MBA (CC) Part-I (Semester-II) 1

$%& Busi ess Statistics ' Researc( Met(o!olo)y Course Overview

The objective of this course is to have a general understanding of Research Methodology and Statistics as applicable to Business Management and its use and relevance in areas of Management Research. While mathematical material will be covered the major goal is for the students to develop a set of s!ills and tools which will be important in their management careers. "t the conclusion of the course students should be able to# $1% develop the s!ills to identify the appropriate statistical techni&ues for the analysis of data' and $(% learn how to collect analy)e present and interpret research data.

Course Syllabus
Group I: Research Methodology# *bjectives Role + Scope in Management Research ,rocess of Research' Research -esigns# ./ploratory -escriptive + ./perimental Research -esigns and their "pplications' Sampling -esign# 0oncepts types and their applicability' Scaling Techni&ues including 1i!ert Thurston Semantic -ifferential Scaling techni&ues etc. Tools + Techni&ues of -ata 0ollection# ,rimary + Secondary' 0lassification + Tabulation of -ata. Group II: 2ntroduction to Statistics Statistics + Business Research Measures of 0entral Tendency# Mean Median and Mode' Measures of -ispersion 0oefficient of 3ariance' S!ewness + 4urtosis# 0oncept and Measures' 0orrelation "nalysis# Simple ,artial + Multiple $.lementary%' Regression "nalysis# 0oncept + Measures 1inear Regression. .lementary ,robability Theory# 0oncepts -efinitions and ,roblems. Group III: ,robability -istributions# Binomial ,oisson and 5ormal -istributions' Testing of 6ypothesis# 0oncepts li!e types of hypothesis significance level degrees of freedom .rrors in hypothesis testing ,rocedure of testing hypothesis etc.' Statistical Tests# 0hi7s&uare test t7test "5*3" 8 1 way and ( way' S,SS and Report ,resentation# 9se of Statistical ,ac!age for Social Sciences Report Writing 7 Mechanics of Report Writing ,reliminary pages Main body and "ppendices including Bibliography -iagrammatic and :raphical presentation of -ata.

Recomme !e! "e#ts

"mir -. "c)el + ;ayavel Sounderpandian Business Statistics, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi <th .dition. -onald R. 0ooper + ,amela S. Schindler Business Research Methods, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi =th .dition. :. 0. Beri Business Statistics, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi (nd .dition. ;. 4. Sharma Business Statistics, ,earson .ducation 5ew -elhi >rd Reprint (??@.

I structio s
The e/ternal paper will carry @? mar!s and would be of three hours duration. The &uestion paper will be divided into three groups i.e. 2 22 222. The &uestion paper will consist of nine &uestions three from each group. 0andidates will be re&uired to attempt five &uestions in all selecting not more than two &uestions from each group. The internal paper will carry @? mar!s and it will be distributed as follows# Aive "ssignments each carrying 1? mar!s

School of Management Studies, Punjabi University, Patiala

MBA (CC) Part-I (Semester-II) (

$%$ *i a cial Ma a)eme t Course Overview

The objective of this course is to ac&uaint the students of management with the basic !nowledge of finance function in a corporate enterprise. This course also highlights the emerging issues of corporate restructuring mergers and ac&uisition decisions.

Course Syllabus
Group I: Ainancial Management# "n *verview :oals and Aunctions of Ainance Ainancial System# "ssets Mar!ets 2ntermediaries and Regulatory Aramewor!. 0apital Mar!et and Money Mar!et 0oncepts in 3aluation# Time value of money ,resent 3alues 2RR Bond returns Return from Stoc! Mar!et 2nvestments. Group II: 0apital 2nvestment -ecision ma!ing# ,rinciples of 0ash Alows -iscounted and 5on7-iscounted 0ash Alow Techni&ues for appraising capital investments Ris! "nalysis in 0apital Budgeting. Wor!ing 0apital Management# "n *verview -eterminants Wor!ing 0apital 0ycle Management of 0ash Receivables and 2nventories. Ainancing Wor!ing 0apital needs. Group III: 1everage# *perating 1everage and Ainancial 1everage. 0ost of 0apital. 0apital Structure and firmBs value# Theories MM 6ypothesis *ptimi)ation of 0apital Structure 0apital Structure ,lanning. -ividend ,olicy and firmBs value -ividend ,olicy in practice. 0orporate Restructuring# Mergers and "c&uisitions motives considerations and regulations.

Recomme !e! "e#ts

;.;. 6amton Financial Decision Making !once"ts, Problems and !ases ,rentice76all of 2ndia 5ew -elhi Cth .dition. 4han and ;ain Financial Management Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi Cth .dition. Stephan ". Ross Randolph W. Waterfield and ;effery ;affe !or"orate Finance, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi Dth .dition. Richard ". Brealey and Stewart 0. Meyers Princi"les of !or"orate Finance, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi <th .dition.

I structio s
The e/ternal paper will carry @? mar!s and would be of three hours duration. The &uestion paper will be divided into three groups i.e. 2 22 222. The &uestion paper will consist of nine &uestions three from each group. 0andidates will be re&uired to attempt five &uestions in all selecting not more than two &uestions from each group. The internal paper will carry @? mar!s and it will be distributed as follows# Aive "ssignments each carrying 1? mar!s

School of Management Studies, Punjabi University, Patiala

MBA (CC) Part-I (Semester-II) >

$%+ Mar,eti ) Ma a)eme t Course Overview

The objective of this course is to develop the ability in the students to define and analy)e the mar!eting problems through the formulation of mar!eting objectives policies programmes and strategies.

Course Syllabus
Group I: 5ature Scope and 0oncepts and *rientations of Mar!eting Mar!eting Tas!s Modern 0oncepts of Mar!eting Mar!eting .nvironment and .nvironment Scanning Mar!eting 2nformation Systems and Mar!eting Research Strategic ,lanning in Mar!eting Management 9nderstanding 0onsumer and 2ndustrial Mar!ets 0onsumer Behaviour# Aactors 2nfluencing 0onsumer Buying Behaviour Buying ,rocess Mar!et Segmentation Targeting and ,ositioning. Group II: ,roduct -ecisions# ,roduct Mi/ ,roduct 1ife 0ycle 5ew ,roduct -evelopments. Branding and ,ac!aging -ecisions. ,ricing Methods and Strategies. ,romotion Mi/ -ecisions# "dvertising Sales ,romotion ,ublic Relations ,ersonal Selling -irect Mar!eting. Managing the Sales Aorce. Mar!eting *rganisation. Group III: 0hannel Management# Types + Aunctions Selection 0ooperation 0onflict Management 3ertical Mar!eting 2mplementations and Systems Mar!eting 1ogistics .merging 2ssues in Mar!eting# :reen Mar!eting 6olistic Mar!eting 5etwor! Mar!eting .vent Mar!eting 5ucleus Mar!eting 3iral Mar!eting.

Recomme !e! "e#ts

4otler ,hilip + "rmstrong :. Princi"les of Marketing, ,rentice76all of 2ndia 5ew -elhi (??D. 4otler ,hilip Marketing Management, ,rentice76all of 2ndia 5ew -elhi (??D. 4otler ,hilip + 4eller Princi"les of Marketing, ,rentice76all of 2ndia 5ew -elhi (??<. Sa/ena Rajan Marketing Management, Tata Mc:raw76ill ,ublishing 0o. 1td. 5ew -elhi >rd .dition (??@.

I structio s
The e/ternal paper will carry @? mar!s and would be of three hours duration. The &uestion paper will be divided into three groups i.e. 2 22 222. The &uestion paper will consist of nine &uestions three from each group. 0andidates will be re&uired to attempt five &uestions in all selecting not more than two &uestions from each group. The internal paper will carry @? mar!s and it will be distributed as follows# Aive "ssignments each carrying 1? mar!s

School of Management Studies, Punjabi University, Patiala

MBA (CC) Part-I (Semester-II) C

$%- Operatio s Ma a)eme t Course Overview

The objective of this course is to have an understanding of *perational issues in Manufacturing + Service Sector *rganisations that include -esigning "c&uiring *perating and Maintaining the facilities and processes' ,urchasing raw materials' 0ontrolling and Maintaining 2nventories' and providing the proper labour needed to produce a good or service so that customersE e/pectations are met. "t the conclusion of the course students should be able to# $1% build both &uantitative and &ualitative analysis s!ills especially those needed for managing operating systems' and $(% provide common7sense modelling concepts which can be used to help managers evaluate various management problems.

Course Syllabus
Group I:
Role and Scope of *perations Management *perations Strategy *perations Management as an 2nter7Aunctional imperative. Types and 0haracteristics of Manufacturing systems ,roduct ,lanning and -esign# *perations and the 1ife 0ycle -eveloping 5ew ,roducts. Aorecasting -emand# Aorecasting methods Aorecast .rrors. ,lant 1ocation# Aactors + Fuantitative Models ,lant 1ayout# Models + Techni&ues "ssembly 1ine Balancing. Group II: 0apacity ,lanning Materials re&uirement planning# procedure benefits and disadvantages. Scheduling# scheduling jobs on machines control of schedules scheduling in services 2ntroduction to Statistical Fuality 0ontrol# ,rocess 0harts + "cceptance Sampling ,.RT and 0,M "pplication of *R techni&ues to *perations Management such as Transportation "ssignment Se&uencing. Group III: 2nventory Management ,lanning and 0ontrol# 2nventory concepts Scope *bjectives + Aunctions of 2nventory 0ontrol 0lassification of 2nventories 2nventory costs concepts Selective 2nventory 0ontrol Systems 2nventory 0ontrol Models# .conomic *rder Fuantity $.*F% with + without shortages .*F under Aluctuating -emand .*F with Fuantity discounts .conomic ,roduction Fuantity $.,F% Ai/ed *rder 0ycle $A*0% and Ai/ed *rder Fuantity $A*F% Systems.

Recomme !e! "e#ts

.lwood S. Buffa Modern Production#$"erations Management, Wiley Series Gth .dition. ;ames R. .vans -avid R. "nderson -ennis ;. Sweeney and Thomas ". Williams %""lied Production and $"erations Management, West ,ublishing 0ompany 2nternational .dition Minnesota. ;ohn *. Mc0lain and 1. ;oseph Thomas $"erations Management, ,rentice 6all7 of 2ndia 5ew -elhi (nd Revised .dition. 4anish!a Bedi Production and $"erations Management, */ford 9niversity ,ress =th 2mpression (??<. 1ee ;. 4rajews!i $"erations Management, ,rentice76all of 2ndia 5ew -elhi G th .dition.

I structio s
The e/ternal paper will carry @? mar!s and would be of three hours duration. The &uestion paper will be divided into three groups i.e. 2 22 222. The &uestion paper will consist of nine &uestions three from each group. 0andidates will be re&uired to attempt five &uestions in all selecting not more than two &uestions from each group. The internal paper will carry @? mar!s and it will be distributed as follows# Aive "ssignments each carrying 1? mar!s

School of Management Studies, Punjabi University, Patiala

MBA (CC) Part-I (Semester-II) @

$%- .uma Resource Ma a)eme t Course Overview

The student should be able to critically analy)e organi)ational situations prescribe courses of action necessary for problem solving and integrate the steps necessary for effective implementation. 9pon completion the student should be able to indicate and e/plain various human resource management interventions that may be re&uired when dealing with the wor! environment people and problems.

Course Syllabus
Group I: 0oncept scope functions importance of ,ersonnel Management environment scanning building up s!ills for effective 6R manager. :lobal 6RM. *rgani)ation of personnel department and its relationships with other departments. 6R in# information technology firms mergers and ac&uisitions. 2ntegrating 6R strategy with Business Strategy ,ersonnel ,olicies Manpower ,lanning "naly)ing Wor! and -esigning ;obs Managing Separations and Rightsi)ing. Methods of Manpower Search and Selection of 6uman Resources. 2nduction ,lacement Sociali)ing ,romotion and Succession. Group II: ./ecutive -evelopment and Training Manpower Retention of Talent. ,erformance "ppraisal and ,otential .valuation. Managing Basic Remuneration. ;ob .valuation. Motivation in "ction# .mpowerment Fuality of Wor! 1ife ,roblem .mployees. 2ncentives Sharing ,roductivity :ains and ,rofits .mployee Stoc! *ption ,lans. Group III: :rievance 6andling -isciplining and 0ounselling of employees. 0oncept and ,resent State of 2ndustrial Relations. " brief idea of Trade 9nionism. 2ndustrial 9nrest and Remedial Measures. Managing .thical 2ssues in 6uman Resource Management.

Recomme !e! "e#ts

:arry -esseler &uman Resource Management ,rentice76all of 2ndia ,vt. 1td. 5ew -elhi 1?th .dition. .dwin B. Alippo Personnel Management Mc:raw76ill Boo! 0ompany <th .dition. Raymond 5oe Wright :erhart + 6ollenbec! &uman Resource Management ' (aining % !om"etitive %dvantage, Tata Mc:raw 86ill ,ublishing 0ompany 1td. 5ew -elhi @th .dition (??<.

I structio s
The e/ternal paper will carry @? mar!s and would be of three hours duration. The &uestion paper will be divided into three groups i.e. 2 22 222. The &uestion paper will consist of nine &uestions three from each group. 0andidates will be re&uired to attempt five &uestions in all selecting not more than two &uestions from each group. The internal paper will carry @? mar!s and it will be distributed as follows# Aive "ssignments each carrying 1? mar!s

School of Management Studies, Punjabi University, Patiala