mentor Programme Business Networking
Accenture Enterprise Ireland Leinster Rugby Vodafone Heineken
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The MSc in Marketing Practice provides students with a secure environment in which to experience the real business world and the professionals working in it. Supported by a network of dedicated, thought-provoking, and experienced business people, the programme presents students with a platform to develop all the necessary skills for a successful career. My time on the programme was no exception; through various commercial projects I was exposed to real-life situations and challenges, undertook leadership roles and witnessed the consequences and results of my work on a daily basis. These experiences contributed to my growth, both professionally and personally. I have grown in terms of my business knowledge and skill-set, but also personally, as it instilled in me a solid confidence in my own ability.
Brenda ODonovan, MSc Marketing Practice 2009 Account Executive, Lime PR & Promotion, New York
Entry requirements You should have an honours business primary degree or have an honours degree in other disciplines. There is an interview process made up of two separate interviews; one individual and one group interview. Acceptance is subject to demonstration of an aptitude in marketing. Applications from international students are welcome, but competency in English is essential. Please submit: An up-to-date curriculum vitae Two passport size photographs Short Statement 300 words maximum - entitled: Why I should be accepted on the MSc Marketing Practice Degree Programme This should: - Draw on your experience; - Emphasise relevant experience(s) demonstrating initiative, teamwork, leadership skills and problem solving ability. The duration of the programme is 11 months. There are two start dates each year - September and the following February.
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MSc in Digital Marketing

Two years part-time (2 evenings per week)
What is the course about? This programme is aimed at marketing professionals who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this programme with a distinct advantage in the marketplace. Specific objectives of this programme are: To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution. To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain. To develop practical skills in applying digital technologies such as online advertising, social media marketing, CRM systems and web data analytics in running the modern business To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the programme. Entry Requirements A minimum second-class honours degree (or equivalent) in Business/ Commerce, Marketing, Psychology or a related area and A minimum of three years professional experience in marketing or marketing services Where can I go? Graduates of the MSc in Digital Marketing will find new career opportunities and opportunities for career advancement in any of the following areas: Marketing management Advertising and design Management of online businesses Market research Public relations
Curriculum
You must complete 4 core modules, 3 option modules and a project in the summer term of second year Core Modules (Tuesday 5.30pm 8.30pm): Marketing in the Digital Context Digital Marketing Communications e-CRM Market Research & Data Analytics Applied Digital Project Recommended Option Modules: (5.30pm 7.30pm) Day depends on option chosen ICT Infrastructure for Innovation ICT Project Management Achieving Business Value ICT Alternative Option Modules If you are in full-time employment, employer support is essential to undertake these option modules as classes are held during the working day. Brand Management Data Driven Marketing Corporate Marketing Strategy Consumer Marketing ICT & Organisational Change Financial & Behavioural Aspects of Marketing
*Option modules are subject to change and availability
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MSc in Business Analytics

What is the course about? Business Analytics provides a set of analytical methods for solving problems and aiding decision-making, particularly in the context of large quantities of data. It involves the development and application of models and concepts to illuminate management issues and solve managerial problems. It includes Management Science and Operational Research. Many different organisations use the principles and practice of Analytics. Major users include: Banks and finance houses Management consulting organisations Transport industries, e.g. Railways, Airports, Airlines Government and the Public Sector Engineering and manufacturing industries Entry requirements: Minimum second class honours primary degree. This programme is suitable for graduates who have majored in maths, science, computer science/IT, engineering and business as well as degrees with a strong quantitative element. Students with a less quantitative background may be interested in the related programme, MSc in iBusiness, which focuses on how Information and Communication Technology (ICT) enables business to innovate and compete globally. See page 11. Where can I go? Our graduates are employed in a variety of roles such as consultants, business analysts, strategy analysts, risk analysts and managers in areas such as: Consulting companies: Accenture, Deloitte Consulting, Sapient, Distinct Consulting, BearingPoint, PA Consulting Industry: Intel, Dell, CarTrawler Software: eontec.com, Murex, IBM Operations research: Aer Lingus, Revenue Research Inc, EON Financial services: AIB, J.P. Morgan, Goldman Sachs, First Derivatives, ABN AMRO Prizes The Perry Bursary is a prize kindly sponsored by SAS Ireland. The SAS prize is awarded to the best student. Best full-time dissertation and best part-time dissertation are separately acknowledged by the programme. Distinct Business Consulting sponsors the Distinct Scholarship, which is a prize that is awarded to one full-time MSc Business Analytics student for the academic year.
The programme is included in the Graduate Skills Conversion Programme 2012, which is funded by the National Development Plan (NDP) of the Irish Government. Fees for fulltime EU students are 2750. Part-time fees are 2750 per annum for EU students.
Curriculum
You must complete four core modules, four option modules, a Producing the Dissertation module and a dissertation project applying the concepts covered in the modules. Core Modules Quantitative Methods Numerical Analytics and Software Project Management and Decision Analytics Applied Probability and Statistics Producing the Dissertation Dissertation Option Modules Network Software Modelling Decision Support and Business Intelligence Analytical Business Modelling Simulation Modelling and Analysis Data Mining Models and Techniques
I would highly recommend the MSc in Business Analytics. The insight and skills I acquired in doing this specialised Masters included many opportunities to work alongside business analytics experts, which can only be beneficial to my career prospects.
Niamh Carroll, MSc Business Analytics 2010 Analyst, Distinct Business Consulting (part of the WD Scott Group)
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MSc in Quantitative Finance

What is the course about? This programme covers a broad range of subjects related to the mathematical modeling of financial markets and the pricing and hedging of financial securities. The programme equips you with the necessary theoretical, mathematical and computational skills needed to pursue a career in quantitative finance. If you are a competitive student looking for a career in finance that will use your quantitative talents to the full, this is the programme for you. Students on the programme have an opportunity to apply for a number of internship positions, allowing you to gain practical investment experience and draw valuable skills from industry professionals. Where can I go? Our graduates are employed in companies such as: Goldman Sachs JP Morgan Morgan Stanley Merill Lynch Credit Suisse First Boston UBS Warburg Pioneer Investments Susquehanna Murex First Derivatives AIB BOI Asset Management Entry requirements Appropriate degree fields include finance, economics, mathematics, statistics, physics engineering and computer science. The programme is also suitable for graduates who have completed a business degree with strong quantitative elements. Applicants must hold a minimum of a second class honours degree which includes mathematics. In certain circumstances a GMAT may be required. Please refer to the admissions section on pg. 52 for more information on the GMAT.
Curriculum
To complete the programme you have the option of completing either a taught stream which involves a total of twelve modules (ten core modules plus two electives), a research stream which involves ten modules (all core modules) plus a major project, or an internship stream which involves ten modules plus an internship. Modules Quantitative Methods for Finance Financial Econometrics Capital Markets Derivatives Securities Fixed Income Securities Empirical Finance Financial Theory Numerical Methods for Finance Portfolio & Risk Management Behavioural Finance
I feel what sets the MSc in Quantitative Finance apart is the opportunity it affords to study both computational and theoretical finance. The course gave me a firm grounding in both areas and, without doubt, placed me in a desirable position when it came to seeking employment.
Jennifer Reilly, MScQF 2008 Associate, Equity Macro Sales, Bank of America Merrill Lynch in London
Electives Advanced Specialist Course Stochastic Calculus & Optimal Control Advanced Treasury Management Major Project Internship
Having studied Engineering beforehand I was worried that the MSc in Quant Finance would be inaccessible but the course was designed in such a way as to give me a firm grounding and understanding in both areas of computational and theoretical finance. Without doubt, this course placed me in a desirable position when it came to seeking employment. What sets the MSc in Quant Finance apart is the strong collegial link between graduates of this program.
Feargal Deery (CFA), MSc QF 2006 Fixed Income Quantitative Research Analyst/Portfolio Manager, Pioneer Investments
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MSc in Energy and Environmental Finance

What is the course about? This programme is aimed at those who want to pursue a career in the energy and environmental markets sector. The programme will advance your understanding of finance theory, with specific focus on the practical aspects of energy-environmental financial markets. It encourages you to develop creative and analytical approaches to problem-solving in the energy-environment sphere and to enhance your interpersonal and leadership skills Entry requirements A minimum of a second class honours degree (or equivalent) in an appropriate field which includes mathematics. Appropriate fields include Economics, Finance, Engineering, Mathematics, Environmental Science, Physics or a related area. Candidates may be asked to sit the Graduate Management Admissions Test (GMAT) subject to individual application Who is it for? Graduates of the MSc Energy & Environmental Finance should expect careers in the following areas Private Sector Compliance Participants Commercial & Investment Banks Carbon Funds Hedge Funds Carbon Brokers Energy & Environmental Exchanges Insurance Companies Public Sector National Governments Business Associations Multilateral Banks (e.g. World Bank, European Investment Bank)
Curriculum
You must complete the ten core modules, and in the summer term you can choose between a Research Project or an Internship. Core Modules Quantitative Methods Commodity Finance Portfolio & Risk Management Green Business Financial Asset Valuation Summer Term Research Project or Internship
Capital Markets & Instruments Markets and the Environment Environmental Finance Energy Markets and Climate Change Financial Econometrics
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MSc in Biotechnology and Business

One year full-time
What is the course about? This programme is designed for life-science and chemistry graduates who want to pursue a career in management / entrepreneurship in technology and science-based fields. The programme focuses on broadening your knowledge and understanding of Biotechnology while giving you a comprehensive business education. The MSc in Biotechnology and Business is the result of close collaboration between UCD School of Biomolecular and Biomedical Science and UCD Michael Smurfit Graduate Business School. Where can I go This multi-disciplinary UCD MSc Biotechnology and Business programme provides a solid grounding for careers in Management and Leadership, Quality Assurance, Regulatory Affairs, Technical Transfer, Research and Development, Laboratory Technician or Analyst. Our graduates will be able to choose from a wide range of careers in industry, health and research, in both multinational organisations and small and medium size enterprises in a variety of roles. Entry requirements The programme is designed to accommodate applicants who have successfully completed a primary degree in a biological or chemical science. This includes a BSc in Biotechnology, Biochemistry, Microbiology, Genetics, Neuroscience, Physiology, Pharmacology, Medicinal Chemistry or an equivalent qualification
Curriculum
To complete the MSc in Biotechnology and Business you must successfully complete 12 core modules and 1-2 option modules. You must also successfully complete a business plan and biotechnology case study. Semester 1, Core Modules Biomedical Diagnostics Medical Device Technology Corporate Finance Management and Organisational Behaviour Professional Career Development Semester 2, Core Modules Bioprocessing Laboratory Regulatory Affairs Science for Biotechnology Products Developing Entrepeneurship Marketing Management Professional Career Development II Semester 3, Core Modules Business Plan Development Biotechnology Case Study
Please note that curricular information is subject to change
Semester 1, Option Modules Pharmacology and Drug Development Microbial and Animal Cell Products Recombinant DNA Technology
Semester 1, Option Modules Emerging Issues in Biotechnology Drug development and Clinical trials Environmental Biotechnology Food Biotechnology Facility Design
For more information on the programme contact: Dr Tara McMorrow , UCD School of Biomolecular and Biomedical Science, Health Science Centre, University College Dublin, Belfield, Dublin 4, Ireland. Phone: + 353-1-7166819 Email: Biotech@ucd.ie Website: www.ucd.ie/biotech/
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Part-time Masters
Studying part-time gives you the opportunity to transform your prospects while also giving you the flexibility to continue working. At UCD Michael Smurfit Graduate Business School we offer a range of 2 year part-time programmes. Schedules vary depending on the course you choose and range from evening, weekend and day-time to distance learning options. Evening: Classes held 2 evenings per week
MSc in Digital Marketing This programme is aimed at marketing professionals who wish to develop a deep understanding and high level of competence in the application of digital marketing tools. See pg. 29 for more information MSc in iBusiness This programme provides knowledge, perspectives and skills with which to effectively manage innovation in businesses through ICT. See pg. 11 for more information MSc in Project Management Project management is a key professional skill for delivering successful projects in areas such as business change, new products, new facilities, new systems and new technology. See pg. 18 for more information MSc in Business Analytics Business Analytics is a branch of applied mathematics that uses quantitative and computer techniques to optimise decisionmaking in business. See pg. 30 for more information Executive MBA The MBA is designed for experienced professionals from any discipline with a minimum of 3 years working experience looking to fulfil ambitious career plans and maximise their potential in the workplace. See pg. 35 for more information
Weekend: Classes held Friday afternoons and Saturday mornings

MSc in Strategic Management Accounting This programme is designed to equip you with a systematic and rigorous knowledge of management accounting within the context of strategic management. The programme is fully accredited by CIMA. See pg. 22 for more information Executive MBA The MBA is designed for experienced professionals from any discipline with a minimum of 3 years working experience looking to fulfil ambitious career plans and maximize their potential in the workplace. See pg. 35 for more information
Day: Classes held during the working day

We offer a number of part-time Masters which are scheduled between 9am and 5pm Mon-Fri. If you are in full-time employment, employer support is essential as it requires class attendance during the working day. The following Masters programmes are offered part-time during the day: MSc Finance MSc Human Resource Management
MSc International Business MSc Management Consultancy MSc Strategic Management and Planning MSc Energy and Environmental Finance
MSc Management and Organisation Studies MSc Marketing MSc Supply Chain Management MSc Quantitative Finance
Distance Learning:
Master in Management This programme is specifically designed for non-business graduates. The programme delivers a well-rounded knowledge of the theories, practices and skills of business and management. Students study by distance learning and attend approximately 8 block weekend sessions per year. See pg. 24 for more information.
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MBA (Master of Business Administration)

One year full-time or two years part-time
If you are an experienced professional from any discipline looking to fulfil ambitious career plans and maximise your potential in the workplace, an MBA will satisfy your intellectual curiosity, speed up your current progress and update your managerial toolkit. An MBA gives you a valuable competitive advantage in the job market by developing your management skills. In essence, studying for an MBA is a positive transformation. Studying full-time or part-time, the MBA programme will enhance your knowledge and skills set in areas including finance, strategy, marketing, accounting, economics, human resources, leadership, communications and information technology. The programme is structured to take advantage of the experience of its participants. It reflects the international nature of business today and the global arena in which our graduates succeed. A Leadership Development Programme runs alongside the academic curriculum which will build your awareness of team skills, leadership skills and give you the tools to continue your development in this area. The MBA programme is highly regarded by corporate leaders, recruiters and business publications around the world. The Smurfit MBA is the only MBA in Ireland to be consistently ranked amongst the top 100 global MBAs by the Financial Times and the Economist over the past 13 years. Who is it for? The MBA programme is for those who wish to pursue careers in general management and have several years of professional experience. If you have proven professional achievements and wish to accelerate your career, our MBA programme will be of immense value. Participants come from all walks of life and span the spectrum, from civil engineering to medicine, veterinary and classical music. Full-time or part-time The one year full-time programme offers you an opportunity to take time out of your career, immerse yourself in learning and fast-track or switch careers. Participants on the full-time programme are more likely to be looking for an immediate change of function, sector or geography on completing the programme. There is a considerable emphasis on career management and skills development to facilitate career changes. Offered as a part-time programme over two years, the Executive MBA at UCD Smurfit School gives you the flexibility to maintain your career momentum and earning power while you study. Working while you study also means you have the opportunity to make swift gains in the workplace by applying what you learn on an ongoing basis. Many participants on the Executive MBA change roles within their organisation either during or on completion of the programme.
For more information visit www.smurfitschool.ie/mba
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Doctoral Studies Programme (PhD)

What is the programme about? The Doctoral Studies Programme is one of the leading programmes of its type in Europe. It attracts students from all over the world and from a diverse range of disciplinary backgrounds. The programme is completed over four years in full time study but can also be taken in part-time mode with a minimum registration period of five years. Our ivy league campus setting is home to around 60 doctoral researchers, making it one of the largest doctoral programmes in Europe. To us our doctoral students are less students and more young professionals who are partaking in a research education of the highest quality. As a doctoral student, you are encouraged to develop your own research ideas and to choose your own preferred methodological approaches under the close guidance of a senior academic colleague. We offer an excellent taught programme in the first and second years of your PhD so as to properly equip you with the skills to undertake your own research. Guided by the Research and Professional Development Programme, which is specifically designed to aid you, you can plan and organise your coursework and research activities over the course of your studies. Entry requirements A minimum of a 2.1 primary degree or evidence of an equivalent level of academic achievement is required. Degrees should be in Commerce, Business Studies, or an area related to the students PhD subject area. Refer to the admissions section on pg. 52 for English language requirements. There are three application review dates for the PhD Programme for the coming year. They are 31/1/2013, 31/3/2013 and 31/5/2013. Subsequent applications may be accepted on an ongoing basis over the year.
Curriculum
The PhD seeks to strike a balance between the essential advanced taught component of the programme (which is necessary to equip you to undertake advanced research) and the research dissertation pursued by you. The PhD degree is awarded on successful completion of a structured programme of research, study and personal and professional development, prescribed by your supervisor(s), with the advice of your Doctoral Studies Panel. There are three module sets. Set 1 includes modules in research methods, philosophy of the social sciences and advanced disciplinary courses. Some modules are mandatory. Modules include: Research Measurement and Design Introduction to Quantitative Methods I Introduction to Quantitative Methods II Advanced Quantitative Methods Approaches and Methods in Qualitative Research Set 2 includes modules which are discipline specific. Such courses will be taken by you in consultation with your supervisor and Doctoral Studies Panel. Set 3 includes modules in generic transferable skills. These modules will be taken over the period of study for the PhD. Applications are welcome from candidates with an interest in the following broad subject areas. Accounting Banking and finance Industrial Relations and Management of Human Resources Information Systems Management Marketing Potential candidates are advised to consult the subject areas websites to identify staffs current research interests.
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MPhil (Business)
What is the course about? The programme involves the preparation of a research based thesis under the supervision of a senior member of the Business School Academic Staff. This programme is for graduates of management, business studies and related disciplines who want to progress to a research masters. Where can I go? Many of our recent graduates work in a variety of occupations including management, research, public policy and journalism. Others have gone on to pursue doctoral research studies. Entry requirements Candidates will normally possess, at a minimum, a second class honours degree in Business Studies or in a discipline closely related to the proposed area of research and study. There are three application review dates for the MPhil programme for the coming year. They are 31/01/2013, 31/03/2013 and 31/06/2013. Subsequent applications may be accepted on an ongoing basis over the year.
Curriculum
You are expected to engage in a structured programme of modules and training offered by UCD Michael Smurfit Graduate Business School. These modules are deemed essential for research students training. There are two module sets. Set 1 includes modules in research methods and associated courses. Set 1 modules: Research Measurement and Design Introduction to Quantitative Methods I Introduction to Quantitative Methods II Advanced Quantitative Methods Approaches and Methods Qualitative Research Theory and Methods of Rules and Rulemaking Set 2 includes modules which are discipline specific.
As an Ad Astra scholar, I have participated in the Research and Professional Development Plan (RPDP). The RPDP has provided me with a roadmap for planning my research project over the duration of my PhD programme. This roadmap was developed with my supervisor and contains research objectives to be achieved and a number of milestones that I hope to reach during the course of my work.
Margaret Mary Cullen, Ad Astra Scholar 2006
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Executive Education
In todays increasingly competitive environment, the secret to competitiveness and growth is an organisations ability to learn and evolve. Executive Education at UCD Michael Smurfit Graduate Business School helps organisations and their leaders meet these objectives by developing business knowledge and management skills through world-class leadership development programmes. As part of an elite group worldwide with triple accreditation from EQUIS, AACSB and AMBA, we draw on our own faculty and from world renowned faculty from many of the top business schools around the globe.
Winning Negotiation Strategies:
Winning Negotiation Strategies was the best development programme that I have attended in the last 10 years. The role-plays, case studies and the real life examples given by Stephen Boyle were both engaging and informative. The overall delivery and the pace of the two days was excellent and I have since recommended the course numerous times.
Sean Morris, Head of Operations, Vilicom
Diploma in Corporate Governance:
This diploma is professionally run from start to finish and I derived huge benefit from it. Corporate governance issues are and will remain big business issues and this programme is bang on target. I learned from it. I enjoyed it. I recommend it.
John Redmond, Company Secretary, ESB. Class of 2012
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Open Enrolment Programmes

Our programmes are delivered by faculty experts and industry leaders, utilising latest industry research to provide contemporary course content. The teaching methodologies used are highly applied and interactive and are aimed at enabling the participant to use the skills in their organisation. Our open enrolment programmes are available to executives from all organisations across all industry sectors. We pay particular attention to ensure that, for a given programme, all participants have similar learning objectives and broadly similar backgrounds and experience in order to maximise the potential for peer interaction, learning and networking. We have an evolving range of open enrolment programmes comprising both award-based and short programmes. Current programmes available at the time of print include: Diploma in Sales Management Part-time programme delivered over 6 weekend workshops for managers and sales professionals. Diploma in Business and Executive Coaching Part time programme consisting of a series of 6 workshops, delivered over 16 days. Diploma in Advanced Business and Executive Coaching Part-time programme for experienced coaches wishing to work with clients at a deeper level. Diploma in Corporate Governance Part-time programme designed to provide systematic training and education to current and prospective company directors. Diploma in Strategy, Innovation and Change Part-time programme designed to give business managers and executives the insight and understanding needed to lead organisations in a complex global business environment.
The Diploma in Business & Executive Coaching was terrific, an education not only in skills which I can apply every day, but also in coming to a greater understanding of how helping others grow and reach their potential can do the same for me at the same time.
Paddy Ryan, Head of Group HR, Mercury Engineering
Diploma in Strategic Marketing Part-time programme designed for business managers and executives who want to learn more about how they can develop innovative marketing strategies to drive their company and their industry forward. Diploma in Pharmaceutical Business Management Part-time programme designed to provide a formal qualification in the area of pharmaceutical business management. Leading for High-Impact and Results Three-day programme aimed at individuals who are being asked to take on a significant leadership role at a time of change in their organisation. Participants will learn how to lead and influence others and how their particular leadership style affects their workplace, colleagues and ultimately their success as a leader. Performance Driven Marketing Three-day programme designed for those who have recently been assigned marketing responsibilities or for those working in marketing but without significant formal education in the area. Winning Negotiation Strategies Two-day programme aimed at business owners and senior managers of a range of disciplines. It combines action learning, practical insights and leading edge theoretical concepts. Team Coaching Three-day programme designed to equip participants with the knowledge and skills to effectively coach and facilitate teams towards high performance in a business context.
We invite you to keep visiting our website www.smurfitschool.ie/executiveeducation to keep up-to-date with new open enrolment programmes as they become available.
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Customised Programmes
Increasingly organisations are seeking to develop programmes that are tailored to meet their specific needs and designed to deliver a tangible return on investment. Our philosophy for the design and delivery of customised executive education programmes is to provide access to world class faculty from our own teaching team and our international network. We place strong emphasis on designing programmes that blend contemporary business content with highly-interactive action learning so that each participant can put the new learning to use immediately. The most successful customised leadership development initiatives have the endorsement and active participation of the CEO/MD and their senior leadership team. Our approach is to partner with the client organisation, preferably through a programme steering committee including the senior management sponsorship and the appointed Smurfit School Programme Director. Clients include Aer Lingus, Alltech, Bord Bia, Enterprise Ireland, Intertrade Ireland, United Drug and Siemens.
Our Customised Programme design process can be described as follows:
NEEDS ASSESSMENT
Initial briefing by client to understand needs, business objectives, expected impact of the programme, organisational culture and competency framework (if available)
FRAMEWORK PROPOSAL
Preparation of fully-costed framework proposal for the client to confirm: programme structure and objectives: timelines, learning methodology, measurement, proposed faculty and programme director
DETAILED DESIGN
With agreement on programme framework, detailed programme design can begin including:detailed course materials, case studies, action learning exercises
To find out more about Executive Education at UCD Michael Smurfit Graduate Business School call us at: +353 1 716 8889 or e-mail us at exec.ed@ucd.ie
PROGRAMME DELIVERY
Programme director kicks off the programme with the first cohort of participants with: continuous evaluation, regular review meetings and adjustments with approval of the steering committee
PROGRAMME REVIEW
Once the first cohort has completed the programme, a formal programme review is conducted with the programme director and the steering committee: programme feedback review and any necessary adjustments proposed for subsequent cohorts
40
Working hard, playing hard, close to the friendliest city...
41 11
Student life at UCD Smurfit School

The Campus Located 10km south of Dublin City Centre, our dedicated and intimate campus exudes charm and character. Surrounded by 25 acres of mature parkland, the campus has an exclusive feel. The local seaside village of Blackrock is one of the most prestigious addresses in Dublin with all necessary amenities and facilities close to the campus. Sports and Clubs Sporting facilities at the nearly UCD Belfield campus include tennis courts, rugby and soccer pitches and a new sports centre. The sports centre, which opened its doors in June 2012, includes a gym, an Olympic standard 50 metre swimming pool, a sauna, steam room and a jacuzzi. For more details visit www.ucd.ie/sport/facilities The School has achieved many sporting distinctions including winning the MBA world cup rugby tournament 7 times in the past 8 years. Rugby, sailing, golf and soccer are popular pursuits amongst our students. Students also have access to the vast array of active clubs and societies at the UCD Belfield campus. A dedicated Smurfit Society arranges social events throughout the academic year. Accommodation There is a modern student residence at the school, comprising six bedroom apartments all ensuite with study spaces, shared kitchens and lounge areas. For further information email: blackrock.residence@ucd.ie. Alternatively rental accommodation is readily available in the vicinity. To search for local accommodation visit www.daft.ie Facilities UCD Smurfit School is home to Irelands largest academic business library in the shell of a 19th century church. With 20,000 books and 5,000 theses, it extends over two floors with common areas that can accommodate 150 wi-fi users. This stunning facility is in addition to technology enhanced lecture theatres. Other campus facilities include a common room, student meeting rooms, classrooms and areas with AV and video conferencing facilities. International Community When you study at UCD Smurfit School you will mix with the best and brightest students from all around the world including China, France, Germany, Finland, Denmark, India, Italy, Poland, Nigeria, the UK and the US, to name just a few. In 2012, over one third of the student body were international, representing 60 countries worldwide. IT Services Our Information and Learning Technology Group (ILTG) will help you make the most of the Schools IT resources including wired and wi-fi internet, available throughout the campus. Blackboard is the schools main e-learning tool used by staff and students as a central area to provide and retrieve course material, communicate announcements and undertake group work.
42
Dublin
When I die Dublin will be written in my heart.
James Joyce
Dublin is one of Europes oldest cities and has a long history of academic excellence. A vibrant and multi-cultural city, it was recently voted as the world's 8th best city to study in by QS. www.topuniversities.com Dublin brings together the best of traditional Ireland as well as modern Europe and is currently home to the European Headquarters for many multinational organisations including Google, Facebook, Pfizer, Apple and Intel, to name just a few. The cultivating place of James Joyce, Beckett, Shaw, Yeats, the Chieftains, U2, Riverdance and more artists and writers than you could count, its the capital city of the country with the youngest and finest educated population in Europe. Few capital cities combine learning, enterprise and culture in such a small area. Part of Dublins charm is its friendly scale. You can walk across it in an hour, thats if you dont meet someone you know on the way! And youre never far from the sea or the green rolling hills of the countryside. For more information about Dublin, go to www.visitdublin.com For details on Dublin transport visit www.dublinbus.ie and www.dart.ie
43
More than a place, its the people
44
Our UCD Business Alumni network

Connect. Reconnect. Network.
We believe that education lasts a lifetime. The friends you meet at UCD Smurfit School will stay with you throughout your career. UCD Business Alumni helps you to keep in touch with colleagues, classmates and the wider business community. We host regular social and speaker events giving you the opportunity to learn from those who have gone before you. Our association of Business Alumni are top professionals in local and international companies across a range of different industries, from Pharmaceutical to Finance. Many contribute selflessly to the school as mentors, guest speakers, programme advisors and of course recruiters! Consequently local and multinational organisations are keen to employ our graduates. Alumni living and working abroad are involved with our international chapters in key capital cities around the world from Boston to Beijing. Wherever you travel, UCD Smurfit School will always be close by. Our international perspective has enabled us to forge relationships with colleges such as China Europe International Business School (CEIBS) and Yale. UCD Business Alumni provides: A dedicated magazine Business Connections Regular educational seminars and refresher courses Networking and reunion events An on-line alumni directory An interactive website Alumni Membership Card and affinity offers Dedicated Group on LinkedIn for UCD Business Alumni To learn more about UCD Business Alumni visit www.ucd.ie/businessalumni John Herlihy, BComm 88 & DipPrAcc 89 VP Advertiser Operations and MD Google Ireland
Gina Quin, MBA 88 CEO, Dublin Chamber of Commerce UCD Smurfit School Alumnus of the Year 2008
Patrick Kennedy, BComm 90 & DipPrAcc 91 CEO, Paddy Power plc. UCD Smurfit School Alumnus of the Year 2011
45
Over 50,000 alumni in over 100 countries

The best decision I made in business was to complete an MBA. It gave me a very strong understanding of all business disciplines and a network of contacts and sources of information that are still working for me.
Gina Quin, CEO, Dublin Chamber of Commerce
46
Making the corporate connection

UCD Smurfit School and its students benefit through our connections to entrepreneurial and corporate business figures. This strong national and international network can be of great benefit to you, as our senior business leaders give generously of their experience, influence and direction for the school's benefit.
Thanks to the extraordinary leadership and generosity of Dr Michael Smurfit and many other business leaders in Ireland and abroad, UCD Smurfit School has been able to attract the best educators and researchers in the world for your benefit. The valuable contribution of our patrons and sponsors is greatly appreciated by UCD Smurfit School.
An anonymous donor funds the Aspire Scholarship programme 2010-2015 Dermot Desmond funded improvements in student facilities Denis O'Brien funded the creation of an e-commerce infrastructure throughout the School, including wired and wireless Internet. An anonymous donor funded our world-class Library Alumni benefactors funded The Michael MacCormac Chair of Management. The Berber Family funded a Chair in Entrepreneurship.
"The Smurfit Business School is an educational jewel dedicated to promoting a culture of continuous learning and the preparation of global business leaders committed to enhancing the well being of all people, everywhere. It continues a historic Irish tradition with pride, optimism and confidence. It represents family to all who benefit from its experience."
Michael J Dowling, Chairman, North American Advisory Board, President and CEO, North Shore LIJ Health System
Cambridge Technology Partners provided seed funding for the Centre for eCommerce and Virtual Organisation. CRH plc, Elan Corporation and Greencore Group each sponsored a Newman Scholar. Eircom provided a technology enhanced lecture room. Great Plains donated business management software and educational materials. Irish Intercontinental Bank contributed towards the Banking and Finance section of the Library. The North American Board funded the John Sharkey Chair in e-Commerce and the Governor Hugh L Carey Chair in Organisational Behaviour. In addition, the Board has recently funded a Chair in Global Leadership. PricewaterhouseCoopers sponsored a Chair in Accounting. Diageo funded the David Dand Hall. Pernod Ricard/Irish Distillers funded the Kevin McCourt Theatre. C&C Group sponsored an undergraduate scholarship fund to honour the contribution of their former CEO and Chairman Tony OBrien
47
What lies in the path of achieving excellence is knowledge; that can be acquired; skills, these can be developed and confidence that can be built.
Paul Haran, Chairman, UCD Smurfit School
48
Our Advisory Boards

UCD Michael Smurfit Graduate Business School has two advisory boards - North American and Irish. Each of the boards consists of prominent members of the business world who are committed to the success of UCD Smurfit School
Members of the North American Board
Michael J Dowling
Chairman, North American Advisory Board, UCD Michael Smurfit Graduate Business School. President/CEO, North Shore-Long Island Jewish (LIJ) Health System
Michael C Finnegan
Former Managing Director/Head of Regions, Public Finance, JP Morgan Securities, Inc.
Dean R OHare
Retired Chairman/CEO, The Chubb Corporation Director, HJ Heinz Co., The Fluor Corp., AGL Resources, SeaPass Solutions, and DFA
James P Hynes
Founder/Chairman, Hynes Capital Resources; Former M/D, Fidelity Ventures
James E Quinn
Former President, Tiffany & Company. Board Member, Mutual of America Capital Management and other companies
Michael P Beckerich
Founder, Carala Ventures Ltd. Managing Director, Classics of Golf
John F Kearney Margaret Brennan

Anchor & Reporter, Bloomberg Television News Chairman, Anglesey Mining plc, Canadian Zinc Corp., Labrador Iron Mines Ltd., Conquest Resources Ltd., Xtierra, Inc., and Minco plc
Paul S Quinn
Partner, Nossaman LLP, Washington DC
Aidan F Browne
Partner & Director of Business Development, Sullivan & Worcester, US Consultant, A&L Goodbody
John J Kelly
President/CEO, Hanover Stone Partners LLC. Former President, Arthur J Gallagher & Co. of NY, and former V/P at Aon
Edward T Reilly
President/CEO, the American Management Association Former President, The McGraw-Hill Broadcasting Company
Thomas W Codd, Jr
North Texas Managing Partner, PricewaterhouseCoopers LLP
Brian A Ruane Shaun Kelly

Vice Chairman for Operations, KPMG LLP CEO of Alternative and Broker-Dealer Services - BNY Mellon. Former Head of Global Financial Institutions. Board Member, Pershing LLC
James M Corgel
General Manager, ISV & Developer Relations, IBM
David C McCourt Michael G Corrigan

Co-Founder/Former Partner, Shelbourne Capital Partners LLC. Former Vice President, MGM Inc Chairman/CEO, Granahan McCourt Capital LLC. Board Member, Narrowstep, Inc., Cable Satellite Public Affairs Network, and JP Morgan Chase
John T Sharkey
Chairman/CEO, Kane Saunders & Smart
John P Sievwright Susan A Davis

Founder/Chairman, Susan Davis International
Judith A. McHale
President and Chief Executive Officer, Cane Investments, LLC
Retired Senior Vice President/COO - International, Merrill Lynch & Co., Inc. Non-executive Director, FirstGroup plc, UK
A James DeHayes
Chairman/CEO, DeHayes Consulting Group
Michael J Sullivan Trevor Madigan

Global Business Manager, Global Marketing Solutions, Facebook Partner, Rothgerber Johnson & Lyons LLP. Former US Ambassador to Ireland (1998 - 2001) Former Governor of Wyoming
Robert L Dilenschneider
Founder/Principal, The Dilenschneider Group
Thomas J Moran John E Drew

Founder/President, Drew Company, Inc. President/CEO, Seaport Hotel & World Trade Center Boston. Chairman/President/CEO, Mutual of America Life Insurance Company. Chairman, Concern Worldwide (US)
Kathleen A Murphy John G Duffy

Chairman/CEO, Keefe, Bruyette & Woods Inc. President, Personal Investing, Fidelity Investments Former CEO, ING US Wealth Management
49
Members of the Irish Board

Paul Haran
Chairman, UCD Michael Smurfit Graduate Business School Board Member, Glanbia plc, and Mater Private Hospital. Chairman, Edward Dillon & Co. Retired Secretary General, Dept Enterprise Trade & Employment
Anne Heffernan
Head of Human Resources, Dunnes Stores
James ODwyer
Senior Partner/Former Chairman, Arthur Cox. Director, Goldman Sachs Bank (Europe) plc, Stafford Holdings, and Fyffes plc
John Herlihy
Vice President, Global Ad Operations, Google Ireland Ltd
Prof Ciaran hgartaigh

Professor and Chair of Accountancy at UCD. Principal of UCD College of Business and Law and Dean, UCD Business Schools
Vivienne Jupp
Chair, Accenture Institute for Public Services Value and Chair of CIE
Jim OHara
Former Vice President, Technology Manufacturing Group, Intel Corporation. Former General Manager, Intel Ireland Ltd.
Prof Tony Brabazon

Professor of Accountancy Director UCD Michael Smurfit Graduate Business School
Mark Kavanagh
Chairman/Chief Executive, Hardwicke Ltd. Chairman, Custom House Docks Development Co. Ltd.
Amanda Pratt
Director, Avoca Handweavers Ltd
Lochlann Quinn Michael Carey

Executive Chairman, The Company of Food, Non-Executive Director of the Conusmer Foods Board of Bord Bia and Traidlinks. Chariman of the board of Marketing Institute of Ireland.
Jerome Kennedy
Board Member, Independent Newspapers, New Ireland Insurance Co. plc and Total Produce plc Former Managing Partner, KPMG
Deputy Chairman, Glen Dimplex. Chairman, National Gallery of Ireland and the ESB. Former Chairman, AIB Bank
Ann Riordan
President, Institute of Directors in Ireland. Chairman, Dublin Regional Tourism Authority and the National Standards Authority of Ireland. Non-executive Director, Tourism Ireland Ltd., FIT Ltd., and EBS Building Society. Former Manager, Microsoft Ireland
Pat Cox
President, the European Movement International. Former President of the European Parliament. Director, Tiger Developments Europe
Professor Mary Lambkin

Professor of Marketing UCD Michael Smurfit Graduate Business School
Jerry V Liston Laurence G Crowley, CBE

Chairman, Gaisce - The President's Award, Ecocem Ltd., The Middletown Centre for Autism, The Gate Theatre, Realex Payments, and Your Country Your Call. Director, O'Flaherty Holdings Ltd., Aer Lingus Group plc, and Bord Gais Eireann. Former Governor, Bank of Ireland Chairman, Kevin Broderick Ltd. Non Executive Director, Glanbia plc. Former CEO, United Drug plc.
Tom Roche
Chairman/former Founding Director, NTR plc. Non-Executive Director of other companies
Gary McGann
Chief Executive, Smurfit Kappa Group plc. Chairman, Aon McDonagh Boland. Director, United Drug plc
Michael Smurfit Jnr

Chief Executive, SF Investments Director of other companies
JP Donnelly
Group Chief Executive, Ogilvy Ireland
Cyril P McGuire
Co-Founder/Chairman/CEO, Trintech Group plc
Dr Michael WJ Smurfit
Former Chairman, Smurfit Kappa Group
Liam FitzGerald
Chief Executive, United Drug plc. Non-Executive Director, C&C plc.
Professor Damien McLoughlin

Anthony C. Cunningham Professor of Marketing Asociate Dean, International UCD Michael Smurfit Graduate Business School
Peter D Sutherland SC
Chairman, Goldman Sachs International and the London School of Economics. Board Member, Eli Lilly, Allianz, Koc Holdings, and BW Group Ltd. Chairman, The Trilateral Commission (Europe). Foundation Board Member, the World Economic Forum.
Professor Pat Gibbons

Jefferson Smurfit Professor of Strategic Management UCD Michael Smurfit Graduate Business School
Martin Murphy
Managing Director, Hewlett-Packard Ireland Ltd.
John Travers
Executive Director, Global Finance Academy at UCD Michael Smurfit Graduate Business School. Former founding CEO, Forfas, and Science Foundation Ireland. Board Member of a number of public and private bodies.
Emer Gilvarry
Managing Partner, Mason Hayes + Curran, Solicitors
Ronan Murphy
Senior Partner, PricewaterhouseCoopers in Ireland
Loretta Brennan Glucksman

Chairman, The American Ireland Fund
Anne Nolan
Chief Executive, Irish Pharmaceutical Healthcare Association (IPHA). Chair of the Irish Aviation Authority. Director, Food Safety Authority.
David Widger
Partner, A&L Goodbody
Aidan Heavey
Chief Executive, Tullow Oil plc
50
Career Development Centre

The way ahead: When you succeed, so do we
Our graduates are in high demand. 56% of the class of 2010 were employed immediately on graduation and 85% within 6 months. Average salaries from the 2010 class were 4.6% above the national average and have increased on average by nearly 30% since. To help you towards potential graduate employment, we offer a dedicated career guidance service under the direction of a trained and experienced recruitment specialist. Our MSc Career Manager is available throughout the year for one-to-one consultations ,to help you identify career opportunities and provide support to you with your career planning. Employability skills workshops are held on campus regularly. These include workshops on writing CVs, graduate applications, interview skills and creative job searching. The Career Development Centre welcomes many employers and guest speakers throughout the academic year and you will be kept informed of opportunities to meet with visiting speakers from corporate organisations and recent graduates. We also hold career fairs on campus which are attended by leading companies such as KPMG, Kerry Group, First Derivatives, Kellogg EHQ, Microsoft, Paddy Power, Unilver, Google and many more. UCD Smurfit Schools reputation for excellence has encouraged many organisations to recruit directly from our campus by advertising opportunities through our careers service.
51
Admissions
For detailed information on entry requirements per programme and the admissions procedure, please visit www.smurfitschool.ie/admissions
How to apply All applications must be submitted online via www.smurfitschool.ie. Click on the Admissions button on the right hand side of the homepage, this will take you to the online application form. Documents can be scanned and uploaded to the online application system for the purpose of reviewing your application. Application decisions are normally made within two to three weeks of receiving a complete application. Please note: You may be required to send by mail hard copy, official or verified academic transcripts for each individual year of your undergraduate degree. Transcripts should state all subjects undertaken and the grades achieved as part of an undergraduate degree. If requested these documents should be mailed to the address below quoting your application number - this does not apply to UCD students When to apply Applications are reviewed and offers made all year round, however, we do advise all candidates to apply as early as possible as competition for places means that some programmes are filled before the final deadline. Applications will however be accepted up until the final deadline. Programmes such as CEMS, MSc Marketing Practice and the Master of Accounting have specific deadlines - please refer to www.smurfitschool.ie for further information. Application Deadlines 2012/2013 1st Round: 15 December 2012 2nd Round: 15 March 2013 3rd Round: 15 May 2013 4th Round: 15 July 2013 If places are remaining after the final application deadline, the closing date may be extended. Fees For a full list of programme fees please visit our website www.smurfitschool.ie/admissions/masterprogrammes/fees English Language Requirements Applicants from non-native English-speaking countries will be required to undertake a recognised English language test such as IELTS, TOEFL, Cambridge and TOEIC among others. This requirement will only be waived in the situation that a student has undertaken their complete undergraduate degree in a native English speaking country. Full details of accepted tests and minimum requirements are available at www.smurfitschool.ie/admissions Visas If you are a student from outside the European Union (EU) you may be required to apply for a study visa to travel to and study in the Republic of Ireland. To find out if you require a visa visit www.inis.gov.ie. Only students who intend to enroll on full-time academic programmes can apply for a student visa. Student Visas are not approved for part-time academic programmes. Please see the following Department of Justice web site for more information, www.justice.ie. For further information that may be of interest to international students: please see http://www.ucd.ie/international Scholarships and Funding UCD Smurfit School is delighted to offer prospective students the opportunity to apply for a range of scholarships for the academic year 2013/2014. Details will be added to our website www.smurfitschool.ie/scholarships throughout the year. For information on funding and finance options visit our website www.smurfitschool.ie/admissions GMAT The GMAT is a requirement for the MBA. The test can be taken at regional centres worldwide. For more information visit www.mba.com Admissions Office UCD Michael Smurfit Graduate Business School Carysfort Avenue, Blackrock, Co Dublin Telephone: +353 1 716 8058/4302/8885 Email: smurfit.admissions@ucd.ie
52
Contacts
UCD Michael Smurfit Graduate Business School Carysfort Avenue, Blackrock, Co Dublin, Ireland Programme Enquiries: Admissions Managers Roisin Comerford Geraldine McCarthy Carole Deering Gillian Durnin Telephone: +353 1 716 8058/4302/8885 Email: smurfit.admissions@ucd.ie Master in Management (Part-time) Orna OBrien Programme Manager Telephone: +353 1 716 4818 Email: mimparttime@ucd.ie MSc in Marketing Practice Antoinette Fennelly Programme Manager Telephone: +353 1 716 8910 Email: antoinette.fennelly@ucd.ie MPhil (Business) Doctoral Studies (Business) Centre for Doctoral Research Jane OMara Programme Manager Telephone: +353 1 716 8064 Email: jane.omara@ucd.ie Executive Education Programmes Caroline Kinsella Head of Business Development Telephone: +353 1 716 8050 Email: caroline.kinsella@ucd.ie Additional Offices Accommodation (on campus only) Blackrock Campus Telephone: +353 1 716 8807 Email: blackrock.residence@ucd.ie Student Residences (Belfield Campus) Telephone: +353 1 716 1274 Email: residences@ucd.ie Alumni Relations Office Tara Collins Director of Alumni Relations Email: businessalumni@ucd.ie Career Development Centre Cathy Ni Luanaigh Career Placement Manager Telephone: +353 1 716 8086 Email: cathy.niluanaigh@ucd.ie Library and Business Information Centre Telephone: +353 1 716 8069/4333 Email: library.blackrock@ucd.ie Office of Marketing Sean Murray Director of Marketing Telephone: +353 1 716 8906 Email: sean.murray@ucd.ie Orla Wrynn Marketing Manager Telephone: +353 1 716 8800 Email: orla.wrynn@ucd.ie Sports Centre (Belfield Campus) Telephone: +353 1 716 2183 www.ucd.ie/sport
Development Office Tony Condon Director of Development Telephone: +353 1 716 8895 Email: tony.condon@ucd.ie www.facebook.com/smurfitschool http://twitter.com/smurfitschool
53
The faculty on the programme are drawn from a group of academics who have extensive experience of programme delivery internationally. Moreover, the majority of faculty members have received training at leading business schools in the UK and North America and are active contributors to the development of knowledge and intellectual leadership in their fields through extensive involvement in delivering papers at conferences and publishing in leading journals.
Professor Patrick Gibbons Jefferson Smurfit Professor of Strategic Management, UCD Smurfit School
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UCD Michael Smurt Graduate Business School Carysfort Avenue, Blackrock, Co Dublin
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