LOGO & MASCOT

USAGE GUIDELINES
3rd LUSOFONIA GAMES, GOA-2013

SUMMARY
India has always been renowned for her culture, her wisdom and her spirituality . With deep history and culture. India prides its self in showcasing one of its most celebrated state i.e Goa. Where the Gods holiday . Just like India, Goa has been the melting pot of culture, history and a confluence of art and more. India prides itself to showcase this gem to the world. Goa, that is young, dynamic and full of life. rd The 3 Lusofonia Games, Goa-2013, is an opportunity to showcase this colorful state. Growing bigger and popularity internationally . It is rare when opportunities like this come to this beautiful small state. A moment when the nation hand in hand come together to celebrate this great event rd This is what the 3 Lusofonia Games, Goa-2013 is to Goa. An opportunity and challenge accepted with both hands to celebrate together and be proud to be part of this Games.

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

USERS GUIDE
rd The 3 Lusofonia Games, Goa-2013 Brandmark/Symbol/Logo, Trade Marks and other Intellectual Property (Intellectual Property) depicted in these guidelines are the exclusive property of, or used under licence by the Lusofonia Games Organizing Committee, Goa-2013. They are protected under trademark and copyright laws. The Intellectual Property may only be used in a manner consistent with these guidelines. Lusofonia Games, Goa-2013 reserves the right to withdraw at any time and for any reason the right to use the Intellectual Property (subject to any other agreement that may have been entered into with Lusofonia Games, Goa-2013). The use of these guidelines does not constitute approval or endorsement by Lusofonia Games, Goa-2013 of any Intellectual Property other than Lusofonia Games, Goa-2013s used in any material, products or services, or any claims or representations contained in the said materials, products or services. Lusofonia Games, Goa-2013 is not liable for any claims, actions, liability or loss relating to any material, goods or services. Authorised users are solely responsible for and should take all appropriate action to ensure that content and use of any material, product or service does not infringe applicable statutes or laws or any rights of third parties. These guidelines should be used in connection with those marks and images to which contractual access has been granted. Images presented in these guidelines are not necessarily accessible to all parties due to variations in contractual rights and use and possession of these guidelines does not give the right, title or interest in any of the Intellectual Property depicted in the guidelines. Lusofonia Games, Goa-2013 may alter or amend these guidelines at any time and to the extent allowed by law. Lusofonia Games, Goa-2013 will not be liable for any reliance that users place upon these guidelines. To ensure integrity of all images, applications must be submitted for approval to Lusofonia Games, Goa-2013 by following the steps set out in these guidelines or in accordance with any contract you have entered into with Lusofonia Games, Goa-2013 before any use of the Intellectual Property .

For any queries on these matters, please contact: Lusofonia Games Organising Committee, Goa-2013 Lusofonia Games Secretariat, 3rd Floor, Myles High Corporate Hub, Patto Plaza, Panjim, Goa-403001 T: 0 email:- info@lusofoniagames2013.gov.in website:- www.lusofoniagames2013.gov.in

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

TERMINOLOGY

Usage of terms: Full Form - Association of the Portuguese Speaking Olympic Committees Abbreviated Form - ACOLOP Full Form - 3rd Lusofonia Games, Goa-2013 Abbreviated Forms - Goa-2013 Full Form - Lusofonia Games Organising Committee, Goa-2013 Abbreviated Form - LUGOC, Goa-2013

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

VISUAL IDENTITY OVERVIEW

VISUAL IDENTITY STRATEGY

GOA A state with a rich history, landmarks that are the heritage of the nation and are popular around the world. A state that is known for its natural beauty ,warm hearted people that love to celebrate life everyday rd The state that is hosting the 3 Lusofonia Games in November 2013 Goa, India now invites the nations, all Indians and all Goans to UNITE AND PRIDE themselves to come together be part for this great celebration The Visual Identity Strategy aims to capture and celebrate this wonderful spirit of Goa with the participating countries in a form that is youthful, vibrant, generous and celebratory .

3rd LUSOFONIA GAMES 2013 GOA DESIGN AND LOOK GUIDELINES

GAMES LOGO

THE LOGO ELEMENTS - GOA-2013 EMBLEM

rd The logo for the 3 Lusofonia Games, Goa-2013 has been inspired from Indian Flag and the shape is derived from Ashoka Chakra. The colour scheme inspired from the Indian Flag saffron, white, blue and green represent courage and sacrifice, peace and truth, and faith and chivalry respectively . The elements like the wave and the sunny orange sun represents the state of Goa The symbolic figure coming out of the circular form portray a sense of freedom , running outward it represents the growth, moving forward, leading the way to fulfill true destinies.

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

THE LOGO ELEMENTS - GOA-2013 LOGO TYPE

Logo type derived from brush strokes, to give the type a human touch. The strokes are simple, different and yet they come together gracefully giving a global, colorful, youthful appeal. Its readability and the simplicity of the beautiful form is a great asset for large-scale reproduction. This contemporary typeface conveys the spirit of a smart, young and sharp new India

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO VERSIONS

The logo is combined with simple brush stroke typography for a global and youthful appeal. And the colors represent the bold national spirit of an international people. Vertical version is the most frequently used format. Please use this format wherever possible without compromising on the visibility of the logo. Horizontal version is for horizontal usage where the logo needs to be placed in narrow and horizontal spaces. The logo can also easily be adapted to our national language in Hindi and should only be used in India, except in venues that are being broadcast internationally .

VERTICAL VERSION - ENGLISH

HORIZONTAL VERSION - ENGLISH

3rd LUSOFONIA GAMES 2013 GOA DESIGN AND LOOK GUIDELINES

THE LOGO

GOA 2013 EMBLEM

GOA 2013 LOGO TYPE

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO COLOUR
The palette is vibrant and has common colors of the participating countries. The logo consist of four colours whereas the logo type has five colors which start from red, green, blue of two shades and a ornage The logo needs to be printed in four colour (CMYK) always except when printed in reverse.

2 3 4

5 6 7 9
8

GOA 2013 EMBLEM COLORS

1 2 3 4 5

C100 M88 Y8 K0 R33 G67 B146 PANTONE 281C

C100 M88 Y8 K0 R35 G46 B119 PANTONE 2746C

C59 M0 Y6 K0 R58 G180 B222 PANTONE 305C

C0 M0 Y0 K0 R255 G255 B255 PANTONE TRANS. WHITE

C100 M0 Y100 K0 R0 G150 B69 PANTONE 355C

GOA 2013 LOGO TYPE COLORS

6 7 8 9

C0 M100 Y100 K0 R218 G37 B29 PANTONE 485C

C100 M0 Y100 K0 R0 G150 B69 PANTONE 355C

C100 M88 Y8 K0 R33 G67 B146 PANTONE 281C

C100 M88 Y8 K0 R35 G46 B119 PANTONE 2746C

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

SOLID LOGO AND REVERSE LOGO

The solid logo should be used in single colour implementation by using black values or Games primary colours from our colour palette against a white background only . The solid logo can be reversed when applied on Games primary colours from our colour palette and Black solid colour background. These colours are all drawn from the colour palette of the Lusofonia Game logo
C100 M88 Y8 K0 R33 G67 B146 PANTONE 281C

PRIMARY COLORS

C0 M100 Y100 K0 R218 G37 B29 PANTONE 485C

VERTICAL VERSION

C59 M0 Y6 K0 R58 G180 B222 PANTONE 305C

HORIZONTAL VERSION

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO PROPORTION
The size of the logo could be determined by the Xheight and its proportions. Do not vary the distance and proportion of the various elements of the logo.

VERTICAL VERSION - ENGLISH

1x1cm

5.9X

SYMBOL

.35X SPACE

LOGOTYPE SPACE .23X LOGOTYPE

HORIZONTAL VERSION - ENGLISH The size of the logo could be determined by the height X and its proportions. Do not vary the distance and proportion of the various elements of the logo

5.9X

SYMBOL

X
LOGOTYPE

SPACE .23X

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO MAXIMUM SIZE

RE-SCALING THE LOGO Whenever the logo has to be re-scaled as per the requirement, please ensure that it has to be scaled proportionately . eg., In Corel Draw from the right corner scale proportionately or Hold SHIFT and scale in adobe illustrator

VERTICAL VERSION - ENGLISH

HORIZONTAL VERSION - ENGLISH

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO MINIMUM SIZE

The minimum size of the vertical logo version in colour is 30 mm in height. The horizontal logo version in colour is 40 mm in width.

30 mm height

40 mm width

30 mm height

40 mm width

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO CLEAR SPACE

The clear/isolation area refers to the imaginary space around the logo, used to ensure that there is an acceptable area of space surrounding it. This space prevents the logo from becoming lost by allowing for a clear delineation. The isolation area also prevents overcrowding which can detract from the impact of the brand.

VERTICAL VERSION

HORIZONTAL VERSION

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

LOGO INCORRECT USE

Care must be taken to avoid incorrect use of the logo, examples of which appear below. Such use can weaken or damage the integrity, impact and consistency of the logo. To ensure best results, it is important to follow the recommendations set out in these guidelines.

USING THE FORM IN ISOLATION OR CROPPING INTO THE LOGO.

USING THE LOGOTYPE WITHOUT LOGO

PLACING THE LOGO ON AN ANGLE.

FLIPPING THE LOGO ON AN ANGLE.

INTERCHANGING THE LOGOTYPE AND FORM.

USING COLOURS OTHER THAN THOSE SPECIFIED OR REDUCING OPACITY.

REPRODUCING THE LOGO AS OUTLINE.

FULL COLOUR LOGO ON A COLOUR OR COLOUR GRADIENT.

CREATING EXTRA ELEMENTS AROUND THE LOGO.

USING TONES OTHER THAN THOSE SPECIFIED

PLACING A FULL COLOUR LOGO ON A COLOUR IMAGE.

REVERSE ON COLOUR IMAGE.

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

TM/ COPYRIGHT SYMBOLS

The logo depicted in these guidelines is the exclusive property of the Lusofonia Games Organizing Committee, Goa-2013 Corporation. It is protected under trademark and copyright laws. The digital artwork of the logo provided with these guidelines includes the correct size and placement of the TM and symbols. This artwork will be appropriate for most applications of the logo when used in larger than minimum size.

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

DATES USAGE
The Dates of the Event text must not be incorporated within the logo, but must be positioned outside of the logos clear space. The Dates of Event text must also appear on a different colour background. The examples below demonstrate possible treatment and positioning options for the Dates of Event text. The height of Ois the reference for the clear areas between the date and the logo.

VERTICAL VERSION

HORIZONTAL VERSION

15 NOVEMBER 2013 15 NOVEMBER 2013

15 NOVEMBER 2013
15 NOVEMBER 2013

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

COLOURED LOGO USAGE WITH FORM

In cases of the background being in a different colour, the logo should be placed inside the prescribed form (providing a white background to the logo) as depicted below.

32x30mm 1.8mm

1.9mm

1.5mm

63x20mm

.5mm

.5mm
3.2mm

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

GAMES MASCOT

GAMES MASCOT
Jojo, rd The Goan rooster is the proud mascot of the 3 Lusofonia Games, Goa-2013 rd .The most visible face of the 3 Lusofonia Games, Goa-2013 . Jojo represent the vibrant Goan. An achiever with brilliance and positive attitude, a global citizen, proud of his nations ancient heritage, a fierce competitor but with a true spirit of sportsmanship Just like the state and the people , Jojo rises to attention, courage, strength, Jojo values that the nation is proud of - majesty, power, charisma, intelligence and grace. His athletic prowess, courage and speed are legendary ... He gracefully salutes the day every morning with a hearty cry, symbolizing victory over darkness with pride Jojo has a deep history and has been part of Goa. He is famously found in Goan ancestral houses. From artifacts, to gate post. The rooster is very popular in Goa, It is even found in clay form used for storing water, rooftops, gateposts, carnival, festivals and even in folk songs. He is a large-hearted gentleman who loves making friends and enthusing people to come out and play . With great zest for life and positive attitude, he is all set to welcome our guests for the games, athletes to play the games body and soul with great honesty, integrity . To strive and achieve the highest honors for Goa,India And pride them self to be part of this huge celebrated event.

JOJO

3rd LUSOFONIA GAMES 2013 GOA DESIGN AND LOOK GUIDELINES

JOJO - COLOUR
The color palette has to followed for all applications wherever Jojo appears in color. Please refer to the color values for different mode as indicated.

C0 M60 Y100 K0 R245 G134 B52 PANTONE 1385C

C0 M100 Y100 K0 R218 G37 B29 PANTONE 485C

C22 M100 Y100 K0 R189 G56 B38 PANTONE 180C

C100 M0 Y100 K0 R0 G150 B69 PANTONE 355C

C0 M60 Y100 K0 R250 G110 B54 PANTONE 1645C

C0 M0 Y0 K0 R255 G255 B255 PANTONE TRANS. WHITE

C100 M88 Y8 K0 R33 G67 B146 PANTONE 281C

C100 M20 Y0 K0 R0 G140 B204 PANTONE PROCESS BLUE C

C0 M20 Y100 K0 R227 G186 B18 PANTONE 7406 C

C24 M1 Y1 K0 R167 G216 B241 PANTONE 290C

C100 M100 Y100 K100 R33 G33 B26 PANTONE Process Black C

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

JOJO - GRAYSCALE
Jojo when applicable in a grayscale mode or in single colour halftone mode, the percentage of single colour value as specified to be followed.

K50

K60

K10

K20

K30

K80

K100

3rd LUSOFONIA GAMES 2013 GOA DESIGN AND LOOK GUIDELINES

JOJO- SOLID COLOUR

Jojo application in Solid colour.

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

JOJO - CORRECT USAGE

The correct usage of Jojo is shown below. Jojo can be used in left standing position depending on the layout or according to the flow of message. If there is a space constrain in application, Jojo can be used in cropped version as shown. Please follow this instruction to maintain consistency in applications. Jojo - Standing version

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

JOJO - INCORRECT USAGE

Care must be taken to avoid incorrect use of the Jojo, examples of which appear below. To ensure best results, it is important to follow the recommendations set out in these guidelines to maintain consistency in applications.

DO NOT USE JOJO IN SLANT POSITION

DO NOT USE JOJO WITHOUT LOGO

DO NOT USE JOJO CROPPED HALF VERTICALLY

DO NOT USE JOJO CROPPED UNEVENLY

DO NOT USE JOJO ONLY HEAD

DO NOT USE JOJO COMPRESSED VERTICALLY

DO NOT USE JOJO WITH OTHER COLOURS, THAN SPECIFIED

DO NOT USE JOJO WITH EXPANDED HORIZONTALLY

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

JOJO - MINIMUM SIZE

The minimum size of Jojo for common application should not be less than 40 mm in height, unless for some special applications like stamps, coins and medals etc., can be used less than the size specified as per requirement.

40mm
1

THE MASCOT AND THE LOGO FORMAT

The file formats that will be provided for the logo and the mascot are .EPS/ .TIF/ .JPG

3rd LUSOFONIA GAMES,GOA-2013 DESIGN AND LOOK GUIDELINES

3rd LUSOFONIA GAMES, GOA-2013 DESIGN AND LOOK GUIDELINE