BUSINESS PLAN AUST CALL CENTRE BY PRITESH GURJAR (02681) ADDRESS :220, Queen St, Melbourne, VIC TELEPHONE

: +61393060552 53 FAX : Web Add ress: Submission Date: +61393060999 www.austcall.com.au

EXECUTIVE SUMMARY Aust call has been established as a sole proportion by Mr. PriteshGurjar. Due to the low entrant barriers, the commercial call services industry has a str ong competition however AUSTCALL has a competitive advantage owing to its one clas s customer services targeting big companies and as well the small businesses com panies and give them a good facilities in affordable prices. For highly Quality products and services the required equipments, and Raw materi als, Furniture, and support for marketing the all other kind of facilities and o ffers with be supplied to well known brands and companies. The Authorisation of this company will be a right, suitable and much much responsible for their produc ts. Because this company have only one owner. In other business management and r esponsibilities are shared because they have partners. The total estimated project cost for this AUST CALL company is about AU$ 400,000.T he source of the fund will be owners equity and bank loan on 50% -50% basis. It is seen from the estimate income statement that the project is estimated to m ake from 450k to 600k in 3 years the detailed cost and revenue are gi ven in the main report. The business has already started to conduct the venture with research and variou s plans and it is planned to be officially executed on 1 st of January, 2008. Th e AUST CALL has quality, professionalism and innovative company and services with experienced and skilled manpower and highly potential background of the entrepre neurs that facilities the imitative for setting up this call centre which is mos t common but different in many ways.

1. INTRODUCTION 1.1 The Incorporation The company has been established under a S ole propition agreement drwn up by the parties and a business act 1958. It is ti tled as Aust call. The sponsors of the project have proposed to do a business unde r general partnership. 1.2 Nature of the Business Aust call is a Call centre, providing varied type of services regarding to product which can sell on phone. And unique type of servic es described in detail in the marketing and operational plan sections. 1.3 Set up of the firm The project will be promoted as a private company, where Mr. Priteshgurjar would be the one owner of the Firm. NO. 01 NAME ADDRESS Mr.PriteshGurjar 45/, clematis ave.altona north, Victoria-3025 DESIGNATION SHARES Managing 100% Director and owner of the company

2. INDUSTRY ANALYSIS Nowadays, numerous call centres, approximately 8,000 (both international and local brand) are existed in Melbourne. Call centre market in A ustralia had annual sales in excess of $10,000 million. 2.1. Porters Five Forces Porters Five Forces is examined in order to recognise the industry circumstances for opening new business y y y y Highly competitive mark et Easily enter in at small capital Lots of customers and suppliers No barriers in preventing customers to change their shopping place. 2.2. SWOT Analysis Strengths y High quality Phone call y Originality of business y Embedded new tec hnology advantage y Better location Weakness y Product and service similar to competitors y Limited human resources y There are no patents or proprietary goods

2.3. Competitor Analysis y Primary competitors The call centre industry in Melbourne is dominated by some big companies and smaller niche players which are all growing strongly(IBIS worl d Pty Ltd. 2006). y Secondary competitors Principle call centres, such as E-call centres, and Melb ourne international all centre. 3. DESCRIPTATION OF VENTURE NAME NATURE : AUST CALL CENTRE : CALL CENTRE PARTNERS : ONLY ONE OWNER LOCATION : SIZE : 800sqm

4. MARKETING PLAN Marketing objective of Aust call is to announce our business t o more consumers and to establish an opportunity offering satisfactory service a nd product to customers in order to make profits. 4.1. PRODUCTS Goods y Offers of new products : quality and reasonable prices for new products and also they got online order sevices. Services y Internet ordering : There would be an easy website. So, people can us e it to do online ordering. y 24X7 service :coustomer will get 24x7 services, so , they can call us anytime for their quaries. y Free service :coustomer get free call services. They dont have to pay us for calling. 4.2. PRICE Generally, products are sell on phone around $10 to $10,000 in major call centres in Melbourne. Even though it will not differentiate with competitors pric e range Aust call sets up the value and pack which offer at cheaper price than pur chasing [products and services separately in order to attract customers interest as a pricing strategy.

4.3. PLACE Aust call is going to be opened as a first call centre in the melbourne ci ty at fast. Many offices, many residential area, moreover many of the organisati ons also concentrate on there. It is considered that housewifes and professional s who are Aust calls primary targets will conveniently utilise.