L ocal

Tel 01642 483304

Information Pack

Answer
The Best Way To Attract Local Customers
www.local-answer.co.uk

Information Media Pack.

Please Keep This Information For Reference

EX Your Area
AM
PL
EO
FA Your Customers
FR
ON
L o cTa lPA d v e r t i s i n g
A line Directory
L o c a l O nG ES
L o c a l We b D e sLi O gn
T

The Local Answer publication is the most effective way to attract

local customers. With a combined distribution of over 42,000
EX
copies delivered monthly to households in Redcar, Marske,
AM
Guisborough, East Cleveland, Eston, Normanby, Ormesby &
PL
EO
Nunthorpe. The Local Answer publication is a FREE publication
FA
distributed solus to households and offers readers a true snapshot of
local businesses.
FR
ON
TP
Its convenient A5 size and monthly format makes it easy to
keep handy in a drawer or by the telephone. AG
ES
An alphabetical index of services, at the back, is always at hand LO
and easy to use. Fully integrated with our own online Business T
Database, your products & services will be readily available to
households locally and throughout the world.

Our advertising works, we know because our customers tell us!

Page 2 The Local Answer Media Pack W ebsite www.local-answer.co.uk

Welcome
Thank you for your interest in 'The Local Answer' services to
E business & monthly directory.
XA
MP directory is the most effective way to attract
The Local Answer
LE a combined distribution of over 42,000
local customers with OF
copies delivered monthly A
to households in Redcar, Marske,
HA
Guisborough, Nunthorpe, East Cleveland,
L Eston, Ormesby &
Normanby.F PA
GE
SL
Fully integrated with our own online Business Database,
OT your
products & services will be readily available to households in
East Cleveland and throughout the world.
We also offer a Comprehensive and cost effective website
design service.

The Local Answer offers all local advertisers

a modern and contemporary publication to
help reach their target audience effectively
and efficiently.

EX
The Local answer is a A5 publication which
AM
is distributed solus monthly.
PL
EO
Spot colour pages (spot colour is derived
FA
from the book colour which changes every
month) HA
LF
Reaching over 42,000 homes at a fraction of PA
the cost of mail shots or other media, it is G ES
genuinely the local answer for local people.
LO
Each Publication can be downloaded FREE T
from our website www.local-answer.co.uk
Our advertisers also enjoy the benefits of a
FREE entry on the local answer online database
found at www.local-answer.co.uk

Published by Media Solutions : 01642 483304

The Local Answer Media Pack Page 3

With Compliments
Thank you for your interest in the local answer. We hope this
information pack answers any questions you may have had
about the local answer and informs you about other areas we
cover which you may not have be aware of.

Our aim is to provide local tradesmen, shops & services “a

cost effective advertising medium to promote themselves
within their communities” & “provide the local community
with a free, up-to-date, easy-to-use directory of local
businesses”.

Advertising in the local answer really works. We know

because our advertisers tell us. Over 90% of our customers
repeat their bookings, they do this because it is so effective for
them. We provide the impact that blanket coverage of an area
can bring at a fraction of the cost of a mail shot or leaflet drop.

We hope that you find all the information within this pack
useful. However if you have any other questions at all please
do not hesitate to contact us or visit our website
www.local-answer.co.uk

Contact Information

Telephone 01642 483304 48 Cranbourne Drive

Fax 01642 483304 Redcar
TS10 2SP
Website: www.local-answer.co.uk
Email: info@local-answer.co.uk
Over 42,000 copies delivered FREE monthly.
Page 4 The Local Answer Media Page W ebsite www.local-answer.co.uk

About The Local Answer

How often do you need a service or commodity that you simply can’t find
locally? You know there must be an outlet in your area, yet finding one that
fully satisfies your needs is often a real problem. But now help is very much at
hand. ‘The Local Answer’ was devised and designed as a no-nonsense
parochial forum to provide the answer to those questions. Neatly packaged in a
convenient, fact filled booklet, it has become an invaluable source of reference
to the people of Redcar, Marske, Guisborough, Nunthorpe, East Cleveland,
Eston, Normanby & Ormesby. Just as importantly, it has also become a cost
effective and reliable advertising medium for many local businesses. It has
already been proved beyond doubt that its convenient A5 size and monthly
format makes it easy to keep and with its alphabetical index of advertisers is
always at hand and easy to use. So, unlike newspapers or other directories it
has a very long retention value and response to advertisements continues long
after other media have been thrown in the bin. And since all the services listed
are purely local, and no category is over subscribed with a plethora of large
national advertisers,‘The Local Answer’ is a much fairer outlet for the smaller
business whose aim is to develop trusting, long-term relationships with clients.

Why we deliver solus

How often have you collected your mail just to find its
all leaflets and fliers? How often do you read these, or
how often do you just throw them in the bin? We have
chosen to deliver the publication solus as this way the
publication is delivered on its own with out any other
printed material. This helps to encourage users to read
and keep the publication other than throwing it away.

Why we don't use colour or gloss

There are to main expenses when producing any publication, the print costs and
the delivery costs. Each of these expenses have to be covered. We have chosen
to spend our money on delivery rather than colour and glossy pages, as it works
better for our customers. No matter how flashy or glitzy your ad is, if not many
people get to see it, it is money wasted. Keeping the simple format allows us to
keep our advertising rates as low as they are and therefore affordable for very
small business. There is no compromise however on the print quality. We use
high quality bright white paper. The pages are crisp, clean and the print will not
rub off and dirty the hands of the readers, this encourages the use of our
publication which inturn increases the response.
Why we use the A5 format
If the publications were larger they would become obtrusive and therefore
would be thrown away by the household. The compact format means the books
can be kept by the telephone or kitchen drawer.

Published by Media Solutions : 01642 483304

The Local Answer Media Page Page 5

Areas Covered

Boosbeck, Normanby,
Brotton, North Skelton,
Charltons, Nunthorpe ,
Dunsdale, Ormesby
Eston, Redcar,
Lackenby, Saltburn,
Lazenby, Skelton,
Lingdale, Slapewath,
Margrove Park, Stanghow,
Maske, Upleathham ,
New Marske, Yearby

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Page 6 The Local Answer Media Page w w w.local-answer.co.uk

Redcar, Marske
& New Marske

17,306 Homes

AREAS COVERED
Redcar, Maske & New Marske

POSTCODES
TS10 (1,2,3,4,5,6,7,8)

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The Local Answer Media Page Page 7

Saltburn, East Cleveland &

Guisborough Edition

14,200 Homes

AREAS COVERED
Saltburn, Skelton, Brotton, North Skelton, Lingdale,
Boosbeck, Margrove Park, Stanghow, Charltons,
Slapewath, Upleathham & Yearby

POSTCODES
TS12 (1,2,3) TS14 (6,7,8)

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Page 8 The Local Answer Media Page w w w.local-answer.co.uk

Eston, Normanby, Nunthorpe &

Ormesby Edition

9,976 Homes

AREAS COVERED
Eston, Lackenby, Lazenby, Normanby,
Nunthorpe & Ormesby

POSTCODES
TS6 (0,8,9) TS7 (0,9)

Published by Media Solutions : 01642 483304

The Local Answer Media Page Page 9

Rates & Sizes

Area With Over 13,000 Copies Delivered
Per Insertion 1/8 1/4 1/2 Full Front Back

Minimum 2 £45 £67 £126 £226 £145 £250

6 Months
£39 £58 £107 £192 N/A N/A
Per Insertion

Area With Under 13,000 Copies Delivered

Per Insertion 1/8 1/4 1/2 Full Front Back

Minimum 2 £39 £58 £107 £192 £123 £212

6 Months
£33 £49 £91 £163 N/A N/A
Per Insertion

All Prices Exclude VAT

We will design your advertisement FREE of charge and advertisers will
receive a proof copy prior to publication.
Your advert can be changed every month.
All billing is on a pay as you go basis monthly.
There is a minimum contract of two months.
New customers must pay for there advertisement in advance.
The Local Answer is carefully delivered to over 42,000 households in
Redcar, Marske, East Cleveland, Guisborough, Eston, Nunthorpe,
Normanby & Ormesby. It is NOT delivered with other printed matter such
as Free Sheets, Flyers & Leaflets.
All our advertisers recieve a FREE entry on our online database.
www.local-answer.co.uk
Published by Media Solutions : 01642 483304
Page 10 The Local Answer Media Page w w w.local-answer.co.uk

Maximise your business

Increasing the amount of enquires to your business couldn’t be any easier
or more affordable. Promoting your business on the Local Answer online
business database is one of the most effective ways to promote your
business within the local area and worldwide.
The internet is one of the most widely used resources to date. Anything
frominformation on Tea bags to images of the largest machinery on the
planet can be found at the touch of a button. A totally global network of
information.
For business an internet presence is a must. It can make the difference
clinching a job or contract. However finding this information can be a
mammoth task, this is where The Local Answer can help.
Your online business database is unique. Completely local with up-to-date
information of services and businesses in the Redcar and East Cleveland,
Guisborough & Nunthorpe area, allowing potential customers to go online
and find your company easily and quickly.

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The Local Answer Media Page Page 11

The search is over

More and more people are using the internet everyday searching for more information on
local services and business. If you do not have a presence on the internet then you are
losing out.
The local answer business database is an easy to use, quick to find, source of
information of local businesses and services in North East area. If the user knows the
business name or just the service they require, ie builder or plumber, the Local Answer
database will find the service they require easily and quickly. Further information about
the goods/services your company offer can be accessed at a touch of a button via a
microsite option. Give it a go for your self visit www.local-answer.co.uk
Every Month more and more people are using the Local Answer online database to find
local companies and to find out more information on the related businesses (website stats
available on request). Promoting your business couldn’t be easier, one phone call is all it
takes. Linage entries allow potential customers to find your business quick and easily.
Maximise your listing buy adding a micropage and allow visitors to find out more
information on your business and services. Microstes can help shorten your time on the
phone describing your services and business to customers. If you have your own website,
a microsite on the local answer is the perfect way to increase your hits and internet sales.
Microsites contain a weblink directly to your website allowing potential customers to
find out even more about your business and services or make an online purchase.
Website, if you don’t have your own website, your Local Answer microsite can be made
into your own personal site by adding your very own domain.

Give it a go! Visit www.local-answer.co.uk

Online Prices
Linage Entry, which consists of your business name, address, telephone number & five
key search words (non-visible to public) for only £50 p/a (Existing Local Answer
advertisers have an entry onto the database free of charge)
Microsite, which consist of full Contact details, information on your business and
services you provide, a secure email contact form (Spam free), interactive map to your
location, business logo, banner image, two further images & a weblink to your website.
All for only £125 p/a (inc linage Entry for free)
Domain Names, upgrade your microsite to your own website with your own domain
name and email address ie www.jogbloggs.co.uk & joe@joebloggs.co.uk for only £50 for
the first year and £10 every year after
All prices are excluding vat. Update charges may apply. Free Entry only applies for the length of time advertising in The Local Answer
Full Website Design available.

Published by Media Solutions : 01642 483304

Media Solutions (NE) Ltd
48 Cranbourne Drive
Redcar
TS12 2SP

Tel: 01642 483304

www.local-answer.co.uk