Business Idea:

Now a days Pakistan is facing worst energy crisis. We are as a nation facing economic crises due to different reasons in which of them is the short fall of electricity. Industries and different businesses are facing millions of rupees loss daily and this is growing quickly. By identifying this need of people we have developed the plan to overcome the energy crisis in Pakistan by utilizing the waste into useful electricity.

COMPANY DESCRIPTION
IESC is a new company that will provide electricity to industries and green environment to our people. IESC will target small to medium sized companies and WAPDA within the industrial area of Sialkot and surrounding areas. IESC will seek major contracts with medium sized firms.

HISTORY
Pakistan facing most horrible condition regarding electricity crises, the shortage of electricity has great impact on our industry most of our SME are struggling remain existence due to extensive cost increased due to lack of electricity not only SME electricity crises also had a worst impact on our large industries most of our industries shifted to other countries to reduce cost of electricity. We generate a great idea to overcome from this condition and also prevent our country from various dangerous diseases caused by garbage. IESC is scheduled to begin operations on Feb 16, 2014.

MISSION STATEMENT
We can all talk about saving our planet and make Pakistan bright and always green by producing energy by garbage. We are providing best solution of energy crises and give grate hype to our industry. The people who work here are passionate about good health and the future of the whole country and have an unshakeable commitment to sustainable industries.

INDUSTRY ANALYSIS

bargaining of poer of costmer

bargaining power of suppliers

competitive rivalry with an industry

threat of the new entrants

Treats of subsitute products

THREAT OF THE NEW ENTRANTS.

The barrier to entry is high for this project as the cost of the entry is high due to investment needed and the intellectual property ownership and patents owned by IESC.

SUPPLIER BARGAINING POWER.

The bargaining power of the supplier is low in this case as raw material is present in abundance and it is almost free of the cost. We will only supposed to pay the fuel charges which we incurred on collecting the garbage .

BUYERS BARGAINING POWER.

There is very low bargaining power of buyers why because or target market is industry they are currently facing huge short fall of energy and they will pay the price whatever we charge them because we are providing them very cheap price for electricity.

THREAT OF THE SUBSTITUTE.

In this case of the electricity produces by wastage to energy , there is a medium of the threat of the substitute as many IDPS are working in the Pakistan and producing electricity by different methods .so upto some extant treat of substitute exist.

COMPETITIVE RIVALRY WITHIN AN INDUSTRY

There is no company exist who produce electricity with garbage but our indirect competitor like NISHAT produce electricity with oil and their production cost is very high as compare to produce electricity with garbage because the oil prices are increase day by day. But WAPDA has monopoly to produce and distribute electricity we have to make contract or take permission to provide electricity to industries.

KEY OF SUCCESS FACTORS

As per the current situation of Pakistans economy and energy crisis, our count ry is not in a position to fulfill energy and electricity requirements. Our business plan which is on the basis of energy crisis will be helpful to our industrial as they are facing these kinds of problems. The industrial sector can get rid from this situation as our business will provide the electricity facilities. If we achieve our goal so it is our key to success. As stated above that electricity shortfall is up to 9000 MW, this is the advantage and opportunity to our business that this low cost electricity will solve the problems and fulfill the requirements of industrial sector. The other advantage to our business that we have no direct market competitors but there are some indirect competitors who generate electricity by conventional methods, which is very expensive (as high as 13 rupees per unit). This proves to be our advantage.

MARKET ANALYSIS
TARGET MARKET:

We have identified the potential target market as: Industries Agriculture sector As the electricity generation capacity can be increased, IES is ideal for Industrial sector and Agriculture sector.

TARGET MARKET SEGMENTATION:

We may segment our target market into the follows: Geographic Product usage Geographic segmentation includes product segmentations involves the level of requirement of electricity for any target market. Industrial sector is termed as the heaviest user.

MARKET COMPETITORS
Direct competitors
W2E project does not have any direct competitors. Electricity generation in the government and private sectors is by conventional means of Hydal power and fossil fuels.

Indirect competitors
The indirect competitors in the industry of electricity generation are as follows 1: Nishat mills:

Nishat group of companies is a premier business house of Pakistan. The group has thermal based power generation sector through establishment of Nishat Power Limited. The group currently holds 56.84% of Nishat Power Limited. Their fuel supply agreement has been signed with Shell Pakistan Limited. They generate electricity for their own firm but they sell it to WAPDA at rate of Rs/13 per unit during the period of shortfall. They produce electricity using furnace oil but furnace oil per ton is Rs/25,445 which is very expensive. 2: Sitara Energy Ltd: Sitara energy limited. Is one of the most modern and largest captive plants in Pakistan. The electrical energy is produced by twenty-four generator sets .Eight generator sets operate on diesel fuel and sixteen operate on natural gas. But the recent price of diesel is Rs/57 per liter which is also very expensive. If we compare all these methods with W2E project, then W2E project is also very effective than all other energy generations methods.

Key of success factors

As per the current situation of Pakistans economy and energy crisis, our country is not in a position to fulfill energy and electricity requirements. Our business plan which is on the basis of energy crisis will be helpful to our industrial as they are facing these kinds of problems. The industrial sector can get rid from this situation as our business will provide the electricity facilities. If we achieve our goal so it is our key to success. As stated above that electricity shortfall is up to 9000 MW, this is the advantage and opportunity to our business that this low cost electricity will solve the problems and fulfill the requirements of industrial sector. The other advantage to our business that we have no direct market competitors but there are some indirect competitors who generate electricity by conventional methods, which is very expensive (as high as 13 rupees per unit). This proves to be our advantage.

OUR LOGO