CHAPTER - I INTRODUCTION AND DESIGN OF THE STUDY INTRODUCTION Automobile industry is the indicator of the technological health of a country.

Greater the number of automobile industry is still in its infancy, but is growing rapidly. This industry is today poised for a big leap. The opportunities in this sector attract big names will a big purse and they are investing vigorously in infrastructure, design development and marketing. India has became a excellent manufacture base for global players because of its high machine tool capability, locally produced raw materials low manufacturing cost, highly skilled manpower and special capability in supplying large volumes of products. The automobile industry often regarded as the main indicator of the industrial health of every nation. In our country, two-wheelers are growing like mushrooms. The important features and advantages of two-wheelers are maximum mileage, fuel economy, convenient to ride, easy parking and affordable to low and middle income groups. The market is flooded with technologically advanced attractive models. The immediate impression one gets from riding the latest models of vehicles is the silky smoothness of the engine. It is seen that the competition in two-wheelers market is increasing day by day and has become very intense. differ in terms of price, features and performance. BIRTH OF AUTOMOBILES The history of the automobile actually began about &''' year(s age when the first wheel was used for transportation in India. )everal Italians recorded design for wind driven vehicles. The first was Guido da *igevano in +,,-. It was a wind milltype drive to gears and thus to wheels.*aturio designed a similar vehicle that was also never built. .ater .eon and $ da *inci designed clock work- driven tricycle with tiller steering and differential mechanism between the rear wheels. /ar 0en1 and Gotttlied aimlar, both Germans, share the credit of changing the transport habit of the world, for their efforts laid the foundation of the greater motor industry ifferent varieties of twowheelers manufactured by !"#$ !$% A company are available in the market and

as we known it today, /arl 0en1 invented the petrol engine in +22-.0y +232, there were -' automobile manufacturing companies in the 4.), a number that rose 5+& by the year+3'2. STATEMENT OF THE PROBLEM /onsumer(s taste and preferences are firstly changing marketing of any product whether durable or non-durable involves as a systematic and established process through which the business is able to move their products to its consumer. Their may be significant change in the attitude of consumer while arriving at a decision to buy between durable and non-durable product involve high cost and services of actions by consumer before and after purchase. The researcher is interested to know about the respondents need and desire for !"#$ !$% A motors in "rode town. The personal data of the respondents are under various heads such as age, gender, educational 6ualification, occupation and their family monthly income. OBJECTIVES OF THE STUDY To study the origin, growth and development of !"#$ !$% A motors company. To study the profile of the respondents. To analysis the factors considered while purchasing the !"#$ !$% A vehicles. To know about the level of satisfaction regarding the !"#$ !$% A vehicles. To find out the advertising effectiveness of !"#$ !$% A motor vehicles. To study the performance of !"#$ !$% A vehicle with regard to oil consumption and usage.

METHODOLOGY AND TOOLS OF ANLYSIS The following methodology is adopted for collection and analysis of data. SAMPLING PROCEDURE The study is mainly based on primary data collected from +'' respondents in "rode town. /onvenient sampling techni6ue is adopted in the study. Information was obtained by providing 6uestionnaire to the respondents and the gathered information are then transferred to a master table to facilitate easy analysis of the data. TOOLS OF ANALYSIS )imple percentage analysis. )imple ranking. /hi-s6uare test.

HYPOTHESES 7There is no significant relationship between age and level of satisfaction of the respondents8. 7There is no significant relationship between gender and the respondent(s preference towards the !"#$ !$% A motors8. 7There is no significant relationship between the education 6ualification and the respondent(s preference towards the !"#$ !$% A motors8. 7There is no significant relationship between the occupation and the respondent(s preference towards the !"#$ !$% A motors8. 7There is no significant relationship between the monthly income and respondents( preference towards the !"#$ !$% A motors8. 7There is no significant relationship between the area of residence and the respondent(s preference towards the !"#$ !$% A motors8.

LIMITATIONS OF THE STUDY The area of the study is restricted to "rode town only. ue to lack of time, the study has been restricted to +'' respondents only. The tastes and preference of the consumers are constantly changing. The sample si1e is limited, so the accuracy is also limited.

CHAPTER SCHEME /!A9T"#I /!A9T"#II /!A9T"#III /!A9T"#I* /!A9T"# * /!A9T"#*I : Introduction and design of the study. : 9rofile of the company. : 9rofile of the respondents. : ;actor influencing customers, while purchasing !"#$ !$% A motors. : ;actor influencing the level of satisfaction. : )ummary of findings and suggestions.

&

CHAPTER II HISTORY OF THE COMPANY INTRODUCTION The company was established in +3-< by =un>al brothers in +3-< with the flag ship company !ero cycle. =r. )atyanad =un>al, =r.0ri>imohan lall =un>al and =r.$p =un>al continue to carry the day to day operations of !ero Group. Today there are over ,' companies in !"#$ !$% A Group employing more than &'''' peoples worldwide and turnover in excess 4) ,.5 billon. ?ith steady growth, expansion and diversification !"#$ !$% A commands a strong presents manufacturing of Two- wheelers and auto components. !"#$ 4) 4) !$% A motors .td, the flagship company of the ,.5 billon !"#$ Groups, is the third largest two-wheeler manufacturer in <-' millon. The year +32's !"#$ !$% A becomes the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motor cycles that set industry benchmarks for fuel thrift and low emission. $ver +3 millon !"#$ !$% A two- wheelers trend Indian roads today. !"#$ !$% A motor company, @apan has not only created the world(s single largest two wheeler company but also one of the most successful >oint ventures worldwide. DIRECTORS /hairman and whole time director =anaging director @oin managing director ?hole-time irector %on-executive irector =r. 0ri>mohan lall mun>al =r. 9awan mun>al =r. Toshiaki %akagawa =r. Autaka Budo =r. $m prakesh mun>al =r. )unil kant mun>al =r. Tatsuhiro oyama =r. =asahiro Takedagawa =r. Takashi %agai

India and among the top ten in the world, with the annual turnover

irector

%on-executive C Independent irector

=r.%arinder %ath *ohara =r. 9radeep inodia Gen.D#etd.E *ed 9rakesh mailk =r. Anal>it )ingh r. 9ritam )ingh =s. )hobhana 0hartia r. *i>ay .axman Belkar

MILESTONES India(s first 5 seat motor cycle 7/ +''8 launched in +32-. )econd Indian company to introduce +''cc Indo-@apanese motor cycle in the year +32-. %ew motor cycle with +''cc 7)plendor8 introduced in +33&. .aunched India(s first five speed motorcycle with +''cc /0F introduced in +333. "nvironment management system of Gurgaon plant certified I)$-+&''+ by %* !olland. )plendor declared G?orld %o.+(- largest selling single twowheeler model 7!"#$ !$% A passport 9rogramme8 - /#= programme launched in the year 5'''. .aunched new motorcycle model with +''cc 7passion8 introduced in the year 5''+. .aunched new model with +''cc 7 awn8 introduced in the year 5''5. 0ecomes the first Indian company to cross the cumulative H million sales mark splendor has emerged as the world(s largest selling model for the third calendar year in a row D5''',5''+E %ew motorcycle model with +''cc 7/ awn, )plendorI and 9assion I8 were introduced in the year 5'',. .aunched new motorcycle model with +,-cc 7Ambition was introduced in the year 5''&. !"#$ !$% A 0ecome the ?orld %o.+ company for the third consecutive year. !"#$ !$% A is the ?orld %o.+ for the fourth year in a row. .aunched new motorcycle model with +5-cc )uper )plendor and with +''cc / eluxe was introduced in the year 5''-.

<

AWARDS In +33+ economic times-harvard 0usiness school Award for corporate performance to !"#$ !$% A motor ltd. In +33- national Award for outstanding contribution to the Indian small scale Industry. In +333 national productivity Award for the 0est productivity Award in the category of Automobile C Tractor present of India. In 5''+ winner of the review 5''-Asia(s .eading companies Award. In 5'', most respected company in Automobile sector by 0usiness ?orld 0ike =aker of the year by $verdrive =aga1ine. In 5''& corporate "xcellence Award 5''& by Indian Institute of =aterials =anagement. In 5''- I/?AI %ational Award for "xcellence DsecondE in cost =anagement 5''& in the private sector category by I/?AI. In 5''< %o.+ Automobile industry by T%) corporate social responsibility Award on )plendor plus, / eluxe and 9leasure. evelopment of

In 5''2 % T* profit car India C bike India Awards. T%) voice of the customer Awards.

KEY POLICIES ENVIRONMENT POLICY !"#$ !$% A are committed to demonstrate excellence in our environmental performance on a continual basis: To achieve this we committee ourselves to: /ontinue product innovations to improve environmental compatibility. Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals. "nhance environmental awareness of our employees and dealers.

QUALITY POLICY "xcellence in 6uality is the core value of !"#$ !$% A() philosophy. ?e are committed at all levels to achieve high 6uality in whatever we do, 9articularly in our products and service which will meet and exceed customer(s growing aspirations through: Innovation in products, processes and services. /ontinuous improvement in our total 6uality management system. Teamwork and responsibility.

SAFETY POLICY !"#$ !$% A is committed to safety and health of its employees and other persons who may be affected by operations. ?e believe that the safe work practices lead to better business performance, motivated workforce and higher productivity. ?e shall create a safety culture in the organi1ation by: Integrating safety and health matters in all our activities. "nsuring compliance with all applicable legislative re6uirements. "mployees to ensure safety in their respective work places.

SOME TIPS FOR HEALTHY ENVIRONMENT The following tips shall ensure a healthy bike, healthy environment and a healthy for all. 1. HEALTHY ENGINE: The engine is the life line of every vehicle. To keep it healthy, it should be turned regularly, which will also help reduce pollution and improve vehicle performance. 2. REGULAR SERVICE: Get your bike serviced at an authori1ed !"#$ !$% A workshop as per the service schedule, for an optimum performance and keep the omission level under check.

3. GENUINE SPARES: Always insit on !"#$ !$% A genuine parts as supurious spares and accessories can upset or deteriorate your bikes running condition. . GENUINE OIL: 4se !"#$ !$% A &T plus low ,')@ grade, @A)$=A grade engine oil, and make sure you change it every <''' kilometers to keep the engine fit and environment healthy. !. AVOID PRESSURE HORNS AND FAULTY SILENCERS: %oise beyond a certain decibel is pollution whether it is from horns or defective silencers, excessive noise will cause headaches and discomfort. ". PUC CERTIFICATE: Get omission of our motorcycle checked by Authorised agencies at least once in every , months. #. TRAFFIC INTERSECTIONS: )witch 7$;;8 the engine while waiting at traffic signal points to save fuel and reduce pollution.

CHAPTER III PROFILE OF THE RESPONDENTS INTRODUCTION This chapter deals with the profile of the sample respondents. 9rofile of the respondents has been divided into two parts. The first part deals with demographic factors such as age, gender, marital status, education, occupation family monthly income and area of residence. The second part deals with the product related profile such as model of vehicle, period of usage, mode of purchase, satisfaction regarding the interest and number of installments, fre6uency of usage, nature of vehicle, source of information, advertisement on !"#$ !$% A rider, effective media for advertisement, utili1ation of free service etc.,

+'

DEMOGRAPHIC PROFILE AGE 0ased on their age, respondents have been classified into three groups such as those upto ,' years as young, ,' J &' years as middle aged and those above &' years as old. This classification is shown in table ,.+. TABLE 3.1 AGE A$% Aoung =iddle $ld T&,/0 N&. &' R%()&*+%*,( <+ 5+ +2 111 P%-.%*,/$% <+ 5+ +2 111

;rom the above table, it is found that <+K of the respondents belong to young age category 5+K of the respondents come under middle age category and +2K of the respondents belong to old aged category. M/2&-3,4 &' ,5% -%()&*+%*,( 6%0&*$ ,& 4&7*$ /$% ./,%$&-4.

++

GENDER According to their gender sample respondents have been classified into two groups, such as male and female. This classification is presented in table ,.5. TABLE 3.2 GENDER G%*+%=ale ;emale T&,/0 N&. &' R%()&*+%*,( 3' +' 111 P%-.%*,/$% 3' +' 111

Table ,.5 shows that 3'K of the respondents are male, while +'K of the respondents are female. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( /-% 8/0%.

+5

MARITAL STATUS The respondents are classified according to their marital status. The distribution of respondents according to their marital status is presented in the following table: TABLE 3.3 MARITAL STATUS M/-3,/0 S,/,7( =arried 4nmarried T&,/0 N&. &' R%()&*+%*,( &2 -5 111 P%-.%*,/$% &2 -5 111

It is clear from table ,., that &2K of the respondents are married and -5K of the respondents are unmarried. M/2&-3,4 &' ,5% -%()&*+%*,( /-% 7*8/--3%+

+,

EDUCATION According to their educational 6ualification sample respondents have been classified into three categories such as school educated, college educated and illiterates. These details are given in table ,.&. TABLE 3. EDUCATION E+7./,3&* )chool /ollege Illiterate T&,/0 N&. &' R%()&*+%*,( +H H3 & 111 P%-.%*,/$% +H H3 & 111

It is noted from table ,.& that +HK of the respondents are school educated, H3K of the respondents are graduates and &K of the respondents are illiterates. H3$5%- )-&)&-,3&* &' ,5% -%()&*+%*,( /-% $-/+7/,%(.

+&

OCCUPATION 0ased on their occupation sample respondents have been classified into five categories such as those who are doing business, profession, employed, students and housewife. These classification are shown in table ,.-. TABLE 3.! OCCUPATION O..7)/,3&* 0usiness "mployed 9rofession )tudents !ouse ?ives T&,/0 N&. &' R%()&*+%*,( ,' 53 ++ 5H , 111 P%-.%*,/$% ,' 53 ++ 5H , 111

It is clear from table ,.-, ,'K of the respondents are doing business, 53K of the respondents are employed, ++K of the respondents are professionals, 5HK of the respondents are studying and ,K of the respondents are housewives. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( /-% +&3*$ 67(3*%((.

+-

MONTHLY INCOME Income wise classification of the respondents have been classified into three category such as those whose income is below #s.-,''' as low income group, #s.-,''' to #s.+',''' as middle income group and above #s.+',''' as high income group. TABLE 3." MONTHLY INCOME M&*,504 I*.&8% .ow income =iddle income !igh income T&,/0 N&. &' R%()&*+%*,( 5+ ,+ &2 111 P%-.%*,/$% 5+ ,+ &2 111

;rom table ,.<, it is found that 5+K of the respondents belong to low income group, ,+K of the respondents come under the category of middle income group and &2K of the respondents fall under high income group. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( 6%0&*$ ,& 53$5 3*.&8% $-&7).

+<

AREA OF RESIDENCE The sample respondents have been classified according to their area of residence and these classifications are shown in table ,.H. TABLE 3.# AREA OF RESIDENCE A-%/ &' R%(3+%*.% 4rban #ural T&,/0 N&. &' R%()&*+%*,( <,111 P%-.%*,/$% <,111

It is obvious from table ,.H that <-K of the respondents are residing in urban area and ,-K of the respondents are residing in rural areas.

M/2&-3,4 &' ,5% -%()&*+%*, /-% -%(3+3*$ 3* 7-6/* /-%/(.

+H

PRODUCT RELATED PROFILE MODELS OF VEHICLE The respondents are classified according to their model of vehicle in !"#$ !$% A =$T$#) they possess and it is classified as )plendor C )plendorI, 9assion C 9assionI, )49"# )plendor, 9leasure, /0F and / This classification is shown in table ,.2. TABLE 3.9 MODELS OF VEHICLE M&+%0( )plendor C )plendorI 9assion C 9assionI )49"# )plendor 9leasure /0F / awn C / eluxe T&,/0 N&. &' R%()&*+%*,( 5& 2 ,' +H ++ +' 111 P%-.%*,/$% 5& 2 ,' +H ++ +' 111 awn C / eluxe.

It is clear from table ,.2, that 5&K of the respondents possess )plendor C )plendorI, 2K of the respondents are using 9assion C 9assionI, ,'K of the respondents are using )uper )plendor, +HK of the respondents possess 9leasure, ++K of the respondents re using /0F and +'K of the respondents are using / awn C / eluxe.

M/2&-3,4 &' ,5% -%()&*+%*,( /-% 7(3*$ SUPER S)0%*+&- 3* HERO HONDA 8&,&-(.

+2

PERIOD OF USAGE OF VEHICLE 4sage period is one of the important factors considered by the customers while purchasing vehicle, period of holding is classified into , categories, that is short period of less than 5 years, 5 to & years as medium period and above & years as long period. TABLE 3.: PERIOD OF USAGE OF VEHICLE P%-3&+ &' U(/$% )hort =edium .ong T&,/0 N&. &' R%()&*+%*,( -& ,< +' 111 P%-.%*,/$% -& ,< +' 111

It is found from table ,.3, -&K of the respondents are using vehicle for a short period, ,<K of the respondents come under medium period usage and +'K of the respondents come under long period usage. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( /-% 7(3*$ ,5% ;%53.0% '&- / (5&-, )%-3&+ <3.%.= L%(( ,5/* 2 4%/-(>.

+3

MODE OF PURCHASE =ode of purchase may be classified into 5 categories such as cash payment or by installment basis. The table ,.+' shows that mode of purchase by the sample respondents in purchasing !"#$ !$% A *ehicle. TABLE 3.11 MODE OF PURCHASE M&+% &' )7-.5/(% /ash Installments T&,/0 N&. &' R%()&*+%*,( H& 5< 111 P%-.%*,/$% H& 5< 111

It is clear from table ,.+', H&K of the respondents were purchased their vehicles by way of cash payment and 5<K of the respondents were through installment basis. M/2&-3,4 &' ,5% -%()&*+%*,( ?%-% )7-.5/(%+ ,5%3- ;%53.0% ,5-&7$5 ./(5 6/(3(.

5'

SATISFACTION REGARDING THE INTEREST AND NUMBER OF INSTALMENTS The respondents are classified according to their satisfaction regarding the interest and number of instalments paid by them and is shown in table ,.++. TABLE 3.11 SATISFACTION REGARDING THE INTEREST AND NUMBER OF INSTALMENTS I*(,/008%*,( Aes %o T&,/0 N&. &' R%()&*+%*,( +++ 2" P%-.%*,/$% -2 &5 111

;rom the above table ,.++, -2K of the respondents are satisfied regarding the interest and number of instalments, whereas &5K of the respondents are not satisfied about the interest and number of instalments. M/2&-3,4 &' ,5% -%()&*+%*,( /-% (/,3('3%+ -%$/-+3*$ ,5% 3*,%-%(, /*+ *786%- &' 3*(,/08%*,( )/3+ 64 ,5%8.

5+

FREQUENCY OF USAGE The respondents are classified into 5 groups based on the fre6uency of usage of their vehicle and it is presented in table ,.+5. TABLE 3.12 FREQUENCY OF USAGE U(/$% aily $ccasionally T&,/0 N&. &' R%()&*+%*,( 2< +& 111 P%-.%*,/$% 2< +& 111

;rom table ,.+5 it is shown that 2<K of the respondents are using the vehicle daily and +&K of the respondents are using their vehicle occasionally. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( /-% 7(3*$ ,5%3- ;%53.0% +/304.

55

NATURE OF VEHICLE The consumers have the option of buying a new one or a second hand vehicle in !"#$ !$% A motors. Table ,.+, shows the nature of the purchase. TABLE 3.13 NATURE OF VEHICLE N/,7-% %ew one )econd !and T&,/0 N&. &' R%()&*+%*,( 3& < 111 P%-.%*,/$% 3& < 111

It is shown from table ,.+,, 3&K of the respondents possess new vehicle, while <K of the respondents are having second hand vehicle. M/2&-3,4 &' ,5% -%()&*+%*,( )&((%(( *%? ;%53.0% 3* HERO HONDA 8&,&-(.

5,

SOURCE OF INFORMATION The sources of information for the product availability or vehicle are many such as advertisements, friends and relatives and dealers. There are shown in table ,.+&. TABLE 3.1 SOURCE OF INFORMATION S&7-.% &' 3*'&-8/,3&* Advertisement ;riends C relatives ealers T&,/0 N&. &' R%()&*+%*,( -' ,& +< 111 P%-.%*,/$% -' ,& +< 111

;rom the table ,.+&, -'K of the respondents are influenced by advertisement, ,&K of the respondents are induced by friends and relatives and +<K of the respondents are induced by dealers.

M/2&-3,4 &' ,5% -%()&*+%*,( /-% 3*'07%*.%+ 64 /+;%-,3(%8%*,(.

5&

ADVERTISEMENT ON HERO HONDA RIDDER The respondents are asked to express their opinion regarding to the advertisement on !"#$ !$% A ridder whether they seen or not and it is shown in table ,.+-. TABLE 3.1! ADVERTISEMENT ON HERO HONDA RIDDER A+;%-,3(%8%*, Aes %o T&,/0 N&. &' R%()&*+%*,( 3, H 111 P%-.%*,/$% 3, H 111

It is obvious from table ,.+- that, 3,K of the respondents are seen the !"#$ !$% A advertisements, ?hereas HK of the respondents have not seen the !"#$ !$% A advertisement. M/2&-3,4 &' ,5% -%()&*+%*,( /-% /?/-% &' HERO HONDA /+;%-,3(%8%*,

5-

EFFECTIVE MEDIA FOR ADVERTISEMENT The respondents are asked to express their opinion regarding the effective media for !"#$ !$% A advertisement and it is shown in table ,.+<. TABLE 3.1" EFFECTIVE MEDIA M%+3/ Television =aga1ine and %ewspaper isplay T&,/0 N&. &' R%()&*+%*,( H' +& +< 111 P%-.%*,/$% H' +& +< 111

It is found from table ,.+<, H'K of the respondents feel that television media is effective, +& K of the respondents feel that maga1ine and news paper media is effective and +<K of the respondents feel that display is effective for !"#$ !$% A =otors. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( '%%0 ,5/, ,%0%;3(3&* 8%+3/ 3( %''%.,3;% '&HERO HONDA 8&,&-(.

5<

UTILI@ATION OF FREE SERVICE The respondents are asked to express their opinion regarding the utili1ation of free service whether they have been used or not from their dealer and it is presented in table ,.+H. TABLE 3.1# FREE SERVICE FACILITY F-%% S%-;3.% F/.303,4 Aes %o T&,/0 N&. &' R%()&*+%*,( <3 ,+ 111 P%-.%*,/$% <3 ,+ 111

It is obvious from table ,.+H that, <3K of the respondents are using the free service facility from their dealer and ,+K of the respondents are not using the free service facility. H3$5%- )%-.%*,/$% &' ,5% -%()&*+%*,( /-% 7(3*$ ,5% '-%% (%-;3.% '/.303,4 )-&;3+%+ 64 ,5% +%/0%-.

5H

INTENTION TO CHANGE THE PRESENT BRAND The respondents are asked to express their opinion relating to the intention to change their present brand in future and this classification is shown in table ,.+2. TABLE 3.19 INTENTION TO CHANGE THE PRESENT BRAND I*,%*,3&* ,& C5/*$% Aes %o T&,/0 N&. &' R%()&*+%*,( +< 2& 111 P%-.%*,/$% +< 2& 111

It is noted from table ,.+2 that, +<K of the respondents have the intention to change their present brand in future, while 2&K of the respondents do not have the intention to change their present brand in future. M/2&-3,4 &' ,5% -%()&*+%*,( +& *&, 5/;% ,5% 3*,%*,3&* ,& .5/*$% ,5%3- )-%(%*, 6-/*+ 3* '7,7-%.

52

REASONS FOR SWITCH OVER According to the reason for switch over sample respondents( have been classified as those who have switch over for better mileage, preferring new model and high engine capacity. This classification is shown in table ,.+3. TABLE 3.1: REASONS FOR SWITCH OVER R%/(&*( 0etter mileage 9referring new model !igh engine /apacity T&,/0 N&. &' R%()&*+%*,( 2 & & 1" P%-.%*,/$% -' 55111

According to table ,.+3, out of +< respondents 2 respondents have switch over to other brand for better mileage, & respondents prefer new model and & respondents for high engine capacity.

53

SUMMARY OF FINDINGS AND SUGGESTIONS INTRODUCTION Today with the emerging with new middle class segments the use of twowheeler is increasing and has become an essential one. The trend towards more bank loans and installment facilities has widened the capacity of people to buy twowheelers. The customer(s behaviour pattern for the purchase of vehicles based on the sales and production figure of the company indicates that there has been tremendous increase in the sales of two-wheelers. FINDINGS OF THE STUDY PROFILE OF THE RESPONDENTS DEMOGRAPHIC PROFILE =a>ority of the respondents belong to the young age category. !igher percentage of the respondents are male. =a>ority of the respondents are unmarried. !igher proportion of the respondents are graduate. !igher percentage of the respondents are doing business. !igher percentage of the respondents belong to high income group. !igher percentage of the respondents are reside in urban areas.

PRODUCT RELATED PROFILE =a>ority of the respondents are using )49"# )plender in !"#$ !$% A motors. !igher percentage of the respondents are using the vehicle for a short period Di.e. less than 5 yearsE =a>ority of the respondents were purchased their vehicle through cash basis. !igher percentage of the respondents are satisfied regarding the interest and number of installments paid by them. =a>ority of the respondents are using their vehicles daily.

,'

!igher percentage of the respondents possess new vehicle in !"#$ !$% A motors. =a>ority of the respondents are influenced by advertisement. !igher percentage of the respondents are aware of !"#$ !$% A advertisement. =a>ority of the respondents are feel that television media is effective for !"#$ !$% A motors. !igher percentage of the respondents are using free service facility provided by the dealer. =a>ority of the respondents do not have the intention to change their present brand in-future.

SUGGESTIONS The following are the suggestions based on the findings of the study: Attractive and effective advertisement through various media may be repeatedly given in order to capture the attention of potential customer. The company can introduce different colours and models in order to face the heavy competition. It is suggested that selling 6uality of two-wheelers at a reasonable price to suit the needs of low and middle-income group, could boost the brand loyalty. ?ith in a view to improve fuel efficiency of two-wheeler, the manufacture should spend a considerable amount on research and development. !"#$ !$% A bikes are comfort to ride for long distance also. It is observed that the user of 9assion C 9assionI are very few. !ence the manufacture should be provide additional facilities in order to increase the number of users.

,+