Case Study: Understanding Customers Preferences at Applebees International by Teradata Staff Task 1 Importance of Information Technology Solution for

Applebees International

There had been many changes that had happened in the business sector during these past fe years! There had been many factors that had caused the said changes such as the gro ing si"e of market or the impact of globali"ation# the culture and changing preferences of customers# and finally# the impact of technology# primarily the used of the Internet! Information Technology or IT and Information System or IS are considered as t o of the most important parts of any organi"ation or company in the orld! It had been used as a eapon of many organi"ations in order to gain competiti$e ad$antage! Application of IT and IS can be considered as a must for any companies# due to the fact that data and information that are gathered from the different processes and transaction of the company are all helpful in order to decide in many aspect of the company! As the case of the company# the Applebees International# application of IT is essential due to the fact that the company is beginning to gro terms of si"e as ell as in terms of performance# and it in ill be difficult

to manage the different data and information! It can affect the future enhancement or e%pansion of the company!

Primarily# the company had used IT in order to maintain their competiti$e ad$antage as ell as maintain their position in the market! ell as the It had been done by kno ing about the best product and ser$ices to offer and deli$er to their customers at the right price as right time &Chan ' (eide 1))*# p! +,! Another importance of IT to the company is that it had helped them in their decision-making process! In the case of the company# it had helped them to decide about the buying beha$ior of their customers as ell as the sales condition of their products and ser$ices! hat foods to ser$e ell as ho Their application of IT had helped them to decide about should be prepare for a gi$en time or date as

them! It had also helped them to manage the needed human resource for a gi$en date or time due to the data that had been gathered by the company from their Point of Sale! .urthermore# the said system had also helped the company to lessen the cost that they are spending in terms of preparing food that is not feasible by helping to create demand forecasting! It had also helped them to manage their resources in most effecti$e hiring enough number of employees during e$ery season! The application of IT can help different companies and organi"ations to gain their competiti$e ad$antage by making them ork in more efficient as 1))*# p! /,! ell as more effecti$e manner &Chan ' (eide ay# such as

Abo$e all# the system had helped the company to centrali"ed and link the different areas or aspects of the company that helped to ensure that all of the data and information that are being gathered by the company are all consistent company! Task * 0eason of Applebees International for Selecting Teradata The company has its different reasons for choosing Teradata as their solution to their business Information System and it can be di$ided by technical aspect and business aspect! Technical Aspect The primary reason of the company in choosing Teradata 1arehouse is that the said technology had offered the company a complete option of scalability! This is due to the fact that the Teradata offers its solution that allo s the company to study and in$estigate about the different operations of the company# and e$entually help to dri$e better as complete $ie upgraded as ell as decide faster by gi$e and supplying the of the business! It also endo ith integrated# ith the current condition of the

ell as e%tensible technology for a single applicationell as the past data that help to

neutral storehouse of the e%isting as &Teradata *223,!

structure the frame ork of the business intelligence architecture

The system also uses Teradata 4atabase 5ersion * 0elease + that can support for the different stored procedure that help to impro$e the capabilities of the database in order to facilitate different

e$ents that are based on the decision-making! It also offer a ne 7ine Analytical Processing or 67AP# together e%tensions that allo

6n

ith the data mining S87

to support more comple% analytics! It can also orkload! Abo$e

aggregate different 9oin inde% and 9oin or co$ered inde% e%tension in order to pro$ide a support for the rigidity of a mi%ed all# it can help to increase the a$ailability as :uery as ell as performance that

can help to impro$e the system in order to support more comple% ell as simultaneous users &;C0 n!d!,! The Teradata Solution also offers its Teradata 0etail 4ecision that offers different decision reports that ill be helpful for the o$erall performance of the company such as: <erchandise Unite Performance# .lash Sales 0eport# Price Point Analysis# 7ost Sales Analysis# Stock and Sales# Sales and Profitability# Trend 0eporting# .ast# Slo Sellers# <arkdo n Analysis# Cluster Performance# A$erage per Store# Price Point# 5endor Sales and Stock# 5endor Comparison Performance and 0ate of Sales and 1eeks of Supply! .urthermore# the said technology is built on strong foundation that is supported by the Teradata 0etail 7ogical 4ata <odel of 074< as <icrosoft &Teradata *22>,! In addition to that# the company is also offered by Teradata the different ser$ices that are needed in order to use the system to the fullest as ell as to get familiari"e ith the system that ill add to the efficiency of the company! Abo$e all# the system also uses <ircroStrategy 5ersion <SI >!1 for the :uery agent as ell as for the reporting process! ell as the leading =Itools in the ell as industry such as the Cognos# 6racle =I# =usiness 6b9ects as

=usiness Aspect The primary reason of the company for choosing the Teradata is primary because of its reputation hen it comes to the field of IT and its ser$ices to its customers or partners! This is due to the fact that Teradata is a di$ision of the ;C0 Corporation that offers po erful analytical solutions that helps different businesses to gro and impro$e! In addition to that the said corporation is considered as a leader in pro$iding different 0elationship Technology solutions to customers in the orld in different sectors and fields like retail# tra$el and transportation# communications and financial! .urthermore# the said solution also helps the company to ha$e an analytical understanding about the different crucial and important areas of the business that ill e$entually help to optimi"e the decision of the company regarding the assortments# seasonal planning and sales# stores# cross channel# $endors# customers# promotions and transactions &Teradata *22>,! It also gi$es the company to see the details about the daily sales and transactions of the company as as offer reporting that the different areas of the company! The last reason is that it enables the company to sa$e money# effort and time in doing different transactions hen compare to the past manual system of the company! It also helps the company to manage their resources in order to use its enough amounts in order to cater for the different demands and preferences of their customers! ell ill help the upper management to decide about

Task ? Impact of Teradata in the 4ecision-<aking Process of Applebees International 6ne of the primary ad$antages and impacts of the application of IT for the company is that it focuses on the decision-making process in different areas of the company! It targeted the different important areas of the company such as their relationship as ell as their deployment of employees! The system had helped the company to gi$e importance for demand forecasting! 4ue to the fact that all of the data that are inputted in the system are considered as centrali"ed# the management of the company had been able to gather different information regarding the buying beha$ior of their customers! It means that they ill be able to prepare more for the marketing strategy of the company such as kno ing kno hich of their products is in or out for the taste and preferences of their customers! This helps the company to if their products are feasible enough in order to continue its ill help the company by sa$ing effort and money by production! This ith their customers

o$erproducing! It has been done by analy"ing the different data and information that has been gathered $ia the point of sale of the company regarding the products that had been able to meet the taste and demands of their customers! 4ue to that reason# the company had been able to kno customers as impro$ement! ell as about

hat are those products that had already passed the standard of their hat are those products that are in great need of

.urthermore# the system also helps the company by managing their human resource! The data and information that are stored in the database of the company can be used as a basis for the decisionmaking process of the company in terms of ho to sho the date or the season many staffs or ill be able orkers to be hired in a gi$en period of time! The system be catered or the other ay around! hat to

here in there are many customers to

The system also helps the company to decide about buy or hat to purchase in terms of different ra

materials that are

needed for the ser$ices and products that are being offered by the company! Abo$e all# the system enables the company to decide# plan as ell as implement their most important marketing strategy# the research and de$elopment or 0'4 and the inno$ation process of the company! The said t o processes enables the company to impro$e their ser$ices and their products in order to maintain their competiti$e ad$antage by gi$ing their customers something ne that ill e$entually catch their attention! Task + Impact of Teradata to the =usiness Performance of Applebees International The primary impact of the system to the o$erall performance of the company is that it had enabled the decision-making process of the company faster as ell as error-free! It has a direct and indirect impact to the different aspects of the company such as the relationship to the customers# demand forecasting# human resource management#

sales and purchasing! All of the said aspects of the company can be considered as the most important aspects of the company that enables the company to perform ell and maintain its position in the market! ell as effort

The system helps the company to sa$e time as

in different areas and transactions of the company! 4ue to the usage of ad$ance technology and IT# the company had been able to ser$e their customers in short span of time! It can help the company to sa$e time in analy"ing different data and information demands and needs of the customers! 4ue to the fact that the system enables the company to ha$e an error-free demand forecast# they had been able to gi$e their customers# making kno hat they that all ant and of their hat they need! The said situation ith the customers by are being meets! preferences help the company to impro$e their relationship sure ith regards to the

.urthermore# due to the fact that the system enables the company to the time and date here in there are lots of customers to be orkers in ser$ed# the company can be ready by employing more ay! It of mouth! Another important factor is that the system enables the purchasing department of the company to become more a are of and hen to buy something hat ith regards to the needs of the company

order to cater to the demand of their customers in fast and effecti$e ill also help for the popularity of the company by using the ord one of the most popular and most used marketing strategies# the

in order to meet the demands of their customers! All of the data and

information that are needed in producing and processing the demand of the customers can be found from the system itself! The resources of the company as also managed and

maintained by the company due to the demand forecast and analysis of the system! The purchasing department had been able to allocate different amount and :uantity of different products or ra materials ith accordance to the demand forecast of the system! Therefore# the company had been able to sa$e money from buying different ra materials product that ill not be used and ill be asted!

4ue to the fact that the system enables the company to decide ith accordance to the demands# ants# needs and preferences ill help of their customers# it ill help the company to impro$e their sales as ith their customers that

ell as impro$e their relationship the company larger market! ill increase that

them to create a strong bond and loyalty bet een them! The sales of ill e$entually lead to its e%pansion in a

Abo$e all# due to the fact that the system enables a good relationship bet een the machine and the end-user# it helps to lessen the human interaction to the system of the company# therefore# pre$enting error! It ill ensure efficiency and consistency of data and information that are a$ailable in the system! In general# the application of IT and Terada to the system of the company as considered as the primary eapon that had been used by the company in order to sol$e the different problems and

errors that can be faced by the company $ia the use of manual system! Task / .uture Problems ith Teradata ill be facing

6ne of the primary problems that the Teradata in the future is that

hen the business or the company decided to

continue its e%pansion through using the Internet or using the technology of e-commerce! Another thing is that# due to the fact that the company is starting to impro$e or gro storing of data! In order to do that# the company must be able to impro$e and upgrade their database@ they can use the upper $ersion or release of the present used database that ill offer higher capacity for data! ill also increase! This in terms of si"e as ell as ill be sales# the si"e of the data and information that the database of the company due to the fact that it can cause error and

ill cause future problem to the system orst# loss

Another thing is that the speed of retrie$ing the data is also important due to the fact that time is considered as the most important aspect of the business! It is also important for the customers! That is hy it is important to upgrade the database capacity in order to make sure that it can cater to the demand of the load of data that are stored in the database!