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CURRENT MARKET SENTIMENT

9650, is the last week’s high. Given that the Street wants a positive
weekly finish, we expect 50-80 above this number a reasonable
finish for the day. The Dow barely managed to finish flat showing MARKET
weakness in most major averages. With options expiration-
quadruple witching, we anticipate some sell off on the open;
HIGHLIGHTS
however, will volatility be the norm given that there has been 09/18/2009
limited selling pressure throughout the day? In addition, will Art
Cashins’ word be realized? Sell on Rosh Hashanah and buy on Yom
Kippur?
PRISM CALL
ECONOMIC NUMBERS AND DATA
Time Indicator Date Actual Expectation Range Prior Today is expiration
(ET)
Friday, a day meant to
N/A N/A N/A N/A N/A N/A N/A
wreck havoc on the
trader. Be careful. The
TECHNICAL market has a lot of
Indices S2 S1 Pivot R1 R2
people who want or
INDU 9690 9731 9765 9860 9901 expect it to go down,
(DOW)
but until we see real
SPUZ 1053 1056 1067 1075 1080 selling pressure, this
(S&P)
market will just move
DOW STOCK TO WATCH up. I look to trade
Strong Weak
JPM AXP
anomalies today,
shorting the big gap
BA XOM
ups and buying the gap
MCD TRV
down stocks for the
JNJ HPQ
quick move.

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(“Prism”) and all individuals affiliated with Prism assume no responsibilities for your trading and investment results. The indicators, strategies, articles and all other features are for educational purposes only and should not
be construed as investment advice. Any person who chooses to use this information as a basis for their trading assumes all the liability and risk for themselves and hereby and absolutely agrees to indemnify and hold
harmless Prism, its principals, agents and employees. All of the material contained herein is believed to be correct, however, Prism will not be held responsible for accidental oversights, typos or incorrect information from
sources that generate fundamental and technical information. Prism does not warrant the completeness or accuracy of such information, and does not warrant any results from the use of the information. Your use of Prism
materials is entirely at your own risk and it is your sole responsibility to evaluate the accuracy, completeness and usefulness of the information. You must assess the risk of any trade and make your own independent
decisions regarding any securities mentioned herein. Prism affiliates may have a position or effect transactions in the securities described herein (or options thereon) and/or otherwise employ trading strategies that may be
consistent or inconsistent with the provided strategies.
UPGRADES / DOWNGRADES
Stock
Current Price Target
Upgraded House
Price Adjustment Price


Daimler Bernstein 49.57 Outperform
(DAI)
Syneron Oppenheimer 9.21 Outperform $16
Medical
(ELOS)
Procter & Citigroup 55.53 Buy $66
Gamble (PG)
Chevron Credit Suisse 71.97 Outperform $80
(CVX)
Toll JP Morgan 21.53 Overweight $29
Brothers
(TOL)
KB Home JP Morgan 19.69 Overweight $25.50
(KBH)
Deutsche ING Group 77.79 Buy
Bank (DB)
SanDisk BofA/Merrill 21.66 Buy
(SNDK)
HHGregg Barclays 15.04 Overweight
(HGG) Capital

Stock
Current Price Target
Downgraded House
Price Adjustment Price

Brinker Raymond 16.55 Market
(EAT) James Perform
Canadian Stifel 50.06 Sell
Pacific (CP) Nicolaus
Sonic Piper Jaffray 11.73 Underweight
(SONC)
Covanta Barclays 18.86 Equal Weight
(CVA) Capital
Occidental Raymond 78.64 Outperform
Petro (OXY) James

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COMMODITY PRICES
Commodity Price


OIL 72.16 -0.13

GOLD 1015 1.00

FOREIGN MARKETS
Market Price
 %

FTSE 5168.56 4.61 0.09

DAX 5725.72 5.42 -0.09

NIKKEI 10370.54 73.26 -0.7

HANG SENG 21623.45 145.06 -0.67

CHINA 2962.667 97.593 -3.19

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 NEWS ALERT
"Option" mortgages to explode, officials warn - Reuters.com

U.K. borrowing soars as receipts fall – WSJ

WHO says Swine Flu vaccines to fall short of earlier forecast – DJ

AAPL Apple: Hearing upgraded to Outperform at Macquarie (184.55 )

Asia markets close; China lower on IPO and steel sector concerns; Hang Seng -0.67%,
Shanghai Composite -3.19%, Nikkei -0.70%, Sensex +20 pts

C Citigroup eyes spinning off oil trading unit - Financial Times (4.42 )

SEC rules take aim at credit rating agencies – Reuters

PENN Penn National in talks for Las Vegas resort - WSJ (27.72 )

(PENN) is negotiating with the bankrupt Fontainebleau Las Vegas to buy the troubled casino
and resort

N. American Semiconductor Equipment Industry posts August 2009 Book-to-Bill ratio of

1.03

The bookings figure is about 5% greater than the final July 2009 level of $571.8 mln, and
about 31% less than the $866.8 mln in orders posted in August 2008. The three-month average
of worldwide billings in August 2009 was $579.9 mln. The billings figure is almost 8% greater
than the final July 2009 level of $538.0 mln, and just over 45% less than the August 2008
billings level of $1.06 bln.

PALM Palm prelim ($0.10) vs ($0.25) First Call consensus; revs $360.7 mln vs $290.70
mln First Call consensus

IHS IHS prelim $0.66 vs $0.60 First Call consensus; revs $239.0 mln vs $234.77 mln First
Call consensus

NVS Novartis receives FDA approval for Valturna, a single-pill combination of valsartan
and aliskiren, to treat high blood pressure (48.18 -0.42)

OSTK Overstock.com announces receipt of another SEC Subpoena (14.87 )

ETFC E*TRADE raised to Buy from Neutral by Goldman- DJ (1.70 )

SCHW Charles Schwab cut to Sell from Neutral by Goldman- DJ (17.74 )

Bankers face sweeping curbs on pay – WSJ

Hedge fund industry is recovering - NY Post

GOOG Google tgt raised to $600 at Collins Stewart on rebound in online ad spending
(491.72 ) -Update-

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