Halal Pharmaceutical Company Private Limited Vision (what do we want to become?

): Our vision is to be a leading pharmaceutical company in Pakistan and to become a significant global player by providing high quality, affordable and innovative solutions in medicine and treatment. We will strive to become the worlds most valued company to patients, customers, colleagues, investors, business partners and the communities where we work and live. We will improve the quality of human life by enabling people to do more, feel better and live longer. Mission (what is our business?): 1. We give hope, health, happiness, courage, self confidence, strength and vitality to our customers. !. We are dedicated to advance healthcare for people of all ages. ". We serve our customers with respect, dignity, compassion and integrity. #. We are committed to meet the needs of our customers, and we constantly focus on total customer satisfaction. $. We are dedicated to discover, develop, and deliver innovative, meaningful medicines and others healthcare solutions that help enrich the lives of patients, as well as their families and communities. %. We strive constantly to improve the quality of our products that e&ceed the e&pectations of patients, customers, colleagues, investors, and business partners. '. We deal in drugs like analgesic, anti pyretic, ()*+,, anti rheumatic, anti allergic, anti gout, anti dote, anti infective drugs, cardiovascular drugs, dermatological drugs, anti septic, gastrointestinal drugs, ophthalmologic preparations, gynecological preparations, psychotherapeutic drugs, vitamins, minerals, tonics, and drugs used in renal, bladder and prostate disorders. -. We also deal in pomades, shampoos, liniments, lotions, perfumeries, soaps, toothpastes, shaving creams, cold creams, aftershave, and all cosmetics. .. We provide our products on reasonable prices so that each and every person can buy our products and fulfill their needs efficiently and effectively. 1/. We operate in local, national, and international areas but our strong focus is on markets of Pakistan. 11. We have got e&cellence in technology and our all operations are based on world class research and development. 1!. We continually strive to meet the needs of our customers by developing technologies that have the potential to fulfill the needs and demands of our customers conveniently and effectively. 1". We make strong efforts for our survival, growth, and profitability which can be hold by carrying on research, innovative programs, good leadership, and teamwork. 1#. We are constantly improving our performance for sound results. 1$. We always purchase new equipments, launch new products, and enter into new markets. 1%. We provide a sound profit to our stockholders. 1'. We give an opportunity to our suppliers and distributors to make a fair profit.

1-. We conduct all our relationships with an emphasis on long term mutual success and satisfaction rather than short term gain. 1.. We are responsible to the society where we work. !/. We must be good citi0ens and must be driven by high ethical standards in our practices. !1. We offer charities for education, literacy, food and health for poor children. !!. We protect the environment and natural resources of our country. !". We do not duplicate the efforts of our sister organi0ations. !#. We are responsible to our employees who work with us. !$. We give them respect and recogni0e their merit. !%. We provide them security in their 1obs. !'. We give them fair and reasonable compensation. !-. We give opportunities to our employees for their growth and advancement. !.. We provide them good working conditions. "/. 2mployees are free to make suggestions and complaints. "1. We create a challenging and rewarding work environment that inspires our employees. Marketin !b"ectives

+ncrease repeat customers by '3 each quarter. ,ecrease customer acquisition costs by -3 per year. +ncrease customer awareness of 4he 5alal Pharmacy as evidenced by an increase in product requests solely generated by knowledge of 4he Pharmacy6s name.

#inancial !b"ectives

* double digit growth rate for the first three years. 7educe the variable costs associated with servicing each individual order by #3 a year. Profitability by the end of year three.

Marketin Mi$ 4he 5alal Pharmacy marketing mi& is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.

Pricin : 4he Pharmacy6s prices will be better than traditional pharmacies. %istribution: 4he products will be distributed throughout Pakistan. &dvertisin and Promotion: 4he most successful advertising campaigns will be targeted advertisements. Customer 'ervice: Obsessive customer service is the norm. *ll employees have been trained to ensure that all customers e&pectations are e&ceeded. 4his will occur at any short term e&pense, reali0ing that this is needed to build a successful business.