Mndu!

ar Kitchcn Busincss start-up

MRK METAL5 PRIVATE LIMITED

NO.116, GROUND ILOOR, SUU COMILIX,
396, THADAGAM ROAD, R S IURAM,
COIMATORI 641 002.
TAMILNADU.

MOILI : +91 99766 76666
IMAIL : mrkmelaIs+gmaiI.com, mrkkilchens+gmaiI.com





What is a Mndu!ar Kitchcn?


A moduIar kilchen is one lhal is made u of re-made or cuslomized cabinel
arls. These arls are filled logelher lo creale a vhoIe, funclionaI kilchen design.
ModuIar cabinels are ouIar in kilchen remodeIing ro|ecls and are avaiIabIe in
lvo main lyes: IIoor and WaII unils. There are aIso laII unils such as cIosels or
anlries lhal fil from fIoor lo ceiIing, or aImosl lo lhe ceiIing. Since a moduIar
kilchen is re-buiIl and urchased ready made in seclions, oflen fIal acked for
home assembIy, il's lhe oosile of a cuslom made kilchen lhal is buiIl on sile.

A moduIar kilchen can be much Iess exensive lhan a cuslom made kilchen since
everylhing is aIready conslrucled. The inleresling lhing aboul having a moduIar
kilchen is lhal il can sliII be somevhal unique because differenl combinalions of
vaII, fIoor and laII unils can be groued lo fil each kilchen's size and slyIe. There
are aIso many differenl cabinel finishes, counler lo maleriaIs and hardvare
avaiIabIe lo make each kilchen Iook Iike il vas cuslom buiIl lo lhe homeovner's
lasle.

Uer or vaII moduIar cabinels are avaiIabIe in singIe or doubIe door slyIes.
Door choices incIude smoolh, osl forming edge or gIass aneI. GIass aneI
doors on moduIar kilchen cabinels are oflen used on severaI of lhe cabinels in
moduIar syslems lo add variely, a sense of airiness and a Iace lo disIay
allraclive dishvare. Some gIass doors may be frosled or elched in a frosled-Iook
allern. Slacking cabinels are ouIar in moduIar kilchens, as lhey increase
kilchen slorage. These are smaII, narrover cabinels lhal slack on lo of a counler.
They may convenienlIy slore ilems vilhin easy reach, such as sices and coffee
cus.

Lover or fIoor cabinel unils made for moduIar kilchens are avaiIabIe lo serve
many funclions. Ior examIe, some have sinks incIuded on lhe lo surface vilh
slorage cuboards beIov. Olher Iover moduIar kilchen unils are narrover and
filled vilh a uII-oul vire sheIving mini-anlry syslem lo hoId food roducls.

IuII or laII moduIar kilchen cabinels may have a singIe door and be used for a
cIosel or have lvo or more doors so lhal lhe unil is divided inlo searale slorage
areas. A laII kilchen cabinel may aIso be doubIe vide. Wire slorage dravers or
vooden sheIves may be filled inside lhese cabinels.


5tart ynur nwn Mndu!ar Kitchcn Busincss!

ModuIar kilchen business is raidIy groving olenliaI business in lhe markel
and oorlunilies are high in lerms of gain rofils. We Irovide rofessionaI
inleraclive business lraining on hov lo slarl moduIar kilchen business.

Our idea behind is lo make you a successfuI moduIar kilchen manufaclurer and
suIier. The seciaIized lraining on cuslom made moduIar kilchen lo suile any
kind of slyIe on various budgel lo comele markel lo Iead and rofessionaI
exerl lraining, ideas viII guide you lo undersland comIele markel and ils
maleriaI, righl from measuring sile lo finaIizing and execuling successfuI orders.


Mndu!ar kitchcn in India

In India, ModuIar kilchen vas inlroduced onIy on lhe Melro cilies and il vas a
high-CIass eoIe's roducl. Then graduaIIy, moduIar kilchen slarled gelling
ouIar because of ils beauly, funclionaIily & Convenienl lo cook.

Lack of sace al every Indian melro homes and SuccessfuI concel of lhis
business in India made moduIar kilchen become one of lhe essenliaI house hoId
in every homes. Nov a days, our ever changing Iife slyIe has made ModuIar
kilchen is no Ionger a Iuxury bul a househoId necessily.


Why tn chnnsc Mndu!ar kitchcn Busincss?

ConslanlIy groving Indian ouIalion & ReaI eslale seclors, groving end
number of housings in India, ModuIar kilchen business seeks more nev
enlrereneurs lo serve ils markel.

The induslry exerls says, ax.10,000 moduIar kilchen unils soId er monlh in
our counlry and has a grovlh of 40% er year and execled lo grov 10 limes in
lhe nexl lhree lo four years. So, choosing a moduIar kilchen business is highIy
arecialed and olenliaI lo grov aIong vilh lhe induslry.




What is thc c!igibi!ity tn start this Busincss?

To slarl a moduIar kilchen business does nol require any TechnicaI or AddilionaI
quaIificalion. ul, You musl have a assion and inleresl lovards lhis business.

Iosilive and service orienled allilude viII be an added advanlage for lhis
business lo become a Leader in lhe Trade.


Hnw tn start Mndu!ar kitchcn Busincss?

We're conducling lraining on moduIar kilchen usiness slarl u lo heI and
grov lhe ModuIar kilchen Induslry as veII as aIIoving, encouraging nev
enlrereneurs lo manage lheir business and grov IndeendenlIy &
rofessionaIIy.

Our prnIcssinna! and Intcractivc Mndu!ar kitchcn Training inc!udcs In!!nwing
tnpics,

Iormalion of Nev Inlerrises & Regislralion
Concel of lhe ModuIar Kilchen
Generaling usiness
Underslanding Cuslomer requiremenl
Choosing righl maleriaI lo roose
Measuring lhe Kilchen
IIanning & Designing 2D & 3D Vievs
MaleriaI & Iinishes
IunclionaIily & Lalesl lechnoIogy
Irearalion of cosling & eslimalion
Insuring QuaIily roducls
Manufacluring
InslaIIalion
TroubIe shooling, elc.




Markct Ana!ysis

The furnilure induslry in India is eslimaled lo be vorlh C5biIIion, oul of vhich,
lhe vooden furnilure accounls for C750miIIion. The ma|or arl i.e., 85% of
furnilure seclor in India consisls of lhe un-organized seclor vhiIe lhe remaining
organized seclor is made u of manufaclures and imorlers calering lo lhe
various segmenl of lhe induslry.

Some of lhe ma|or segmenls in furnilure induslry are ResidenliaI, Office,
Conlracl and InslilulionaI. There are olher segmenls aIso based on lhe
aIicalion (Kilchen, alhroom, edroom, elc.) or on lhe rav maleriaI (vooden,
Iaslic, melaI, bamboo, elc).

These induslry segmenls incIude big Iayers from lhe formaI seclor such as
Godre| & oyce Manufacluring Co. Lld., I Irgo, IealherIile, Havorlh, SlyIe
Sa, Yanlra, Renaissance, MiIIenium LifeslyIes, Durian, Kian, Tangenl, Iurnilure
Concels, IurnilurevaIa, Zuari, Truzo, N R }asani & Comany, V3 Ingineers,
ISL ModuIar Iurnilure, elc.

The enlry of inlernalionaI brands and changing consumer reference has Ied lo
lhe emergence of furnilure relaiIing in India. CSIL MiIano has cIassified India as
one of lhe 14
lh
Iarge furnilure markels in lhe vorId. This is in viev of lhe facl lhal
India has a middIe cIass ouIalion of over 400 miIIion, vilh a urchasing over
on lhe usving.

The Indian Iurnilure markel is vorlh aboul $5biIIion
Conslilules 0.5% of lhe lolaI GDI
ImIoys 3, 00,000 eoIe
HighIy unorganized- onIy aboul 15% in organized seclor
Organized seclor groving al 30% CAGR
Wooden home furnilure is lhe biggesl segmenl
Key slales for vood furnilure: Gu|aral, Ra|aslhan, UI, Iun|ab, KeraIa, AI, and
Wesl engaI.





Dcmand Iactnrs in thc Furniturc scctnr

ReaI eslale / housing boom:

a) Housing and reaI eslale conslruclion on a rise graduaIIy afler lhe economic
sIovdovn in Iale 2008
b) Ixansion of residenliaI and commerciaI infraslruclure across melros and
smaIIer cilies

Tourism / hosilaIily induslry grovlh:

a) Increasing foreign lourisl infIov
b) Demand for hosilaIily sace and infraslruclure

Consumer demograhics:

a) Increasing income IeveIs
b) Increased consumlion of IifeslyIe roducls, incIuding furnilure

Mndu!ar Kitchcn Industry

ModuIar Kilchen in India has crealed a revoIulion for aII lhe homemakers.
Kilchen is lhal seciaI Iace in every home meanl lo exIore cuIinary assions
and eseciaIIy in India, everylhing reIaled lo Iood is revered. As Home Decor
and Home Inleriors is gaining imorlance, lhe nev concels in Kilchen Decor
making vaves. One such modern concel of ModuIar Kilchen is gaining
immense ouIarily in India.

ModuIar Kilchens are based on funclionaI raclicaIily and lhe onsel of ModuIar
Kilchen in lhe furnilure markel of India have seIl a consciousness lhal even
kilchens can have a slyIe slalemenl and al lhe same lime be comforlabIe and
eIeganl.

According lo Induslry exerls, lhe moduIar kilchens segmenl slands al around
`1500Cr, vilh Indian readymade kilchens currenlIy soId al lhe rale of 10,000
unils er monlh in lhe counlry. The increasing number of nucIear famiIies, rising
disosabIe incomes, affordabiIily, and easy budgel, viII drive avareness IeveIs
and demand for moduIar kilchen, vhich is aIready groving al lhe rale of 40%
er annum.

ModuIar kilchen in India is execled lo grov 10 limes in lhe nexl lhree lo four
years. ModuIar kilchen markel in India is sliII al a nascenl slage bul has
lremendous grovlh olenliaI. Markel has been vilnessing a grovlh rale of 50%
YoY.

Il is IargeIy unorganized vilh lhe resence of IocaI and smaII Iayers.
Unorganized markel incIudes carenlers making seIf-designed kilchens based
uon lhe requiremenls of lhe househoIds.

ModuIar kilchens are cuslomized based on lhe requiremenls of lhe consumer.
ased on lhe need of lhe consumer, il can be sel u vilh various accessories Iike
chimney, burner elc.

ModuIar kilchen accounls for 40% of lhe furnilure and fillings induslry.

Iroducls in lhis markel are IargeIy focused lovards eslabIishmenls in urban
India.

Markct Dcmand

Kilchen is a key division of a fIal / home. ModuIar kilchens are cuslom made
and can be assembIed al lhe cuslomer's home. Vacanl Iaces can be used more
effecliveIy. Designs of racks and cabinels can be changed as er convenience
since lhese arls can be easiIy dismanlIed. Accessories and hardvare Iike
chimney, gas oven, sink, dishvasher can be added based on lhe requiremenl of
lhe consumers.

Groving number of consumers are nov focusing on lhe inlerior designs of
lheir houses. Due lo lhe rise in nucIear famiIies, fIals are becoming smaIIer in
size. The sace for home decor is Iimiled and il is hence essenliaI lhal il is done in
an organized fashion.

DeIeling Iand resources couIed vilh increasing requiremenls of groving
ouIalion and migranls have Ied lhe buiIders lo kee lhe size of a funclionaI
kilchen lo lhe minimum.

Oving lo ils comacl design, moduIar kilchens rovide effeclive sace
managemenl soIulions. Iurlhermore, in case homeovners shifl lo olher Iocalions
lhe moduIes can be easiIy dismanlIed and lransorled lo anolher Iace.

Markct Trcnds

Very fev eoIe Iiving in houses vilh reguIar kilchen, olion for renovaling
lheir kilchen vilh moduIar Iook, so lhe demand for moduIar kilchen is rimariIy
coming from nev housing ro|ecls and reIacemenl demand is Iov bul sIovIy
icking u.

Ioreign Iayers are oening slores in India lo cailaIize on lhe grovlh
oorlunilies. ModuIar Kilchen markel in India, being a groving segmenl, has
vilnessed lhe enlry of increasing number of foreign Iayers. The concel of
moduIar kilchen is reIaliveIy oId in foreign counlries.

Ioreign Iayers have a beller underslanding of lhe markel vhich aIIovs lhem lo
eslabIish lheir business. Inlry of inlernalionaI Iayers serves veII for lhe
domeslic Iayers as lhey receive more exosure from lhe knov-hov gained by
inlernalionaI Iayers over lhe years.

Comanies engaged in lhe moduIar kilchen segmenl are selling u |oinl
venlures vilh inlernalionaI Iayers vho are engaged in lhe simiIar Iine of
business.

Domeslic Iayers gel benefil from lhe lechnoIogicaI exerlise vhich lhe
InlernalionaI Iayers rovide. InlernalionaI Iayers are enlering lhe markel
lhrough lie-us vilh domeslic firms for lhe dislribulion of lheir roducls in
India.


Markcting 5tratcgy

asicaIIy, ve anliciale lhal by far our Iargesl grou of cuslomers viII be lhe
individuaI house ovners. These cuslomers viII be largeled lhrough
adverlisemenls in lhe IocaI nevsaers, magazines, nevsIeller, via inlernel and
TeIevision lhal have over 80% audience.

CiviI engineers, Archilecls, buiIders, romolers and deveIoers viII be largeled
lhrough lhe direcl meeling vilh lhe heI of markeling leam. Adverlisemenl viII
raise avareness for lhe roducls.



Mndu!ar kitchcn busincss prc-rcquisitcs:

Rctai! Out!ct 5tart up

Typc nI spacc rcquircd - Minimum 300 - 5005q It in Cnmmcrcia!
nr scmi-cnmmcrcia! arca, prcIcrab!y in
rnad sidc Iacing, grnund I!nnr.

Emp!nyccs rcquircd - 1 nr 2 custnmcr carc cxccutivcs and 2
ski!!cd pcrsnns Inr insta!!atinn.

Invcstmcnt - Rs.10,00,000/-

PrnIit Margin - 30% nn Ordcr Va!uc.

Rcgistratinn - VAT and C5T.


ManuIacturing industry 5tart up


Typc nI spacc rcquircd - Minimum 5000 - 100005q It bui!d up
Arca with rcquircd pnwcr supp!y.

Emp!nyccs rcquircd - 3 tn 4 machinc npcratnrs and 2 tn 3
Assistants Inr basic machincry.

7 tn 9 machinc npcratnrs and 5 tn 6
assistants Inr advanccd machincry.

Invcstmcnt - Rs.15,00,000/- Inr Basic Machincry.
Rs.55,00,000/- Inr Advanccd Machincry.

PrnIit Margin - 40% nn Ordcr Va!uc.

Rcgistratinn - 55I, VAT and C5T.



asic Machinery and Irice delaiIs



Machinery


Description

Price per Unit

Panel Saw Rs.3,60,000 + 5% Taxes

Manuel Edge Bander Rs.2,65,000 + 5% Taxes

Cold Press Rs.4,90,000 + 5% Taxes

Dust Collector Rs.75,000/-

Designing Software

Rs.50,000/-



Prnducts can bc manuIacturcd with abnvc basic machincry.

1. Mndu!ar Kitchcn Cabincts & 5huttcrs.
2. Wardrnbcs
3. Bcd sidc cabincts
4. Entcrtainmcnt Units
5. Crnckcry Units
6. OIIicc tab!cs
7. Cnmputcr tab!cs
8. A!! kind nI panc! bascd prnducts.






Advanccd machincry and Pricc dctai!s



Machinery


Description

Price per Unit

Panel Saw Rs.3,60,000 + 5% Taxes

Fully Auto Edge Bander Rs.11,05,000 + 5% Taxes

Spindle Moulder Rs.3,25,000 + 5% Taxes

Post form Rs.4,05,000 + 5% Taxes

Cold Press Rs.4,90,000 + 5% Taxes

Membrane Press Rs.9,80,000 + 5% Taxes

CNC Router Rs.11,85,000 + 5% Taxes

Dust Collector Rs.75,000/-

Iroducls can be manufaclured vilh above advanced machinery.

1. Range of ModuIar kilchen cabinels & Shullers
2. Wardrobes, Crockery Unils, Inlerlainmenl Unils,
3. Rouled doors, fIush doors.
4. Office labIes, Comuler labIes, Office cabinels.
5. Iosl formed shullers, Rouled shullers.
6. AII kind of aneI based roducls.