Who Is ENCHROMA?

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WHO IS ENCHROMA?
is a Berkeley, California company that emerged out of an NIH SBIR grant designed to study the feasibility of enhancing color vision in humans, particularly the color blind. Comprised of researchers, engineers and tech experts along with an advisory board of world renowned vision scientists, ENCHROMA hopes to impact the lives of the estimated 300 million people worldwide who have color vision deciency and everyone desiring Better Color Vision. ENCHROMA is dedicated to developing a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children.
ENCHROMA

THINKING

ENCHROMA IS

COLOR CLARITY PERCEPTION OPTICAL BEAUTY CURING SIGHT SPECTRUM VIVID

VISION STYLE CHROMATIC GIFT-GIVING FILTER LIGHT TECHNOLOGY LENS PERFORMANCE

WAVELENGTH IMPROVEMENT RESULTS SATURATION PERSCRIPTION HEALING EYEOPENING ACTIVATING FASHIONABLE

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MOOD BOARD
The goal of my moodboard was to illustrate all of the key components found in my original keywordlist. It was important to nd a visual language that encompassed the ideas of color, technology, and fashion.

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SKETCHING

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MY FIRST IDEA WAS TO SHOW THE CHANGE FROM SEEING BLACK AND WHITE TO HAVING COLOR VISION BY USING GRADUATED FIELDS OF COLOR...

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But I wasnt psyched about where these sketches were leading me.

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WAIT!

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AN IDEA!

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By using ENCHROMA glasses, those suffering from color defficient vision were able to activate their ability to see color.

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ALL I NEEDED WAS SOMETHING TO REPRESENT THE PROCESS OF ACTIVATION.

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What about the ON symbol?

SIGHT

ACTIVATION

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EYES
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ON
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This was my original digital sketch.

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VERTICAL LINE?

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COLOR?

ENCHROMA

enchroma

enchroma

enchroma

enchroma

enchroma

enchroma

enchroma

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BRANDON GROTESQUE

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DIN PRO

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I chose Brandon Grotesque because of the relationship in line weight and handling of corners it had with the logo that I had rendered; it was exactly the stylish, modern sans serif that I needed.

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The brands palette is inspired by the colors that those suffering from color decient vision are unable to see, namely red and green. This way, the rst time enchromas users try their product, they are making their rst introductions with the brand as well as with these colors themselves.

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FINAL LOGO

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ETHAN BLOUIN