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HEADLINE NEWS
Someone from the outside Warwick Entrepreneurs and WBS-EN are closely aligned
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WOMAN OF
THE MONTH
Balkis Sulaiman
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I came to WBS and bang! My husband ready to school, to finding the quickest
said, ‘Honey, we are not allowed to bring way to prepare meals (making a few
the maid and I can’t leave my job. Are you variety of meals at the weekend, to freeze
ok on your own, with the kids?’ with a and use during the week). I used to be a
gasping look, I said it out, ‘Sure, I can’ (in size 12, but am now a size 8, my white hair
my heart, oh my God!). seems full and I have 2 pairs of reading
glasses, but I feel fulfilled as a person.
So here I am now, nearing the finish line of
the MBA 2008-2009. What a long year it has Very early on in the year, we took time to
been, but very fulfilling; a year where I explain to the children that we were not
have learned to understand the true here on holiday; that mum is here to study.
meaning of consistency and priority. We explained that we would need to help
each other, as no extra help would be
When I look back, I realize that it all goes available. My kids have learnt to live as
back to what you want in life and what well; they have grown up so much and
your true objectives are. Once you know learnt to think for themselves. They have
that, other matters are just about learnt the meaning of tolerance and
rearranging - rearranging routines, respect; the key words in life, and
rearranging priorities and rearranging time. something that I have been trying to
I can attest indeed, it’s not that difficult but explain to them for years.
takes a lot of sacrifice. Let’s say, I stretched
all my limits to the maximum. As for me, I will remember this year as
‘stimulating and thought-provoking’. Just
My daily life gets better each day as I like an MBA, I have finally armed myself
master the not-so-routine timetable - the
with a complete toolkit of skills, a bit like a
children’s and mine, and let’s just say that
Swiss army knife.
my time spent managing a childcare
centre has finally been put to good use.
To all ladies out there, believe in the
and Supply Chain Management at work in take whatever comes to you first and sort it
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MEMBER OF
THE MONTH
Bernie Ritchie
WOW Member of the Month is Bernie ‘sushi’ to emphasis the easily digestible
Ritchie, a Warwick FT MBA during 1997-1998. fresh, insightful and innovative thinking side
Bernie is an established brand and of the business with high quality as a given.
marketing communications consultant who Equally, the brand name positions
has recently set up Management Sushi, a Management Sushi clearly in the social
business consultancy service offering media world. Here, the brand offers bite-
brand-building and business development sized business insights and updates in its
advice to small and medium-sized blog (www.managementsushi.com), via its
entrepreneurial businesses. two Twitter handles [@management sushi
and @businesshaiku), via Delicious and
So why ‘Management Sushi’?! “Ever since
Facebook and also through LinkedIn.”
my Warwick days I have been passionate
about management and business thinking”,
Bernie tells me. “I wanted to set up a
consultancy service which emphasised the
management and business development
side of my business as much as the
marketing and branding side. I knew I
wanted the word management’ to be part
of the ‘consultancy brand name and then
hitupon the word ‘sushi’ upon the word
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When asked about why so much emphasis insights gained at Warwick as well as on the
on the social media side of things for ground since that time. The blog and the
Management Sushi, Bernie explained, social media side of things is a newer
“Firstly, these days, if you can’t operate in venture, which clearly allows
the social media sphere as well as advise communications skills together with the
on its business positioning and reputation management and brand, marketing and
management advantages, then, in this corporate communications skills together
Web 2.0 world, you are just not doing your with the management and business insights
job as a marketing and brand consultant gained at Warwick as well as on the ground
properly.” Beyond this, however, lies since that time. The blog and the social
another critical business positioning point, media side of things is a newer venture,
on which Bernie elaborates: “I am which clearly allows Management Sushi to
interested in consultancy provision, not just engage in real world, real time public-
on a local or indeed national scale, but in domain communications and
the unlimited virtual consultancy possibilities conversations. Recently, for example, when
presented, which can now be sourced so global marketing guru Seth Godin blogged
much more easily using social media, the about Internship, Bernie hooked up on
virtual arteries of today’s hyper-globalised Twitter with a young intern at the Chartered
world”. Institute of Management and ultimately
developed a co-produced blog on this
Bernie has an extensive 20+ years’
subject on Management Sushi. Similarly,
professional marketing and
when ex-Lehman insider Lawrence
communications background. She kicked
McDonald launched his exposé “Colossal
off her communications career in London
Failure of Common Sense”, Bernie
working in a number of leading
connected with Lawrence on Twitter,
international PR agencies and then moved
Facebook and LinkedIn and then
into in-house and mainstream brand and
produced a book review of the book on
marketing consultancy following her
“Cool Books”, the business book review
Warwick stint. Bernie has extensive cross-
section of her website.
sector experience and has worked in a
number of global and international contexts
as well as in entrepreneurial start-ups and
micro sectors.
www.managementsushi.com
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SPECIALIST OF
THE MONTH
Kerry Turner
A career in consultancy
As a 10 year old I wrote; “My ambition is change. I published my first book “Riding
either to be a teacher or a librarian. But I Dynamics” in 2007 and have two other
think I’ll change my mind and not be books in the pipeline.
either.”
In 2008 I returned to consulting as a
I did change my mind! Having gained a
freelance advisor. My current main client is
first class degree in math and a master’s
KPMG’s Government services group. I
degree in Operational Research
(Management science), I began my specialise in helping my clients to create
career as a trainee management and deliver better strategies for the
consultant with Deloitte Haskins & Sells in sustainable future of their organisations.
1985. I stayed for 20 years through mergers Past and current clients include: Nestle,
with Coopers & Lybrand and Price
ABB, M&S, Allied Domecq, Bass, Inchcape,
Waterhouse and the sale of the consulting
Abbey, Thorn UK, Spillers, BMW, Ministry of
business to IBM. I specialised in
Performance Management, especially the Defense, DVLA, Dept of Health, Ministry of
design of key performance indicators, for Justice.
which I was a recognised thought leader
and was awarded the highest possible As a 10 year old I wrote; “My ambition is
global capability ranking in IBM. either to be a teacher or a librarian. But I
think I’ll change my mind and not be
I left IBM in 2005 and acquired a home in
either.”
France. This enabled me to apply the
cause and effect techniques I used to
understand and improve business
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Systems Thinking I wish that I had been taught this at school
instead of how to pass exams. My aim now
Through my career I learnt many analytical is to see this approach being taught to our
techniques for understanding and children. I believe that this is fundamental
improving a business but the most valuable to continuous performance
skill I acquired is Systems Thinking. This is a improvement….to lifelong learning. And
way of understanding the cause and effect what better gift can we give our children
relationships driving performance. It than the ability to learn effectively and
enables us to make explicit our implicit make better choices?
knowledge of the way a system works
within a diagram, which we call a cause Perhaps I am to become a teacher after
share, challenge and build consensus These maps are of great value to test the
around the way things work. logic and internal consistency of an existing
These maps are of great value to test the strategy. They can be used to understand
logic and internal consistency of an existing strategic options and stimulate creativity.
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How you can get involved
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Generally, WOW will aim to tweet about
issues relating to WOW activities and wider
WBS activities. Equally, it will aim to provide
SOCIAL MEDIA tweet updates on key business and
WOW is on Twitter! : Have you tweeted yet?! WOW Twitter will also cover areas of interest
to women in business – from the glass
www.twitter.com/womenofwarwick ceiling through to building a progressive
career during today’s global recessionary
The Women of Warwick Twitter handle was
times.
created in early summer. Set to form part of
the WOW social media bundle – from the So how can you join the conversation and
WOW website page, WOW Ning and feel involved?! If you already are a
Facebook activity through to micro- Twitterholic, you can join the conversation
blogging possibilities with the WOW Twitter – immediately, and even RT (retweet!) WOW
WOW’s Twitter account was kicked off in Twitter messages. Twitterholics who have
early summer 2009. After a short break, it will their own Twitter handle can also send DMs
rev back up again from early September (direct messages!) to the WOW Twitter
and will be providing a regular flow of Team providing they are following the
tweets over the coming months. WOW Twitter stream. Alternatively, you can
ask to become part of the WOW Twitter
So what’s the WOW Twitter going to tweet
Team and start to contribute WOW Tweets
about?! Well, in many ways everything and
of your own! Or, simply email Dustie and
everything! Essentially, whatever WOW
the WOW team with subject areas you
members want. The point about Twitter is
would like to see tweeted about!
that it is a global conversation as much as
an information channel. And the other key Don’t be shy – join the conversation!
point about Twitter is that as a micro-blog,
each piece of communication is only 140-
characters long (although you can use
Tweet Deck or Seesmic to shorten the URLs
of any useful information you would like to
share and include these as part of your 140-
character message!).
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BUDDY SCHEME
By Elena Patra
Just moved to a new country, landed a Our mantra is “to guide and support WBS
new job, or started a new family? And MBA students by delivering knowledge
doing this whilst trying to find your way expertise about the WBS MBA. To build
around your MBA studies, electives, empowering and lasting relationships – not
studying patterns, accommodation on contacts.”
campus and also how to tackle the next
TMA? If this sounds familiar then you may
need a buddy.
The goal of the program is to match
protégées with mentors on the basis of:
We all had our moments of feeling slightly
disorientated or overwhelmed by the - Study mode (DL, FT, Exec).
amount of studying and the effort required - Career interests, role and industry.
to juggle studying, working and living a life.
- Individual goals.
And we all wished (especially the Distance
Learning students among us!) we had
someone to share this anxiety and in the
best-case scenario even get some useful WoW MBA alumnae will run the pilot
advice. scheme, with the program coordinator
facilitating the matching between mentors
Within WoW we have been thinking how and protégées, based on your profile and
we could put in use the ‘wisdom’ and the goals. The program’s overall goal is to assist
insight students gain as they progress students to develop their skills and balance
throughout their studies, to help other their work, studying and life priorities by
students. And we came up with the Buddy offering informal and friendly advice.
Scheme - a networking and mentoring
scheme that will pair female WBS MBA
student with a WoW MBA student who is Continued…
further through the program (or a recent
MBA Alumnae).
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Program Schedule
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NEWS FROM WBS
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OUTSTANDING
MBA CITIZEN
2009
For the distance learning MBA, the award In support of her rationale - all about giving
went to Elena Patra, for her demonstrated to others for everyone to benefit- Elena is
commitment throughout her studies in a currently promoting the WoW Buddy
number of ways. Elena has consistently Scheme, a mentoring & networking pilot
been an active participant in my.wbs that aims to bring WBS MBA students from
discussions and a member of the first SSLC all cohorts closer.
committee for the pilot in 2007, while she
continued as a member of SSLC until her
final year. Well Done Elena..!
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