CHRIS OURAND

Baltimore, MD 443-481-8866 (mobile) !ri"#o$ra%&'(mail# om

)*+)RI)NC)D MAR,)-IN. COMMUNICA-IONS +RO/)SSIONA0

Strate(1 2 3i"ibilit1 2 Bra%& De4elo5me%t 2 0ea& .e%eratio%
Mar6et Strate(i"t# Assess market needs, client capabilities, and the points where they can intersect Bra%& B$il&er# Leverage corporate reputation with visibility programs so that audiences hold positive perceptions and want more I%te%tio%al Comm$%i ator. Ensure stakeholder buy-in and engagement through integrity, authenticity and thought leadership Collaborator. Engender success through listening, forging consensus, inspiring and channeling group energy into sound decisions
Bra%& A9are%e"" 2 .o-to-Mar6et Strate(ie" 2 Ne9 Mar6et +e%etratio% 2 Bra%& Reali(%me%t Dire t Mail Cam5ai(%" 2 So ial Me&ia ; S)O 2 +$bli Relatio%" 2 A&4erti"i%( 2 Mar6et Re"ear !

+RO/)SSIONA0 HI.H0I.H-S
HIN.) MAR,)-IN. 7813 - 5re"e%t A o$%t Dire tor Lead business development, account management and client service initiatives. Secure new revenue, optimize staffing mi , and oversee brand awareness and lead-generation programs for professional services clients. Bra%& A9are%e""# !ncreased brand visibility for big data technology firm through implementation of robust content and distribution strategy. "arnered several brand advocates championing firm#s value proposition through website development, social media, blogging, email distribution and SE$. Mar6eti%( Strate(1# %rovided game-changing marketing strategy to grow national brand for regional engineering firm. &hrough market research, S'$& analysis and sales differentiators, rolled out full-scale marketing plan for online and offline marketing initiatives. O%li%e ):5erti"e# Achieved numerous downloads of recently published marketing book through story placements, social mentions and pay-per-click campaign. CHRIS O# COMMUNICA-IONS 7883 - 7817 O9%er (eveloped and met ob)ectives for companies seeking new markets, launching products * services or otherwise capitalizing on competitive advantages. (eployed integrated marketing, content, %+, and

social media programs that emphasized positioning, strategy, key messages and tactics. +epresented companies in ,-,, ,-., ,-" and non-profit industries needing successful interaction with end user, channel and influencer audiences. Ne9 Mar6et +e%etratio%# !ncreased brand recognition of secondary product and service lines for established civil engineering company using multi-pronged online marketing, advertising and %+ strategies. +esulting revenue growth led to corporate ac/uisition and doubling of revenues. +$bli Relatio%"# Spearheaded two-phased %+ strategy to influence federal government procurement of 0- billion border security contract for ,oeing subcontractor. Engaged S1Es, trade publications and alliance partners in effort that ultimately secured contract. .o-to-Mar6et Cam5ai(%# +olled out go-to-market campaign for online )ob interviewing technology. .ompelling marketing, brand building and video promotions led to 2,333 applicant signups right away4 high-impact value proposition secured venture capital funding and ac/uisition. M)-AS-ORM 7881- 7883 Cor5orate Comm$%i atio%" Ma%a(er ,uilt this process management software firm in an emerging market. %ositioned company for growth, established brand leadership, drastically increased product demand and educated audiences of customers, prospects, partners, investors, media and analysts. Bra%& Reali(%me%t# +epositioned 5S and European brand identity of specialty 6e-forms7 product firm as an enterprise software company. .reated customer feedback loops to tailor product to new markets, and implemented outreach campaigns for industry analysts, channel partners and end-users. 8igher profile helped firm win successive rounds of venture capital and propelled it into the leadership section of the market-ranking 61agic 9uadrant +eport7 of "artner "roup. S-RA-).IC COMMUNICA-IONS .ROU+ 1<<8 - 7881 Se%ior A o$%t Ma%a(er !ncreased market share for clients in technology, commercial real estate and management consulting. (eveloped, implemented comprehensive strategies for public relations, advertising, and sales promotions to end users and resellers. $versaw three teams that successfully enhanced third-party credibility through media coverage, industry award opportunities and speaking engagements. 8eld full %:L responsibility. +$bli Relatio%"# Launched three-pronged %+, advertising and direct mail strategy showcasing commercial real estate tenant representation for fast growing high-tech companies. "arnered numerous press clips, delivers high-profile testimonial ad campaign, and generated -3; direct response open rate for uni/ue direct mailer.

)DUCA-ION
Ma"ter o= I%ter%atio%al B$"i%e"" Ma%a(eme%t 5niversity of 1aryland, .ollege %ark, 1( Ba !elor o= S ie% e, >o$r%ali"m

5niversity of 1aryland, .ollege %ark, 1( .oursework completed toward the %ro)ect 1anagement %rofessional <%1%= designation

-)CHNICA0 S,I00S
1icrosoft $ffice, "oogle Analytics, SE$, various .+1 and .1S software applications