I.

INTRODUCTION 1.1 Statement of the problem How to create a video commercial for KAMAYAN sa PALAISDAAN Hotel & Restaurant that will serve as a strategy to encourage people to come and visit the place? 1.1.1 General Problem How the proponents create an attractive video commercial for the KAMAYAN sa PALAISDAAN Hotel & Restaurant? 1.1.2 Specific Problem How to create a video commercial with the use of Adobe Photoshop CS5, Adobe Premier CS5, Adobe After Effects CS5 and Sound Booth CS5? How the viewers know about the video commercial? How to create an effective video commercial that will not use a national or local celebrity? How will the viewers be enticed by watching the video commercial?

1.2 Current State of Technology 1.2.1 Project Rationale Considering the increasing number of establishments making video commercials, the proponents guarantee that this video commercial will help the KAMAYAN sa PALAISDAAN Hotel & Restaurant

to be popular and known not only in Quezon province but also all over the world. The KAMAYAN sa PALAISDAAN Hotel & Restaurant Hotel & Restaurant video commercial will surely be helpful the following: The Proponents The proponents learning skills will be developed in creating a video commercial. It will also help them enhance their skills in various areas of Information and

Communication Technology such as animation and video editing using the different software that are required for this video commercial. They will be encouraged to exert for more development for their future success. To KAMAYAN sa PALAISDAAN Hotel & Restaurant KAMAYAN sa PALAISDAAN Hotel & Restaurant will be more popular because of the Information about their business through the video commercial that the proponents make for them. To STI College- Lucena This project will sure as a concrete proof that the school is continuously producing bright skilled students by exposing them to various areas of Information and communication technology such as animation and video commercial.

To the Viewers The viewers will been informed and entertained with the video commercial and create by the skillful students of STI College- Lucena

1.3 Objectives 1.3.1 General Objectives The main objective of this study is to create an attractive, entertaining, and creative video commercial for KAMAYAN sa PALAISDAAN Hotel & Restaurant to allow potential customers to view them all over the world making used of the Internet. 1.3.2 Specific Objectives The proponents aim to: To be able to create a video commercial for KAMAYAN sa PALAISDAAN Hotel & Restaurant The proponents will use of Adobe Photoshop CS5 to design graphics used for the commercial, also Adobe After Effects CS5 to create and modify parts of the commercial to enhance its appeal using special effects and animation to combine graphics and effects we going to use Adobe Premiere to arrange the video clip and footages to the video.

To be able to create an useful advertising for the viewers The proponents will upload the video commercial in different websites like YouTube, Facebook and their websites that publicity caters video hosting.

To be able to create an effective video commercial that will not use any national or local celebrity This video commercial will be attractive to the viewers even though this will not use any professional artist.

To create a video commercial to entice the viewers to visit KAMAYAN sa PALAISDAAN Hotel & Restaurant The Proponents will create an appealing video commercial that will help KAMAYAN sa PALAISDAAN Hotel & Restaurant more guests and customers.

1.3.3 Scope & Limitation Scope: The video commercial will air with the minimum of 3 minute and maximum of 5 minutes. The video commercial has format of WMP (Window Media Player). This video commercial can be seen on their own website, YouTube and Facebook. The video commercial can be seen by everyone who using the internet browsing. This video commercial will use real objects.

Limitations: The video commercial will not air in the television. The video commercial will not use national or local celebrity. The video commercial had duration minimum of three minutes and maximum of five minutes. This video commercial will not use 3D or 2D characters.