Next Level Social Advocacy

Alan Rosenblatt, Ph.D. AlanRosenblatt@Gmail.com Twitter: @DrDigipol & @TakeActionNews, @IARoundtable YouTube.com/TakeActionNewsTV

Pyramid of Social Media Strategy

Targeted Engagement

Integration with entire organization

Quality Content Authenticity

Anatomy of a Tweet Ex. Targeting a Senator

.@ChuckGrassley read our report on repealing #DADT

(http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
140 characters is plenty

9-second soundbyte Syllogisms Links to more content (blog post, video, image) Haikus

3 ways to make a link in Twitter

@mention, #Hashtag, URL Trackable link to measure click throughs Use key audience hashtags Alert watchdogs on Twitter

Example: targeting a Member of Congress

Anatomy of a Facebook Post

Compelling lead sentence Include a stand alone image or video End with a question or call to action

Target Your Audiences, yes Audiences

Key Influencers

Influencers

Activists & Concerned Citizens

Find influencers to follow Directories

Directories of influential tweeters
TweetProgress.us - Progressives WeFollow.com Keyword & location Tweetbe.at Keywords TwitterStates.com Location Listorious.com Twitter Lists

Use directories to search for people to follow Register on the directories so people find you

Find influencers to follow Articles

Search on Google for Top Tweeters for an issue/topic
Top 100 Intl Business Top 20 UK Politics The FP Twitterati 100 Top 50 Climate Tweeters 50 Favorite Immigration Tweeters

Find influencers to follow Twitter Search

Search keyword/hashtag
Click Refine Search Refine search terms Add hashtags to parameters Search by location Search by sentiment

Find influencers to follow Drilling down on Twitter

Find an issue expert
Follow who they follow Follow their followers Follow their lists

Get followers/fans, then deepen your connection

1. Connect Follow/Like people you want following you 2. Engage Reply/Comment to people you want following you 3. Recommend Retweet/#FF/Share/Like followers you want 4. Repeat Repeat steps 2 & 3 after they follow you back to deepen your connection. 5. Remember, it is about exchanging VALUE

Clean your list Unfollow dead weight

Twitter limits
Until you have 2,000 followers, you can only follow 2,000 Beyond that, you can follow 10% more than follow you

Purge followers to maintain room to grow

People who dont follow you back (unless they are interesting) People who never retweet others People who SPAM, shills, etc.

Twitter Townhalls
Just like an offline event, except on Twitter Possible Panel: @Moderator @PolicyExpert @PolicyMaker Format Panel discussion: 20-30 min Audience Q&A: 20-30 min RT question, then answer w/out @Reply Use an event hashtag Promote in advance Collect audience Qs in advance Allows easy data collection

Facebook Townhall

Pinterest Auction

Denial of Hashtag
Take back the conversation on Twitter
#Stimulus #3yearsNoBudget #Obamacare

Identify & mobilize against rightwing hashtag campaigns Use email, our hashtags & other channels to mobilize your networks
#p2 #ctl (#connecttheleft) Issue specific hashtags

Relatively Inexpensive

Stealth Facebook Ads

Highly Targeted

Call to Action

Source Untraceable

Facebook Pages Outreach

Your Page

Other targeted pages

Toggle to use Facebook as your page Post your message on affinity pages Vary the text of your posts to avoid being suspended for SPAM

Custom Avatars/Twibbons

Optimize Blog Posts for Social Media

Make sure your blog posts work well on social media
Include sharing tools for posting to Twitter, Facebook, (G+, Pinterest), etc. Optimize title Compelling Short enough for a tweet Optimize 1st paragraph Facebook pulls the 1st three lines Make them count

Next Level Social Advocacy

Alan Rosenblatt, Ph.D. AlanRosenblatt@Gmail.com Twitter: @DrDigipol & @TakeActionNews, @IARoundtable YouTube.com/TakeActionNewsTV