IN-CLASS EXERCISE: Company Histories Questions and Answers.

1) What was Boeing’s first two business lines?

The business line was Commercial jetliners and military aircraft

2) What major products did Boeing produce during WWII?

During the WWII, company has produced weapons like atomic bomb and produced
hundreds of its B-17 flying fortress for the US army.

3) What products did Boeing contribute to the development of space exploration?

Boeing has made first of a new class of jumbo jets.

4) What did Boeing do to become the world leader in the aerospace industry in the late
1990s?
When they have shortages of oil Boeing has introduced the more futuristic aircraft which
kept it at the technological vanguard, including the twin-engine wide-body.

5) Which company is Boeing’s main competitor and which product are they competing
to commercialize?
The Airbus was main competitor and 747jet from Boeing Company with A-380 from
Air bus. An intense completion for super jumbo jet contracts with airliners was
expected in 21st century.
1) How did Rolex revolutionalize the watch industry in its early years as
Wilsdorf &Davis?

To solve the dust & moisture problems, Wilsdorf developed a screw crown and casebook
mechanism that revolutionized the watch industry.

2) What technology breakthroughs did Rolex develop in the watch industry?

Rolex developed a case that was impervious and waterproof.

3) What did Rolex do to survive the Japanese invention of the quartz watch?

They have a own philosophy. And this thing is solution that Rolex to survive the Japanese
invention of the quartz watch.

4) What corporate philosophy has Rolex always adhered to?

Rolex’s greatest policy was never to adopt change for chnge’s sake.
1) What was Hitler’s and Porche’s visionary goal for Volkswagen?

Hitler’s and Porche’s visionary goal for Volkswagen is low-priced for ordinary consumer
since the early 1920’s. But during the war, Volkwagen plant produced vehicles for the
German military and Hitler’s and Porche’ materialize.

2) How did Volkswagen enter the US market with its Beetle model?

They use advertising. When the firm of Doyle Dand Bernbach look took over the
advertising for the car, that it began to appeal to large number of Americans.

3) What business activities did Volkswagen undertake to avoid bankruptcy in the mid
1970s?

Carl H, Hahn took over as company chairman. They unveiled new Golf. Through it looked
very much like to the Rabit. But it had a large engine, more interior space and better overall
performance. Later, sales rose 25 in 1985, profit double and Volkswagen became the
leadind European auto manufacturer.

4) What two business strategies is Volkswagen pursuing to compete in the auto

Industry at the turn of the century?

First, Volkswagen restruct company. They think a duck grown too fat to fly. They want to
fly high. So they will be on diet. They cut 12,500 of Volkwagen’s 12700 German job. And
restruct of all company operation. Then they save $5 billion.

Second, Volkswagen take upmarket. Rather than taking the more time-consuming route of
building a new hige-end models, they went the acquisition route. For example, Volkswagen
acquired the Rolls-Royce and Bently Motor Cars Group.