Summer Internship Project Report On Operations in Globalink West Star Shipping LLC

By

Jinesh Nelson Mekattukulam AUD0267 BBA ENTREPRENEURSHIP BATCH 2011-2014

Under the Supervision of Mr Sunilkumar Chenichery Thazhathveedu In Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration Entrepreneurship

DECLARATION
Title of Project Report Operations in Globalink West Star Shipping LLC

I declare

(a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged.

(b) That the work conforms to the guidelines for presentation and style set out in the relevant Documentation.

Date:

Jinesh Nelson M AUD0267 BBA Entrepreneurship

CERTIFICATE

I Mr Sunilkumar Chenichery Thazhathveedu hereby certify that Jinesh Nelson M Student of Bachelors Of Business Administration - Entrepreneurship, Amity University Dubai, has completed the project report on Operations in Globalink West Star Shipping LLC. under my guidance.

Mr Sunilkumar Chenichery Thazhathveedu Faculty of Management Sciences Amity University Dubai.

ACKNOWLEDGEMENT
This Internship report on operations of Globalink West Star Shipping LLC bears the imprint of many people. I thank my Industry guide, Mr. Ajith, for complete help and support in solving and performing the tasks more effectively and efficiently. I am also indebted to Mr Sunilkumar Chenichery Thazhathveedu Faculty Guide, Amity University, all the faculty members, family and my batch mates for their support and guidance throughout the project.

Date :

Jinesh Nelson M AUD0267 BBA Entrepreneurship

TABLE OF CONTENTS
EXECUTIVE SUMMARY CHAPTER-1 INTRODUCTION Purpose of study Scope of study Theoretical Framework

CHAPTER-2 CHAPTER-3

REVIEW OF THE LITERATURE COMPANY PROFILE About Silver Paper L.L.C Products offered by the Company

CHAPTER-4

JOB PROFILE Type of Services Import process Successful Clients Management Team Sales Team Operations Team

CHAPTER-5

CONCLUSION The Student Internship Role Career Potential in this Field Advice

BIBLIOGRAPHY

EXECUTIVE SUMMARY
While foreign businesses moving their offices to UAE, the UAE Shipping Industry is becoming a global shipping hub. Currently, services ranging from import / export of goods to ship repairing and refueling, the UAE has become a complex global shipping industry, with half of the worlds internationally trading fleet of tankers passing UAE shores twice a year. The Shipping industry in the UAE spends about half a billion dollars every year to buy materials for building, repairing and servicing ships & vessels. Considering the growth in the shipping industry in UAE, the UAE-based Hamriyah Free Zone Authority (HFZA), Sharjah, is setting up a new maritime city in the zone for marine and maritime-related industries. This is not the first maritime city in UAE, in April 2003, Dubai Maritime City, situated between Port Rashid and Dubai Dry Docks, was ordered to be constructed in the Arabian Gulf that will provide a unique environment for the global maritime community by offering great services and policies. Dubai Maritime City will create a unique specialized environment that will promote the networking and integration of leading maritime companies in one destination. With dense and multi-dimensional atmosphere emerging in the maritime service sector, it is expected that the UAE will soon take the opportunity to join the emerging maritime centers, with excellent facilities and a solid infrastructure. One crucial element is needed to drive the shipping industry forward into the future and that is the maturity of the growth cycle. With the UAE top international businesses on the doorstep, it is time for the UAE shipping industry to work with the authorities and ensure that any issues regarding the industry are solved more quickly and swiftly. The United Arab Emirates Shipping Association (formerly known as United Arab Emirates Ship Owners Association, founded in January 2006 took major steps to solve the shipping industry issues through the development and expansion of partnerships between the suppliers and buyers. The United Arab Emirates Shipping Association (UAESA) is actively participating and interacting with other government authorities / associations and offering marketing support to members that could bring suppliers and buyers closer to each other. The establishment of UAESA will strengthen the industry and add to the overall growth of the shipping community within the UAE. Marco Polo visited Dubai circa 1580 and described it as a bustling seaport town prominent in the pearl, silk and porcelain trades.

The three main ports of UAE. Dubai: Dubai dominates shipping industry in the UAE with 61.3 percent of import activity and 103 berths. Activity occurs in two ports: Rashid and Jebel Ali, the largest port in the country and the largest manmade port in the world. Jebel Ali primarily handles bulk cargo and industrial material used in the Jebel Ali Industrial Zone. Abu Dhabi: The port of Mina Zayed, or Port Zayed, was established in 1972 and is the third-largest port in the UAE with 21 berths (12.5 percent of import activity), handling most of the UAE's crude oil exports. More berths are being constructed. Sharjah: Sharjah is the only emirate that has a port on both coastlines of the UAE, housing 15 berths (8.9 percent of import activity). The Khor Fakkan Container Terminal (KCT), located closer to the eastern coast, is a dedicated container port. A modern dual carriageway connects KCT with the dynamic commercial and industrial markets on the UAE's Gulf coast. It is the only natural deepwater port in the region. More berths are being constructed.

INTRODUCTION

Purpose of Study: The main purpose of the project report is to study the field of shipping industry in UAE and especially Dubai at Globalink West Star Shipping LLC.

Scope of Study: Shipping Industry is a very strong and fast growing industry in UAE. After Dubai won the bid for Expo 2020, it is said that the shipping industry that is the logistics and transportation sector and construction sector is going to profit the most out of it. Because the infrastructure should be improved, tons and tons of goods will flow to Dubai and they expect 20 million people to visit Dubai for the Expo 2020. In the present scenario, shipping industry is developing and developing and plays a vital role in the growth of economy of UAE.

THEORTICAL FRAMEWORK

During the job at Globalink West Star Shipping LLC, the experience in BBA had helped a lot in applying what is learned from the university to the real life business situations. It was very helpful in many scenarios. After applying the academic knowledge into the professional level it helped in learning more about how a business work in a day-to-day basis. Some of the applications are as follows. Marketing

Marketing is the process of communicating the value of a product or services to customers, for the purpose of selling that product or service. To market a product or service is not an easy job; it takes

a lot of skills. Many theories and important elements learned about marketing were applied in many scenarios during the job. It helps in understanding them in a more practical and professional way. Sales management:

Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and services and

resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management. Management:

Management refers to the organization and coordination of the activities of a business in order to achieve defined objectives. Management is often included as a factor of production along with machines, materials, and money. The directors and managers who have the power and responsibility to make decisions and oversee an enterprise. The size of management can range from one person in a small organization to hundreds or thousands of managers in multinational companies. Business Communication:

The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also

refer

to

how

a company shares information

to promote its product or services to

potential consumers. Media channel for business communication include the Internet mainly. Coordination: and command

The synchronization and integration of activities, responsibilities,

and control structures to ensure that the resources of an organization are used most efficiently in pursuit of the specified objectives. Along with organizing, monitoring, and controlling, coordinating is one of the key functions of management. Coordination is a managerial function in which different activities of the business are properly adjusted and interlinked. Business Development:

Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities within an organization. It is a subset of the fields of business, commerce, and organizational theory. The systematic use of scientific and technical knowledge to meet specific objectives or requirements.An extension of the theoretical or practical aspects of a concept, design, discovery, or invention.The process of economic and social transformation that is based on complex cultural and environmental factors and their interactions. Consumer behavior:

The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer decision making. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer Relationship:

Customer relationship refers to the development of an ongoing connection between a company and its customer. The relationship involves marketing

communications, sales support, technical assistance and customer service. The relationship is measured by the degree of customer satisfaction through the buying cycle and

following receipt of goods or services. See also customer relationship management.

It

involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Reporting: includes providing a document containing information organized in a

Reporting

narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis to the management. Reports may refer to

specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. Reporting is a fundamental part of the larger movement towards improved business intelligence and knowledge management. While reports can be distributed in print form or via email, they are typically accessed via a corporate intranet.

REVIEW OF LITERATURE
Accorind to Simone Caschili and Francesca Romana Medda (2012) If we consider the worldwide maritime shipping industry as a system, we observe that a large number of independent rational agents such as port authorities, shipping service providers, shipping companies, and commodity producers play a role in achieving predominant positions and in increasing market share. The maritime shipping industry can, from this perspective, be defined as a Complex System composed of relatively independent parts that constantly search, learn and adapt to their environment, while their mutual interactions shape obscure but recognizable patterns. In this work we examine the maritime shipping industry through the Complex Adaptive System (CAS). Although CAS has been applied widely to the study of biological and social systems, its application in maritime shipping is scant. Therefore, our objective in the present paper is to provide a literature review that examines the international maritime industry through the lens of CAS. We also present some of the goals that may be achieved by applying the CAS approach to the container shipping industry in particular. The construction of a tenable ontological framework will give scholars a comprehensive view of the maritime industry and allow them to test the stability and efficiency of the framework to endogenous and exogenous shocks.

COMPANY PROFILE

Established in 1989 in this dynamic city, Globelink West Star provides professional and reliable shipping services around the world. Today, Globelink West Star is recognized as one of the leading LCL Consolidators, import/exporters in the region. Our impeccable reputation built over the last 15 years is known for excellence in freight forwarding and all other services.

The phenomenal growth we have experienced is testimony and encouragement to continue in the direction we took in the pursuit of excellence. A major milestone in our journey is our partnership with CWT Globelink Pte. Ltd. Singapore, in April, 2004. CWT Globelink is an international network of freight forwarders. CWT Globelink has 26 offices throughout the region and is affiliated with major forwarders around the world. This illustrious track record has strengthened the Group's network facilitating services to more than 100 international ports and 1,500 destinations around world. Globelink West Star Shipping provides a repertoire of services that include: Freight Forwarding Import/Export, LCL Consolidation - Import/Export Air-Freight, Distribution & Warehousing, Exhibition & Projects, Customs Clearance & Land Transportation and Shipping Agency Services.

Leadership Each of our business is independent and self-contained. Each of them endeavors to be a leader in its industry segment. With a professional and dedicated management team, Globalink West Star Shipping LLC is determined to stay ahead of its competitors and lead the way through innovative and progressive systems. Emphasis on vertical integration ensures Total Quality Control. Guided by the strategic vision of it partners Globalink West Star Shipping LLC will continue as a leader in its field while pursuing even more ambitious goals. Diversified Businesses Globalink West Star Shipping LLC businesses operate as self-sufficient units and constitute independent profit centers. Yet all of the companys business activities complement each other and give the group strategic advantages and help diversify the business risk. The company has been able to achieve success in each of the diverse businesses due to the wealth of marketing talent and technical expertise employed in each of its divisions. Our entire work force has been melticulously chosen for competence in their respective fields and yet forms a successful integrated whole. Training Globalink West Star Shipping LLC believes that professional growth of its people is vital to the growth of the establishment. Regular training programs are organized to upgrade the knowledge and skills of our employees. Globalink West Star Shipping LLC cares for its personnel as much as it does for its clients. The company therefore makes large investments in manpower development and training. Strong Financial Base Globalink West Star Shipping LLC is financially strong and has a solid asset base, it is equipped to invest in capital intensive and long-gestation projects. Substantial reserves and other resources further support the companys financial strength.

Services offered or provided by the company

1. Freight Forwarding Air freight or sea freight, We offer comprehensive solutions to assist you with everything from warehousing and distribution to customs clearance and delivery of all kinds of cargo. 2. Export - By Sea FCL, LCL, Break-Bulk or Ro-Ro Cargo, whatever be the requirement, our strong business relationships with shipping lines and our professional handling of your cargo ensure speedy and reliable delivery at a reasonable price. 3. Import - By Sea Globelink West Star offers several customized import possibilities including FCL, LCL, Break-Bulk, Ro-Ro Cargo from anywhere in the world. Whatever be the cargo type or size, we have comprehensive facilities to manage every phase of your cargo's journey, including tracking of your cargo in transit until it is delivered safely and on time to its final destination. 4. LCL Consolidation Service Globelink West Star offers regular and reliable LCL (Less than Container Load) Consolidation Services to a large number of destinations worldwide. Our shipments are routed via the following gateway ports on a weekly basis: Thames Port - UK, Rotterdam Netherlands, Hamburg - Germany, Antwerp - Belgium, Genoa - Italy, New York - USA, Singapore, Durban - South Africa, Alexandria - Egypt and South America via Antwerp. 5. Gateway to the Arabian Gulf Globelink West Star Shipping also offers efficient and affordable LCL (Less than Container Load) Consolidation Services to the following Arabian Gulf and Regional ports on bi-weekly and weekly basis to: Bahrain, Kuwait, Muscat, Doha, Dammam, Jeddah, Riyadh, Abu Dhabi, Sharjah, Mumbai, Nhava Sheva, New Delhi, Colombo, Karachi, Bandar Abbas, Kish Island,

Hodeidah, Aden, Aqaba, Mombassa, Port Sudan, Djibouti, and Dar Es Salaam. 6. Air Freight Depend on us if you need a flexible and committed air freight service. The relationship we share with the best of airlines in Dubai leverages dependable and prompt import and export of cargo. We put to use dozens of well networked gateways to deliver your goods on priority. 7. Warehousing and Distribution Globelink West Star owns and operates 80,000 sq. ft., Container Freight Station (CFS) at the internationally renowned - Jebel Ali Port in Dubai. In addition to this, the company operates from a 20,000 sq. ft., facility at Port Rashid in Dubai and warehouses in Dubai International Airport and Al Quoz. These centers have advanced cargo handling equipment which facilitate efficient stuffing and cross unstuffing of consignments bound for export and import. 8. Container/Cargo Handling Agent Globelink West Star Shipping is the regional representative for a number of major international freight forwarders/LCL groupage service operators. Dubai, with its strategic location coupled with efficient cargo handling facilities at its world-class sea and airports, is an ideal gateway to all Arabian Gulf and Regional ports as well as other major airports worldwide. We offer our overseas partners a comprehensive selection of services both by air and by sea. To our overseas partners, who operate groupage services to our area, we offer regular, prompt and very efficient transhipment service to all Arabian Gulf and regional ports. We use our own LCL consolidation service to transship LCL shipments to all Arabian Gulf and regional ports, making our on carriage rates very competitive. Our marketing support, with nominations of LCL and FCL shipments, is an attractive option for our overseas partners. 9. Exhibition Services

The eagerness to perform and excel is exhibited in the projects and exhibition services we manage. Globelink West Star co-ordiantes and monitors movement of cargo from anywhere in the world. It ensures shipment of goods reach the destination of exhibition on time and in pristine condition. We take care of all documentation and customs clearance and re-ship cargo to its original destination after the completion of the project or exhibition. 10. NVOCC / Ship Agency Services We have first-rate infrastructure, knowledge, expertise and above all experience to professionally handle Ship agency/Husbandry services liner and NVOCC operations for liner and NVOCC operators. We also provide comprehensive marketing services to Container Operators (NVOCC) and liner operators.

QUALTIY OBJECTIVES

Source and supplying products and services, which are reliable and recognized in their respective fields. Ongoing evaluation of market feedback for continuous improvement. Creating an environment, which encourages and motivates employees to get involved and contribute towards the overall organizational development. Providing continuous education and training to employees in identified areas. Implementing and maintaining Quality Assurance Systems in conformance with ISO 9001:2000 standards.

JOB PROFILE
The work profile included operations mainly. The main task was to assign different jobs to different transporter who is available right away at minimum rate. Different customers sent their cargo from different place to different countries. The customers sent their cargo through agents like Globalink West Star Shipping LLC. The shipping company will be doing all the process and incur the expenses for doing the same. The customer wont be having any contact with the ship line or ports. They will be communicating only with the shipping company. We have to do all the process like getting the cargo transported to the port from the warehouse, shipping the cargo to the destination, transportation of cargo from the destination port to warehouse, payment of any charges incurred etc.

The main duties were: a) To assign a transporter. While assigning a transporter, the main things to be followed are, 1. Minimum Rate. 2. Safety. 3. Delivery Speed. 4. Reliability. b) To respond to the incoming mail and phone enquiries of the clients about the shipment. c) A contact between the company and the client. d) To negotiate on price, costs and delivery with clients and managers. e) Creating detailed reports and filing the documents.

SUCCESSFUL AND IMPORTANT CLIENTS

Sl No 1 2 3 4 5 6 7 8 9 10

Name of the Clients Emirates Chemicals LLC PetroChem Middle East FZE Fosroc International BASF Construction Chemicals Lagnano Teknoelectric Company Puma Middle East Richold Chemicals World Wide Auctioneers Sasol Middle East Stoncor Middle East

Management Team Martin Araha Managing Director Tervin Martin Araha General Manager Kovilakathu Prabhakaran General Manager P.V. Srinivasan General Manager (Finance) Sreekumar Sivaanakran General Manager (Commercial) Sumesh Nair General Manager (Commercial)

Sales Team Thomas Kuruvilla Asst. General Manager (Import Sales) Aldrin Gladston Lewis Asst. General Manager (US Trade) Binu G S Manager (Import Sales) Paramartha Protim Baruah Manager (Jabal Ali Sales)

Operations Team

Sangeetha Senior Operations Executive Janet - Senior Operations Executive Telma- Senior Operations Executive Ajith Babu - Senior Operations Executive Divya - Senior Operations Executive Anjali - Senior Operations Executive

CONCLUSION
After getting an opportunity to do the internship in this pioneer in this form of a company has been a great experience. It was a great honor for me to work in such a professional company where everything is so organized and perfect. The corporate culture that I learned from Globalink West Star Shipping LLC is a thing to be mentioned especially and adapting to it was a big challenge in such an early stage of my career. The things I learnt from real time work experience for the first time has indeed been a privilege. Being actively involved in the development of products and services has definitely increased my corporate knowledge about Shipping industry and developed leadership skills as I was entitled to plan and carry out different projects. To work in such a big organization was a pressure itself and adapting to this pressure was also a new experience. After completion of my work tenure as a Operations Executive, I feel blessed to have learned so many things in such a short span of time. New learnings and helpful attitude of colleagues is a thing to be remembered for a long time. I certainly believe this experience of working in Globalink West Star Shipping LLC will help me to be a successful professional in life and also work as an added advantage for the years to come. Thanks to Globalink West Star Shipping LLC for giving me a head start in my career. A. The Student Internship Role The student is responsible for making the initial inquiry into obtaining an internship and for meeting all departmental and university requirements in terms of eligibility for the internship position and filing appropriate paperwork. Development of the internship proposal is also the responsibility of the student, as this document serves as the formal agreement for establishment of the internship and its evaluation.Student interns will conduct themselves in a professional manner at all times. This includes the development of respectful and cooperative relationships with the site supervisor and other employees at the sponsoring organization. The student will establish and maintain regular and punctual working hours, as delineated on the internship proposal, and will conduct himself or herself in an ethical manner, conforming to the sponsoring organization's policies and procedures while executing the specific duties and responsibilities of the internship position. Failure to comply with the sponsoring organization's policies may result in suspension or termination of the

internship.The student will maintain a written record or journal of the internship experience, and will meet with the faculty supervisor periodically during the internship period. B. Career Potential in this Field Globalink West Star Shipping LLC has a very good career potential. It has lot of job openings coming in the future. When we look into the future Globalink West Star Shipping LLC can provide many youngsters very good opportunities. If one individual got to start his/ her career with Globalink West Star Shipping LLC it will be a great opportunity for that individual because it is a professionally well managed company and it provides a very good hospitality and recognition to its employees and that individual can also grow as the company grows by contributing his share into it. The company always welcomes young people to energize the workflow of the company. So Sales Operations will be a good choice for one to grow his better future with the company.

C. Recommendations One must have a positive approach towards business and in business development in order to get a job in such a reputed company. Attitude does matter in the field of Operations. One should know how to tackle the negotiations he/she face in the day to day business activities. Good Communication Skills plays a vital role in this field. Planning is very important for a operations executive. Proper planning helps you in getting new businesses. You shouldnt be trying to force people into purchasing your product or service. You should find people who may want your product or service and then focus on offering helpful information so that they can make an informed decision. Theres an old saying, You can get everything you want, by helping enough people get what they want. Persistence is power when it comes to increasing your sales and profit. Far too many businesses fail because they dont follow -up leads repeatedly. Spend your time focusing on how your potential customers will benefit if they purchase your product or service. Ask your customers how you could improve your products or services. If you listen to their recommendations, they will feel valued. If possible, give free demonstrations of your products or services to people who may be interested. Follow-up with these potential customers in a timely manner to attempt to convert their interest into

sales. If you try to market to everybody then you end up targeting nobody. Decide who might be interested in your product or service and target them. Your customers are not going to work for you you have to work for them. Do anything you can to make doing business with your company a pleasure. Operations is an important skill based on both knowledge and experience.

BIBLIOGRAPHY www.wikipedia.org http://www.glweststardubai.com/ http://www.jafza.ae/ http://www.uaesa.ae/?page_id=171 http://alfajer.net/shipport/dubai.htm