Professional Documents
Culture Documents
27-38
Hsiu-Ju Hsu
Associate Professor, Department of Fashion Design and Management
National Pingtung University of Science and Technology
285
Abstract
The present study focused on adolescent consumers idolism. Through the information from the
stimulation of idols dressing, the relationship between idol admiration and clothing purchasing behavior were
investigated. There were total 285 valid questionnaires. The results showed that there were significant
differences for the adolescent consumers between different levels of idolism and the attitudes of clothing
purchase as well as the personalities and attitudes of clothing purchase. However, there were no significant
differences for the adolescent consumers between genders and attitudes of clothing purchase.
27
(1991)
(2001)
2007 NEWS
NEWS
NEWS
(2007)
(2007)
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(2003)
(
19931995199619982000
20022003200320042005)
28
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Y X Y 14 20 20
30 X
29
(identification figure)
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(1987)(attitude)
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200120032007)
199319972003
2003(2003)-
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(1993 19982000
200120022003200320032004)
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(characteristics),
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1930
Sheldon,
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Allport, Cattell (Traits)
()
30
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Allport Odbert(1936)
Galton 17935
Cattell(1943)
16 (16PF)Cattell Big Five
Fiske(1949)Tupes Christal(1961) Cattell
(2000) 1963
Norman Cattell
Goldberg(1990)Big Five McCrea & Costa (1991)
Costa & McCrea :
(Neuroticism); (Extraversion); (Openness to Experience);
(Agreeableness); (Conscientiousness)
()
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2 spss 12.0
342 317
32 285 92.3% 83.3% Cuieford (1965)
Cronbach's 0.70 0.7 0.35 0.35
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=0.56=0.69=0.76
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=0.92=0.85=0.87=0.88)
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(M=3.12SD=0.50)
(M=3.47SD=0.65)(M=3.64SD=0.60)(M=3.37SD=0.76)
(M=3.18SD=1.04)
()(
)
33
()
t 1
1-1
()(p<0.01)
1-2 ()
(p<0.01) 1-3 ()
(p<0.01)
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*p < .05
** p<.01
34
()
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(p>0.05) 3-3
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35
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36
(1999)
1997
1998
(1991)
(2005)
(2000)
(200710 6 ) NEWS 600
http://www.epochtimes.com/b5/7/12/2/n1921109.htm
(1994)
(2003)-
1993
10261-322
1989
(1996)
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(2002)-
2001
1994393-113
(2002)-
(2004)
37
(2003)
(2003)-
1995
41144-148
(2003)---
(2007) NEWS
http://blog.yam.com/yjo494ak/article/12063676
(1998)
(2002 5 )
http://intermargins.net/intermargins/YouthLibFront/news/nw16.htm
(1982)
(2007)
1989
2622-23
(1980)
38